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Marketing

Jaime Arciniegas

Marketing digital en la era de la conectividad

Introducción&#13;
&#13;
Capítulo 1. Fundamentos del marketing digital&#13;
Capítulo 2. Plataformas de redes sociales&#13;
Capítulo 3. Herramientas y técnicas de marketing digital&#13;
Capítulo 4. Mensajería y plataformas de comunicación&#13;
Capítulo 5. Comercio electrónico y nuevas tendencias&#13;
Capítulo 6. Influencers, nichos y contenidos&#13;
Capítulo 7. Estrategias integradas de marketing digital&#13;
Capítulo 8. Emprendimiento digital&#13;
&#13;
Referencias bibliográficas

Embrace AI as your writing co-pilot

Writing is hard. Writing with AI is easier. Learning to use AI to draft business content and streamline your writing process is simple, thanks to Business Writing with AI For Dummies. Artificial intelligence writing tools can help you create outlines, generate ideas, maintain a consistent style, and proofread your work. AI can even help with generating strong visuals. This book guides you, step by step, through the process of creating commonly written professional documents with AI. Let AI do some of the heavy lifting, so you can get down to business.

Inside...
* Crafting prompts for desired outcomes
* Blasting through writer's block
* Learning about the latest AI tools
* Creating professional-looking graphics
* Writing business plans and grant proposals
* Mastering emails and e-marketing
* Letting AI make you look like a pro

Business Writing with AI For Dummies

Alexander Hennig

Daniel Jung

Lehrbuch mit eLearning-Kurs

Digitales Marketing Schritt für Schritt

Die nächste Stufe ihres Unternehmens-Erfolges

KI-gestütztes Marketing

An exciting introduction to agency life, this insider's view of professional PR firms equips you to create a successful career in the industry. Authors Regina Luttrell, Luke W. Capizzo, and Adrienne A. Wallace highlight real-world examples from the field and engage with current practitioners to help you enter the agency world and bridge the critical gap between college and professional life. The book introduces many of the sub-fields of integrated communication practice, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). The second edition integrates current industry trends and technological advancements that have transformed agency life and public relations strategies. Key updates include -The impact of remote and hybrid work structures on agency culture and client communication -The rise of AI and automation in content creation and project management -The importance of inclusivity, diversity, equity, and accessibility in both internal operations and client work. -New sections within the chapters highlight the increasing role of brand activism and purpose-driven campaigns, as well as the expanding consultancy role of agencies Key Features: -Real-world examples from the field ensure that the practical concepts presented become concrete for you. -Interviews with industry professionals from around the world provide snapshots of the agency experience. -PESO model show you how to adapt your campaigns to meet the needs of today's integrated agency environment. - Agency Essentials student-cantered callouts that bring the realities of PR agency life into your learning with actionable tools-including quick wins, onboarding checklists, real-world scenarios, client email starters, and pitch power phrases

The PR Agency Handbook

Chasing Hollywood is not just a marketing book. It is a memoir wrapped in the cultural phenomenon of films that have shaped our lives.Learn timeless lessons about the remarkable hard work and genius artistry that went into the creation and promotion of movies we love. Films that served as must-see moments for the last two generations. The pop-culture infiltrators that have marked our years and shaped our shared memories, giving us the stars, catch-phrases and bold ideas that people still talk about--whether we're growing up, growing old, looking inward, or coming out.Sometimes audiences don't know what they want, simply because they haven't seen it before--in part because of the massive blockades created by corporate ownership and mainstream media saturation from big-dollar marketing campaigns, constructed by the powers that be in order to keep outsiders and little guys down and out.These powers still exist in the film world, and the social media world, and the book world, too, just as they exist in almost every industry today, when even the most well-funded marketing departments struggle to break through the unstoppable wall of noise created by the overflow of information and content that floods consumers' feeds and screens every second of every day.But guess what?Blockades are still breakable, and even the tallest walls are surmountable. We just need to take an indie-film approach to breaking through.

A Marketing Chief’s Lessons on Breaking Through

Chasing Hollywood

'A penetrating portrait of one of the most significant companies in the world' Ronan Farrow, author of Catch and Kill 'With the skill of an award-winning journalist, Horwitz details the inner workings of the tech giant and their outcomes...A must-read.' Scott Galloway, bestselling author of The Four Facebook had a problem. Along with its sister platforms Instagram and WhatsApp, it was a daily destination for billions of users around the world, extolling its products for connecting people. But as a succession of scandals rocked Facebook from 2016, some began to question whether the company could control, or even understood, its own platforms. As Facebook employees searched for answers, what they uncovered was worse than they could've imagined. The problems ran far deeper than politics. Facebook was peddling and amplifying anger, looking the other way at human trafficking, enabling drug cartels and authoritarians and allowing VIP users to break the platform's supposedly inviolable rules. It turned out to be eminently possible to isolate many of Facebook's worst problems, but whenever employees offered solutions their work was consistently delayed, watered down or stifled by a company that valued user engagement above all else. The only option left was to blow the whistle. In Broken Code, award-winning Wall Street Journal reporter Jeff Horwitz tells the riveting inside story of these employees and their explosive discoveries, uncovering the shocking cost of Facebook's blind ambition in the process.

Inside Facebook and the fight to expose its toxic secrets

Broken Code

Mastering Digital Marketing: Advanced Strategies for the Modern Marketer is your go-to guide for success in the digital landscape. Covering SEO, PPC, AI, content strategy, branding, and data analytics, this book provides advanced techniques and real-world case studies to help marketers create impactful campaigns. Stay ahead with emerging trends, ethical practices, and data-driven online marketing strategies.

Comfort Ojukwu

Frau

Transform your marketing strategy and engage with customers in ways never before possible.In a world that is changing at unprecedented speeds, the marketing landscape stands at the brink of a profoundly new paradigm. In the AI-driven era, meaningful experiences reign supreme and brands must engage with their customers in new and exciting ways.Although the mission is clear, marketers may feel like they're faced with a sea of static amid a massive influx of data and tremendous cultural shifts. But customers leave subtle clues about exactly what content they want to see, products they want to encounter, and ultimately, the entire online experience they desire with every click, scroll, and purchase.Personalization is the needed mechanism that decodes a clear signal from the noise, and those that use it as the cornerstone of their marketing strategy can unlock a world of opportunity. Those who wait to begin their personalization journey not only lose their competitive advantage, but also fall further behind the pack.The brands that can transcend the noise, understand their customer's wants and needs, and transmit a clear signal back to each individual will create the emotional bonds that lead to long lasting brand loyalty. Think of this book as your decoder ring as you transform your personalization project into a powerhouse.Use it to: <ul><li>Learn the basics of personalization and discover its opportunities across channels</li><li>Communicate the benefits of personalization to your business and gain buy-in</li><li>Establish a scalable structure that fits your organization</li><li>Activate a clean, repeatable process for end-to-end campaign management</li><li>Discover the right tools and methodologies for success</li><li>Get inspiration for your testing roadmap with 70+ use cases</li></ul>

Why Personalization Wins the Customer Experience

Marketing in the AI Era

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller's powerful Storybrand Framework and they are making millions. Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for today's challenges.

Clarify Your Message So Customers Will Listen

Building a StoryBrand 2.0

Gezielte SEO Optimierung am Beispiel eines Startups

Masterarbeit aus dem Jahr 2025 im Fachbereich BWL - Projektmanagement, Note: 81,5 Punkte, , Veranstaltung: Projektarbeit, Sprache: Deutsch, Abstract: Diese Projektarbeit zum Geprüften Technischen Betriebswirt (IHK) erfüllt alle aktuellen Anforderungen der IHK (Stand 2025) und wurde mit 81,5 Punkten bewertet.
Ziel war die Entwicklung eines SEO-Optimierungskonzepts zur Verbesserung der Sichtbarkeit und Nutzerfreundlichkeit einer bestehenden Website - unter betriebswirtschaftlichen und technischen Gesichtspunkten.

Die Arbeit kann nicht nur als Vorlage für die IHK-Projektarbeit verwendet werden, sondern auch zur Optimierung der eigenen Website, z.B. für Einzelunternehmer, SEO-Einsteiger oder kleine Unternehmen. Denn die genannten Optimierungen können auch ganz einfach auf die eigene Website übertragen werden. 
Enthalten sind u.¿a.:
¿ eine SWOT-Analyse 
¿ eine detaillierte Zielgruppenanalyse 
¿ Websiteanalyse: insbesondere technische-, betriebswirtschaftliche- und SEO-Analyse mit klaren Handlungsempfehlungen 
¿ eine fundierte Keyword-Recherche mit Strategieansatz 
¿ ROI-Berechnung und Wirtschaftlichkeitsbewertung
¿ Projektplanung: Ein Umsetzungskonzept mit konkretem Maßnahmenplan
Umfang: 20 Seiten Haupttext + 15 Seiten Anhang
Diese Vorlage eignet sich ideal um die eigene Website zu optimieren oder eine Projektarbeit nach den Anforderungen der IHK zu erstellen, insbesondere bei Themen rund um Online-Marketing, SEO, BWL, Digitalisierung oder bei technischen Projekten.
Geeignet für:
¿ Teilnehmer der IHK-Fortbildung (z.¿B. Technischer Betriebswirt, Fachwirt, Betriebswirt)
¿ Studierende wirtschaftlicher oder technischer Fachrichtungen
¿ Dozenten, Coaches und Weiterbildungsanbieter 
¿ Websitebetreiber &amp; Unternehmen mit SEO-Zielen
¿ SEO-Einsteiger, Freelancer &amp; Gründer digitaler Angebote

Ihre Vorteile im Überblick: 
- Sie sparen Zeit durch klare Struktur &amp; geprüfte Inhalte 
- Direkt übertragbar auf eigene Projekte, Präsentationen &amp; Prüfungen
- Auch als Vorlage für Kundenkonzepte geeignet 
- Flexibel auf andere Themenbereiche übertragbar
- Die beschriebenen Maßnahmen lassen sich direkt auf die eigene Website übertragen

Ich wünsche Ihnen viel Erfolg bei Ihrem eigenen Projekt.

Mustervorlage für die Projektarbeit zum technischen Betriebswirt IHK

SEO-Optimierungskonzept mit Zielgruppen-, SWOT- und Keyword-Analyse

Marketing digital en la era de la conectividad

Autres titres sur ce thème