Marketing Ethics and Consumer Society
Practising Inclusive, Responsible and Sustainable Marketing
Contenu
This unique new text explores marketing ethics, the impact of marketing on consumers' lives, and the wider social, cultural, and political context of marketing activities.
A much-needed and relevant textbook that brings together all the key contemporary topics in marketing ethics.
Informations bibliographiques
avril 2025, env. 136 Pages, Anglais
Taylor and Francis
978-1-032-99491-8