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Berman E: L.A. Women

L.A. Women

A challenge to incentivization as a dominant framework for understanding and governing people From corporate management and consumer behavior to public health and climate policy, incentives are widely treated as a neutral and effective way to shape how people act. In this book, Guus Dix shows that incentives are not simple policy nudges; they lull us into a passive understanding of ourselves as being merely responsive to changes others make to our environment. They foster a politics of incremental tweaks to a socially and ecologically destructive economic system that we are expected to accept without question. Dix argues that it is time to challenge the reign of incentives in contemporary science and public life. Dix traces the evolution of the incentive, from the engineering of performance charts and rewards for factory workers to combating gridlock at Britain’s National Health Service. He describes the function of incentives under socialism, theories of adjustment incentives developed at the Harvard Business School to manage employees, and incentivizing whole economies—both socialist and capitalist. He shows that incentivization is a distinct way of wielding power. Incentives have become part of a quasi-universal governing philosophy that keeps us from addressing such major issues as poverty and the climate crisis. Finally, Dix analyzes the limits of incentivization, arguing that being governed by incentives keeps us from considering government policies that have the potential to bring about meaningful and transformative change.

A Critical History of a Powerful Idea

Incentives

<div>Learn how the world’s most memorable brands find the words that make them impossible to ignore. Visual identity has its canon. Logos, typefaces, color systems, and design principles have filled bookshelves for decades. But behind every successful brand is another system that shapes perception, builds trust, and creates emotional connection: language. In How Brands Find Their Voice, brand writer and Brand Impact Awards founder Nick Carson gives verbal identity the visual design-book treatment it has long deserved. With a foreword by John Simmons—the acclaimed writer who coined the term “verbal identity”—and built on unprecedented access to leading branding agencies and in-house creative teams, this richly illustrated volume reveals how brand language is developed, expressed, and sustained across every touchpoint. Through in-depth case studies spanning hospitality, technology, consumer goods, and nonprofits, from global institutions to challenger brands, Carson explores how language becomes part of a brand’s DNA. Readers meet the people who do the work and discover how verbal identity emerges from collaboration, research, and craft. Inside, you’ll discover: <ul><li>The evolution of brand voice from advertising copy to modern verbal identity</li><li>How leading agencies develop language systems alongside visual identity</li><li>The strategic thinking behind memorable brand voices</li><li>Different approaches to tone, personality, storytelling, and communication</li><li>How organizations embed verbal identity across teams and touchpoints</li><li>What separates effective brand guidelines from documents that are never used</li><li>The opportunities and challenges that AI presents for brand language</li></ul> Featuring brands such as Ben &amp; Jerry’s, Mailchimp, Virgin, Liquid Death, Innocent, Oatly, and many others—and world-renowned agencies including COLLINS, Wolff Olins, and JKR—the book demonstrates that successful verbal identity is not about clever taglines or isolated campaigns. It’s about creating a coherent language system that shapes every interaction people have with a brand. Filled with photography, packaging, digital experiences, environmental graphics, annotated guidelines, and expert commentary,&nbsp;How Brands Find Their Voice presents language in context, where words and visuals work together to create meaning. For brand strategists, designers, copywriters, marketers, students, and business leaders, this book offers both inspiration and practical insight into one of branding’s most important—and least understood—disciplines.</div>

Why Brands Should Watch Their Language

How Brands Find Their Voice

Signature Editions

Charlotte Brontë's memorable and chilling tale of one woman’s lifelong quest for security, respectability, and love, now freshly repackaged for the Union Square &amp; Co. Signature Editions line. Following the death of her uncle, the orphan Jane Eyre is sent to the Lowood School, where she grows into a confident and well-educated young woman. When Jane leaves Lowood to become a governess at Thornfield, she falls in love with Mr. Rochester, her pupil’s guardian. But a series of eerie and terrifying events threaten&nbsp;to destroy her happy future. Featuring gripping plot twists and surprises, Jane Eyre offers rich insight into the life of a woman who, despite oppression and precarious circumstances, refuses to yield her sense of self to societal expectations. &nbsp;

Jane Eyre

In collaboration with JVL Media—a captivating exploration of why many high-performing Black business leaders attribute their transformational leadership qualities to their experiences growing up in the Black Church and how we can foster these skills in younger generations despite waning church attendance.The Black church in the U.S. has long been a “one-stop shop” for developing Black leaders, teaching them many of the qualities required to lead effectively in today’s ultra-competitive, digital, and swiftly transforming corporate world. Many high-performing Black leaders benefited from their experiences growing up in this cultural institution steeped in rich history.Merging cultural study with applied neuroscience and tenets of positive psychology, L. Michelle Smith dissect how these qualities are demonstrated by leaders across industries, from resiliency to their sense of undeniable purpose, their ability to build community and collaborative environments, the delivery and language of their speaking style to their unique leadership flair. She reveals how this historic institution has served as a timeless wellspring of leadership development, empowerment, and cultural preservation and ultimately, is Black leaders’ “secret sauce.”Call and Response also explores whether the Black Church will be able to continue to ingrain these skills in future generations. Smith examines how cultural shifts have resulted in a decline in church attendance, how online attendance has risen since the Covid pandemic, and finally, how Black leaders may—or may not—be passing these traditions down to their children.

10 Leadership Lessons from the Black Church

Call and Response

Economic Security in European Law and Policy

This book is intended to open up the new Springer book series on Economic Security in European Law and Policy. It collects contributions that resulted from the first two conferences on economic security and market regulation organized by the editors. Like the conferences themselves, this volume offers an interdisciplinary analysis of different aspects around economic security policy in Europe. The authorship is diverse, ranging from academics to practitioners and also political representatives. By this, the volume offers wide ranging views. The contributions consist of academic articles as well as shorter essays, making the volume accessible not only to academics but also to a wider readership.

Strengthening EU Economic Security

For the first time available from Penguin Classics U.S., a new translation for one of the greatest writers of twentieth-century France A Penguin Classic Claudine lives in a large house with a rose-filled garden and a vegetable patch smelling of tomato leaves and apricots. Beyond her house is the village, where traveling performers stop for the night and wedding feasts take place under a bright summer moon. Inside her house are Mama, who loves animals, Papa, who lost his leg in the war, and a library full of forbidden and irresistible books . . . Based on Colette’s own early life, Claudine’s House is a rich and enchanting depiction of childhood, animals, flowers, trees, books, families, and love in late-nineteenth-century France.

Claudine's House

Flannery O'Connor on Writing

*A Next Big Ideas Club Must Read Book for May* *A Notable Book in BookRiot, LGBTQReads, The Daily Kos* For fans of Susan Cain and Jenny Odell, an indispensable, paradigm-shifting exploration of flamboyance—tracing its history and social significance through the lives of those who embody it and offering a roadmap for anyone looking to harness the power of their own inner flame Flamboyance ignites every aspect of our lives, from art and entertainment to ritual and protest. The word connotes an exuberance of thought and expression, and often, unbridled, unashamed passion. Yet historically the term “flamboyant” has been reserved for the over-the-top and the outré, invoked at times as a pejorative innuendo or worse. Celebrated author and scholar Jack Parlett digs into the nature of flamboyance to offer a new, empowering reframing of a quality that any of us can and should harness more regularly. From Judy Garland to Lil Nas X, Parlett highlights the stories of flamboyant figures throughout history to show how, by harnessing our own inner flame, we break free from cultural expectations that don’t serve us and live a brighter, happier, more audaciously fulfilling life.

The Power of Living Boldly

Flamboyance

A razor-sharp novel about the rise and fall of an unemployed actor who lands the greatest role of his life when he’s hired as a personal assistant to an absurd Hollywood family. "An exceedingly smart and funny novel." —Sam Lipsyte, The New York Times Book Review Raj Ladlani is a morose and unemployable actor. He has reasons to believe he is spectacularly talented, a legend in every way but for the success. He leads an anonymous life in LA, working part time at a frozen yogurt store, fantasizing about stardom and clinging to the encouragement of his aging and kindly acting coach. At his life's nadir, Raj reads a job posting detailing a relentless, laughable parade of menial responsibilities for an organization blandly described as “Hollywood Family.” The Simp tells the story of Raj’s momentous employment with the H Family and the destruction that follows. Jim H is a massive and macho director in a creative rut. Anna H might uncharitably be described as his much younger trophy wife, quietly and neurotically seeking out her own independent sense of purpose as a screenwriter. Raj’s work as their executive assistant becomes his new sense of soaring purpose. But he procured the job through a sea of lies. The job itself is an absurdist walk through a landmine of affluent domestic chaos, identity politics, and petty Angeleno grievances. And things only get weirder when it turns out Anna H has been working on a secret project of her own—one that will change everything for Raj.

A Novel Without a Hero

The Simp

Why Big Labor moved to the right— and the fight ahead for the left to win back America’s working class Unions helped construct the American middle class, defeat Jim Crow, and advance progressive rights, but in Trump’s America, the labor movement is changing. In Big Labor's Big Shift, journalist Nathan Bomey explores how Big Labor and the working class are no longer an automatic ally of the American left. Fueled by decades of economic decline, political disillusionment, and cultural disenfranchisement, new politically nebulous and economically populist leaders in the movement are building a powerful new movement based on class warfare that prizes wage and benefit gains over traditional progressive priorities. Through original reporting and first-hand interviews, Bomey traces key events that have led to this political shift. Bomey reveals: -At the Teamsters, president Sean O’Brien is cozying up to Donald Trump and blasting Democrats as tools of big business, even showing up at the Republican National Convention to deliver his message. -At the United Auto Workers, president Shawn Fain is seizing an opportunity to break the free trade consensus in Washington. The devout Christian, who wields religious rhetoric from the stump, is aligning with the Trump White House on tariffs and blasting Democrats for aggressively pursuing electric vehicles to fight climate change. Bomey shows how the two interconnected phenomena represent a massive political realignment—not just along cultural and nationalism lines, but of the working class itself away from its historic roots in the Democratic party. Urgent and compelling, Big Labor's Big Shift encapsulates the fight for the soul of the union movement.

Why Unions Left Democrats

Big Labor's Big Shift

A clear, nontechnical guide to why cryptocurrency exists, how it reshapes trust and money, and why it matters beyond speculation. How do we build trust in a digital world where institutions, platforms, and intermediaries increasingly mediate money, identity, and ownership? In Cryptocurrency and Blockchain, Marco Di Maggio offers an essential guide to cryptocurrencies and blockchains—two of the most misunderstood technological and economic transformations of the digital age. Rather than focusing on price charts, hype cycles, or programming details, Di Maggio explains why these technologies exist, what problems they attempt to solve, and why they matter for people who are not crypto insiders. Using plain language, analogies, and real-world examples, the book explains how cryptocurrencies reshape core concepts of money, property, markets, and governance. The author explores topics such as how and why Bitcoin is used as a financial fallback, what stablecoins are and how they have become critical infrastructure for global payments, and how NFTs introduced a new notion of ownership and identity on the internet. Written for curious readers, journalists, students, policymakers, and professionals, Cryptocurrency provides a conceptual framework for understanding crypto as infrastructure, not ideology—helping readers see past the noise to grasp the deeper forces reshaping money, trust, and coordination in the digital economy.

Cryptocurrency and Blockchain

Experience the therapeutic power of writing with Write Yourself Happy. Join the author of Read Yourself Happy and host of the popular You're Booked podcast Daisy Buchanan as she explores how to use writing as a tool for healing, stress reduction, and emotional well-being.Through journaling, creative expression, and thoughtful reflection, you'll uncover your authentic self, learn how writing can help to process emotions, and cultivate a more positive mindset. You'll learn practical techniques to find a writing practice that works for you, overcome challenges including imposter syndrome, and build a supportive writing community.In a culture that too often threatens the 'humanness' of many stories told, Write Yourself Happy shows you how to use your voice to create positive change in your life and the world around you.

Building a Creative Habit That Will Bring Joy and Boost Your Wellbeing

Write Yourself Happy

L.A. Women

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