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Market-Driving Behavior in Emerging Firms

Market-Driving Behavior in Emerging Firms

A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures

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Market orientation has been established as a source of company success over the past 20 years. Jesko-Philipp Neuenburg researches the market-driving behavior – i.e. the behavior of a company that is directed to fundamentally change the structure of the market and/or behavior of market stakeholders – in emerging firms on a theoretical as well as an empirical level. A study of 224 emerging technology firms in Germany is presented and the results indicate that market-driving behavior has a positive influence on firm success.

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février 2010, 249 Pages, Entrepreneurship, Anglais
Betriebswirtschaftlicher Verlag Gabler
978-3-8349-2058-4

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