Managing Startup Enterprises in Emerging Markets

<p>This book provides a comprehensive view of the entrepreneurial dynamics within startups by&nbsp;analyzing their marketing strategies in the context of exploiting new opportunities,&nbsp;enhancing stakeholder values, and protecting their business ecosystem for continuous&nbsp;growth.&nbsp; Managing startup enterprises is a complex managerial task, as these businesses need to overcome the competition by understanding thoroughly all the moves of rival firms in the local-global markets. This book&nbsp;explores the incidence and severity of problems pertaining to organizational design, marketing strategy, the consumer-centric approach, and the transaction-based approach faced by start-up enterprises in order to improve business performance. This text will motivate future research on managing start-up enterprises in terms of developing efficiency in leadership and achieving market competitiveness and organizational growth. It will serve as an important work to those studying&nbsp;entrepreneurial leadership and marketing.</p><p><br></p><p><br></p><p>&nbsp;</p>