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: Schweizerische Zivilprozessordnung (Art. 1–352 ZPO sowie Art. 400–408 ZPO)</div>

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Produkt vom BFSG ausgenommen: Hersteller ist Kleinstunternehmen

Ajay Agrawal

Joshua Gans

Avi Goldfarb

Máquinas predictivas

La sencilla economía de la inteligencia artificial

PREDICCIÓN. La magia de las máquinas predictivas. ¿Por qué se llama inteligencia?. Los datos son el nuevo petróleo. La nueva división del trabajo. TOMA DE DECISIONES. Descifrando decisiones. El valor del juicio. Prediciendo el juicio. Dominar la complejidad. Toma de decisiones totalmente automatizada. HERRAMIENTAS. Deconstruir los flujos de trabajo. Descomponiendo las decisiones. Rediseñando el trabajo. ESTRATEGIA. La IA y los directivos de alto nivel. Cuando la IA transforma tu negocio. Su estrategia de aprendizaje. Gestionar el riesgo de la IA. SOCIEDAD. Más allá del negocio.

An exciting introduction to agency life, this insider's view of professional PR firms equips you to create a successful career in the industry. Authors Regina Luttrell, Luke W. Capizzo, and Adrienne A. Wallace highlight real-world examples from the field and engage with current practitioners to help you enter the agency world and bridge the critical gap between college and professional life. The book introduces many of the sub-fields of integrated communication practice, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). The second edition integrates current industry trends and technological advancements that have transformed agency life and public relations strategies. Key updates include -The impact of remote and hybrid work structures on agency culture and client communication -The rise of AI and automation in content creation and project management -The importance of inclusivity, diversity, equity, and accessibility in both internal operations and client work. -New sections within the chapters highlight the increasing role of brand activism and purpose-driven campaigns, as well as the expanding consultancy role of agencies Key Features: -Real-world examples from the field ensure that the practical concepts presented become concrete for you. -Interviews with industry professionals from around the world provide snapshots of the agency experience. -PESO model show you how to adapt your campaigns to meet the needs of today's integrated agency environment. - Agency Essentials student-cantered callouts that bring the realities of PR agency life into your learning with actionable tools-including quick wins, onboarding checklists, real-world scenarios, client email starters, and pitch power phrases

The PR Agency Handbook

This open access book assesses whether European data regulation can be amended in light of contemporary technological developments. In an era when data powers our daily lives, economies and societies, data regulation is essential. However, European data regulation is still premised on concepts and foundations that were developed more than 50 years ago. The book offers an in-depth exploration of the European data regulatory landscape, from its historical roots to the challenges posed by new technological advancements. Through a detailed legal and technical analysis, it explores key data categories - such as anonymised, pseudonymised, aggregated, sensitive data, and metadata - highlighting their fluid and changing nature and the growing possibilities for transitioning between them. By identifying regulatory tensions and challenges arising from various technologies, such as AI, Big Data, and quantum computing, the book offers policymakers, legal scholars, computer scientists and data protection experts different perspectives on how to reshape future privacy and data protection legislation in a rapidly advancing technological world. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com.

The Past, Present, and Future of European Data Regulation

A roadmap for business leaders to unlock the full potential of data, machine learning, and artificial intelligenceMore than 90 percent of businesses surveyed say they want to capitalize on data--but two-thirds admit to feeling stuck. What these leaders do not realize is that to succeed at becoming a data-driven business requires developing a nuanced understanding of why data holds such transformative power, what a data-inspired culture looks like, and how to get there.Data Inspired shows that the secret isn't to be more data-driven--it is to become data-inspired. This book reveals the crucial strategic distinction between using data to optimize existing operations and using them as a catalyst for deep transformation and innovation. Wernicke argues that this success hinges less on technology and more on reshaping an organization's culture and decision-making habits. And with the book's proven principles, real-world examples, and comprehensive toolbox of methods for building a culture of evidence-based inquiry, readers will learn that success means far more than just adding more data to a business: it is about creating a thoroughly data-inspired organization with innovative work methods, new structures, and unmatched efficiency.Data Inspired will help business leaders, managers, and data professionals move beyond incremental improvements to achieve lasting, powerful change.

Building an Organizational Culture of Inquiry for Lasting Transformation

Data Inspired

Künstliche Intelligenz (KI) prägt viele Bereiche von Wirtschaft, Verwaltung und Gesellschaft. Dabei wirft sie tiefgreifende rechtliche, technische und ethische Fragen auf. Die Regulierung nimmt zwar zunehmend Gestalt an, bleibt aber Stückwerk - und steht der rasanten Entwicklung der Technologie und ihren immer neuen Herausforderungen gegenüber.

Maßgeschneiderter Zugang zum KI-Recht
Der neue StichwortKommentar KI von Dornis/Eichelberger/Seckelmann ermöglicht einen strukturierten Zugang zu einem der dynamischsten Rechtsgebiete unserer Zeit. 

Das Werk
<li>erschließt die zentralen Fragen und Problemfelder rund um KI nach Stichwörtern
</li><li>bietet einen schnellen und strukturierten Zugriff auf alle relevanten Inhalte und
</li><li>verbindet die systematische Tiefe eines Kommentars mit der Benutzerfreundlichkeit eines Lexikons. 

Die alphabetische Ordnung ermöglicht ein gezieltes Nachschlagen, während die Beiträge fundierte juristische und interdisziplinäre Analysen zu jedem Stichwort liefern. 

360 Grad-Blick mit dem SWK-KI
Die kommentierten Begriffe decken alle wesentlichen rechtlichen, technischen, wirtschaftlichen und ethischen Aspekte der KI ab. Das Spektrum umfasst sowohl spezifische Rechtsprobleme als auch übergeordnete Themen. Ein Schwerpunkt liegt auf der Interaktion von KI und Gesellschaft. Behandelt werden unter anderem Algorithmentransparenz, autonomes Fahren, Bias und Diskriminierung. Weitere Themen sind Hochrisiko-KI-Systeme, Datenschutz, Produktsicherheit und Regulierung.

Fazit
Mit seinem praxisorientierten Ansatz, seiner klaren Struktur und seiner interdisziplinären Perspektive setzt der SWK-KI Maßstäbe. Das Werk ist ein unverzichtbarer Begleiter für alle, die sich mit KI beschäftigen - sei es in der Entwicklung, Anwendung oder Regulierung. Es richtet sich daher gleichermaßen an Rechtsanwält:innen, Unternehmensjurist:innen, Compliance und AI Officer, Entwickler:innen, Behörden, Versicherungen, Interessenverbände und Wissenschaftler:innen. 

Die Autor:innen des von Prof. Dr. Tim W. Dornis, J.S.M.; Prof. Dr. Jan Eichelberger, LL.M. oec. und Prof. Dr. Margrit Seckelmann, M.A. herausgegebenen Werkes setzen sich seit Jahren intensiv mit den rechtlichen Fragestellungen und Herausforderungen der KI auseinander. Sie verfügen über umfassende Fachkenntnisse in diesem sich stetig weiterentwickelnden Fachgebiet: 
Katharina Baehr | Prof. Dr. Susanne Beck, LL.M. | Prof. Dr. Nadja Braun Binder | Prof. Dr. Petra Buck-Heeb | Prof. Dr. Tim W. Dornis, J.S.M. | Prof. Dr. Jan Eichelberger, LL.M. oec. | Prof. Dr. Jörg Fritzsche | Birte-Gesa Früh, LL.M. | Prof. Dr. Malte Gruber | Prof. Dr. Axel Halfmeier, LL.M. | RiAG Mario Hilzinger | StA Richard Hu | Prof. Dr. Dietmar Hübner | RAin Dr. Lisa Käde | RA Prof. Dr. Thomas Klindt | Jari Kohne | Roman Konertz, LL.M., B.Sc. | Asst.-Prof. Dr. Pascal König | Niklas Krause, LL.M. | Dr. Wolfgang Kreißig | Dr. Simone Kuhlmann | Nils Lilienthal | Finja Maasjost | Jann Maatz | Lina Marquard, LL.B. | RAin Julia Meggyes | Hendrik Meier | Prof. Dr. Juliane Mendelsohn | Prof. Dr. Catrin Misselhorn | Inga Müller | RiAG Dr. Jan Mysegades | Dr. Ioannis Revolidis | Nelli Schlee | Prof. Dr. Hans-Patrick Schroeder | Prof. Dr. Margrit Seckelmann, M.A. | Dr. Sikandar Siddiqui | Dr. Pascal T. Sierek | Prof. Dr. Christoph Sorge | Prof. Dr. Felipe Temming, LL.M. | Prof. Dr. Antje von Ungern-Sternberg | Dorothea Utermöhlen, LL.M. | PD Dr. Tobias Voigt | Dr. Mike Weber | Prof. Dr. Christoph Wendelstein | Jannik Zeiser, M.Sc.
</li>

Stichwortkommentar Künstliche Intelligenz

An intimate portrait of the world's most brilliant tech visionary and his game-changing company DeepMind, from award-winning financial journalist and historian Sebastian Mallaby Even in a tech world crowded with visionary leaders, Demis Hassabis is recognized as a special case. Born to working class, immigrant parents in North London, a chess prodigy by five and wizard coder in his teens, he turned down a seven-figure job offer from a video-game studio to study science at Cambridge. Long before the current obsession with AI, he founded the path-breaking company DeepMind in order to pursue a single, audacious goal: the dream of artificial superintelligence, which would solve humanity's hardest problems, change life and work as we know it, and perhaps even unlock the deepest mysteries of the Universe. For his scientific achievements, he won a Nobel Prize in 2024, and his company, now Google DeepMind, is considered the tech giant's engine room. For the past three years, Sebastian Mallaby has had unprecedented access to Hassabis and DeepMind, conducting hundreds of hours of interviews with him and his inner circle as well as detractors and rivals at other companies. The result is a revelation-packed portrait of a singular mind and a historic reckoning with the AI revolution, a shift potentially more significant than any since the dawn of complex thought 70,000 years ago. As Mallaby chronicles, DeepMind is locked in an arms race with Silicon Valley competitors to build artificial general intelligence, and thereby become the keeper of humanity's future. Yet this is not a Silicon Valley story. Hassabis has remained in Britain, and unlike his rivals, his aims are not wealth and power but scientific enlightenment. Like them, however, he is haunted by the memory of Robert Oppenheimer, the creator of the atom bomb. He aims to control the technology, but the technology may ultimately control him - and humanity writ large.

Demis Hassabis, DeepMind and the Quest for Superintelligence

The Infinity Machine

AN INSTANT NATIONAL BESTSELLER “Evenhanded and insightful.”&nbsp; —Publisher’s Weekly (starred review) “An accessible, often fascinating primer.... Essential, illuminating reading.” —Kirkus From the author of the New York Times bestseller The Digital Doctor comes an engaging, clear-eyed, and ultimately hopeful examination of healthcare’s efforts to embrace generative artificial intelligence. In A Giant Leap, physician and thought leader Robert Wachter navigates between hype and skepticism to make a compelling case for AI’s power to transform healthcare. He argues that, in a system buckling under the weight of bureaucratic pressures, soaring costs, and clinician burnout, AI doesn’t need to be perfect—it only needs to be better. Drawing on extensive research and more than 100 interviews with pioneers across medicine, technology, policy, and business, Wachter shows how AI is already entering hospitals and clinics to draft notes, field patient questions, recommend treatments, interpret images, and guide surgeries. He unflinchingly confronts risks like hallucinations, biases, and misinformation, while revealing how AI can now match, and sometimes surpass, physicians in areas ranging from diagnosis to empathy. But this isn’t simply a technology story. It’s about the human choices that will determine whether AI becomes healthcare’s salvation or another source of harm and frustration.&nbsp; Blending clinical insight, vivid storytelling, and journalistic precision, A Giant Leap offers an indispensable roadmap for healthcare leaders, clinicians, and patients. It&nbsp;is a vibrant and timely account of how AI is changing what it means to care—and be cared for—in this age of astonishing technology.

How AI Is Transforming Healthcare and What That Means for Our Future

A Giant Leap

In today's tech-infused workplace, human creativity is the key to public relations writing that will set you apart from the crowd. Effective PR writing goes beyond templates and traditional techniques to focus on purposeful messages that build trust, foster human relationships, and resonate across diverse audiences. Using AI as a coworker can speed execution and assist with editing, but you are still in charge of the uniquely human elements of empathy, storytelling, and judgment. From press releases to modern AI-powered skills, this hands-on guide gets you writing from day one, crafting clear, strategic, and persuasive content tailored for specific platforms. A pantry of "What" and "How" essentials includes: -How PR campaigns work -Giving and receiving writing feedback -AP style tips and helpful AI terms -Writing SMART Objectives &gt;Learn to find your creative voice by optimizing copy for different platforms, leveraging keywords, and growing your confidence, creativity, and adaptability. Whether you're writing press releases, pitches, and fact sheets or perfecting social media copy, long-form pieces, or speeches, your human-centered skills make you the problem-solver for any team. Become one of today's PR leaders by crafting meaningful messages that truly engage with audiences. This book shows you how!

The PR Writing Workshop

Deviants

Pull up a chair. If you've found your way to these pages, there is a good chance you are carrying a quiet, heavy question in your heart. Perhaps it visits you during that familiar "Sunday Night Dread," when the hum in your belly tells you your nervous system is bracing for another week of Outlook invites and digital noise. You've played by the script: you have the title, the salary, and the glowing LinkedIn recommendations. Yet, you feel like a "Company Persona"- always consuming but never quite full.We are standing at a threshold unlike any other in human history. We are being told that Artificial Intelligence is coming for our "transactional" work-the coding, the calculating, and the organizing. It is a world that has asked us to function like machines for decades, and many of us have tried to oblige. But here is the radical truth this book invites you to consider: the antidote to AI anxiety is not upskilling in technology, but "down-skilling" into your essential humanity.This book is not a manual on how to outrun the algorithm. You cannot win a race against a machine that doesn't need to sleep or eat. Instead, this is a guide for an "Identity Detox." We are going to lovingly separate your deep, eternal self from the temporary role you play at work. We are going to acknowledge that your job title-no matter how impressive-is not your soul.Throughout our time together, we will explore:The Shift from Processing to Presencing: Moving away from the reactive survival mode of the "Speedy Lung" and into a state where you can sense the future that actually wants to emerge.
The "Spark Joy" Audit: Using an essentialist mindset to delegate "Robot Work" to the machines, freeing you to inhabit your true Zone of Genius.
The Wisdom of the Void: Learning how to trust the space between "trapeze bars"-that mist-filled gap where you have let go of the old identity but have not yet grasped the new.
Right Livelihood 2.0: Finding your Ikigai-the intersection of what you love, what you are good at, what the world needs, and what you can be paid for in a world of wisdom and synthesis.
The Bodhisattva in the Boardroom: Discovering how to be "in the system, but not of it," using non-attachment as the ultimate career superpower.

You are not a broken machine that needs constant optimization. You are Naturally Creative, Resourceful, and Whole. This journey is about "Detoxing" your professional identity until you are no longer trying to be a better robot, but a more complete human.The world doesn't need more busy people; it needs more people who have come alive. So, let the dust of the day settle. Take a breath. It is time to stop being a "Human Resource" and start being a human being again.Welcome to your real life.

Finding Heart-Led Career in the Age of AI

A Soulful Transition

Artificial Intelligence (AI) has transcended its origins as a computational discipline to become a transformative force across nearly every domain of human endeavour.

Innovations, Challenges and Sustainable Business Landscapes

Artificial Intelligence and New Age Technology

'Extraordinary... beautifully written, clear-eyed and engaged in the deepest ethical questions of our day' Rory Stewart A revelatory portrait of the visionary behind Google DeepMind, the race to control the future - and what it means to win Even in a tech world crowded with visionary leaders, Demis Hassabis is recognized as a special case. Born to working class, immigrant parents in North London, a chess prodigy by five and wizard coder in his teens, he turned down a seven-figure job offer from a video-game studio to study science at Cambridge. Long before the current obsession with AI, he founded the path-breaking company DeepMind in order to pursue a single, audacious goal: the dream of artificial superintelligence, which would solve humanity's hardest problems, change life and work as we know it, and perhaps even unlock the deepest mysteries of the Universe. For his scientific achievements, he won a Nobel Prize in 2024, and his company, now Google DeepMind, is considered the tech giant's engine room. For the past three years, Sebastian Mallaby has had unprecedented access to Hassabis and DeepMind, conducting hundreds of hours of interviews with him and his inner circle as well as detractors and rivals at other companies. The result is a revelation-packed portrait of a singular mind and a historic reckoning with the AI revolution, a shift potentially more significant than any since the dawn of complex thought 70,000 years ago. As Mallaby chronicles, DeepMind is locked in an arms race with Silicon Valley competitors to build artificial general intelligence, and thereby become the keeper of humanity's future. Yet this is not a Silicon Valley story. Hassabis has remained in Britain, and unlike his rivals, his aims are not wealth and power but scientific enlightenment. Like them, however, he is haunted by the memory of Robert Oppenheimer, the creator of the atom bomb. He aims to control the technology, but the technology may ultimately control him - and humanity writ large.

Modern Trends In Financial Engineering

Multiscale Financial Data Analytics and Machine Learning offers a systematic and comprehensive study on the multiscale approach to financial data analytics and machine learning. This book covers an array of multiscale methods to discover the properties of various timescales embedded in a financial time series, including noise-assisted empirical mode decomposition methods. Important interpretable multiscale outputs from the estimation are recognized as a new set of features that can be used for machine learning. The feature selection problem for machine learning is examined in this volume.This book offers an applied quantitative approach that combines novel analytical methodologies and practical applications to a wide array of examples with real-world data. It is self-contained and organized in its presentation. The explanations of the methodologies are both accessible and detailed enough to capture the interest of the curious student or researcher. Step-by-step descriptions of the algorithms are provided for straightforward implementation.

Multiscale Financial Data Analytics And Machine Learning

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