<div class="raw-html-embed"><a href="https://libratech.ai/ch/?utm_source=partner&amp;utm_medium=website&amp;utm_campaign=wkch_libra_prsp_staempfli_07_2026
">Stämpfli - L’innovation technologique au service de la littérature juridique - Testez gratuitement !</a></div>

Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Unsere Funktionen

Nos fonctions

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

This PDF has been created in accordance with the PDF/UA-1 standard to enhance accessibility, including screen reader support, described non-text content (images, graphs), bookmarks for easy navigation

Keine Barrierefreiheitsoptionen des Lesesystems aktiv deaktiviert (außer)

Die Verwendung von Farbe ist nicht das einzige Mittel zur Informationsvermittlung

Hoher Kontrast zwischen Text und Hintergrundfarbe

Strukturelle Navigation Nächste/Zurück

Alle nicht-dekorativen Inhalte unterstützen das Lesen ohne Sehvermögen

Kontakt zum Herausgeber für weitere Informationen zur Barrierefreiheit

Business and Management (R0)

Varsha Jain

Githa S. Heggde

Russell Belk

George Spais

Marketing in a Digital World

Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption

&lt;p&gt;Chapter 1: Brand Engagement Through Augmented Reality And Extended Reality.- Chapter 2: Unlocking the Power of Augmented Reality How AR Boosts Consumer Engagement and Purchase Intentions in Beauty E Commerce amid Perceived Risk.- Chapter 3: The Role of Immersive Technologies in Contemporary Luxury Consumer Behavior The Conceptual Framework &amp;amp; Research Agenda.-&amp;nbsp; Chapter 4: Visualizing Cold Uncovering the Sensory Visual Cues that Convey Coldness in Images.- Chapter 5: Semiotic Codes and Brand Loyalty Leveraging AI to Predict and Influence Consumer Behavior.- Chapter 6: Artificial Intelligence in Marketing Crisis Communication through a Socio Technical System Perspective.- Chapter 7: Generative AI and Insurance Critical Determinants for Adoption Intention.- Chapter 8: Engagement of Visually Impaired with Chat GPT Exploring their lived experiences with assistive technology.- Chapter 9: AI Enabled Creative Marketing for Eco Friendly Campaigns.- Chapter 10: The Evolving Landscape of Digital Marketing Job Outlook and Future Trends.- Chapter 11: Politics of Gendered Beauty Misrepresentations in Global Cosmetic Branding Analysing the Discourses through Feminist and Social Constructivist Approaches.- Chapter 12: Cinematic Cultural Products The Role of Hindi Films in Nation Building and Audience Engagement.- Chapter 13: Towards the Understanding of Vibe Marketing The Conceptualization and Conceptual Framework.- Chapter 14: The Untapped Potential Addressing Marketing Constraints in Dhenkanal Cashew Production.- Chapter 15: Variability Driven Consumer Segmentation VDCS Framework A Novel and Dynamic Consumer Segmentation Framework Using Real Time Data.&lt;/p&gt;

Management of Arts & Culture

This book explores how "innovation" has evolved from a buzzword into a powerful cultural, rhetorical, and strategic force.Today, the word is more than a descriptor-it signals how brands, organizations, and even nations differentiate themselves, justify investments, and project credibility and forward momentum. With thousands of mentions and uses every day, around the world, the motif of "innovation" now appears in reports, TV and print ads, digital media, organizational strategy plans, presentations, conferences, and even in the names of companies and brands, making it a widely recognized and popular idea. Blending theory with practice, Itzhak Mashiah examines innovation as a communicative strategy that shapes narratives across branding, policymaking, and identity. The book shows how innovation functions as a mechanism of influence within advertising, PR, social media, and other marketing channels. Drawing on insights from communication, marketing, management, and strategy, Mashiah traces innovation's transformation into a persuasive tool that positions people, organizations, and nations as distinctive, future-oriented, and competitive.With clear frameworks, global case studies, and practical guidance, this book offers both a theoretical foundation and actionable insights, making it essential reading for students and professionals in marketing, communication, business, strategy, PR, media, and content creation.

From Theory to Practice

Innovation Branding

Routledge Media and Cultural Studies Handbooks

This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising- in practice, communication, and commercial process.Providing a wide-ranging and multi-disciplinary account of a complex contemporary moment for promotional communications, Digital Advertising Evolution charts recent and profound shifts in the advertising industry's working models and assumptions about media, audience, data, research, consumer practices, and modes of persuasive promotional communication. Innovations and new advertising formats, including programmatic ads, AI, advergames, memes, branded content, and influencers, have transformed and reframed advertising theories and practices for a new generation. Contributions examine major technological and cultural shifts in the advertising field, considering how platforms have provoked a paradigm shift in the character and conceptual framework defining advertising. This thorough analysis of the field critically explores key concepts, genres, campaigns, history, academic theories, and major actors, as well as governance, regulation, and ethics to provide a complete picture of the current state of the industry. Written for a global readership, Digital Advertising Evolution is ideal for advanced students and researchers of digital advertising and promotional cultures. It will also be of interest to professionals seeking to reflect on the changing industry.

Digital Advertising Evolution

This book examines climate change and the need for advertising creatives to think and create strategically in order to educate about the human role in climate adaptation.&nbsp;As more brands and organizations feel the economic and cultural effects of climate realities, there is an urgent need for the advertising industry to offer smarter, creative approaches to messaging about this phenomenon. Creatives must use their ability to translate complex issues into messages that resonate with multiple audiences while&nbsp;bridge the gap between consumers and climate understanding. The author argues that brands and corporations have a social responsibilty to provide this value, thereby fighting misinformation and emboldening citizens to work toward adaptive behaviors with understanding of basic climate science. Through the themes of complexity, creativity, and courage, this book synthesizes theory on audience engagement and discusses how to frame the climate issue effectively.

A Creative's Guide to Making Compelling Advertising and Brand Messages in Complicated Times

Brave Work in the Age of Climate Change

A textbook that examines how societies reach decisions about the use and allocation of economic resources While economic research emphasizes the importance of governmental institutions for growth and progress, conventional public policy textbooks tend to focus on macroeconomic policies and on tax-and-spend decisions. Markets, State, and People stresses the basics of welfare economics and the interplay between individual and collective choices. It fills a gap by showing how economic theory relates to current policy questions, with a look at incentives, institutions, and efficiency. How should resources in society be allocated for the most economically efficient outcomes, and how does this sit with society's sense of fairness? Diane Coyle illustrates the ways economic ideas are the product of their historical context, and how events in turn shape economic thought. She includes many real-world examples of policies, both good and bad. Readers will learn that there are no panaceas for policy problems, but there is a practical set of theories and empirical findings that can help policymakers navigate dilemmas and trade-offs. The decisions faced by officials or politicians are never easy, but economic insights can clarify the choices to be made and the evidence that informs those choices. Coyle covers issues such as digital markets and competition policy, environmental policy, regulatory assessments, public-private partnerships, nudge policies, universal basic income, and much more. Markets, State, and People offers a new way of approaching public economics. <ul><li>A focus on markets and institutions </li><li>Policy ideas in historical context </li><li>Real-world examples </li><li>How economic theory helps policymakers tackle dilemmas and choices </li></ul>

Economics for Public Policy

Markets, State, and People

DIE POSITIONIERUNGSBIBEL
Erste Wahl statt zweite Reihe

Dieses Buch richtet sich an Menschen, die Verantwortung tragen - nicht an Beobachter.
An Vorstände und Geschäftsführer.
An Aufsichtsräte und Beiräte.
An Interim Manager, Strategie Coaches und Berater, die auf Augenhöhe mit Entscheidungsträgern arbeiten.
An Menschen, deren Wirkung Konsequenzen hat.

Es ist kein Buch über Sichtbarkeit.
Es ist kein Ratgeber zur Selbstdarstellung.
Und es ist kein Werkzeugkasten für kurzfristige Aufmerksamkeit.
Dieses Buch handelt von Positionierung als Führungsentscheidung.
Von der Entscheidung, nicht austauschbar zu sein.
Von der Entscheidung, nicht allen zu gefallen.

Und von der Entscheidung, für etwas zu stehen - auch dann, wenn es wirtschaftlich, politisch oder persönlich relevant wird.
Positionierung entscheidet darüber, wofür man wahrgenommen wird, wofür man angefragt wird und wofür nicht. Und sie entscheidet darüber, wie über Sie gesprochen wird, wenn Sie nicht im gleichen Raum sind.

Der Untertitel dieses Buches ist deshalb bewusst gewählt: Erste Wahl statt zweite Reihe.
Nicht, weil man überall präsent sein muss, sondern weil man dort gefragt sein sollte, wo Entscheidungen fallen.

Warum dieses Buch anders ist
Die Autorinnen und Autoren dieses Bandes kennen Positionierung nicht aus Präsentationen, sondern aus Verantwortung. Sie führen Organisationen, gestalten Märkte, bauen Marken auf und treffen Entscheidungen mit realen Konsequenzen.

Was sie teilen, sind keine Modelle. Es sind Erfahrungen aus echten Rollen, echten Konflikten und echten Ergebnissen.
Dass diese Perspektiven hier zusammenkommen, ist keine Selbstverständlichkeit.
Genau darin liegt die besondere Qualität dieses Buches.

Erste Wahl statt zweite Reihe

Die Positionierungsbibel

Theory and Practice

Sport Branding

This book explores the evolving art of public speaking, a timeless skill rooted in persuasion, leadership, and teaching, as it undergoes a profound transformation in the age of artificial intelligence and immersive technologies. Many experience performance anxiety when preparing presentations, searching for the right words, slides, and script to feel prepared.For example, Bank of America's VR training program, iCoach - an AI-powered conversation simulator for practicing difficult interactions - reports that 97% of employees feel more confident applying what they learned after simulations. Similarly, an Intel case study with HTC Vive Enterprise found that immersive training reduced costs and delivered an estimated 300% ROI over five years, with 94% of trainees requesting additional VR courses. According to PwC's 2022 Metaverse Survey, 51% of companies are now integrating VR into their strategy or have already built it into at least one business line, increasingly adopting immersive environments for public speaking rehearsals, interviews, and digital events. Yet traditional communication training remains largely unchanged, still rooted in classical rhetorical models and offering little guidance for hybrid, AI-enhanced, or fully virtual contexts.This book fills that critical gap. It redefines public speaking by integrating emerging dimensions such as human-machine interaction, avatar-mediated communication, AI-generated speech, and virtual presence. The book is divided into three parts.Part I, "Principles," includes three chapters covering icebreaking basics, storytelling foundations, and augmented creativity for pitch and speech improvement. It comprises four interviews with global experts: Damian Scavo (founder of Streetbeat), Alvin Wang Graylin (technological leader, author, and entrepreneur), Davide Viglialoro (lecturer in Strategy and Entrepreneurship), and Canto i Fatti (a case study of innovation in social channels using AI-powered storytelling).Part II, "Augmented Rhetorics: Rethinking Speech in the Age of Technology," includes two chapters: "Train Your Thinking" and "The Evolution of the Words." This section analyzes types of thinking and two relevant human skills-reading and writing. It also discusses linguistic intelligence and its role with the advent of prompt engineering. Two interviews are presented: one with Francesco Frasca (two-time world champion in bench press powerlifting) and the second with Francesco Finazzi (founder and CEO of Myndoor, a start-up addressing mental well-being).Part III, "Augmented Speaker," with three chapters, prepares the reader for their first public speaking simulation in virtual reality, from technical headset settings to possible features. It discusses building a long-term strategy across five levels, introducing AI agents, outlining their applications, and creating a continuous improvement loop. The last chapter, "From Zero to Pitch," is an exercise in improving prompting and pitching. Additionally, two interviews are presented: one with Professor Jeremy Bailenson (communication professor at Stanford University and founding director of the Virtual Human Interaction Lab) and the second with Alberto Tono (expert in artificial intelligence and PhD in Computer Science from Stanford University).Finally, the book includes an analysis and presentation of a new platform, VoxcoachAI, launched as part of this book's case study, for receiving real-time AI feedback, practicing with interactive roleplay, tracking progress, and improving public speaking, presentations and pitches.

Mastering Public Speaking in the Age of AI, VR, and the Metaverse

The Augmented Speaker

This textbook explores the core concepts and contemporary themes of consumer behavior relating to the digital environment.Illustrated through lively short examples and longer case studies from around the world, the book explores how technology influences consumers' cognitive, affective, and behavioral aspects and how the consumer makes decisions in this context. Highly comprehensive, topics covered include data-driven consumer decision-making, consumer value co-creation, consumer knowledge sharing, social media, social factors, customer experience, diversity, and inclusion. Each chapter begins and ends with a case, providing live situations where students can connect with the core concepts, chapter objectives, key learning points, and discussion questions to frame and structure learning.Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior, particularly in the digital environment, customer experience management, digital marketing, and the digital consumer.Online resources include PowerPoint lecture slides and a test bank.

Digital Consumer Behavior

Do you want to know how to come up with bold, innovative ideas? Are you keen to learn how culture can be leveraged to create change? Are you eager to learn from industry insiders? This innovative new textbook assembles leading names from the world of advertising to share their insights and experience from all aspects of the industry, helping you understand the various professional roles available and how they relate to your study. Professionals working at a range of recognisable brands (such as the BBC and Molson Coors) and leading advertising agencies - including ManningGottlieb and VCCP - come together to provide the inside story on everything from idea generation to planning global ad campaigns. At the end of each chapter, editors Mike Ryder and Mary Hargreaves, leading scholars from Lancaster University Management School, provide academic responses to the issues raised. Intuitively structured to take you on a journey from the beginnings of advertising as a medium to topical considerations such as influencer marketing, Advertising: A Practitioner Perspective covers both the creative and analytical aspects of the discipline. By discovering the concerns and outlooks of some of the industry's leading lights, you will gain a deeper understanding of both sides of the agency-client relationship, as well as the critical and theoretical perspectives of the theorists who helped shape them. Perfect for undergraduate and postgraduate students aiming to work in advertising, this unique book offers a grounded, accessible and experience-led look at the industry. Advertising: A Practitioner Perspective helps you connect theoretical knowledge with practical insight, enabling you to embark on a well-researched career path fully prepared to hit the ground running in the dynamic world of advertising.

A Practitioner Perspective

Advertising

Absolute Essentials of Business and Economics

Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. It explores contemporary public relations through multiple lenses by focusing on what public relations essentially comprises, how it has come into existence, what contexts public relations works within, what tools and techniques professionals can deploy, and how professionals assess and justify the outcomes of their work.Divided into two parts - Concepts and Theories, and Applications and Specialisms - the book covers the fundamental theories and concepts and their application in contemporary practice, which together broadly reflect the typical syllabus content for undergraduate, postgraduate, and post-experience introductory courses in public relations. The topics covered in both sections are complemented by mini cases, which showcase academic and professional insights into practice.Offering a concise and approachable alternative to the mainstream, more heavyweight textbooks available, this book provides a comprehensive introduction to public relations theory and practice.

Absolute Essentials of Public Relations

All you need to know about starting a successful, sustainable business growing fresh produce. More and more people are discovering the rewards of growing their own food, and there's plenty of advice to be found on methods of growing. But what about producing larger quantities to sell? Or even trying to make a living from horticulture? And how do you grow organic produce on this scale? This book covers everything you need when starting out; from finding land to grow on and sourcing the finance to get going, to winning customers and marketing your produce, working on your business plan, deciding which crops to grow, and demystifying legal considerations. With an extensive directory of invaluable contacts and resources and a market gardening calendar, this friendly guide is packed with reassuring, first-hand advice and beautiful photographs and illustrations. Whether you've got surplus produce from a vegetable garden, are starting a community project or looking to sell to wholesale from a fully-developed business, this is the perfect guide for anyone interested in selling produce for profit.

The Comprehensive Guide to Starting a Sustainable Vegetable-growing Business

How to Start a Market Garden

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment, has led to an increased emphasis on communications strategies in today's digital era.Marketing Communications in Tourism and Hospitality discusses this vital discipline specifically for the tourism and hospitality industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, while developing practical skills needed to understand, interpret, and implement communications strategies within a management context.This new edition has been updated to include:<ul> <li>New case studies, drawing on insights from both academics and leading industry practitioners. These cases and illustrations span multiple international regions and service sectors, such as hotels, airlines, food and beverage, events, tour operators, attractions, and destination marketing</li> <li>Enhanced and extended content including two new chapters focusing on digital and interactive marketing and sustainability marketing and communications issues and strategies. These chapters introduce key contemporary topics, including social media marketing, AI, and "nudge" marketing</li> <li>Online resources are provided for case study discussions and updated weblinks and reading suggestions, as well as discussion questions at the end of chapters</li> </ul>This systematic and cohesive text is essential reading for tourism and hospitality management students and an invaluable resource for marketing practitioners in this growing area.

Marketing Communications in Tourism and Hospitality

Marketing in a Digital World

Autres titres sur ce thème