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Catalogue complet

Marketing Strategies for the
Internationalization of Businesses and

Marketing Strategies for the Internationalization of Businesses and Brands

Legal Regulation of AI and Sex Discrimination in Employment

How optimizing your supply chain can save you millions

The Leaky Pipe

Intelligent Urban Infrastructure: Smart Solutions for Sustainable Cities explores how emerging digital technologies are reshaping the design, management, and sustainability of modern cities. This comprehensive volume examines the integration of Artificial Intelligence (AI), Internet of Things (IoT), data analytics, and intelligent automation into critical urban systems such as transportation, energy, water management, healthcare, and public safety. It presents a forward-looking perspective on how infrastructure can evolve to become more adaptive, resilient, and environmentally responsible. The book highlights practical frameworks and technology-driven content that demonstrate measurable improvements in efficiency, cost optimization, and environmental performance. Designed for researchers, postgraduate students, urban planners, engineers, policymakers, and industry professionals, this book serves as a valuable reference for those seeking to understand and implement intelligent infrastructure solutions that enable smarter, greener, and more liveable cities worldwide.

Smart Solutions for Sustainable Cities

Intelligent Urban Infrastructure

You know your product is awesome-but does anybody else?

In a crowded market, even the best products struggle to get noticed-not because they're not great, but because your customers don't get them. The problem isn't the product-it's the positioning.

In this second edition of her bestselling book, Obviously Awesome, positioning and tech expert April Dunford gives you the tools to make your product make sense to the right people, and fast. Drawing on more than two decades of launching and positioning products in tech and beyond, Dunford offers a proven, repeatable approach to positioning your product, complete with updated examples and fresh insights drawn from her real-world consulting work.

You'll learn how toassemble the right team to tackle positioning,
use a simple yet powerful five-step positioning process,
ensure your positioning is highly differentiated from your competitors,
identify your best-fit customers,
test your positioning using a structured sales narrative,
avoid common positioning mistakes that muddy your message.



Whether you're an entrepreneur, marketer, or salesperson struggling to bring inventive products to market, April Dunford's insights will help you find your awesome, so that your customers can too.

How to Nail Product Positioning so Customers Get it, Buy it, Love it

Obviously Awesome

Transforming Financial Management with AI, BI, and Data-Driven Decision Making offers a comprehensive exploration of how emerging technologies are revolutionising the financial landscape. This timely work delves into the powerful convergence of artificial intelligence, business intelligence, and data analytics, providing financial professionals with a roadmap to harness these tools for operational efficiency, risk mitigation, and strategic growth. Through a blend of theoretical insights and practical implementation strategies, readers will gain a deep understanding of how to navigate and lead in a rapidly evolving financial environment.
As organisations grapple with the exponential growth of data and the increasing complexity of digital tools, the ability to make informed, data-driven decisions has become a critical differentiator. This essential guide for business leaders, analysts, and decision-makers offers real-world case studies, actionable frameworks, and applied methodologies, it empowers readers to translate technological potential into measurable business outcomes--driving innovation, eliminating inefficiencies, and achieving sustained competitive advantage in the data-driven era.

Transforming Financial Management with Ai, Bi, and Data-Driven Decision Making

A year of HBR's essential thinking on tech--all in one place.From gen AI to EVs to advanced digital collaboration tools, new tech innovations are reshaping organizations from the factory floor to the C-suite. What should you and your company be doing right now to take advantage of the opportunities these technologies are creating--and to avoid falling victim to disruption?The Year in Tech, 2027: The Insights You Need from Harvard Business Review will help you understand what the latest and most important applications of new tech mean for your organization and how you can use them to compete and win in today's turbulent business environment.Business is changing. Will you adapt or be left behind?Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues--blockchain, cybersecurity, AI, and more--each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas--and prepare you and your company for the future.

The Year in Tech, 2027: The Insights You Need from Harvard Business Review

Nurturing AI-Powered HR Analytics and Virtual Reality in Employee Psychology and Workplace Happiness examines how emerging technologies are reshaping the foundations of modern human resource management. Drawing on advances in AI-powered HR analytics, the book demonstrates how data-driven insights can enhance organizational decision-making, predict employee behavior, and support interventions that foster engagement, motivation, and well-being. By illuminating the strategic value of intelligent analytics for understanding workforce dynamics and optimising HR practices, it provides a compelling case for building more responsive, ethical, and psychologically supportive workplaces. Complementing this analytical perspective, this timely work explores the transformative potential of virtual reality in employee psychology and workplace happiness. It highlights how immersive VR environments can reduce stress, enrich training and onboarding, strengthen team cohesion, and nurture overall mental well-being by simulating real-world experiences within safe, controlled contexts. Offering a clear roadmap for responsible and human-centred implementation, this volume is essential reading for HR professionals, organizational leaders, and researchers seeking to harness technological innovation to cultivate more fulfilling and productive workplaces.

Nurturing AI-Powered HR Analytics and Virtual Reality in Employee Psychology and Workplace Happiness, Part A

Rooted in the timeless principles of Vitruvius - Firmitas (Strength), Utilitas (Relevance) and Venustas (Beauty) - Vitruvian Woman invites you to master the art of image literacy: the ability to feel, shape and project your presence with purpose. Through compelling personal stories and practical tools, it reimagines executive presence as a strategic leadership asset, empowering women to lead with clarity, confidence and authenticity in a world that often overlooks quiet power.Combining classical wisdom with modern leadership insight, Vitruvian Woman introduces a fresh framework for developing executive presence from the inside out. Daniela Florea blends Vitruvian design ideals with contemporary research and real-life case studies to help you align who you are with how you are seen. It's not a 'dress for success' manual: it's a principle-driven, values-based approach for women to stand out.Discover how to build a strong core of self-awareness (Strength), stay relevant and visible in today's hybrid, fast-changing workplace (Relevance), and express your personal style and story with impact (Beauty). Timely and empowering, Vitruvian Woman equips women at all career stages with a practical roadmap to cultivate a credible, enduring presence--so they can step forward, be heard, and lead as themselves.

Redefining executive presence through the power of image literacy

Vitruvian Woman

Leads generieren - einfach und planbar!
Wie Kundenakquise zukünftig kein Zeitfresser mehr ist:

Auch wenn das Angebot deines Unternehmens bereits erfolgreich vermarktet wird, ist es dennoch ratsam, auf eine effiziente Marketing-Strategie zu setzen, um mehr Kunden zu gewinnen. Dieses Buch ist eine praxisnahe und umfassende Anleitung, die dir - egal auf welchem Level du als Online Unternehmer bist - aufzeigt, wie ein eigenes Buch zu mehr Umsatz führt. Außerdem lernst du, welche Funnel-Methode für dich und die Generierung von Leads am besten ist.

Dieses Buch ist der ultimative Leitfaden für deine High-Performance!

Der erfolgreiche Buchmarketing-Experte Max Mika zeigt mit "High-Ticket-Kunden mit System: Wie du als Unternehmer ein Buch als einfaches Marketing System aufsetzt, das ohne weiteren Zeitaufwand planbar Premium-Kunden für dich gewinnst" den besten Weg, dein Business beinahe mühelos und langfristig zu skalieren und zu sichern.
- Erkenne, welches Umsatzpotenzial in einem Buch steckt.
- Lerne die beste Funnel-Methode zur Leadgenerierung kennen. 
- Skaliere dein Business durch die optimale Marketingstrategie. 
- Verstehe, dass du mit dem richtigen Marketing planbar und einfach Kunden gewinnst.
- Lerne, wie du dein Unternehmen nachhaltig absicherst und mehr Freiheit zurückerlangst.

Wer dieses Buch kauft ist selber Schuld

Bitte nicht Kaufen!

Governing AI is about getting AI right. Building upon AI scholarship in science and technology studies, technology law, business ethics, and computer science, it documents potential risks and actual harms associated with AI, lists proposed solutions to AI-related problems around the world, and assesses their impact. The book presents a vast range of theoretical debates and empirical evidence to document how and how well technical solutions, business self-regulation, and legal regulation work. It is a call to think inside and outside the box. Technical solutions, business self-regulation, and especially legal regulation can mitigate and even eliminate some of the potential risks and actual harms arising from the development and use of AI. However, the long-term health of the relationship between technology and society depends on whether ordinary people are empowered to participate in making informed decisions to govern the future of technology - AI included.

A Primer

Governing AI

Focus Beyond the Business Card: A fun, step-by-step guide to growing your pet business through community advocacy & education

Paws, People, and Prosperity

Emerging technologies such as autonomous vessels, artificial intelligence, and alternative fuels are revolutionizing the way we operate at sea. This volume examines how advancements in information technology and biotechnology are influencing the evolution of ocean law and policy. These technologies, including blockchain, satellite and submarine cable communications, nuclear power at sea, seabed mining, underwater archaeology, marine genetics, and decarbonization, are changing the architecture of ocean governance. This volume explores both the opportunities and challenges these advancements pose to the law of the sea, which is evolving to adapt to ever accelerating rates of global change. Looking forward, the book considers the role of the law of the sea in the future of ocean governance. This title is also available as open access on Cambridge Core.

Marine Technology, Ocean Development and the Law of the Sea

Marketing Strategies for the Internationalization of Businesses and Brands

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