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Seiler Michael J: INTERNAL FAMILY
SYSTEMS (IFS) AND BEHAVIORAL FINANCE

INTERNAL FAMILY SYSTEMS (IFS) AND BEHAVIORAL FINANCE

This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour.

Understanding Customer Behaviour with the ABC Approach

Marketing and Psychology

Why do smart, capable individuals and teams so often make poor decisions? Running Against the Herd offers new answers to this question by blending insights from behavioral economics with hard-earned lessons from a twenty-five-year investing career. Eddie Perkin draws on his extensive experience leading global investment teams to identify biases that shape our decisions, not just in markets and boardrooms but also in sports, gambling, and everyday life. He shows how groupthink and mental shortcuts--from anchoring and framing to short-termism--impair judgment and shares practical tools to counteract them. Through real-world examples and data from hundred-million-dollar investment decisions, Perkin demonstrates that success depends less on predicting the future than on designing teams and processes that challenge assumptions, welcome dissent, embrace uncertainty, and learn from mistakes. Accessibly written and deeply relevant beyond finance, this book reveals how anyone--investors, leaders, or professionals across fields--can improve their decision-making by understanding its underlying psychology. Running Against the Herd provides a road map for thinking more clearly, working more collaboratively, and achieving better outcomes in a world of uncertainty.

Battling Biases to Make Better Investment Decisions

Running Against the Herd

A landmark practical guide from the twenty-first-century pioneer in economics. Experimental economics--generating and interpreting data to understand human decisions, motivations, and outcomes--is today all but synonymous with economics as a discipline. The advantages of the experimental method for understanding causal effects make it the gold standard for an increasingly empirical field. But until now the discipline has lacked comprehensive and definitive guidance for how to optimally design and conduct economic experiments. For more than 30 years, John A. List has been at the forefront of using experiments to advance economic knowledge, expanding the domain of economic experiments from the lab to the real-world. Experimental Economics is his A-to-Z compendium for students and researchers on the ground floor of designing, conducting, analyzing, and interpreting data that they generate. List seeks not only to guide readers on how to develop and implement their experimental projects--everything from design to administrative and ethical considerations--but to help them avoid all the mistakes he's made in his career, too. Experimental Economics codifies its author's refined approach to the design, execution, and analysis of laboratory and field experiments. It is a milestone work poised to become the definitive reference for the next century of economics (and economists).

Theory and Practice

Experimental Economics

(And Why I Feel So Poor)

How the Economy Actually Works

A pyrotechnic examination of Elon Musk as a symptom and avatar of our postliberal age 'A searing analysis of Elon Musk... Impressive and unrelenting, this grapples with a destructive ideology that seems poised to consume everything' - Publisher's Weekly (Starred Review) 'Impeccably researched and splendidly written, Muskism introduces us to a world full of promise and fear' - Branko Milanovic, author of The Great Global Transformation Who on earth is Elon Musk and what is he doing? Is he a hero, a villain, or does he swing constantly between those two poles? According to the constant media gush driven by his every act and pronouncement, Musk is best understood in personal terms. This book argues differently. Rather than seeing Musk as an individual, it sees him as an avatar of something called Muskism: a playbook for our new postliberal age. It's not that Musk himself holds a coherent set of beliefs; you could say his life is one long improvisation. And he's certainly never used the word Muskism - just as, a century ago, Henry Ford never used Fordism to define his own postliberal modernity. In exploring the forces that have shaped Musk, from South Africa to Silicon Valley, Space X to DOGE, Quinn Slobodian and Ben Tarnoff outline the motifs and practices that have come to dominate our own crisis-ridden world. Muskism, they show, speaks the language of crisis and emergency to invoke a less human future: where humans are purged from the productive process and, through social media and video games, merged with the machine. This is a worldview in which the technocrat is king; which piggybacks on the state to achieve supremacy; and in which only a select few deserve salvation. If you enter, this book warns you, you will grind and you will live in the shadow of one man - but the rewards could be priceless and the alternative might be extinction.

A Guide for the Perplexed

Muskism

Named one of Financial Times’s Best Books of 2025, that bestselling author Tim Hartford called "fun" and "nerdy in the best way" Nobel Prize winner Richard H. Thaler and rising star economist Alex O. Imas explore the past, present, and cutting-edge future in behavioral economics in The Winner’s Curse. Why do people cooperate with one another when they have no obvious motivation to do so? Why do we hold on to possessions of little value? And why is the winner of an auction so often disappointed? Over thirty years ago, Richard H. Thaler introduced readers to behavioral economics in his seminal Anomalies column, written with collaborators including Daniel Kahneman and Amos Tversky. These provocative articles challenged the fundamental idea at the heart of economics that people are selfish, rational optimizers, and provided the foundation for what became behavioral economics. That was then. Now, three decades later, Thaler has teamed up with economist Alex O. Imas to write a new book with an original and creative format. Each chapter starts with an original Anomaly, retaining the spirit of its time stamp. Then, shifting to the present, the authors provide updates to each, asking how the original findings have held up and how the field has evolved since then. It turns out that the original findings not only hold up well, but they show up almost everywhere. Anomalies pop up in people’s decisions to save for retirement and how they carry outstanding credit card debt. Even experts fail to optimize. The key concept of loss aversion explains missed putts by PGA pros and the selection of which stocks to sell by portfolio managers. In this era of meme stocks and Dogecoin, it is hard to defend the view that financial markets are highly efficient. The good news, however, is that the anomalies have gotten funnier. With both readability and rigor, The Winner’s Curse is for anyone, from those with a cursory understanding of economics to fellow economists. Each chapter provides a key insight into human behavior so readers learn how to better understand the choices made by their friends, colleagues, and customers, and they might just become better at making decisions themselves. Only recommended for humans.

Behavioral Economics Anomalies, Then and Now

The Winner's Curse

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact. Neuromarketing is a practical guide for mid-career marketers who want to strengthen credibility and develop campaigns grounded in how people actually think, feel and decide. As competition intensifies and consumer behaviour becomes harder to predict, this book shows how to implement evidence-based techniques that enhance recall, deepen emotional resonance and improve results across channels. Written by expert trainer Katie Hart, the book translates academic neuroscience into clear, actionable tools that marketers can apply immediately. Drawing on research and examples from brands including Aldi and Galaxy, it demonstrates how sensory cues, cognitive triggers and behavioural insights can be used to optimize strategy and improve performance. You'll learn how to: - Apply neuroscience principles to improve attention, memory and decision-making outcomes - Implement sensory and emotional cues that strengthen brand recall and campaign resonance - Analyze, test and refine creative ideas using behavioural insight - Optimize messaging and targeting by understanding the unconscious drivers of consumer choice - Use real-world examples to build your credibility and apply techniques across industries With detailed chapters, practical models and insights backed by real brand research, Neuromarketing equips marketers to develop more effective strategies, deliver stronger results and stand out in a crowded marketplace. Themes include: neuromarketing strategy, behavioural insight, sensory marketing, consumer decision making, creative optimization, campaign effectiveness

Practical Insights for Improving Customer Engagement

Neuromarketing

Vietnam And The Global Economy

The Vietnamese Economy and the Fourth Industrial Revolution is a collection of in-depth studies that provides a comprehensive view of Vietnam's economy in the context of the Fourth Industrial Revolution. The book not only presents theoretical concepts but also emphasizes practical insights, contributed by scholars, practitioners, government officials, and business leaders.

Readers will explore applied research in fields such as marketing, behavioral economics, tourism, and management, with prominent topics including consumer behavior in Ho Chi Minh City, the impact of service quality on university branding, and leadership styles in Vietnamese businesses. The book also analyzes human factors in management, including ethical leadership, female leadership, work motivation, as well as topics like microfinance, remittances, and digital transformation, shedding light on changes in consumer behavior and business management strategies in the digital age.

Additionally, the book discusses the influence of independent directors and tourism on Vietnam's economy, offering up-to-date information on the challenges and opportunities Vietnam faces in the era of globalization and industrialization. This book is an essential resource for researchers who wish to gain a deeper understanding of Vietnam's modern economy.

The Vietnamese Economy And The Fourth Industrial Revolution

An approachable and up-to-date introduction to behavioral economics that shows how behavioral insights can augment standard economic theory to better describe how real people actually behave. The line between standard and behavioral economics is blurring as behavioral models are increasingly incorporated into standard theory. Weaving together experimental evidence and behavioral models, this behavioral economics textbook provides an approachable, precise introduction to the field that emphasizes the iterative process of developing and testing theory to produce descriptive models that better describe how real people actually behave. Rather than learning about a laundry list of biases, students learn how to apply these insights with mathematical models that generate testable predictions. Honed by fifteen years of classroom testing, this novel book offers a modern way to teach behavioral economics. <ul><li> Highlights how behavioral insights can augment standard economic theory</li><li> Synthesizes classic and cutting-edge research </li><li> Incorporates experimental results&nbsp; </li><li> Teaches formal behavioral models </li><li> Requires only knowledge of algebra </li><li> Features extensive exercises, demonstrations, and instructor resources</li></ul>

Behavioral Economics

Initiative for Policy Dialogue at Columbia: Challenges in Development and Globalization

In many emerging economies, impressive progress in reducing poverty has been overshadowed by persistent inequality and growing frustration with political elites. This widespread social discontent has driven governments to respond with short-term policies aimed at increasing equity that run the risk of jeopardizing long-term development. Is it possible to build fairer societies without undermining economic growth? From Equity to Growth explores this dilemma, offering new perspectives on one of the defining challenges of the era. Combining economic theory, political analysis, and real-world case studies, the book contrasts two potential outcomes. In one, poorly designed redistributive policies distort markets, weaken institutions, and trap countries in middle-income stagnation. In the other, well-crafted equity strategies boost investment, strengthen institutional trust, and spur sustainable development. Rejecting simplistic binaries between equity and growth, the authors argue that inclusive development is not only possible but essential. They highlight specific policy choices that can reconcile social demands with macroeconomic stability, providing a road map to escape the middle-income trap without sacrificing fairness. Clear, timely, and rigorous, From Equity to Growth offers both a diagnosis of many countries' current predicament and a hopeful vision of how to move forward.

Social Discontent in Developing Countries

From Equity to Growth

Why Your Brain Sabotages Your Money (and the Money Scripts That Explain It)

The Money Instinct

INTERNAL FAMILY SYSTEMS (IFS) AND BEHAVIORAL FINANCE

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