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After Ms. Frizzle takes her class to visit a beekeeper, the Magic School Bus mysteriously vibrates, shrinks, and flies right into a beehive. And when Ms. Frizzle tells everyone to "be a bee", the adventure begins. Full color.

Cole J: Inside a BeehiveThe Magic School
Bus

Inside a BeehiveThe Magic School Bus

<div>Learn how the world’s most memorable brands find the words that make them impossible to ignore. Visual identity has its canon. Logos, typefaces, color systems, and design principles have filled bookshelves for decades. But behind every successful brand is another system that shapes perception, builds trust, and creates emotional connection: language. In How Brands Find Their Voice, brand writer and Brand Impact Awards founder Nick Carson gives verbal identity the visual design-book treatment it has long deserved. With a foreword by John Simmons—the acclaimed writer who coined the term “verbal identity”—and built on unprecedented access to leading branding agencies and in-house creative teams, this richly illustrated volume reveals how brand language is developed, expressed, and sustained across every touchpoint. Through in-depth case studies spanning hospitality, technology, consumer goods, and nonprofits, from global institutions to challenger brands, Carson explores how language becomes part of a brand’s DNA. Readers meet the people who do the work and discover how verbal identity emerges from collaboration, research, and craft. Inside, you’ll discover: <ul><li>The evolution of brand voice from advertising copy to modern verbal identity</li><li>How leading agencies develop language systems alongside visual identity</li><li>The strategic thinking behind memorable brand voices</li><li>Different approaches to tone, personality, storytelling, and communication</li><li>How organizations embed verbal identity across teams and touchpoints</li><li>What separates effective brand guidelines from documents that are never used</li><li>The opportunities and challenges that AI presents for brand language</li></ul> Featuring brands such as Ben &amp; Jerry’s, Mailchimp, Virgin, Liquid Death, Innocent, Oatly, and many others—and world-renowned agencies including COLLINS, Wolff Olins, and JKR—the book demonstrates that successful verbal identity is not about clever taglines or isolated campaigns. It’s about creating a coherent language system that shapes every interaction people have with a brand. Filled with photography, packaging, digital experiences, environmental graphics, annotated guidelines, and expert commentary,&nbsp;How Brands Find Their Voice presents language in context, where words and visuals work together to create meaning. For brand strategists, designers, copywriters, marketers, students, and business leaders, this book offers both inspiration and practical insight into one of branding’s most important—and least understood—disciplines.</div>

Why Brands Should Watch Their Language

How Brands Find Their Voice

New non-fiction book being published by Ebury Edge in May 2027

Untitled Ebury 352409

Skills for Scholars

Thoughtful advice on how to leave academia gracefully and build your best life in retirement Retirement is one of the most challenging transitions in an academic's career, and it's natural to feel overwhelmed by the changes that lie ahead. This how-to guide explains how to structure your last few years of employment so that you retire well and feel good about it. Drawing on engaging personal stories from across academia, it shares concrete tips for letting go of one key phase of life and embracing the opportunity to reinvent yourself in the next. On Retiring makes the case that you have the ultimate say in charting your path through retirement, aging, and whatever comes next after academia--and provides the guidance you need to do so. Susan Shaw describes the lessons she learned from her own retirement experience and those of her colleagues, highlighting what worked and what didn't while paying special attention to the things that make the academic workplace unique. She outlines the four-year retirement plan she developed for herself and suggest some steps colleges and universities can take to honor the service of faculty members and help them to stay connected after retirement. Along the way, Shaw examines some of the downsides of aging in the academy and discusses relevant differences in academic experiences, covering topics such as gender, race, and sexuality. Focusing on so much more than just financial planning, On Retiring empowers you with social, psychological, and philosophical tools to leave the academy on your own terms and thrive in retirement.

A Guide to Preparing for Life After Academia

On Retiring

In his prize-winning Sunday Times bestseller, An Immense World, Ed Yong invited us to perceive the world through other animals' senses. Now he transforms our view of the world once again by revealing the hidden wonders of life at different scales.'Utterly extraordinary. Yong's spectacular new book is not just a mesmerizing examination of the wonders of life on Earth; it's no less than a biography of life itself' EMILY ST JOHN MANDEL'A thrilling journey of discovery ... Dazzling, refreshing, brilliant' ROBIN WALL KIMMERERAll around us, just beyond our awareness, life proceeds in astonishing ways. The 100-ton blue whale easily crosses oceans, singing to fellow whales thousands of miles away. Alongside it a bacterium swims in a drop of seawater that is as vast for it as an ocean is to the whale. Hummingbirds move too quickly for us to follow, while plants move too languorously for us to perceive.Every living thing operates at its own scale - the blend of size, range, pace, longevity, and influence that define the contours and rhythms of a life. We tend to think of the human scale as life's default. But in Life Beyond Measure, Ed Yong coaxes us outside of our medium-sized, medium-lived, medium-paced, moderately mobile range and introduces us to entirely new worlds, some that could fit between two grains of sand. Fireflies assembling their luminous chorus; a bristlecone pine that's older than paper rounds the corner of its fifth millennium; shorebirds that fly across the world's biggest ocean without stopping; Pando, a forest that may be a single tree; and a host of other dazzling, disorienting entities expand our understanding of what life can be.Mind-bending, exhilarating, and profound, Life Beyond Measure is a call to cast off our human perspective, to lose ourselves in the vastness and strangeness of nature, and by doing so, to discover how intimately connected to the rest of life we are.

Nature’s Hidden Wonders at Every Scale

Life Beyond Measure

Why do organizations keep causing harm? And how do we cure toxic cultures? "A timely, rigorous, and deeply unsettling book."—Amy C. Edmondson, Novartis Professor of Leadership and Management, Harvard Business School, and author of The Fearless Organization Not a week goes by with out yet another major organizational scandal: Open AI’s agents going rogue, Volkswagen’s emissions cheating, Boeing’s persistent safety issues, endemic police misconduct at the Oakland PD, and sexual abuse at yet another Roman Catholic Church. So why do do organizations keep causing these harms? Benjamin van Rooij and Nicholas Lord argue that to truly understand and address the impacts of dysfunctional organizations we must look beyond leadership and understand the deeper problems in the organization itself. To do so, Toxic uses dozens of in-depth case studies to connect the dots between various scandals and illustrate the deeper toxic patterns within organizations that lead to them. Each chapter recounts compelling stories of individuals caught within these toxic systems and addresses urgent societal challenges such as environmental degradation, the opioid epidemic, the harms of social media, and police abuse. Stories include:<ul><li>Facebook sought to grow from 1 billion to 5 billion users, leading it to enter Myanmar’s volatile ethnic context without having the knowledge or capacity to do proper content moderation, and thus contributing to genocide.</li><li>Don Parus, a BP engineer made an all-out effort to warn company leaders to invest in safety, just months before a major explosion killed fiteen and injured hundreds at its Texas City Refinery.</li><li>Keith Batt, a rookie at the Oakland Police Department, was made to witness, condone and participate in falsifying arrest records, planting evidence, and even in unsanctioned violence, all within two weeks on the job.</li></ul>Revealing, accessible, engaging, and unsettling, Toxic breaks down the core characteristics of toxic organizations and shows readers how to recognize and address toxicity in their everyday lives.

How Organizations Go Bad

Toxic

For the first time available from Penguin Classics U.S., a new translation for one of the greatest writers of twentieth-century France A Penguin Classic Claudine lives in a large house with a rose-filled garden and a vegetable patch smelling of tomato leaves and apricots. Beyond her house is the village, where traveling performers stop for the night and wedding feasts take place under a bright summer moon. Inside her house are Mama, who loves animals, Papa, who lost his leg in the war, and a library full of forbidden and irresistible books . . . Based on Colette’s own early life, Claudine’s House is a rich and enchanting depiction of childhood, animals, flowers, trees, books, families, and love in late-nineteenth-century France. Penguin Classics is the leading publisher of classic literature in the English-speaking world, representing a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.

Claudine's House

'This book will make you better at your job' - Jonah Berger, bestselling author of Contagious Discover the psychological biases that shape every buying decision - and how to use them in business. Every day we make hundreds of choices, many of them commercial. What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave. In The Illusion of Choice, Richard Shotton, author of the acclaimed The Choice Factory, identifies the 16 and a half most important psychological biases that everyone in business needs to be aware of. Drawing on academic research, advertising campaigns and his own original field studies, he shows how any business can utilise these biases to win and retain customers, sell more products and make money. In this fascinating and highly practical guide, you'll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit - and much, much more. Full of marketing insights, The Illusion of Choice is essential for anyone seeking to understand consumer behaviour. Now part of the Harriman House Essentials Collection, a series showcasing the very best of business and finance books.

Harriman House Essentials

The Illusion of Choice

The Law of Economic Regulation provides a detailed analysis of the law specific to economic regulation and the practice of that law. This book is unique in dealing with the key elements of economic regulation - such as rule-setting, regulatory investigations and disputes, enforcement and appeals on a cross-sector basis, offering a resource to practitioners in each sector who currently have few efficient options to see how other sectors deal with a specific issue. As the number of regimes, and their jurisprudence, continues to grow, the legal issues arising have increased in importance. Whilst the focus of this book is on UK sector regimes, it uses other comparisons where relevant, including UK and EU competition law, and sectoral regimes in other jurisdictions from the EU, USA and beyond, where that best illustrates a particular point. It answers questions, such as: - What rules apply to major regulated companies? - How do the rules vary between regulated sectors? - What is the point of economic regulation? - How do regulators make decisions? - Can decisions by regulators be challenged, and if so, how? With contributions from leading specialists in their areas, this title is essential reading for all legal practitioners specialising in regulation, competition law, energy law, telecommunications law, environmental law and transport law. This title is included in Bloomsbury Professional's Practice and Procedure Law online service.

The Law of Economic Regulation

The new book from the acclaimed author of Number Go Up.

Scam World

In collaboration with JVL Media—a captivating exploration of why many high-performing Black business leaders attribute their transformational leadership qualities to their experiences growing up in the Black Church and how we can foster these skills in younger generations despite waning church attendance.The Black church in the U.S. has long been a “one-stop shop” for developing Black leaders, teaching them many of the qualities required to lead effectively in today’s ultra-competitive, digital, and swiftly transforming corporate world. Many high-performing Black leaders benefited from their experiences growing up in this cultural institution steeped in rich history.Merging cultural study with applied neuroscience and tenets of positive psychology, L. Michelle Smith dissect how these qualities are demonstrated by leaders across industries, from resiliency to their sense of undeniable purpose, their ability to build community and collaborative environments, the delivery and language of their speaking style to their unique leadership flair. She reveals how this historic institution has served as a timeless wellspring of leadership development, empowerment, and cultural preservation and ultimately, is Black leaders’ “secret sauce.”Call and Response also explores whether the Black Church will be able to continue to ingrain these skills in future generations. Smith examines how cultural shifts have resulted in a decline in church attendance, how online attendance has risen since the Covid pandemic, and finally, how Black leaders may—or may not—be passing these traditions down to their children.

10 Leadership Lessons from the Black Church

Call and Response

The action guide to building serious financial power.For too long, women have worked twice as hard to earn less than men, and women have felt emotionally broke and financially stressed. It's time for a change and time for women--especially women of color--to make bank.In her first book, We Should All Be Millionaires, Rachel Rodgers--Black woman, mother of four kids, and self-made millionaire--shared her personal story. How she climbed from crushing debt and financial stress to wealth and abundance, running a multi-million-dollar company, and owning a blissful 57-acre horse ranch.Her book inspired thousands of readers and listeners to construct a new attitude about money, claim their power, and build the financial security that we all need and deserve. Now, with Hello Seven, Rachel provides a practical framework to achieving seven-figure wealth. This is the book that makes it happen. Rachel lays out the Hello Seven Growth Scale so you can identify where you fall on one of seven levels -- from $0 to 7 figures -- and map out the specific action steps you need to take to grow from one level to the next.

Your Step-by-Step Guide to Earning a Million Dollars in Annual Income

Hello Seven

Mastering the Invisible Shifts That Shape Your Career

The Five Stages of Career Growth

Inside a BeehiveThe Magic School Bus

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