Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Datenschutz

Protection des données

Impressum

Mentions légales

Zahlung und Lieferung

Paiement et livraison

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Publikationen

Publications

Literatur

Onlinemodule LEXIA

Modules en ligne LEXIA

Bücher

Livres

Buchreihen

Collections

Datenbanken

recht.ch

Studienliteratur

Littérature pour les études

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Unsere Funktionen

Nos fonctions

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

This PDF has been created in accordance with the PDF/UA-1 standard to enhance accessibility, including screen reader support, described non-text content (images, graphs), bookmarks for easy navigation

Keine Barrierefreiheitsoptionen des Lesesystems aktiv deaktiviert (außer)

Die Verwendung von Farbe ist nicht das einzige Mittel zur Informationsvermittlung

Hoher Kontrast zwischen Text und Hintergrundfarbe

Strukturelle Navigation Nächste/Zurück

Alle nicht-dekorativen Inhalte unterstützen das Lesen ohne Sehvermögen

Kontakt zum Herausgeber für weitere Informationen zur Barrierefreiheit

Business and Economics (German Language)

Mahmut Arica

Klaus Friedrich

Wolf-Dieter Hiemeyer

Marcus Stumpf

Marketing & Sales Innovation 2026

Einsatzmöglichkeiten von KI in Marketing und Vertrieb

&lt;p&gt;KI-gest&amp;uuml;tzte Kundeninteraktionen: Die Auswirkungen von KI auf das Verhalten und die Beziehungen zu Kunden.- Optimierung von Marketingstrategien durch KI: Die Integration von KI zur Verbesserung von Marketingkampagnen und Zielgruppenansprache.&amp;ndash; Technologische Transformation im Vertrieb: Die Nutzung von KI in Vertriebsprozessen und ihre Auswirkungen auf Vertriebsmodelle.&amp;ndash; Personalisierung und Kundenbindung: Die Rolle von KI bei der Schaffung personalisierter und effektiverer Kundenbindung.&amp;ndash; Ethik und Datenschutz in KI-gest&amp;uuml;tzten Marketingstrategien: Diskussionen &amp;uuml;ber ethische Richtlinien und Datenschutzaspekte im Kontext von KI im Marketing.&amp;ndash; Innovationen und zuk&amp;uuml;nftige Trends: Neue Technologien, die das Marketing- und Vertriebsumfeld beeinflussen und die k&amp;uuml;nftigen Trends pr&amp;auml;gen.&amp;ndash; Optimierung der Customer Experience und Customer Engagements durch K&amp;uuml;nstliche Intelligenz.&amp;ndash; Potenziale f&amp;uuml;r KI-unterst&amp;uuml;tzendes Marketing- &amp;amp; Sales-Automation und Analytics.&amp;ndash; Organisatorische Herausforderung durch den Einsatz von K&amp;uuml;nstlicher Intelligenz.&lt;/p&gt;

The Key Driver of the Innovation Engine

Understanding the AI Economy

How the rise of AI agents--and other forms of autonomous intelligence--will transform every aspect of how companies create value and compete.Companies have long operated with a basic assumption: intelligence is scarce. Talent is limited, expertise is expensive, and good judgment is hard to scale. But that world is ending.AI agents are bringing a new form of labor into the enterprise--one that can work autonomously, learn continuously, and scale instantly. Their embodied counterparts, from drones to humanoid robots, are doing the same in the physical world. Together, these systems are introducing a new economic reality: cognition is becoming cheap, elastic, and abundant.In Abundant Intelligence, Deloitte's Nitin Mittal and futurist Mike Walsh show what happens when intelligence becomes cheap and widely available. Drawing on inside access to the people leading AI transformations at the world's most powerful companies, they uncover how this shift is challenging every assumption about strategy, productivity, and leadership, and what organizations must do now to stay ahead.As abundance becomes the new normal, the leader's job shifts from collecting intelligence to directing it. Those who learn to harness this expanding workforce of digital labor will unlock new levels of speed, creativity, and advantage. For everyone else, the gap will widen fast.

How Digital Labor Will Rewrite the Rules of Business

Abundant Intelligence

This book examines how strategic thinking is evolving in response to the realities of the digital economy. Traditional strategy frameworks, built for slower, more stable environments, no longer capture the complexity of today’s business landscape, where innovation is constant, data is abundant, and competition is shaped by digital platforms and ecosystems.
Focusing on the global digital banking sector—one of the most digitally advanced industries—the book draws on original research, including interviews with 39 senior strategy leaders. It explores how organisations are navigating strategy in practice, highlighting shifts in decision-making, organisational logic, and the role of technology in shaping strategic options.
Rather than proposing that classical strategy be discarded, the book argues for its adaptation. It offers a grounded, research-based view of how organisations are integrating agility, experimentation, and digital infrastructure into their strategic processes. The goal is not to replace strategic theory, but to update it—reflecting the conditions of a digital-first economy.
This book bridges multiple disciplines, including strategic management, organisational theory, information systems, and innovation. While its case focus is on digital banking, the insights are relevant across sectors facing digital transformation.
Designed for scholars, practitioners, and educators, this book provides both empirical depth and conceptual clarity. It contributes to the growing conversation about what strategy means in an environment defined by speed, fluidity, and ongoing technological change.

Strategy and Processes in Digital Banking

Digital Economy Dynamics

The AI Strategy Playbook tackles the biggest paradox of our time: while AI grows exponentially more powerful and affordable, most organizations remain stuck in pilots that never scale. The result is frustration, "AI fatigue," and missed opportunities. This book delivers a practical, structured roadmap that has already guided thousands of executives on how to embed AI into strategy, operations, and business models.Combining academic rigor with hands-on frameworks, global strategy expert René Bohnsack introduces four AI Stacks that every leader needs: the Skill Stack, the Transformation Stack, the Strategy Stack, and the Governance &amp; Control Stack. Together, they help executives move step by step from isolated experimentation to full integration of AI into organizations. The playbook is practical and tested:<ul> <li>The Skill Stack teaches prompting, responsible use, tools use, co-intelligence, and AI mastery.</li> <li>The Transformation Stack provides tools and tactics to move from experimentation with AI to acceleration of use cases and full integration.</li> <li>The Strategy Stack adapts the Play-to-Win model for the AI era, guiding leaders through aspiration, opportunity mapping, building AI moats, designing an AI business model, and creating a roadmap including data readiness.</li> <li>The Governance &amp; Control Stack ensures governance across five dimensions - operational, ethical, legal, environmental, and strategic - and measures progress through the AI Balanced Scorecard.</li> </ul>This book provides the tools, language, and confidence for leaders to act decisively. Readers will not only understand AI's strategic implications but will gain a practical playbook to lead transformation. AI Strategy Playbook: From Zero to 100 is the essential guide for leaders determined to move past hype, avoid paralysis, and create lasting advantage in the age of AI.

From Zero to 100

The AI Strategy Playbook

Use this jargon-free, step-by-step guide to create an agile, customer-centric marketing strategy and unlock the full capability of data and analytics with AI.

Leverage Analytics, Data and AI to Optimize Marketing Strategies

Marketing Metrics

A new paradigm based on quantum probability that can model stock markets and price options—and also upends classical quantitative finance. In The Quantum Stock Market, David Orrell combines theory and new empirical findings to argue for a new approach to finance based on quantum probability. The main finding, a property called q-variance, may be unique in finance in that it was discovered as the result of a prediction, affects financial markets in general, has no tunable parameter, and has important consequences for a range of topics including the pricing of financial options. The property, which somehow eluded detection for over a century, has been verified by experts in the field. And the fact that it is incompatible with classical finance—which is perhaps why it went undetected—suggests that the field must be reinvented. The aim of this book is therefore nothing less than to initiate a paradigm shift in finance. As with any new work that challenges existing methods, the ideas have already received considerable pushback from a range of sources, including leaders in the field of finance, along with physicists skeptical of applying quantum probability outside its traditional domain. Written in an interdisciplinary style that mixes mathematical equations, data analysis, and informed comment on the field of finance, it should be read by anyone—including students, academics, and practitioners—who wants to be on the right side of a paradigm shift.

And the Road Not Taken in Finance

The Quantum Stock Market

Creative Reuse

Reshaping EU Copyright Law to Support Creativity Online

Real-World Solutions for Reshaping Healthcare Through Artificial Intelligence and Beyond

Strategies for Artificial Intelligence in Healthcare

Strategies and Use Cases for Leveraging Customer Data

Customer Intelligence

Emerging technologies such as autonomous vessels, artificial intelligence, and alternative fuels are revolutionizing the way we operate at sea. This volume examines how advancements in information technology and biotechnology are influencing the evolution of ocean law and policy. These technologies, including blockchain, satellite and submarine cable communications, nuclear power at sea, seabed mining, underwater archaeology, marine genetics, and decarbonization, are changing the architecture of ocean governance. This volume explores both the opportunities and challenges these advancements pose to the law of the sea, which is evolving to adapt to ever accelerating rates of global change. Looking forward, the book considers the role of the law of the sea in the future of ocean governance. This title is also available as open access on Cambridge Core.

Marine Technology, Ocean Development and the Law of the Sea

Household, Economic and Religious Perspectives

Food Waste Management

Applied Cyber Threat Intelligence: From Detection to Disruption is a comprehensive guide for cybersecurity students, analysts, and professionals looking to gain practical, in-demand skills in today's rapidly evolving digital threat landscape. This book bridges the gap between theoretical knowledge and operational expertise, providing readers with a hands-on approach to Cyber Threat Intelligence (CTI), threat hunting, malware analysis, and open-source investigations.Covering the full CTI lifecycle from intelligence collection and analysis to adversary attribution and takedown, the book offers step-by-step walkthroughs of key tools such as Sysmon-Modular, DeTT&amp;CT, OSSEM, and VirusTotal. Readers will learn how to conduct static and dynamic malware analysis, apply threat frameworks like MITRE ATT&amp;CK and the Diamond Model to perform real-world investigations across surface, deep, and dark web environments.Designed for both classroom use and professional upskilling, the book includes case studies, lab exercises, and instructor resources such as PowerPoint slides and code samples. Whether you're preparing for a cybersecurity role or enhancing your current capabilities, this book equips you with the analytical mindset, technical skills, and practical tools to proactively detect, understand, and respond to cyber threats with confidence and precision.

From Detection to Disruption

Applied Cyber Threat Intelligence

Marketing & Sales Innovation 2026

Autres titres sur ce thème