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International Business and Tourism
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International Business and Tourism

Global Issues, Contemporary Interactions
Livre (relié)env. 316.00 CHF
livrable dans env. 10-20 jours

Explores what is possibly the most unrecognized of international service industries, placing tourism in the context of contemporary globalization and trade in services. This textbook provides fresh perspectives on tourism as a form of international business, and the implications for firms, the state and individuals.

mars 2008, env. 290 pages, Routledge International Series in Tourism, Business and Management, Anglais
Taylor and Francis
978-0-415-42430-1

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Global Issues, Contemporary Interactions
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