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Managing Innovation Adoption
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Managing Innovation Adoption

From Innovation to Implementation
Livre (broché)env. 76.00 CHF
livrable dans env. 10-20 jours

When Innovation is considered one of the key drivers of corporate success, why do organisations struggle to implement it? Research suggests that innovations fail due to a lack of acceptance by employees; therefore an understanding of potential adopters and the factors influencing their decisions is essential. Despite much research on adoption of in

juin 2020, env. 228 pages, Anglais
Taylor and Francis
978-0-367-60079-2

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