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Produkt vom BFSG ausgenommen: Hersteller ist Kleinstunternehmen

Ajay Agrawal

Joshua Gans

Avi Goldfarb

Máquinas predictivas

La sencilla economía de la inteligencia artificial

PREDICCIÓN. La magia de las máquinas predictivas. ¿Por qué se llama inteligencia?. Los datos son el nuevo petróleo. La nueva división del trabajo. TOMA DE DECISIONES. Descifrando decisiones. El valor del juicio. Prediciendo el juicio. Dominar la complejidad. Toma de decisiones totalmente automatizada. HERRAMIENTAS. Deconstruir los flujos de trabajo. Descomponiendo las decisiones. Rediseñando el trabajo. ESTRATEGIA. La IA y los directivos de alto nivel. Cuando la IA transforma tu negocio. Su estrategia de aprendizaje. Gestionar el riesgo de la IA. SOCIEDAD. Más allá del negocio.

Future of Business and Finance

The rise of the Internet, social media, mobile technology, IoT, artificial intelligence (AI), and Web3 has fundamentally transformed how brands engage with consumers—enabling smarter marketing capabilities, personalized user interactions, and exponential growth in revenue, influence, and data value. This book introduces the concept of Brand Digital Intelligence, a two-step framework that helps brands thrive in the digital age through digital transformation and intelligent marketing. Structured around a digital transformation roadmap, the book explores how organizations can build robust digital infrastructure, foster active user participation, and turn consumers into long-term value contributors. 
Key topics include marketing innovation, platform business models, consumer journey design, online communities, smart stores, mobile applications, AI-powered marketing, and decentralized brand strategies enabled by Web3. The book calls for a paradigm shift from traditional campaign-based marketing to intelligent, data-driven ecosystems, where private domains, users, and data become core strategic assets—powered by algorithmic decision-making and compounding flywheel effects that drive sustained growth and engagement. Extending this evolution, the book illustrates how AI-driven brand ecosystems in the Web2 era naturally progress toward autonomous, community-driven organizations in the Web3 world, enabled by tokenized incentives, digital ownership, and co-created value. 
Combining strategic frameworks, real-world case studies, and actionable insights, this book is an essential guide for marketing professionals, technology leaders, entrepreneurs, and investors seeking to master the next frontier of AI and Web3-powered brand transformation.

Navigating the Transformation in the AI and Web3 Era

Brand Intelligence

Deliver lasting customer value through data-led, technology-enhanced engagement strategies.

Customer Engagement Strategy by Joern Schlimm is a strategic guide for senior decision-makers who want to move beyond short-term campaigns and design customer experiences that deliver measurable results. Grounded in global research and proven industry frameworks, it provides tools for transforming emerging technologies into sustainable, ROI-driven engagement strategies that strengthen brand equity and customer loyalty.

Written for decision-makers shaping enterprise growth, this book explores how to align digital innovation with governance, performance metrics and long-term business impact. Drawing on real-world examples from organizations such as Breitling, Europa-Park and ZEISS, it highlights how forward-thinking brands create competitive advantage through purposeful innovation.

You'll learn how to:
- Apply data-led frameworks to deliver consistent, high-value customer experiences 
- Integrate AI, Web3 and immersive environments into measurable engagement strategies 
- Use proven insights to govern innovation and mitigate technology adoption risks 
- Lead transformation that connects business performance with customer outcomes 

Combining strategic foresight with actionable insights, Customer Engagement Strategy helps senior leaders make informed, evidence-based decisions that drive growth, enhance governance and deliver meaningful customer relationships across every channel.

Themes include: digital transformation, customer experience strategy, data-driven marketing, ROI measurement, technology governance, innovation leadership

Using Emerging Technologies to Transform the Customer Journey

Customer Engagement Strategy

edition suhrkamp

Was kommt danach?

Liberale Demokratie ohne Zukunft

A rigorous, cutting-edge overview of the range of methods used to conduct causal inference in the social sciences. This textbook provides a lucid, rigorous, and cutting-edge overview of the methods used to conduct causal inference in the social sciences, covering all the core techniques and latest advances. Offering a detailed survey of the current state of microeconometric theory, Damian Clarke delves deeply into machine learning applications and presents developments in difference-in-difference methods, instrumental variables, multiple hypothesis testing, and other advanced topics. With a diverse range of examples and exercises offering hands-on experience, Applied Microeconometrics equips graduate students and researchers to apply state-of-the art scholarship to actionable problems. <ul><li>Integrates a rich array of machine learning methods into causal modeling frameworks</li><li>Covers recent advances in difference-in-differences and dynamic research designs, formal discussions of challenges related to inference and hypothesis testing, and heterogeneity analysis</li><li>Features a breadth of real-world examples from recent papers</li><li>Includes coding implementation in Python, R, and Stata</li></ul>

Applied Microeconometrics

This open access book assesses whether European data regulation can be amended in light of contemporary technological developments. In an era when data powers our daily lives, economies and societies, data regulation is essential. However, European data regulation is still premised on concepts and foundations that were developed more than 50 years ago. The book offers an in-depth exploration of the European data regulatory landscape, from its historical roots to the challenges posed by new technological advancements. Through a detailed legal and technical analysis, it explores key data categories - such as anonymised, pseudonymised, aggregated, sensitive data, and metadata - highlighting their fluid and changing nature and the growing possibilities for transitioning between them. By identifying regulatory tensions and challenges arising from various technologies, such as AI, Big Data, and quantum computing, the book offers policymakers, legal scholars, computer scientists and data protection experts different perspectives on how to reshape future privacy and data protection legislation in a rapidly advancing technological world. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com.

The Past, Present, and Future of European Data Regulation

Internal Consultants: The Driving Force Behind Innovation and Success in Organizations spotlights a powerful yet often underrecognized force in modern business: the internal consultant. In an era of unprecedented change and disruption, internal consultants are emerging as key agents of transformation-driving innovation, generating value, and navigating complex challenges across industries. While external consultants have long dominated the spotlight, this volume reframes internal consultants as strategic leaders shaping the future of organizations from within.
Part of the Research in Management Consulting series, this book traces the evolution of internal consulting, offering a rich exploration of its origins, current practices, and growing impact. Chapters delve into the unique challenges internal consultants face, the distinct value they bring to their organizations, and the best practices that define effective internal consulting. From navigating internal politics to building trust and credibility, the insights shared here are both practical and research-driven.
Written by a diverse group of scholar-practitioners, this volume bridges theory and real-world application, making it an essential resource for academics, consultants, HR leaders, and executives alike. Whether you're building an internal consulting function or looking to elevate its strategic role, Internal Consultants offers the tools and perspectives needed to harness their full potential.

Internal Consultants

Sustainable Finance

This edited book explores the intersection of inclusivity, ethics, and innovation in the financial sector. It examines the impact of global and regional regulations, highlighting both compliance challenges and opportunities for innovation. The book discusses strategies for making financial services accessible to underrepresented groups, the role of emerging technologies like AI and blockchain in shaping regulatory practices, and the importance of ethical standards and strong governance. It also discusses the progress of global standardization efforts and offers guidelines for developing inclusive financial policies. Real-world case studies and practical tools are provided to help apply these concepts in the real world.

Navigating Regulatory Frameworks and Technological Advancements

Regulation and Inclusivity in Finance and Accounting

Deviants

"In one wide-ranging volume, Lambert and the country reporters demonstrate that law can not only keep up with technological change, but can in fact stay well ahead by anticipating upcoming questions. This comprehensive comparative reference will be invaluable for lawyers and students." (Professor Joshua Fairfield. Washington and Lee University School of Law, Review of a previous edition) Bringing together a global team of authors, the International Handbook of Social Media Laws covers the law relating to social media across 34 countries in total. From influential social media defamation cases in Australia, to tweeting from court, and regulations enforced by the UK's Online Safety Act 2023, this book clearly articulates the main legal issues and developments across various legal jurisdictions, to ensure a company's social media presence is fully compliant with the law of each country. The third edition has been fully updated to incorporate new criminal and civil case law, and covers topics including: - Online abuse, online bullying and cyberbullying laws - Laws or rules specific to children and social media - Bans or restrictions on the use of, or access to, the internet or social media, including the influential TikTok, Inc. v. Garland case in the US - Use of social media as evidence in courts - Hacking and data breach laws. Contributors to the volume each provide coverage of their own country, ensuring the volume is both authoritative and practical. Countries represented include: Argentina, Australia, Belgium, Brazil, Bulgaria, China, Czech Republic, Denmark, El Salvador, Estonia, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Malta, Mexico, New Zealand, Norway, Senegal, Serbia, Singapore, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, United Kingdom, United States and Uruguay. This title is included in Bloomsbury Professional's Intellectual Property and IT online service.

International Handbook of Social Media Laws

This book responds to the need to distinguish human creations from those produced by AI. It does so by tracing human attributes of authorship and inventorship in statutory requirements for protection and ownership in European copyright and patent laws. Its main contribution lies in exposing shortcomings in how the laws are applied in the UK, Germany, and France. It shows that the human origin of creations is traditionally inferred from their expressive form or technical character. Given the advancements in AI, such inferences are no longer legitimate. What is more, these shortcomings may eventually lead to granting copyright or patent protection where none is lawfully permitted or sufficiently justified. To remedy the situation, this book offers doctrinal and conceptual amendments and proposes law reforms to implement them. This book guides authorities, practitioners, and students through the main arguments of the debate concerning copyright and patents for objects entirely or partly generated by AI. It also makes original contributions to advance the ongoing academic and policy debates on AI and intellectual property law.

Authorship and Inventorship Revisited

Copyright and Patent Laws for the Age of Artificial Intelligence

Routledge Studies in Innovation, Organizations and Technology

In an era where artificial intelligence is transforming industries, this book focuses on the pivotal role AI plays in talent acquisition and workforce engagement. It brings together insights from leading scholars to demonstrate how AI enhances recruitment processes, improves employee retention, and revolutionizes workforce management, ultimately reshaping the future of work.The book offers a comprehensive examination of how AI can be effectively leveraged to identify top talent, streamline hiring processes, and foster employee engagement through personalized experiences. International contributors offer both theoretical frameworks and practical applications of AI in recruitment and retention, illustrated with real-world examples, case studies, and cutting-edge research. From optimizing hiring strategies to engaging the workforce more effectively, this book provides actionable insights that bridge academic research and industry practices.Aimed at scholars and astute professionals, particularly in the fields of human resources, business management, and organizational development, this book is an essential guide for those who want to stay ahead in the rapidly evolving world of AI-driven workforce management. By understanding and implementing AI strategies, readers can enhance their organization's talent acquisition and retention capabilities, fostering a more dynamic and engaged workforce.

Enhancing Workforce Engagement

Talent Acquisition and AI

A whip-smart, funny, and timely memoir about one worker’s 12 years at Google and her journey from buying in to buying out, and being radicalized in a sea of false promises, fake work, and bad bosses.Hugely clever and uncanny, Don't Be Evil&nbsp;is a biting look back at a surreal era in tech, asking: How do we disentangle ourselves from work, when work demands our whole self? For readers of How to Do Nothing and Careless People, Stapleton's candid book grapples with what it means to find a sense of identity and power beyond our jobs, in a culture that tells us our career is who we are.

Bad Bosses, Fake Promises, and My Escape from Big Tech

Don't Be Evil

Máquinas predictivas

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