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Shane Parrish

Los grandes modelos mentales, volumen 4

Economía y arte

&lt;b&gt;Learn the science and master the art of telling a great story&lt;/b&gt; &lt;p&gt;&lt;i&gt;Stories for Work&lt;/i&gt; walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business. Stories hold a unique place in our psyche, and the right story at the right time can be a game-changer in business; whether tragedy, triumph, tension or transition, a good story can captivate the listener and help you achieve your goals. In this book, author Gabrielle Dolan draws from a decade of training business leaders in storytelling to show you what works, why it works, when it works best and what &lt;i&gt;never&lt;/i&gt; works. You'll learn how to create your own stories — authentically yours, crafted to attain your goal — and develop an instinct for sharing when the time is right. In-depth case studies feature real-world people in real-world businesses, showing how storytelling has changed the way they work, motivate and lead — providing clear examples of the power of this enormously effective skill. &lt;p&gt;Storytelling gives you an edge. Whether you're after a promotion, a difficult client, a big sale or leading through transition, a great story can help you smooth the road and seal the deal. This book is your personal coach for masterful storytelling, with expert guidance and lessons learned from real-world business leaders. &lt;ul&gt; &lt;li&gt;Learn why storytelling grabs attention and helps your message get through&lt;/li&gt; &lt;li&gt;Master the four types of stories used in business settings&lt;/li&gt; &lt;li&gt;Infuse your stories with the personal to highlight your vision and values&lt;/li&gt; &lt;li&gt;Craft a selection of stories to pull out at pivotal business moments&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;The oral tradition has ancient roots that unite all humans, and despite our myriad modern distractions, we still respond to a well-told story. &lt;i&gt;Stories for Work&lt;/i&gt; helps you put this dynamic to work for you in any business scenario.

Gabrielle Dolan

The Essential Guide to Business Storytelling

Stories for Work

Business and Management (R0)

Unlock your potential and understand how you can have an audience hanging on to your every word. Entrepreneurs&amp;nbsp;and business professionals&amp;nbsp;often have to pitch their products and projects to an audience - whether at a conference stage, meetup group, to VC firms or even at the office to their peers and leaders. Through this book, you will learn how to plan, rehearse, and deliver the perfect presentation for your needs.&amp;nbsp;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;div&gt;You'll review different presentation styles, how to craft and structure a talk and how to make it engaging for the audience. If you've ever wondered how you can be chosen to speak at a conference, this book will show you how and go in depth on how to craft a winning talk synopsis and proposal to stand out over the competition. You'll also examine many other details that go into giving a presentation such as&amp;nbsp;face and hand gesturing, pre-performance rituals like visualization techniques, time management , addressing technical difficulties, preparing for question-and-answer sessions, gathering feedback, the&amp;nbsp;differences between in person events and online talks/webinars and how to mold your presentation to the medium.&amp;nbsp;&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;div&gt;&lt;i&gt;Powerful Presentations&lt;/i&gt; will show you how to perfect your public speaking and presentation skills.&lt;br&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;What You'll Learn&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Explore the design and structure of presentations that retain an audience’s attention&lt;/li&gt;&lt;li&gt;Prepare for a talk, including rehearsal, but also failure contingency planning for things like projectors, Wi-Fi, demo failure, etc.&lt;/li&gt;&lt;li&gt;Review all of the useful tools and services available to help you develop and deliver a great presentation&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Who This Book Is For&amp;nbsp;&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Professionals who want to design and deliver talks in their chosen fields of expertise, whether that be a software developer or an entrepreneur.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;/div&gt;

Stephen Haunts

Selling Your Story on Stage or In The Boardroom

Powerful Presentations

Este resumen no va de contar la historia de tu marca. Un resumen así sería una pérdida de tiempo. A los clientes, por lo general, les da igual tu historia; la que les interesa es la suya. Por tanto, tu cliente y no tu marca debería ser el héroe de la historia. Este es el secreto que comprenden a la perfección todos los negocios que logran un éxito increíble.&#13;&#13;A continuación, encontrarás un esquema con siete etapas que cambiará la forma en la que hablas de tu negocio, y hasta puede que cambie la manera en la que haces negocios. Todos los años ayudamos a más de tres mil empresas a dejar de malgastar el dinero con el marketing que hacen y conseguimos que crezcan al ayudarlas a clarificar su mensaje.&#13;&#13;Este esquema te funcionará, independientemente de cuál sea tu sector de actividad. ¿Por qué? Pues porque el marketing ha cambiado. Las empresas que invitan a sus clientes a embarcarse en una historia heroica crecen. Las que no, caen en el olvido. Ojalá veamos todos recompensado nuestro esfuerzo de anteponer las historias de nuestros clientes a las propias.

Leader Summaries

Clarifica tu mensaje para que la gente te escuche

Resumen del libro "Cómo construir una Story-Brand" de Donald Miller

&lt;b&gt;Take your audience on a journey to leave a more lasting impact&lt;/b&gt; &lt;p&gt;&lt;i&gt;Storyshowing&lt;/i&gt; is an instruction manual for making connections. Storytelling has been shown to be one of the most effective methods of persuasion, motivation and inspiration, yet the disconnect remains — you're still only &lt;i&gt;telling&lt;/i&gt;. To truly influence people, you need to go deeper than that — you need to &lt;i&gt;show&lt;/i&gt; them your story. By inviting your audience in, you connect on a much deeper, more emotional level; you bypass the brain and connect at the root of what it means to be human, leaving a profound impact on their entire outlook. This book shows you how to transcend telling and start &lt;i&gt;showing&lt;/i&gt; your story, using an easy-to-follow framework you can start applying today. Unearth your own experiences, and bring your vulnerabilities out into the light; share your emotions and forge a path to true communication. Use images, body language and gestures as tools to build that indelible connection; then and only then will people &lt;i&gt;truly&lt;/i&gt; engage and transform their thinking. &lt;p&gt;No matter your message, the impact lies in the delivery. This insightful guide equips you with the tools and skills you need to start communicating like never before. &lt;ul&gt; &lt;li&gt;Share more powerful stories using a simple 5-step method&lt;/li&gt; &lt;li&gt;Build confidence, influence others and make a deeper connection&lt;/li&gt; &lt;li&gt;Be more persuasive in presentations, pitches, calls and talks&lt;/li&gt; &lt;li&gt;Transform the way people think by inviting them inside your story&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;The difference between telling and showing is like the difference between a lecture and a play. It's the difference between giving information and taking the audience on a journey. The difference between a brochure and a test drive. &lt;i&gt;Storyshowing&lt;/i&gt; helps you level up your communication to leave a lasting, more profound impact.

Sam Cawthorn

How to Stand Out from the Storytellers

Storyshowing

For our world to survive, and thrive, we need people who can lead the way to a better future for everyone, be that in corporate, government, or society in general.What we need is great leadership, not mediocre leadership, and an attitude of ever-learning, growing and developing. Business leaders have a financial and moral obligation to uplift the people of this country. A narrow focus on profit won't achieve that, but a culture that puts people first can.We need ethical leaders, visionary leaders, empathic leaders, courageous leaders, forward-thinking leaders, transformational leaders, human-centric leaders, purposeful leaders, curious leaders.This book is the antidote to the lack of mentorship, and is the resource for the saying: When the student is ready, the teacher will appear. Incorporating the collective leadership wisdom for both the leaders of tomorrow and for the leaders of today, The Book Every Leader Needs to Read is full of lessons, insights, pep talks, advice and direction for building your own style and approach to great leadership, and not shy away from the ecstasy (and sometimes agony) of becoming a significant leader.If you are striving for excellence as a leader, get your pen and notebook ready, start reading and make notes from the thousands of hours of lived experiences, and list what you can start doing, right now, to craft the art of leading.

48 Authors

Pages & Pages of Mentorship

The Book Every Leader Needs To Read

&lt;p&gt;&lt;b&gt;Today, everything and everyone is a brand. If you want to develop your personal brand, but can’t afford the fees of a branding firm, this book provides access and insights into a thought-leading mind.&lt;/b&gt;&lt;/p&gt;&lt;p&gt;For entrepreneurs and professionals looking to manage their business career, it’s more than just theory. It’s part step-by-step guide, part story-sharing written to inspire and help bring your own brand to life. Here, branding expert Henry Wong shares his process to help you compete in the market and workplace.&lt;/p&gt;

Henry Wong

A Personal and Professional Playbook

Telling Your Story, Building Your Brand

Conceptos generales de pensamiento

Los grandes modelos mentales, volumen 1

mitp Business

&lt;ul&gt; &lt;li&gt;                     &lt;b&gt;Die passende Strategie entwickeln: Deine Stärken und Ziele bestimmen&lt;/b&gt;                 &lt;/li&gt; &lt;li&gt;                     &lt;b&gt;In 13 Schritten zu mehr Fans und Bekanntheit&lt;/b&gt;                 &lt;/li&gt; &lt;li&gt;                     &lt;b&gt;25 Ideen, dein Einkommen zu steigern&lt;/b&gt;                 &lt;/li&gt; &lt;li&gt;                     &lt;b&gt;Mit persönlichen Tipps von 17 Top-Influencern mit bis zu 1,1 Millionen Followern&lt;/b&gt;                 &lt;/li&gt; &lt;/ul&gt;  &lt;p&gt;Möchtest du Influencer werden, Spaß haben, dein Leben nach deinen eigenen Vorstellungen gestalten und damit Geld verdienen? Niklas Hartmann ist seit 7 Jahren Influencer-Berater und zeigt dir, wie du Schritt für Schritt vorgehst, um auf Instagram, TikTok und Co. erfolgreich zu sein.&lt;/p&gt;  &lt;p&gt;                 &lt;b&gt;Finde deine Strategie&lt;/b&gt;                 &lt;br/&gt; Der Autor beschreibt die unterschiedlichen Arten von Influencern und hilft dir herauszufinden, welcher Influencer-Typ zu dir passt. Weiterhin erfährst du, welche Plattformen und Zielgruppen sich für deine Vorstellungen eignen. Darüber hinaus musst du dich positionieren: Was machen deine Konkurrenten und wie kannst du darauf reagieren?&lt;/p&gt;  &lt;p&gt;                 &lt;b&gt;Setze deinen Plan in die Praxis um&lt;/b&gt;                 &lt;br/&gt; Du lernst, welche Inhalte zu deinen Interessen und deiner Strategie passen und wie du dein Publikum überzeugst. Lerne aus deinen Erfahrungen und analysiere, welche Beiträge deine Abonnenten lieben.&lt;br/&gt; Du erhältst zahlreiche wertvolle Ratschläge, wie du Follower und Reichweite aufbaust und dir eine loyale Community schaffst. Der Autor zeigt dir, wie du Menschen begeisterst, wertvolle Beziehungen knüpfst und mit anderen Influencern kooperierst.&lt;/p&gt;  &lt;p&gt;                 &lt;b&gt;Verdiene Geld mit deiner Arbeit&lt;/b&gt;                 &lt;br/&gt; Der Autor gibt dir zahlreiche Tipps, wie du geeignete Werbepartner findest, mit diesen erfolgreich verhandelst und zusammenarbeitest, um dir ein Netzwerk von Kunden aufzubauen.&lt;br/&gt; Zahlreiche Checklisten, Praxistipps &amp; Aufgaben helfen dir, deinen Traum zu verwirklichen. Mit diesem umfassenden Praxisbuch bist du perfekt vorbereitet, um in der Social-Media-Welt zu bestehen.&lt;/p&gt;  &lt;p&gt;                 &lt;b&gt;Mit Wertvollen Tipps von Top-Influencern&lt;/b&gt;             &lt;/p&gt; &lt;ul&gt; &lt;li&gt;Fitness &amp; Sport: &lt;br/&gt; Olympia-Goldmedaillengewinner Thomas Röhler, Lisa Be, Jasmin Jour, Mareike Rothfuchs, Roman Rodin, Manuel Teufel&lt;/li&gt;  &lt;li&gt;Mode: &lt;br/&gt; Laura Haberl, Sophie Geßner, Melissa Deines, Vanessa Rösner&lt;/li&gt;  &lt;li&gt;Reisen: &lt;br/&gt; Hagen Richter, Ella Luibl&lt;/li&gt;  &lt;li&gt;Body Positivity:&lt;br/&gt; Kimberly Waldhoff&lt;/li&gt;  &lt;li&gt;Unterhaltung: &lt;br/&gt; Laura Soons, Vallixpauline&lt;/li&gt;  &lt;li&gt;Musik: &lt;br/&gt; Katarsiz&lt;/li&gt; &lt;/ul&gt;&lt;br /&gt;&lt;br /&gt;Niklas Hartmann ist Geschäftsführer der ReachOn GmbH. Der Unternehmer ist in seiner Social-Media-Agentur für Instagram- und Influencer-Marketing zuständig. Des Weiteren ist er als Kolumnist für das DUP-Unternehmermagazin tätig. Er hat 150+ Social-Media-Gastbeiträge für Online- und Print-Magazine verfasst.

Niklas Hartmann

Mehr Follower, Reichweite und Einkommen.Inkl. Tipps von Top-Influencern mit bis zu 1,1 Mio. Followern

Erfolgreich Influencer werden

De Gruyter Handbooks in Business, Economics and Finance

New advances in marketing communication are extending far beyond conventional approaches. The &lt;em&gt;De Gruyter Handbook of Integrated Marketing Communication&lt;/em&gt; helps forward-thinking practitioners and scholars retain their cutting edge by offering a synthesis of new innovations in fields such as integrated marketing strategy, culture, narrative influence, and media psychology. 
&lt;p&gt;&lt;/p&gt;Emphasizing the practical application of in-depth understanding, the topics discussed in this handbook cover core concepts, audience insights, innovative media channels, creative message content, and actionable evidence, along with domains of application, such as sports, health, nonprofits, small business, and entertainment. Artificial intelligence, storytelling approaches to brand strategy, consumer motivation, and ethics emerge across several chapters, reflecting ongoing developments in the latest thinking and empirical research. These fresh perspectives point toward future developments in audience-first marketing communication. 
&lt;p&gt;&lt;/p&gt;Leading researchers and professionals from around the world draw on a wealth of industry practice and scholarly knowledge to provide practical insights into the most effective ways to reach strategic goals. This handbook will prove valuable to practitioners, scholars, and students who work with international brands, lead nonprofits, support small firms, develop advertising and public relations campaigns, or promote prosocial outcomes.

Los grandes modelos mentales, volumen 4

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