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This publication is a reflowable ebook. Its conformance to accessibility standards is unknown.

Das Erscheinungsbild aller Textinhalte kann angepasst werden

George Barna

Bill Dallas

Master Leaders

Revealing Conversations with 30 Leadership Greats

What if the most impactful learning in school was never written down? Take a deep breath, open your busy mind, and step into the transformational world of oracy - where children learn to think, reason and reflect through talk. Drawing on real stories from a wide variety of educational colleagues. This book captures the lived experience of teachers and leaders embedding oracy in their classrooms. Laura reflects on oracy strategies and shows how these can be adapted for pupils and teachers of all ages and phases. Grounded in practice and filled with realistic expectations and helpful insights. This book will help you harness the powerful impact of talk.

Enhancing learning through talk in real classrooms

Oracy for all

<div>Learn how the world’s most memorable brands find the words that make them impossible to ignore. Visual identity has its canon. Logos, typefaces, color systems, and design principles have filled bookshelves for decades. But behind every successful brand is another system that shapes perception, builds trust, and creates emotional connection: language. In How Brands Find Their Voice, brand writer and Brand Impact Awards founder Nick Carson gives verbal identity the visual design-book treatment it has long deserved. With a foreword by John Simmons—the acclaimed writer who coined the term “verbal identity”—and built on unprecedented access to leading branding agencies and in-house creative teams, this richly illustrated volume reveals how brand language is developed, expressed, and sustained across every touchpoint. Through in-depth case studies spanning hospitality, technology, consumer goods, and nonprofits, from global institutions to challenger brands, Carson explores how language becomes part of a brand’s DNA. Readers meet the people who do the work and discover how verbal identity emerges from collaboration, research, and craft. Inside, you’ll discover: <ul><li>The evolution of brand voice from advertising copy to modern verbal identity</li><li>How leading agencies develop language systems alongside visual identity</li><li>The strategic thinking behind memorable brand voices</li><li>Different approaches to tone, personality, storytelling, and communication</li><li>How organizations embed verbal identity across teams and touchpoints</li><li>What separates effective brand guidelines from documents that are never used</li><li>The opportunities and challenges that AI presents for brand language</li></ul> Featuring brands such as Ben &amp; Jerry’s, Mailchimp, Virgin, Liquid Death, Innocent, Oatly, and many others—and world-renowned agencies including COLLINS, Wolff Olins, and JKR—the book demonstrates that successful verbal identity is not about clever taglines or isolated campaigns. It’s about creating a coherent language system that shapes every interaction people have with a brand. Filled with photography, packaging, digital experiences, environmental graphics, annotated guidelines, and expert commentary,&nbsp;How Brands Find Their Voice presents language in context, where words and visuals work together to create meaning. For brand strategists, designers, copywriters, marketers, students, and business leaders, this book offers both inspiration and practical insight into one of branding’s most important—and least understood—disciplines.</div>

Why Brands Should Watch Their Language

How Brands Find Their Voice

Two former Walt Disney Imagineering leaders and designers take on a major gap in team leadership: the lack of a reliable method for collaboration that consistently drives success, innovation, and efficient problem-solving while also minimizing burnout and interpersonal friction. Drawing on their experience at Walt Disney Imagineering and additional work with companies such as Sony, Heineken, and Mattel, Tricia Cerrone and Edward J. van Luinen, Ed.D share a practical approach leaders can apply in any industry, on any team, right away. At Disney, Tricia and Edward were tasked with co-leading a global high-stakes, multi-year initiative across 120+ disciplines; in the process of uniting creative, technical, and operational teams around shared outcomes, they developed and later refined the collaborative leadership skills and repeatable method presented in this book. Their simple, human approach centers on five everyday behaviors-Generosity, Resourcefulness, Co-Creation, Action, and Gratitude-guided by Noble Purpose and an Instant Implementation Roadmap. The result is a clear, step-by-step way to build trust, unlock ideas, move faster, and sustain energy without new software, restructures, or big budgets. And the ripple effects are powerful: greater innovation, faster decisions, healthier culture, organic professional growth, more resilient people, stronger ROI, and higher engagement. Inside you'll get: A repeatable method that fits any leadership style or team structure. Stories and examples from Disney and beyond that show the method in action. Immediate techniques for safer teams, better brainstorms, quicker pilots, and meaningful recognition. A plan to scale collaboration and overcome common barriers like ego, silos, and burnout.

A Roadmap to Stronger Leaders, Happier Teams, and Big Results

Collaborate to Compete

THE INSTANT SUNDAY TIMES BESTSELLER'If you're worried about wasting your life, read this book.' Rutger Bregman, author of Humankind 'The best book ever written about how to have a fulfilling and impactful career.' Liv Boeree, world poker champion'Original and helpful . . . Anyone fretting over how to spend their 80,000 hours might start by investing a few in Mr Todd's book.' The EconomistA ridiculously in-depth guide to finding a fulfilling, AI-proof careerYou have about 80,000 hours in your career: 40 hours a week, 50 weeks a year, for 40 years. That makes it the most important decision you'll ever make.Choose well, and you can have a more rewarding, interesting life, and also help solve some of the world's most pressing problems. Choose poorly, and you could waste decades.So what should you do? Most advice is based on no research, instead offering misleading platitudes like 'follow your passion'. And it is surprisingly out-of-date, focusing on traditional paths rather than those most likely to thrive in an age of AI.Benjamin Todd is the founder of 80,000 Hours, a nonprofit that has spent over fifteen years researching how to have a fulfilling and impactful career. Now, he explores how anyone can find one, covering: <ul><li>What really makes for a dream job, and why finding it probably doesn't involve "following your passion"</li><li>How to have a positive impact in your career, and why doing so might involve focusing on unregulated AI as much as on climate change</li><li>Which roles are likely to be automated, and how to ensure yours isn't among them</li></ul> You'll come away with a plan to use your 80,000 hours in a way that's rewarding, AI-proof and fulfils your potential to make a difference.PRAISE FOR 80,000 HOURS'This career guide is among the most thoughtful and grounded I've seen.' Cal Newport, author of Deep Work'A remarkably rigorous guide about how to find that perfect career for you.' Ali Abdaal, author of Feel-Good Productivity'Based on evidence and good sense, not platitudes.' Steven Pinker, author of The Better Angels of our Nature'The most informative book you can read if you're stuck trying to make one of life's most important decisions.' Hannah Ritchie, author of Not the End of the World

How to Have a Fulfilling Career That Does Good

80,000 Hours

The reason your resume disappears isn't that you're unqualified-it's that you're speaking a language the firstfilter doesn't recognize, and most job seekers never learn they're being rejected by software before a human seestheir name. Dashiell Ferris's insightful book explores the frustration of qualified candidates facing systematicsilence, revealing why traditional resume advice fails against applicant tracking systems.When you submit your resume, it stops being a career summary and becomes a document surviving twodifferent readers: screening software and time-pressed hiring managers. Resume Rebuild is not a templatecollection, a branding guide, or a cover letter tutorial. Instead, it decodes the mechanisms behind resumerejection, showing what happens in those first critical seconds.Through real candidate experiences and hiring manager perspectives, you will uncover the hidden dynamics ofmodern screening: - The 1.2% Problem: ** Why qualified candidates with tailored applications send hundreds of resumes yetreceive almost no response-not due to competition, but invisible filtering before human review.- The Generic Opening Tax: ** How phrases like "results-oriented professional with proven track record"trigger instant rejection from hiring managers reading their fiftieth resume before lunch.Resume Rebuild delivers the keyword placement strategies that bypass automated filters, the achievementformulas that replace empty claims with measurable proof, and the section-by-section rebuild process thatmakes your qualifications visible to both systems and humans. Pick up Resume Rebuild now and transformyour resume from one more unread file into the document that finally gets you the interview.

Rewrite Your Career Story So Hiring Managers Actually Read It

Resume Rebuild

A year's worth of quick, practical management advice from Harvard Business Review--all in one place.How to exude gravitas. Present with style. Talk to your team about AI. Overcome overthinking. Give difficult feedback. To succeed at work, you need accessible, actionable--and succinct--ideas to help you solve your most common challenges. Drawing from Management Tip of the Day, HBR's most popular newsletter, these concise, handy annual collections are packed with easy-to-read tips on a broad range of topics. Each book puts the best management practices and insights from top thinkers in the field right at your fingertips. Pick one up any time you have a few minutes to spare, and you'll have a fresh, powerful idea you can immediately put into action.

Management Tips 2027: From Harvard Business Review

**This edition will be released in March 2027. If you want to get a copy ahead of then, have a look at our hardback edition, released in May 2026.** 'If you're worried about wasting your life, read this book.' Rutger Bregman, author of Humankind A ridiculously in-depth guide to finding a fulfilling and impactful career in an age of AI. You have about 80,000 hours in your career: 40 hours a week, 50 weeks a year, for 40 years. This means your choice of career is the most important decision you'll ever make. Choose well, and you can have a more rewarding, interesting life, and also help solve some of the world's most pressing problems. Choose poorly, and you could waste decades. So what should you do? Most advice is based on no research, instead offering (misleading) platitudes like 'follow your passion'. It's surprisingly out of date, focusing on traditional paths rather than those most likely to thrive in an age of AI. And if you want to help others, the advice is even more simplistic: telling you to choose careers like nurse or doctor, when there are paths in which almost anyone can save more lives. In fact, some careers have hundreds of times more impact than others, but most of us have no idea which ones. Benjamin Todd is the founder of 80,000 Hours, a non-profit that's spent over ten years researching how to have a meaningful and impactful career. Here he introduces a tried-and-tested toolkit framework that has already led thousands of people to change their path. It covers:<ul><li>What really makes for a dream job, and why finding it probably doesn't involve 'following your passion'.</li><li>How to identify which global problems are most pressing, and why they might involve AI as much as climate change.</li><li>Which roles are likely to be automated, and how to ensure yours isn't among them.</li></ul> It's also full of practical tips and tools. You'll come away with a plan to use your 80,000 hours in a way that's rewarding and fulfils your potential to make a difference. 'This career guide is among the most thoughtful and grounded I've seen.' Cal Newport, author of Deep Work 'A remarkably rigorous guide about how to find that perfect career for you.' Ali Abdaal, author of Feel-Good Productivity 'Based on evidence and good sense, not platitudes.' Steven Pinker, author of The Better Angels of our Nature 'The most informative book you can read if you're stuck trying to make one of life's most important decisions.' Hannah Ritchie, author of Not the End of the World

<div>Break negative cycles and build better habits with this step-by-step guide—featuring powerful writing prompts, guided exercises, and structured journal reflections. With Habit Reset, you can replace unhelpful routines with positive patterns that support the life you truly want. Instead of relying on fleeting motivation, this book helps you understand what drives your daily behaviors and shows you how to build sustainable, healthy habits. At the heart of Habit Reset are potent interactive exercises and reflections designed to move you forward one small, manageable step at a time. You won’t just read about change—you’ll actively create it. Through thoughtful self-exploration and simple action plans, you’ll learn how to: <ul><li>Identify the hidden triggers behind unwanted habits</li><li>Design a clear, personalized plan for lasting transformation</li><li>Replace destructive routines with life-giving alternatives</li><li>Build consistency through small, achievable daily actions</li><li>Reflect, recalibrate, and stay on course—even after setbacks</li></ul> Each chapter includes hands-on activities that help you clarify your goals, track your progress, and celebrate meaningful wins along the way. By combining insight with intentional practice, Habit Reset empowers you to let go of what’s holding you back and steadily cultivate habits that move you toward your best self. Change doesn’t happen overnight. It happens one decision, one reflection, and one intentional step at a time. Whether you’re looking to overcome procrastination, perfectionism, people-pleasing, stress eating, impulse spending, or burnout,&nbsp;Habit Reset will help you begin again with clarity, confidence, and a practical plan to create lasting momentum.</div>

Break the Cycle, Build Better Routines, and Take Back Control

Habit Reset

The most important work in your career is the work no one sees.
Most of us arrive in professional life with a set of "ancient" biological instincts that were never designed for the modern org chart. We fall into defensive loops during difficult conversations, and we mistake superficial metrics for genuine progress. We are effectively navigating the most complex environments in human history without a map.
This is your map.
The Inward Quest is a rigorous guide to the "Integrity Bridge"-the essential connection between your internal state and your professional output. 
This book doesn't offer "tips."
It offers a structural framework to help you:
1. Master the Inner Game: Learn to observe your own survival code before it decides how you react to a threat.
2. Build with Purpose: Move from a compliance orientation to an excellence orientation. 
3. Navigate the World: Learn to read the "unwritten rules" of organizational influence-the maps of power that don't appear on any company portal.
4. Consult the Evidence: Access a unique library of 50 profiles-from Soichiro Honda to Madame C.J. Walker-who maintained their direction when external conditions gave every reason to abandon it.
Filled with practical tools like the Mirror Check, the Shadow Check, and a Toolkit for Structured Thinking, The Inward Quest is designed to be read once for the terrain and returned to whenever your situation shifts.
Stop performing competence. Start building it.

for every career, every leader, and everything you build

THE INWARD QUEST

Rooted in thirty years of classroom experience this book is packed with proven time saving practical pedagogical tips and techniques designed to make lessons tick. It's a treasury of authentic, carefully curated, easy to implement ideas which lead to smooth, running classroom experiences for you and your students. The book aims to reconnect macro research with micro classroom interactions. There are impactful takeaways that you can trial yourself using chapter-based templates which encourage you to quickly make a positive difference in your setting. There are suggestions here to help you pare back your practise, and you might even find you are doing less - give them a try!

Clockwork Classrooms: Solutions for Smoother Running Lessons

Artificial intelligence (AI), mass layoffs, restructuring-the disruptions keep accelerating, and that adaptability is fast becoming the leadership skill this moment demands.Women's skills, talents, and experience don't disappear between roles-they resettle into something new every time. Their personal throughline makes sense of it all.That's what This Kaleidoscope Career: Empowering Women to Build Unconventional Careers and Redefine Success is about. The book introduces real women with real experience who continue to push the lens and find bold new images-sometimes with challenges, often with wins, but always exciting. Their stories are authentic and vulnerable. With curiosity and resilience, they have risen to the heights of public office, the C-suite in multiple industries, founded and sold businesses, and become sought-after experts in a broad range of occupations. This book is for women at any age and stage, whether corporate executives and entrepreneurs, working moms, singlewomen, gay and straight, ethnically diverse, from Millennials to Boomers. The challenges they face have accelerated. In addition to a fact-based narrative, the book includes the Reframe Lens a 7-step exercise that guides you from reconsidering your past to reclaiming your throughline, and the TKC Power Tools Kit to help early-, mid-, and late-career women stepping into their 3rd/Third proudly position their nonlinear careers.

Empowering Women to Build Unconventional Careers and Redefine Success

This Kaleidoscope Career

HBR's 10 Must Reads

Get better outcomes from every negotiation.If you read nothing else on negotiation, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you prepare for high-stakes conversations, achieve win-win results, and secure favorable deals.This book will inspire you to: <ul><li>Control the negotiation before it begins</li><li>Negotiate with confidence for a bigger role, a more impressive title, or a higher salary</li><li>Rethink negotiation as a shared and equal exchange</li><li>Employ emotions--both positive and negative--to your advantage</li><li>Understand the rules for negotiating across cultures</li><li>Find leverage when the other side holds the power</li></ul>This collection of articles includes: "What People Still Get Wrong About Negotiations," by Max H. Bazerman; "Control the Negotiation Before It Begins," by Deepak Malhotra; "Don't Use Round Numbers in a Negotiation," by Matti Keloharju; "Emotion and the Art of Negotiation," by Alison Wood Brooks; "Negotiating Your Next Job," by Hannah Riley Bowles and Bobbi Thomason; "A New Approach to Contracts," by David Frydlinger, Oliver Hart, and Kate Vitasek; "How Walmart Negotiated Supplier Negotiations," by Remko Van Hoek, Michael DeWitt, Mary Lacity, and Travis Johnson; "Why Big Companies Struggle to Negotiation Great Deals," by Danny Ertel; "Negotiate Like a Pro," by Scott Walker; "Negotiating When There Is No Plan B," by Jonathan Hughes and Saptak Ray; "How to Learn from a Failed Negotiation," by Joshua N. Weiss; "The Secret to Cross-Cultural Negotiations," by Horatio Falcão and Thomas Wiegelmann; and "Be Your Own Best Advocate," by Deborah M. Kolb.HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.

HBR's 10 Must Reads on Negotiation, Updated and Expanded

Master Leaders

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