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McPherson M: Letters to Leaders

Letters to Leaders

You've built a $50 Million (or larger) business. You are living in rarefied air.

You've nailed your product-market fit and implemented all the basic business lessons about creating processes. You've celebrated multimillion-dollar benchmarks. You want to keep going, but the next steps aren't so obvious. The size and complexity of your company means you've outgrown the cookie-cutter business operating systems. 

Even the strongest CEOs and founders need a coach. Rock Your Business isn't a step-by-step guide. Frankly, at your level, there isn't one. With original, unique insights from the peerless experts at Autobahn Consultants, it's the next best thing to having a mentor who knows how to help you scale your business into the stratosphere.

Compiled and edited by Jonathan Slain of Autobahn Consultants, Rock Your Business explores the essential skills you'll need on the road to $500 million and beyond.

Contributing authors:

Katherine Slain

Yasmin West

Rafa Loyo

Héctor Arias Elizondo

Jim Randall

Caleb Hawkins

Hudson Shank

Philip Major

Samantha Frost

Paul Belair

Deb Dixon

Jamie Durbin

George Hohman

Darla Klein

Matt Moore

Brandon Pipkin

Matt Radicelli

Tessa Reich

Kayli Simpson

Brittany Zielaskiewicz

Navigating the Road from $50 Million to $500 Million and Beyond

Rock Your Business

A SHORT COURSE IN LEADERSHIP BASICS. 7 Lessons in Leadership&nbsp;is a quick course in leading people, giving you everything you need to know in just seven short chapters. From inspiring others and building support, to setting priorities, giving direction and making decisions, you'll explore your inner resources and discover your untapped leadership qualities. * Lesson 1: Self-awareness * Lesson 2: Understanding people * Lesson 3: Communication * Lesson 4: Authority and power * Lesson 5: Making decisions * Lesson 6: Connecting and linking * Lesson 7: Vision and inspiration Explore the main themes and ideas in leadership, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises.&nbsp;7 Lessons in&nbsp;Leadership&nbsp;is your fastest route to success. ABOUT THE SERIES 7 Lessons&nbsp;are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

Master the Basics of Leading in 7 Steps

7 Lessons in Leadership

Factory Reset

40 The One BIG Idea Innovative Leaders Use to Create Transformational Change

Jim Collins, international bestselling author of Good to Great, offers transformative lessons on constructing - and reconstructing - a life through the cliff moments and transitions we all will face repeatedly in our lives. THE QUESTION What to make of a life? It is a question we all wrestle with more than once. How do we find our way in the world? How do we make it past the cliffs, significant events that can radically change a life? How do we keep the inner fire burning bright, long and late? Inspired by relentless curiosity, Jim Collins devoted a decade to studying these questions and to minutely analysing those moments when life flips from clarity to confusion and casts us into a befuddling fog. THE STUDY His exploration compares various lives side by side, paired together at cliffs, and analyses the different choices made and divergent paths taken.<ul><li>Two rock musicians confronting a future without the group that had brought them success.</li><li>Two suffragists achieving their epic goal and then left with the puzzle of what to do next.</li><li>Two public figures tainted by scandal having to make decisions about how to rebuild their lives.</li><li>Two figure skaters seeking new purpose when their Olympic careers come to an end.</li></ul> What emerges from Collins's extensive studies - of writers, actors, scientists, leaders, and many others - is a framework for understanding how individual lives can be built, sustained, and constantly renewed. THE FINDINGS By examining the long arc of these remarkable lives, Collins tackles life's questions. What does it take to:<ul><li>Discover a deeply fulfilling role in life - one that you are naturally 'encoded' for - and then find a second one, if the first one ends?</li><li>Overcome a major cliff - a fracture point that forces choices about what's next and calls for you to reenvision the years to come?</li><li>Make your personal economics work so that you can focus on One Big Thing that feeds your inner fire?</li><li>Navigate the fog when you feel uncertain or even outright lost, and build confidence step by step</li><li>Minimise the impact of bad luck and ensure the maximum return on good luck?</li><li>Build personal momentum decade upon decade, so that your most creative and energetic years are spread across an entire lifetime?</li><li>Achieve the imperative to 'Know Thyself' and apply self-knowledge to each phase of life?</li></ul>THE TRANSFORMATION For the first time, Collins movingly chronicles his own story to reveal how undertaking this project transformed him, changing his thinking and reshaping his emotions in fundamental ways. 'After this study,' writes Collins, 'I will never look at life the same ever again.' Surprising, story-driven, deeply researched, and uplifting, What to Make of a Life is a book like no other and convincingly shows how a richly fulfilled life is within reach for us all.

Cliffs, Fog, Fire and the Self-Knowledge Imperative

What to Make of a Life

In a world of tremendous change, uncertainty, and simplistic AI-driven answers, it is easy to look to an uncertain future with anxiety. In The Leader's Oracle, Chief Strategy and Innovation Officer Roopa Unnikrishnan shows that the wisest leaders instead look to the ancient past for inspiration. By channeling the Oracle of Delphi, these leaders ask better questions and challenge their organizations to transform. Offering a provocative lens on the future of strategic leadership, The Leader's Oracle is not just a book about strategy—it is a call for a cultural shift in how we lead, how we think, and how we build organizations. Through this uniquely powerful framework, readers examine and harness the timeless wisdom of the ancients to help their own business and career: <ul><li>operate at the edge of clarity</li><li>interpret patterns and possibilities</li><li>provoke transformation, not comfort </li><li>serve the powerful, but answer to the truth</li><li>protect future-facing wisdom in a reactive world</li></ul> This unique framework on business strategy and leadership explores a critical paradox in today’s corporate environment: in a world obsessed with operational excellence and short-term wins while struggling with historic transformational changes, we often neglect the voices of the long-term thinkers, the strategic questioners, the ones who highlight or introduce ambiguity to force clarity. The Leader's Oracle serves as a call to arms for leaders, board members, and aspiring strategists to embrace their inner Delphic voice—one that cuts through noise, evokes questions, and drives tectonic shifts, not just tactical maneuvers.

Using Ancient Wisdom to Improve Strategy and Decision-Making

The Leader's Oracle

Strengthen the Leader Within

Build Your Leadership Muscle

The leaders who thrive over the next decade will not be the ones who compete with AI on its own terms. They will be the ones who invest deeply in the qualities that make them irreplaceable. This is The Human Brand.We are at an inflection point in the history of leadership. The qualities that used to be the bedrock of great leaders--analytical skills, deliverable speed, clear communication--can now be easily matched or outperformed by AI. So if these don't make a leader great, what does?The Human Brand argues it's the fundamentally human qualities of leadership that will make them thrive--the ability to exercise genuine judgment, build real trust, or be authentically present with another human being. Those qualities are not footnotes to leadership. They are what leadership is. That is your human brand and this book provides a clear, grounded, and practical path to building one.<ul><li>In Part 1, you'll tackle the anxiety surrounding AI head-on to better understand your value in the company when AI can do what you used to do. You'll learn what tasks can easily be tackled by AI without value loss and which you should focus on.</li><li>In Part 2, you'll learn the how to develop the four core qualities of the human brand--judgment, empathy, courage, and presence--and what makes them so important.</li><li>In Part 3, you'll translate those qualities into action, learning how to hone the art of storytelling and use your brand to build a company culture that can stand the test of time.</li><li>Finally, in Part 4, you'll learn a framework for self-development and how to leave a legacy built on your humanity.</li></ul>The Human Brand is a book for leaders who want to navigate the AI era not with anxiety, but with clarity, purpose, and a deep confidence in what makes them irreplaceable.

How Leaders Stay Relevant and Competitive in the Age of AI

The Human Brand

Before the Fingerprint Fades is a practical leadership guide for CEOs and executive teams navigating the transition from the Information Age into the emerging Ingenuity Age. As artificial intelligence accelerates decision-making, restructures work, and reshapes organisational power, leaders face a fundamental choice: drift into irrelevance or deliberately cultivate human wisdom at scale.

Drawing on three decades of executive leadership, enterprise transformation, and psychological insight, Katharine McLennan introduces a twelve-month roadmap for organisational renewal. The book integrates two proprietary frameworks-ORG6, the six levers of organisational ingenuity, and VISTA, five leadership choices for the AI Age-to help leaders redesign strategy, culture, teams, and operating systems in an AI-accelerated world.

Structured around a real-world executive journey, Before the Fingerprint Fades blends narrative, neuroscience, and practical tools. Each chapter offers clear diagnostics, thought experiments, and actionable practices that senior leaders can apply immediately with their teams. The result is a grounded, human-centred approach to leadership-one that shows how organisations can align human judgment and machine intelligence to build resilience, relevance, and long-term value.

Leadership and Culture Readiness for the AI Era

Before the Fingerprint Fades

The must-read New York Times bestseller that's redefining hospitality and inspiring readers in every industry. - Featured in FX's The Bear and Showtime's Billions - JP Morgan NextList Pick Eleven Madison Park was a struggling two-star brasserie when Will Guidara took the helm. Eleven years later, it had been named the best restaurant in the world, renowned for its “relentless, skillful campaign to spread joy” (Pete Wells, New York Times). How did Guidara and his team pull off this unprecedented transformation? By offering hospitality so memorable, so over the top, it can only be described as unreasonable. The team consistently gave people more than they expected—filling a private dining room with sand, mai tais, and beach chairs to console a couple after a canceled vacation, or surprising a family who had never seen snow with a sledding trip to Central Park. That hospitality-first culture—making people feel seen and truly welcomed—extended beyond the guests to their own team, who learned that the best way to build your bottom line is to give more, not less; how to deliver praise and criticism with intention; and about the greatness possible when a busser is empowered to think like an owner. Guidara shows us how to find the magic in what we do—for ourselves, the people we work with, and the people we serve. Since its publication, Unreasonable Hospitality has sold over a million copies, has been translated into over a dozen languages, and was an inspiration for the Emmy Award–winning series The Bear. Today, every business can choose to be in the hospitality industry, as the word has spread far beyond the dining room, encouraging leaders from all disciplines to elevate ordinary transactions into unforgettable experiences.

The Remarkable Power of Giving People More Than They Expect

Unreasonable Hospitality

Legacy is not built through position or recognition, but through disciplined choices aligned with purpose and conviction.The Power of Legacy: Holistic Leadership for Lasting Impact presents a values-based framework for leaders who want their influence to endure beyond titles, timelines, and organizations. Dr. Jamika Bivens integrates research-informed leadership theory with real-world application, challenging readers to lead with clarity, integrity, and human relationship competence.This book is designed for professionals, executives, educators, and emerging leaders who seek to align decision-making, character, and long-term impact. Through practical insight and reflective guidance, readers are equipped to build cultures, careers, and lives that hold together over time.

Holistic Leadership for Lasting Impact

The Power of Legacy

Stand on the Shoulders of Giants(TM) is a premium hardcover book series inspired by the timeless words of Sir Isaac Newton: "If I have seen further, it is by standing on the shoulders of giants."

This volume, Stand on the Shoulders of Top-Producing Industry Giants, features today's modern-day giants. Elite performers who have mastered their craft, built exceptional results, and risen through discipline, vision, and execution. Through their stories, strategies, and hard-earned wisdom, these leaders extend their shoulders to you.

When you connect with their insights, your thinking expands. Your perspective sharpens. Your possibilities multiply. You begin to see farther and believe bigger.

This is more than a book. It is an invitation to rise, to grow, and to awaken the GIANT within you!

Stand on the Shoulders of Mindset Mastery Coaching Giant Featuring Jeff Tiegs

Letters to Leaders

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