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Keine Barrierefreiheitsoptionen des Lesesystems aktiv deaktiviert (außer)

John Rapley

Icarus Economics

Why Rich Economies Are Struggling - and How to Fix Them

Drive measurable growth, engagement and ROI from your content marketing strategy in an AI-driven landscape. High-Impact Content Marketing shows senior marketing leaders, content strategists and digital teams how to turn content into a scalable revenue engine while navigating budget pressure, AI disruption and rising audience expectations for authenticity. As content marketing reaches a critical inflection point, this second edition provides a clear, strategic framework for delivering impact across channels while maintaining trust and relevance. Written by Purna Virji, a globally recognized marketing leader and Principal Consultant at LinkedIn, this award-winning book combines behavioral science with proven content strategy to help organizations stand out and convert. Drawing on real-world examples from Patagonia, Duolingo and Morning Brew, it demonstrates how leading brands align creativity with commercial outcomes and build sustainable competitive advantage. You'll learn how to: - Build high-impact content strategies aligned to revenue goals - Apply behavioral science to increase engagement and conversion - Measure ROI using attribution and revenue influence frameworks - Integrate AI into content workflows responsibly and effectively &gt;This second edition includes new guidance on AI-augmented workflows, multi-touch attribution models and inclusive prompt engineering to reduce bias and risk. It also highlights how subject matter expertise creates defensible advantage in an era of automation. Future-proof your content marketing approach with a strategic, data-led system designed to deliver measurable business results, strengthen customer relationships and sustain long-term growth. Themes include: content marketing strategy, AI in marketing, customer engagement, marketing ROI, content distribution, behavioral science

Strategies to Make Your Content Intentional, Engaging and Effective

High-Impact Content Marketing

Deliver proven, data-led marketing performance and leadership insight across the modern marketing organization. In the fully updated second edition of Marketing Metrics by Christina Inge, marketing leaders gain the strategic tools needed to build enterprise-grade, data-powered marketing strategies that deliver measurable business results. Written for CMOs, marketing directors and senior analytics leaders, this authoritative guide shows how to translate marketing metrics, data and analytics into informed decision making, stronger governance and clear financial impact. Featuring new content on AI-powered marketing metrics and enterprise analytics capability, this book equips senior professionals with the frameworks and models required to embed measurement into marketing leadership and long-term strategy. You will learn how to: - Implement a data-first marketing strategy aligned with business outcomes - Measure channel, campaign and brand ROI with confidence - Apply AI-powered metrics including predictive customer lifetime value - Build enterprise analytics capability and AI-ready marketing teams &gt;Supported by real-world examples and practical strategic models, this book provides senior marketing leaders with the tools to strengthen accountability, guide investment decisions and deliver measurable marketing performance at scale. Themes include: marketing metrics, marketing ROI, data-driven marketing strategy, AI in marketing analytics, customer lifetime value, marketing leadership

Leverage Analytics, Data and AI to Optimize Marketing Strategies

Marketing Metrics

Why the consequences of a prolonged period of weaker economic growth will be more profound than anyone dares to predictIn the heady progress of the post-war era, our lifestyles changed, our political systems adapted, and rapid economic growth became the model of every developed economy. But this prevailing consensus is falling apart around us. Growth is now, at best, no more than anaemic. Policymakers dream about an AI revolution and tweak their fiscal rules to accommodate a newly-austere economic reality but, all the while, government debt soars, financial markets become increasingly jittery, and voters lose trust in their politicians.Celebrated economist Stephen D. King asks how our politics will adapt to such persistently low growth. While leaders make fiscal promises based on a future that is unlikely to materialise, nationalism thrives, battlelines are drawn between perceived winners and losers, and the rules-based international order crumbles. The absence of growth triggers invidious political wrangling over tax, welfare, defence and infrastructure, intensifies competition for resources, and leads to social instability.King shows how our new world is governed by them-and-us divisions over limited economic spoils. This is the political economy of plunder.&nbsp;

Winners and Losers in the Low Growth Era

The Age of Plunder

The pocket MBA for entrepreneurial moms and women of color&nbsp;who want to build a business from scratch, overcome financial obstacles, and shift the trajectory of their life, from a globally recognized entrepreneur, business coach, and digital educator. While starting a new business is hard for everyone—half close their doors within the first five years—it’s even harder for female entrepreneurs. Ellie Diop, founder and CEO of Ellievated Academy, Fully Funded Co., and Mommy to Millionaire, intimately knows the barriers that historically have kept women from economic freedom. She also knows how to overcome them.&nbsp; From starting her business with a single $1,200 stimulus check in 2020, to becoming a self-made millionaire in her very first year, Ellie has mastered the art of life changing entrepreneurial success—and now, with Girl, Start that Business!, she’s ready to share those secrets.&nbsp; The strategies within these pages are battle tested: Ellie has turned thousands of her clients into profitable business owners. And she’s done so by meeting them where they are. Ellie knows many women are starting from zero—no money, no business plan, no customers. What they do have is a great idea, hustle, heart, and street savvy. This non-judgmental, sassy, and whip-smart pocket MBA is what female entrepreneurs need to turn their dreams into life-changing reality.&nbsp; Let’s go, girl, start that business today!

The Foolproof Plan to Turn Your Idea into Income and Change Your Life

Girl, Start That Business!

Renowned economist Josh Ryan-Collins provides the ideal pedagogical resource for anyone concerned with the major role central banks play in shaping all of our economic opportunities and daily lives. This book provides a concise, authoritative overview of the history and stated purpose of central banks. With critiques of principles and actions that have emerged since the 2008 crash, Ryan-Collins's own and others' proposals offer a solution of how to reform them. In a clear, easy-to-follow structure, it offers historical-normative descriptions of the evolution and role of central banks alongside "myth-busting" chapters explaining the salient critiques of, and proposed alternatives to, principles at the heart of central-bank thinking. Along the way, it covers the major issues preoccupying critical central banking studies and political economics today, including housing inequalities, climate change, digital currencies, and the potential impact of artificial intelligence.

Rethinking Central Banking and Macrofinancial Policy for the Age of Polycrisis

The Gods that Failed

A Financial Times Book of the Year No other phenomenon has shaped human history as decisively as capitalism. It structures how we live and work, how we think about ourselves and others, how we organise our politics. Sven Beckert situates the story of capitalism within the largest conceivable geographical and historical framework in this fascinating new book. Capitalism, argues Beckert, was born global. Emerging from merchant communities across Asia, Africa and Europe, capitalism's radical recasting of economic life rooted itself only gradually. Then it burst onto the world scene, as European states and merchants built a powerful alliance that would propel them across the oceans. This epic drama corresponded at no point to an idealised dream of free markets. All along, state-backed institutions and imperial expansions shaped its dynamics. Capitalism decentres the European perspective, highlighting agency, resistance, innovation and ruthless coercion around the world through to the present with the rise of Asian economies, particularly China. Sven Beckert doesn't merely add up capitalism's debits and credits in this monumental book, but allows us to think afresh about the past to help us re-imagine the future.

A Global History

Capitalism

The lives of the world's poorest are already harder, hotter, and shorter, thanks to the actions and emissions of the world's richest. But just as the rich world's emissions are finally falling, emissions from poorer countries are set to increase drastically. We seem to be caught in an impossible bind-but it's not too late to find a way out. In Just Economics, renowned economists Abhijit Banerjee, Esther Duflo (co-recipients of the 2019 Nobel Prize), and Michael Greenstone propose a radical new approach to combatting the climate crisis, arguing that climate deterioration is inseparable from our polycrisis of mass migration, political instability and the resurgence of populist nationalism. We cannot make progress, they show, without compensating those harmed by climate change and incentivizing developing countries to reduce their emissions, to our benefit too. Morality and self-interest are no longer mutually exclusive. Based on meticulous original research and years of fieldwork around the world witnessing and quantifying the real impact of climate change on those most affected, this inspiring work shows it's not impossible to protect the poor while protecting our future-it's just economics.

A Better Deal for People and Planet

Just Economics

Orientation. Viability. Advantage

When Strategy Meets Reality

A NO-NONSENSE GUIDE FOR FIXING WORK'S BIGGEST TIME-WASTERS: MEETINGS. __________________________________________ "This book will help you turn meetings from a mindless drain into a strategic advantage" NIR EYAL "Grab a copy of this book before your next week of meetings begins!" REID HOFFMANN "Fantastic" STEVEN ROGELBERG "Meetings are broken. This book fixes them - if we care enough to take action" SETH GODIN __________________________________________ To anyone who has ever sat through a pointless meeting, wondering, "Why am I here?", this book is for you. And respectfully, it's also about you. Meetings are broken. They are relics from a bygone era, designed to issue orders, flaunt power, and keep the hierarchy intact. In today's digital, collaborate-or-bust era, this model isn't just inefficient, it actively harms employees and organisations. Drawing on decades of research and stories from leading companies like Google, Salesforce, Pixar, YouTube, and Dropbox, Your Best Meeting Ever provides a blueprint to transform your meetings from monotonous, soul-crushing time sinks into powerful tools for collaboration and innovation. The secret? Treat them like products. Using the seven product design principles, you'll turn your meetings into well-designed products that actually drive work forward and serve your most important users: the people in your organisation. Your Best Meeting Ever is the book every working professional and leader needs.

7 Principles for Designing Meetings That Get Things Done

Your Best Meeting Ever

Hyper-Helpful Scripts for Every Situation

The Secret Language of Work

Icarus Economics

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