Internet Management for Nonprofits

<b>The essential guide for nonprofits wanting to manage their Internet applications in a coordinated, cost-effective, and efficient manner</b> <p>The rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with their sparse resources in attempting, and failing, to keep pace with for-profit companies, with the result that most now cannot compete with new commercial products and commercial applications. <i>Nonprofit Internet Management</i> reveals how current technologies can be utilized in full measure most effectively by nonprofits and addresses how to manage various applications for maximum benefit to internal operations and community service.</p> <ul> <li>Covers management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, and sample communications techniques</li> <li>Includes chapters written by leading Internet professionals</li> <li>In-depth discussion of Website design, technology trends, social networks, managing the organization using online tools, E-governance and board leadership, prospect research and donor modeling, volunteer recruitment and management, mobile technology, stewardship and relationship management, and green technology applications</li> </ul> <p>Filled with case studies, <i>Nonprofit Internet Management</i> also includes screenshots, tables, worksheets and checklists. It's an essential resource for every nonprofit organization operating in our modern wired world.</p>