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Springer Nature Proceedings excluding Computer Science

José Luís Reis

Marc K. Peter

Ricardo Cayolla

Zorica Bogdanovic

Marketing and Smart Technologies

Proceedings of ICMarkTech 2021, Volume 2

A sharp history of journalism's digital unraveling in the age of algorithms. In the past three decades, the battle between big tech and big journalism has reshaped how we consume the news. Jason Whittaker delves into how tech giants outmaneuvered traditional media companies, siphoning off advertising revenue and audience attention. As journalism struggled to adapt, social media platforms evolved from utopian public spaces into breeding grounds for misinformation and fake news, eroding public trust. The influence of billionaires further complicated the digital ecosystem, swaying public opinion and exercising direct political power, of which previous media moguls could only dream. More recently, AI has begun to revolutionize content creation, distribution, and consumption. Overall, this thirty-year period has witnessed a tangled mix of progress, contention, and disinformation. Incorporating stories about The Washington Post, The New York Times, The Atlantic, The Los Angeles Times, Bloomberg, and many other media outlets from around the world, and discussing key figures and companies in big tech and AI like Facebook/Meta, Cambridge Analytica, Google, Microsoft, Twitter/X and Elon Musk, Edward Snowden, Jakob Uszkoreit, OpenAI, ChatGPT, DeepSeek, and more, Whittaker provides an incisive examination of the frequently combative relations of these two industries and the uncertain future of the news in the digital age.

Big Tech v. Big Journalism

You Want What We've Got

De Gruyter Contemporary Social Sciences Handbooks

De Gruyter Handbook of Digital Political Communication

Unser Recht als wirksamer Schutz vor den Gefahren moderner Medien?

Gesetzlicher Kinder- und Jugendmedienschutz

Entdecke die Magie von Liebe und FreundschaftLiebevoll gestaltete Szenen laden dich ein, den Alltag hinter dir zu lassen und eine gemütliche Auszeit zu genießen. Ob beim winterlichen Eislaufen, ausgelassenen Tanzen oder beim gemeinsamen Filmschauen: Komm mit in eine Welt voller niedlicher Tiere und begleite sie dabei, wie sie liebevolle Momente zu zweit verbringen. Lass dich von ihrer Wärme und Geborgenheit verzaubern.In diesem niedlichen Malbuch findest du:&nbsp;<ul><li>Über 30 herzerwärmende cozy Szenen</li><li>Große und einfache Designs für ein entspanntes Ausmalerlebnis</li><li>Praktisches, quadratisches Format für unterwegs und zu Hause</li><li>Hochwertiges Malpapier</li><li>Einseitig bedruckte Seiten, um das Durchbluten zu verhindern</li><li>Das ideale Geschenk für Groß und Klein</li></ul>

Supersüßes Ausmalbuch zum Entspannen und Träumen – Für Erwachsene, Teenager und Kinder

Cozy Coloring – Lovely Friends

Contributions to Finance and Accounting

This edited book&nbsp;discusses the transformative impact of artificial intelligence on financial innovation. As new entrants flood various financial sectors with investments, they are reshaping the banking landscape and fostering a vibrant digital ecosystem.The evolution of finance, driven by artificial intelligence, offers a critical opportunity to balance financial stability, investor and consumer protection, and the promotion of innovation. In this dynamic environment, large international firms built on advanced digital telecommunications coexist with agile fintech startups. These innovative companies challenge traditional banking models, leveraging technology in ways that disrupt established institutions. While these shifts present exciting opportunities, they also carry significant risks.As we navigate this new era, it is crucial to assess, manage, and control risk-taking and the rise of fintechs. Without proper oversight, the very innovation that propels progress could lead to financial crises. Therefore, establishing robust prudential policies and regulatory frameworks is essential to safeguard financial stability.To thrive in this evolving landscape, financial professionals and accountants must embrace new technologies and stay attuned to their clients' changing needs. Although online tools and technologies are taking over more accounting functions, the expertise and ethical commitment of accountants remain irreplaceable. Guided by a professional order and a strong code of ethics, they possess the credibility needed to support managers effectively.In a rapidly changing business environment where digital technology permeates every aspect of operations, accountants are not just number crunchers; they are strategic partners, equipped to guide organizations towards success in this fast-paced digital age.

Innovation, Regulation, and Technological Developments

Generative AI in Finance and Law

Bloomsbury Studies in Digital Cultures

Looking at the phenomenon of visibility labour and attention economies on social media, this open access book focuses on the Asia Pacific region to examine the use of 'drama' online for internet fame/infamy and financial gain. On social media, the attention economy shapes and governs our engagement. Social media actors use a variety of tactics to gain our attention, to 'go viral', and to become 'internet famous'. They manufacture extraordinary events, curate their lives for us to consume, and play on our emotions to draw us in. But relying on only the picture perfect, the pristine, and the prestigious a la 'aspirational' role-modelling is fast becoming stale to audiences in this very saturated space. Enter the use of 'online drama' to wrestle for the attention spans of audiences, when social media actors use discursive and visual narratives centred on angst, shock, fear, shame, pity to generate visibility, yield interest, and provoke conversations in the gladiatorial arena of social media. Through a range of lively case studies spanning platforms like Instagram, TikTok, Twitter, and YouTube, and popular online for a in the Asia Pacific region, this book explores topics such as 'shamelebrity', the 'influencer apology', 'call out culture', 'cancel culture', and 'meme factories' to unpack that peculiarly contemporary online phenomenon: the culture and economy of online drama. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by an Australian Research Council Discovery Early Career Researcher Award (DECRA) from the Australian government.

How Attention Economies are Changing

Provoking Online Drama

Genieße cozy Abenteuer mit FreundenLiebevoll gestaltete Szenen laden dich ein, den Alltag hinter dir zu lassen und eine entspannte Auszeit zu genießen. Begleite die niedlichen Tiere bei einem fröhlichen Picknick, auf einem gemütlichen Campingtrip oder am knisternden Lagerfeuer und lass dich beim Ausmalen von ihrer unbeschwerten Lebensfreude verzaubern.In diesem niedlichen Malbuch findest du:&nbsp;<ul><li>Über 30 süße cozy Szenen</li><li>Große und einfache Designs für ein entspanntes Ausmalerlebnis</li><li>Praktisches, quadratisches Format für unterwegs und zu Hause</li><li>Hochwertiges Malpapier</li><li>Einseitig bedruckte Seiten, um das Durchbluten zu verhindern</li><li>Das ideale Geschenk für Groß und Klein</li></ul>

Cozy Coloring – Cuddly Friends

This book explores the relationship between copyright law, online anonymity, and creative user-generated content (CUGC). Presenting original empirical findings, the book evaluates the co-existence of copyright law and normative systems regulating a CUGC landscape made up of artists, photographers, and writers, and makes novel recommendations for copyright reform. It takes a multi-jurisdictional approach across Anglo-American and EU legal systems, using the UK, USA, and Germany as representative jurisdictions for legal analysis. Qualitative findings are drawn from creators and communities on Reddit and 4chan. Copyright subsists in much CUGC, but pervasive anonymity makes it difficult for the law to regulate it effectively. Simultaneously, anonymity offers creative benefits in a way that highlights flaws in traditional justifications of copyright. Comparisons between community norms and copyright law identify practical differences but also fundamental compatibilities in terms of ownership expectations. However, the simultaneous existence of legal and normative enforcement mechanisms complicates matters for creators and potential users, with negative implications for creativity and copyright law. While existing reform efforts have made suggestions to create a UGC exception, these overlook and undermine the role of CUGC creators as copyright holders. This can be addressed through the consideration of a framework of supplementary CUGC guidelines when developing such reforms. This valuable resource for researchers and students provides a distinct perspective in framing CUGC creators as copyright holders, examining online anonymity as a pivotal factor influencing regulation.

Copyright and Anonymity in the Creative User-Generated World

Warum Bildschirmzeiten und Verbote nicht helfen und was du stattdessen tun kannst, damit dein Kind im digitalen Zeitalter stark, selbstbewusst und glücklich aufwächst.
 

Sie scrollen. Sie tippen. Sie verschwinden. Unsere Kinder verlieren sich in einer Welt aus Likes, Followern und virtuellen Realitäten. Sie vereinsamen im blauen Flimmerlicht der Bildschirme. Und sie brauchen uns.

 Wenn das Smartphone mehr Einfluss auf dein Kind hat als du, ist es Zeit zu handeln.
 

Denn die Folgen des exzessiven Medienkonsums sind längst kein Geheimnis mehr:&nbsp;Schulschwierigkeiten, Konzentrationsverlust, emotionale Abstumpfung, digitale Abhängigkeit, depressive Verstimmungen. Und doch schauen wir oft hilflos zu.

 Holen wir unsere Kinder aus der Medienfalle!
 

Petra Trautwein, erfahrene Coaching-Expertin und selbst Mutter, macht Schluss mit Ohnmacht und Selbstzweifeln. In diesem Buch nimmt sie Eltern an die Hand - ehrlich und lösungsorientiert. Gemeinsam mit führenden Experten wie Gerald Hüther und Damir del Monte zeigt sie, wie wir dem digitalen Sog begegnen können: mit Klarheit, Mut und echter Verbindung.

 Für alle, die nicht länger zuschauen wollen. Für alle, die ihre Kinder wirklich erreichen wollen.
 

 Das Coachingprogramm für daheim&nbsp;- mit vielen praktischen Tipps und Bonusfeatures. Damit aus Sorge wieder Zuversicht wird.

Wie Eltern ihren Kindern einen gesunden Umgang mit Handy & Medien beibringen. Kinder brauchen Liebe und kein WLAN

Handyfrei

A whip-smart, funny, and timely memoir about one worker’s 12 years at Google and her journey from buying in to buying out, and being radicalized in a sea of false promises, fake work, and bad bosses.Hugely clever and uncanny, Don't Be Evil&nbsp;is a biting look back at a surreal era in tech, asking: How do we disentangle ourselves from work, when work demands our whole self? For readers of How to Do Nothing and Careless People, Stapleton's candid book grapples with what it means to find a sense of identity and power beyond our jobs, in a culture that tells us our career is who we are.

Bad Bosses, Fake Promises, and My Escape from Big Tech

Don't Be Evil

An exciting introduction to agency life, this insider's view of professional PR firms equips you to create a successful career in the industry. Authors Regina Luttrell, Luke W. Capizzo, and Adrienne A. Wallace highlight real-world examples from the field and engage with current practitioners to help you enter the agency world and bridge the critical gap between college and professional life. The book introduces many of the sub-fields of integrated communication practice, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). The second edition integrates current industry trends and technological advancements that have transformed agency life and public relations strategies. Key updates include -The impact of remote and hybrid work structures on agency culture and client communication -The rise of AI and automation in content creation and project management -The importance of inclusivity, diversity, equity, and accessibility in both internal operations and client work. -New sections within the chapters highlight the increasing role of brand activism and purpose-driven campaigns, as well as the expanding consultancy role of agencies Key Features: -Real-world examples from the field ensure that the practical concepts presented become concrete for you. -Interviews with industry professionals from around the world provide snapshots of the agency experience. -PESO model show you how to adapt your campaigns to meet the needs of today's integrated agency environment. - Agency Essentials student-cantered callouts that bring the realities of PR agency life into your learning with actionable tools-including quick wins, onboarding checklists, real-world scenarios, client email starters, and pitch power phrases

The PR Agency Handbook

The Basics

This book introduces readers to the topic of misinformation. In recent years, many people have become worried about fake news, misinformation, disinformation, and the like. Is this concern justified or a panic over nothing? Misinformation: The Basics provides readers with a short, accessible introduction to the topic and includes chapters answering the following questions:<ul> <li>What is misinformation?</li> <li>Why is there so much more misinformation nowadays?</li> <li>Why are we in a misinformation crisis-is it the result of sabotage or market forces?</li> <li>How is misinformation harmful?</li> <li>What can we do to solve the misinformation problem?</li> </ul>With a glossary of key terms, suggestions for further reading, and lesson plans for teachers and reading groups, Misinformation: The Basics is an ideal starting point for audiences interested in the study of news and information.Key Features<ul> <li>Covers a wide range of misinformation, from fake news and disinformation to deepfakes and memes</li> <li>Offers an interdisciplinary evaluation of misinformation, drawing on work in philosophy, economics, psychology, and media studies</li> <li>Clearly sets out the role that technology like social media, smartphones, and the internet played in the rise of a digital, interconnected media landscape.</li> </ul>

Misinformation: The Basics

Marketing and Smart Technologies

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