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Slautterback F: IF YOU ONLY KNEW

IF YOU ONLY KNEW

WHEN BLIND TRUST FAILS

In 2011, Case Lawrence was facing financial ruin. His real estate business had collapsed in the wake of the Great Recession, and bankruptcy seemed inevitable. With a wife, six kids, and no clear path forward, he resigned himself to finding a traditional job—until a spontaneous trip to a California trampoline park changed everything. What started as a simple curiosity turned into an obsession. Could he turn trampoline parks into a profitable business? Could he scale an industry that didn’t even exist yet? Armed with nothing but a lawyer’s skepticism, a failed entrepreneur’s hunger, and a family’s unwavering belief, Lawrence decided to take the leap. The result? Sky Zone—a global entertainment empire with 300+ locations, millions of customers, and a billion-dollar valuation. But success wasn’t instant. No investors. No blueprint. No proven market. Instead, there were lawsuits, a pandemic, and countless moments of doubt. In Off the Ground, Lawrence shares the raw, unfiltered truth about the rollercoaster of entrepreneurship—the setbacks, the pivots, and the victories that only come when you refuse to quit. This book is more than a business memoir. It’s a blueprint for resilience, creativity, and surviving when the odds are stacked against you. Whether you’re a startup founder, a small business owner, or just someone looking for inspiration, Off the Ground will challenge you to think differently about courage, risk, and the unexpected opportunities that can change everything. Key takeaways include: <ul> <li>Trends and principles driving the rapidly growing “experience economy”</li> <li>Why failure is often the best setup for success</li> <li>The key strategies behind scaling an unproven business model</li> <li>How to innovate and lead in a new industry</li> <li>What it really takes to survive as an entrepreneur</li> </ul> For fans of Shoe Dog by Phil Knight and The Ride of a Lifetime by Bob Iger, Off the Ground delivers an honest and gripping look at what it really takes to retain your values, your nerve, and your perspective as you build something from nothing. Because success isn’t about avoiding failure. It’s about learning how to bounce back.

From the Brink of Bankruptcy to a Billion-Dollar Trampoline Empire

Off the Ground

'An excellent look at what Palantir does, as well as a fascinating insight into the mind of its eccentric chief executive' TelegraphPalantir Technologies is the most interesting company in the world -&nbsp;and the most controversial.&nbsp;Palantir builds data integration software: its technology ingests vast quantities of information and quickly identifies patterns, trends and connections that might elude the human eye. Founded in 2003 to help the U.S. government in the war on terrorism - an early investor was the CIA - Palantir is now a $400 billion global colossus whose software is used by major intelligence services (including the Mossad), the U.S. military, the National Health Service in England, and corporate giants like Airbus and BP. From AI to counterterrorism to climate change to immigration to financial fraud to healthcare to the future of warfare, the company is at the nexus of the most critical issues of the twenty-first century.&nbsp;Its billionaire CEO, Alex Karp, is a distinctive figure on the global business scene. A biracial Jew who is also severely dyslexic, Karp has built Palantir into a tech giant despite having no background in either business or computer science. Instead, he's a trained philosopher who has become known for his strongly held views on a range of issues and for his willingness to grapple with the moral and ethical implications of Palantir's work. Those questions have taken on added urgency during the Trump era, which has also brought attention to the political activism of Karp's close friend and Palantir co-founder Peter Thiel.&nbsp;In The Philosopher in the Valley, journalist Michael Steinberger is the first to tell the story of Alex Karp and Palantir from the beginning. Steinberger offers new biographical details and a rich psychological portrait of the man leading one of the world's most secretive companies. Full of revelations, this is an urgent and insightful book about technological power, the surveillance state and the future we all face.

Alex Karp, Palantir and the Rise of the Surveillance State

The Philosopher in the Valley

Every object has a story to tell...Fine art. Priceless jewels. Museum-worthy masterpieces. In 1970s New York, the auction world was a velvet-rope affair--until Arlan Ettinger crashed the party.With his wife, Barbara, Arlan launched Guernsey's, a scrappy, anything-goes auction house that turned the industry on its head. Forget Old Masters--Guernsey's sold the unexpected, the irresistible, the downright bizarre. Doors from the legendary Chelsea Hotel. The entire contents of the SS United States. Personal treasures from JFK. If it had a story, Guernsey's could sell it--and suddenly, everyone wanted in.Part business adventure, part cultural time capsule, this is the story of the auction house that proved you don't need millions to own a piece of history--you just need curiosity, a sense of humor, and a willingness to see value where others don't. Because the real magic isn't just in what things are worth--it's in what they mean. A door, a suitcase, a scrap of paper: objects carry the lives, legends, and moments that shaped us. This book is a celebration of that invisible thread between people and things--and the surprising, often joyful ways our stories live on through what we leave behind.

Inside the Auction House That Made the Impossible Possible

The Art of the Unusual

Levi's former CEO--who joined the company after a 28-year career at Procter &amp; Gamble, where dozens of his direct reports became CEOs of other companies--shares how to build great brands and ignite growth.Levi's was lost. For more than a decade, the company that changed how the world dressed had been stagnating--at one point near bankruptcy--as its iconic product, 501 jeans, faded into a nostalgic relic amid more-fashionable competitors.Fast-forward to today. Levi's are back and just about everywhere, from college campuses and concerts to workplaces and red carpets. Influencers style them. Taylor Swift sings about them, and Beyoncé and Post Malone's hit "Levii's Jeans" compares them to a lover's hug. To paraphrase British Vogue, the jeans beloved by James Dean, Marilyn Monroe, Bruce Springsteen, and Kurt Cobain, as well as presidents and protestors, are once again part of the culture, worn by style icons like Hailey Bieber and Kendall Jenner, as well as moms and dads.This is the inspiring, instructive story of Levi's resurgence, from the CEO who led it.Chip Bergh was a die-hard Levi's fan when he was tapped to be CEO thanks to his track record leading successful brands at P&amp;G. In this brisk narrative, he reveals the most consequential decisions and the six timeless tenets of what he coins "brand-driven leadership" that fueled Levi's revival: origin stories matter; the brand is the business; marketing is an investment, not an expense; be customer obsessed; control how the brand shows up; and play the long game.With rich storytelling and actionable insights, Bergh shows how universal leadership principles returned Levi's to relevance, as he surprises readers with fun facts about the history of the company that introduced denim jeans to the world.For any leader facing crucial strategic choices, and anyone who loves jeans, A Levi's Story is a compelling narrative and a vital resource to start, build, or revive brands and unlock growth.

Leading the Revival of an Iconic Brand

A Levi's Story

How to succeed in business and in life?How to take the first seeds of an idea and grow them into an exciting and prosperous company? And how do you create a company culture that prizes innovation and inspires your employees to become the very best they can be?These are just a few of the questions that author Ron Rubin answers for us in this brillant new book. And Ron is a true expert in entrepreneurship and business leadership. He took over The Republic of Tea in its infancy and built it into an industry leader and a pioneer in innovation, healthy living, and corporate social responsibility.Then, in his 60s, Ron Rubin did it again. He bought a small winery in Sonoma County and built it into the River Road Family Vineyards and Winery, another bold, pioneering venture—and for Ron it was a decades-long dream come beautifully true.As readers will see, Gold in Your Backyard is not a&nbsp; typical business book. It is a book of rare wisdom&nbsp; and inspiration, shining a bright light on how to live your life to the full and how to help others all along the way. It's a jewel, don't miss it!

Lessons in Life, Leadership and the Power of a Dream

Gold in Your Backyard

To understand today's world-its media, its politics, and its culture wars-you must first understand Rupert Murdoch. For seventy years, he cultivated leaders like Margaret Thatcher, Ronald Reagan, Tony Blair, and, eventually, Donald Trump. Across continents and decades, presidents and prime ministers sought his favor-and feared his wrath. But Murdoch's real achievement is how he built that influence in the first place.&nbsp;At twenty-one years old, he inherited two failing Australian papers after his father's sudden death left the family in debt with rivals circling. Deal by deal, he fought his way from Adelaide to London to America, buying up ailing newspapers that his established competitors were convinced would fail. With each win, he wagered more, until he'd assembled a globe-spanning empire that gave him leverage over politics, culture, and the news itself. He nearly lost it all under a mountain of debt in 1990. He missed the internet, twice. A phone-hacking scandal made him a pariah in the UK. And late in life, he fought his own children over who would inherit what he'd built. Yet Murdoch's influence persisted through every crisis: his career both masterclass and cautionary tale about the power that comes from controlling the story. Drawing on hundreds of interviews, this sweeping biography reveals the man behind the empire-and the century he helped shape.

Rupert Murdoch and the Deals That Shaped a Century

Empire of Influence

A journalistic account of the origins and rise of meme coins.

Crypto Degenerates, White House Hustlers, and the Rise of the Casino Economy

The American Meme

Revealing the people behind the Rothschild name, The Rothschilds explores the lives and legacy of one of the best-known and most impactful families in modern history. The Rothschild name has long been synonymous with wealth and privilege, but as Jews the family has also been dogged by prejudice and hatred. Antisemitism followed them from their earliest beginnings in the oppressive Jewish ghetto of Frankfurt, where Jews were not allowed out after nightfall, to the lofty summits of high finance, art, and culture. However, behind the myths, the glamor, and the conspiracy theories are a group of relatives whose individualism, personalities and occasional eccentricities have been obscured by their shared surname. <ul> <li>In The Rothschilds, Harry Freedman delves into their lives on a historical tour, marked by an unfailing attention to the influence of individual family members on world events.</li> <li>We travel from the genesis of the Rothschild international banking empire to the impact of individual Rothschilds in multiple fields over the past 250 years.</li> <li>Spanning war, politics and the industrial revolution, art, architecture and interior design, zoology, smuggling, and counter-terrorism and the ongoing struggle against entrenched anti-Jewish bigotry in different historical eras and places.</li></ul> The Rothschilds reveals a truly new story of a very old family, making a great contribution both to history and our understanding of a dynasty that has shaped our world. &nbsp;

The Untold Family Story

The Rothschilds

Lessons on Building a Beautiful Life

Still Bobbi

Christine Lagarde is a woman of firsts: first female head of the IMF, first female President of the ECB - and all without a classic career path through the world of finance. In her first autobiography, she recounts her rise, her successes and setbacks, and her fight against prejudice. It sheds light on the great crises of the global economy, her courageous decisions, and her distinctive perspective on power, emancipation, and change. Complemented by the voices of her most important companions, the result is a multifaceted portrait of a woman who breaks boundaries and consistently challenges the status quo.

Lady First

A gripping and entertaining memoir that shines a rare light on an industry that is disrupting our lives. Veteran Morgan Stanley banker Alok Sama thought he'd seen it all. Then he found himself chief dealmaker at the most influential technology investor in the world-SoftBank, the backer of Arm Holdings, Yahoo, Nvidia, TikTok, Uber, T-Mobile, Alibaba and WeWork. The Money Trap is Sama's thrilling, stranger-than-fiction personal odyssey featuring his experiences alongside SoftBank's iconic founder, Masayoshi Son, a visionary maverick who wants to be remembered as "the crazy guy who bet on the future" and whose mission is "happiness for everyone." Sama takes the reader on a wild journey as he consorts with A-list CEOs and heads of state, and negotiates mega-deals on a Gulfstream jet, Son's sanctuary with its exquisite Japanese garden, and a waterside restaurant in the Turkish Riviera-all while contending with a mysterious dark-arts smear campaign that takes a toll on his private life. This fascinating and humorous saga provides a unique insider perspective on the insanity of high finance and venture investing. Written with self-deprecating wit, unflinching honesty and searing introspection, The Money Trap is ultimately a morality tale: in life, as in technology investing, more money isn't always the answer.

Lost Illusions Inside the Tech Bubble

The Money Trap

Kamal Shair's book is a classic rags to riches story: the village boy, who with determination and education, achieves business success, wealth, more wealth, and then influence and power. What makes it unusual is that it emanates from the Arab world. Rarely among Arabs have individuals from thoroughly modest backgrounds, with no access to links, networks or connections become truly global commercial players. Shair was born in a small town in what was then Transjordan and dragged himself through school (his mother was illiterate), moved to college in Beirut, then sailed off to America (Michigan and Yale) and returned to the Middle East to create a multinational corporate empire engaged in trade, construction and manufacturing. Dar al Handasah - Arabic for House of Engineers - was founded in a small flat in Beirut and today, spans the globe with offices in 37 countries. In its early years, Dar al Handasah fought off competition from established western consultancies to win contracts for prestige engineering throughout the Middle East. Eventually, its activities extended further to Europe, the United States, Africa and Asia. By not following the usual pattern of patronage and favours, Kamal Shair applied a fresh kind of ethic in an environment with a loosely-structured business ethic. In the process, he lived through and witnessed at first hand and at close quarters some of the most dramatic events of the modern Arab world. This is quite an extraordinary tale and a very original prism through which to read the turbulent post-World War II history of the Middle East. At the same time we see the growth, despite all the odds, of one of the world's great engineering and business enterprises in a narrative of epic and inspirational proportions.

The Emergence of an Arab Global Business

Out of the Middle East

IF YOU ONLY KNEW

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