Innovation Strategy

<p>The book provides a theoretically sound and practical approach to systematically developing an innovation strategy using new strategic tools, thereby ensuring a company's long-term competitiveness. The strategic foundations for innovation are developed step by step and clearly explained using an innovation framework.</p> <p>In this new understanding of strategy, a company follows a Two-Stars-Strategy. It consists of a present-oriented part and a future-oriented part. This way, companies align themselves simultaneously with two future stars.</p> <p>Learn the path to becoming an innovative company and sustainably enhance your company's innovation performance and future viability.</p> <p>This book is a translation of the original German edition “Innovationsstrategie“ by Huber et al., published by Springer-Verlag Germany in 2023. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content, so that the book will read stylistically different from a conventional translation.&nbsp;</p>