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Hoevel C: La industria académica

La industria académica

La universidad bajo el imperio de la tecnocracia global

A Difference of Degree or Kind?

Narrative and Performance Criticisms

Retail Marketing in the Modern Age explores contemporary concepts and strategies essential to building successful retail brands globally. The book captures the essence of modern retail marketing by examining both traditional and extended elements of the retail mix in today's dynamic, evolving business environment. It provides a comprehensive understanding of how digital transformation, driven by technologies such as AI, ML, VR, AR, IoT, Blockchain, cloud computing, and data analytics, along with advanced PoS systems, CRM platforms, ERP systems, and RFID technology is reshaping integrated marketing communication, brand campaigns, merchandise management, category management, assortment planning, personalization, and the shopping experience, reflecting the purpose and promise of a brand.Focusing on emerging trends, the book explores new formats and business models, with emphasis on omni-channel retailing and its key constituents. It also addresses the tangible and intangible aspects of retailing, offering insights into how to achieve deeper customer engagement and patronage loyalty. It provides an in-depth overview of contemporary retail design elements, store ambiance, visual merchandising, planograms, and fixtures. Latest, practical insights on Human Resource Management, managing luxury brands, building curated Private Label Brands, mall operations, location strategies, Public Relations, influencer marketing, loyalty programs, and sustainability initiatives provide a holistic outlook.Designed for students, researchers, and professionals in Retail Management, Marketing, and Branding, this book combines theory with practical applications. Through real-world examples, case studies, and illustrations, it equips readers with critical skills to navigate the complexities of modern retail marketing.

Retail Marketing in the Modern Age

Routledge Studies in Political Sociology

This book develops and applies the theory of lethal moralism to explain the different types and growth of terrorism over the last half-century, from 1970 to 2020.Drawing on data from the Global Terrorism Database, supplemented with original research differentiating groups based on their ideological orientations, it delves into the social and cultural forces that influence those who engage in terrorism, including the dynamic processes of "othering" that produce the social polarization crucial for understanding why some groups resort to lethal violence to handle their grievances. It systematically applies the theory of lethal moralism to explain the main types of terrorism rooted in different ideological frameworks, including left-wing terrorism, nationalist and separatist movements, religious terrorism (including a separate chapter on radical Islam), and right-wing extremism and hate groups.As a theoretically informed study of the main varieties of terrorism and the evolution of terrorism in the digital age, Terrorism as Moralistic Violence will appeal to scholars of sociology, criminology, social theory, and politics with interests in political violence and terrorist movements.

An Integrated Theory of Terrorism’s Lethal Nature

Terrorism as Moralistic Violence

This book explores the crisis of neo-classical economic theory in an attempt to explain developments in the post-war period. It explores two important aspects: strengthening the tradition of classical political economy (CPE) that arose in response to various critiques of neo-classical economic theory and exploring the potential of CPE to deal with issues of development.The advantage of an alternative to mainstream economic theory is that it can explain value, distribution, and developmental issues of capitalist as well as non-capitalist economies around the world. The chapters in this volume-written by eminent economists in honor of Krishna Bharadwaj-present a critique of the structure of neo-classical theory in terms of the scarcity approach and go deeper into the failure of the determination of a uniform rate of profit and limited substitutions of labor and capital. The volume resurrects Sraffa's system of production determining prices and the rate of profit allowing the possibility of output dynamics to be dealt with separately. Krishna Bharadwaj worked passionately towards these objectives, and this book establishes the foundations of CPE in the light of her writings.The book will be of interest to students, teachers, and researchers of Economics, Economic Theory and Philosophy, Political Economy, Development Dynamics, and History of Economic Thought.

Perspectives of Classical Political Economy

Value, Distribution and Development

Why does it feel like people no longer agree on what's real? Institutions still exist. Experts still speak. News still flows. But for many people, something more basic has changed. Authority no longer organizes reality in the way it once did. Trust has thinned. Shared standards have weakened. And in the space left behind, people are building their own systems for deciding what is true.

The Trust Vacuum is not a book about misinformation, ignorance, or cognitive bias. It is about what happens psychologically and socially when shared authority stops working. It examines how people respond when familiar sources of credibility no longer feel reliable, and why skepticism is rarely the end point. Instead, people construct replacement systems-personal rules, group narratives, identity-based trust, influencers, and alternative authorities-to make the world feel coherent and livable again.

Drawing on psychology, social dynamics, and everyday experience, this book explores:

¿ Why people need usable, coherent reality to function
¿ How private rules for truth quietly replace shared standards
¿ Why identity and belonging now shape credibility
¿ How subcultures become trust infrastructure
¿ Why influencers and para-experts gain authority
¿ How "do your own research" becomes a moral identity
¿ Why narrative often outweighs institutional evidence
¿ How conspiracy systems provide structure and meaning
¿ Why beliefs persist even after disconfirmation
¿ How competing realities strain relationships and social life

Rather than treating people as irrational or broken, The Trust Vacuum shows how many modern belief patterns are adaptive responses to a fragmented trust environment. It explains not just what people believe, but what those beliefs are doing for them-emotionally, socially, and psychologically.

This is a book for anyone trying to understand why conversations feel harder, why disagreement feels deeper, and why reality itself now seems contested. It does not offer easy fixes. It offers clarity about the condition we are living in, and what it means to live in a world where shared reality is no longer guaranteed.

How People Rebuild Reality When Institutions Stop Making Sense

The Trust Vacuum

The Ordination of Women in the Zambezi Evangelical Church

From the banks of the Brazos to the oil fields of Burkburnett, Tales of Old Texas brings history to life through the voice of an old storyteller. As you read, you'll feel connected to the people, pride, and grit that built a state, as if you were part of the story.
These stories trace the evolution from Austin's dream of a colony to the cattle barons, the iron rails, and the black gold that changed everything. Each chapter emphasizes the role of Texas in shaping its own history, blending fact with folklore, truth with legend, the way Texas has always told its story.

Tales of Old Texas Stories of the Land and the People that Built the Lone Star

Communication for Development introduces readers to the foundational concepts of development communication, including key theories and models that shape diverse perspectives. It provides a robust framework for understanding and applying the theoretical, practical, and creative skills essential to the study of development communication.The book enhances understanding of development processes, focusing on their role in driving social change, public development programs, and advocacy efforts. It explores interactive approaches to working with communities, creating tailored messages, and utilizing various communication channels to foster positive behaviors and sustain individual, community, and societal change. Additionally, it highlights the importance of communication in promoting social and behavioral transformation, with a particular focus on its application in health, social, and other development fields.This book serves as an ideal textbook for students and researchers in communication for development, journalism and mass communication, sociology, development studies, public health, and women and gender studies. It is also an invaluable resource for professionals in media, government, NGOs, and advertising. With its comprehensive approach, the book is well-suited for adoption as a textbook in South Asia, North America, and parts of Africa, where communication for development is a key area of study at graduate and postgraduate levels.

Theories and Practices

Communication for Development and Social Change

The autobiography of rev Maxwell Mezuwa Banda

Steadfast and Solid

WIE DER GRÜNDUNGSMYTHOS DER USA UNSERE GLOBALE GEGENWART PRÄGT
 
 Für das politische Handeln der USA im 21. Jahrhundert spielen der Rückbezug auf die Unabhängigkeitserklärung von 1776, die Verfassung von 1787 und der Mythos&nbsp;vom amerikanischen »Freiheitsstreben« eine zentrale&nbsp;Rolle. Dies gilt einmal mehr seit dem erneuten Amtsantritt&nbsp;von Donald Trump, der das Land seitdem grundlegend verändert. Aber ging es den Gründervätern wirklich nur um Freiheit, Liberalität und Menschenrechte?
 
 Und welche Folgen zeitigt dieser Mythos in einer&nbsp;Gegenwart politischer Extreme und gesellschaftlicher Spaltung?
 
 Hiram Kümper erzählt farbig und mitreißend die Geschichte einer jungen Republik und zeigt, wie der Mythos des&nbsp;4. Juli 1776 bis heute nachwirkt.

Traum und Erwachen der amerikanischen Nation | Zum 250. Jahrestag der US-amerikanischen Unabhängigkeitserklärung

Mythos 1776

'Amazing' - Chris van Tulleken 'A must-read' - Dr. Robert Cialdini 'Transformative' - Daniel Pink 'A culture-shifting manifesto' - Jonah Berger 'Powerful' - Adam Grant Why is it so hard to speak up, even when we know something's wrong? This is the definitive book on defiance, a clear-eyed dissection of the forces that silence us, featuring groundbreaking research and legendary stories alongside everyday examples and strategies for how to unleash the power of a "True No." Many of us comply much more than we realize. How many times have you wanted to object, disagree, or opt out of something but ended up swallowing your words, shaking your head, and just going along? Analyzing cases ranging from corporate corruption and sexual abuse to everyday acquiescence at work, the doctor's office, and in our personal lives, award-winning organizational psychologist Dr. Sunita Sah delves deep into why the pressure to comply is a corrosive and often invisible force in our society. With her own revelatory research, she radically transforms our idea of defiance from a misunderstood negative trait into a crucial, positive force for personal and societal change. Taking us through her five stages of defiance, Dr. Sah equips readers with simple tools to make decisions that align with their values. Defy is the essential playbook for how to speak up and act when it matters most.

The Power of No in a World that Demands Yes

Defy

Where are the Rural Youths?

The question of job creation in Malawi

La industria académica

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