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Cooltura Cooltura

How to Lie with Statistics

A Detailed Summary of Darrell Huff's Book to Read in Under 40 Minutes

Introduction&#13;
1-The Sample with a Built-in Bias&#13;
2-The Well-Chosen Average&#13;
3-The Little Figures That Are Not There&#13;
4-Much Ado About Practically Nothing&#13;
5-The Gee-Whiz Graph&#13;
6-The One-Dimensional Picture&#13;
7-The Semi-Attached Figure&#13;
8-Post Hoc Rides Again&#13;
9-How to Statisticulate&#13;
10-How to Talk Back to a Statistic

Essentials

Der demografische Wandel verschärft den Personalmangel in Krankenhäusern, Pflegeeinrichtungen und anderen Gesundheitseinrichtungen zunehmend. Klassische Rekrutierungsstrategien stoßen an ihre Grenzen – soziale Medien gewinnen daher als Instrument der Personalgewinnung immer mehr an Bedeutung. Dieses essential zeigt praxisnah, studiengestützt und wissenschaftlich fundiert, wie Einrichtungen im Gesundheitswesen ihr Personalmarketing modernisieren können, um qualifiziertes Fachpersonal gezielt anzusprechen.
Basierend auf einer Umfrage unter Beschäftigten im Gesundheitssektor sowie einer Inhaltsanalyse von Social-Media-Auftritten entwickelt das Buch konkrete Empfehlungen für den Einsatz von Instagram, Facebook, LinkedIn und XING. Es zeigt, welche Kanäle welche Zielgruppen erreichen, welche Inhalte überzeugen, wie die Arbeitgebermarke authentisch und attraktiv kommuniziert werden kann und welche Rolle eine professionelle Website als digitale Visitenkarte spielt.
Kurz: Eine kompakte, umsetzbare Anleitung für ein zukunftsfähiges Personalmarketing im Gesundheitswesen – fundiert, praxisnah und lösungsorientiert.
Die Autorinnen und Autoren
Thomas Schuster&nbsp;ist Professor für Volkswirtschaftslehre und quantitative Methoden an der Dualen Hochschule Baden-Württemberg Mannheim.
Anna Böhmer ist Alumna des Studiengangs International Business der Dualen Hochschule Baden-Württemberg Mannheim.
Annika Lea Hafner ist Alumna des Studiengangs International Business der Dualen Hochschule Baden-Württemberg Mannheim.
Udo Langenbacher ist Vorstand Finanzen bei Diakonissen Speyer.
Jasmin Ermschel&nbsp;ist stellvertretende Verwaltungsdirektorin in einem Krankenhaus der Grundversorgung.

Personalmarketing mit sozialen Medien für Gesundheitsberufe

Im Metaverse können Nutzer in einer virtuellen Umgebung mit anderen Menschen oder Programmen interagieren. Diese zusätzliche, sinnlich erfahrbare Realität bietet eine Fülle ungeahnter Möglichkeiten. In den neu entstehenden Wunderwelten präsentieren sich Marken, werden virtuelle und reale Gegenstände verkauft, Industrieumgebungen simuliert, virtuelle Reisen unternommen sowie Bankberatungen oder Mitarbeiterschulungen durchgeführt.

Wie können Unternehmen virtuelle Welten gestalten, um die eigene Marke zu stärken und neue Kunden zu gewinnen? Welche Anwendungen sind sinnvoll und zahlen auf die eigene Strategie ein?

Diese Fragen werden in "Mission Metaverse" präzise beantwortet sowie durch reale Beispiele illustriert. Passgenaue Praxishilfen unterstützen dabei. Die präzisen Fachbeiträge von 12 Top-Expertinnen und -Experten aus Wirtschaft und Forschung behandeln alle wesentlichen Aspekte. Nehmen Sie die Mission an und entdecken Sie, wie Ihr Unternehmen mit immersiven Erfahrungen Mehrwerte schafft.

Aus dem Inhalt:
- Grundlagen &amp; Rahmenbedingungen: VR/AR/MR, Spatial Computing, Recht, Nutzerverhalten, Digitale Identität, User Experience
- Anwendungsfälle &amp; Strategien: Customer Metaverse, Corporate Metaverse, Industrial Metaverse
- Impulse aus Technologie, Politik und Kultur
- Inkl. Checklisten zur Implementierung

Grundlagen, Rahmenbedingungen, Anwendungsfälle, Strategien

Mission Metaverse

'Extremely dark ... laugh-out-loud funny'GUARDIAN'The funniest book I've read for a long time'DAVID NICHOLLS'Twistedly funny'VINCENZO LATRONICO'Utterly ruthless'NEW YORK TIMESLONGLISTED FOR THE 2024 NATIONAL BOOK AWARD IN FICTIONWritten with the accomplished authority of a modern classic and the manic intensity of a loser's manifesto, Rejectionradically redefines what it means to be rejected by lovers, friends, society and oneself.We see a tryhard male feminist's passionate allyship turn to a furious nihilism as he realises that his feminism isn't getting him laid and a young woman's unrequited crush spirals into borderline obsession. As these characters pop up in each other's dating apps and social media feeds, or meet in dimly lit bars and bedrooms, they reveal the ways that our delusions can warp our desire for connection.A Book of the Year in Wall Street Journal, New York Times, New Yorker, NPR, Time Magazine, Vanity Fair, Esquire, Electric Literature and more.'Blistering ... takes a magnifying glass to the mind of the internet age'VOGUE'An excruciating examination of modern losers in psychic distress'THE TIMES'Tulathimutte is a pervert and a madman and a stone-cold genius'CARMEN MARIA MACHADO, author of In the Dream House'Audacious and painful and addictive ... I loved it'RUFI THORPE, author of Margo's Got Money Troubles'The funniest, darkest thing - it's like Dostoevsky's Notes from Undergroundmeets Instagram' ST. VINCENT'You will be crawling out of your skin from the very first words' JIA TOLENTINO, author of Trick Mirror

Rejection

*** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 *** "Enshittification" is Doctorow's word to describe the decay of online platforms, from exciting novelty to everyday essential, to what we have today. "Enshittification" has been word of the year in the UK, USA and Australia. It's been printed in the pages of the *FT* and declaimed from podiums at the EU. As a word, it captures the feeling of a world that is ever worsening. As an idea, it explains why it's getting worse, whose fault that is, and what to do about the misogyny, conspiratorialism, surveillance, manipulation, and fraud that have taken over the internet. Enshittification is not a technical glitch. It is a technique that every platform - from X to TikTok, Amazon to Apple, has adopted. First they lure users onto their platforms, then attract businesses who might profit from this newly formed public, and then finally squeeze both for their own profit. Tech giants lure users in with convenience and then degrade their services over time, draining profit at the cost of user experience. In the meantime our public squares have turned somewhere between the mall and a dumpster fire, that is unfit to deal with the problems of our times. What is to be done? Like a surgeon, Doctorow sets out the symptoms, the diagnosis and the cure to these metastasizing platforms. We need to question the monopolies that dominate so much of our online lives, we must demand regulation and our privacy back, allow for interoperability, and win tech workers' rights. 'Enshittification' will be the most talked about tech book - and word - of the year. Praise for The Internet Con: "One of the Internet's most interesting writers." -- Edward Snowden "This book fills me with hope that a radical yet plausible alternative to computational tyranny can be developed and deployed." -- Douglas Rushkoff, author of Survival of the Fittest "This book is the instruction manual Big Tech doesn't want you to read. It deconstructs their crummy products, undemocratic business models, rigged legal regimes, and lies. Crack this book and help build something better." -- Astra Taylor "A brilliant barn burner of a book. Cory is one of the sharpest tech critics, and he shows with fierce clarity how our computational future could be otherwise." -- Kate Crawford, author of The Atlas of AI

Why Everything Suddenly Got Worse and What To Do About It

Enshittification

An acclaimed New York Times Magazine writer brings us into the world of the controversial technology firm Palantir and its very colorful and outspoken CEO, Alex Karp, tracing the ascent of Big Data, the rise of surveillance technology, and the shifting global balance of power in the 21st century. Palantir builds data integration software: its technology ingests vast quantities of information and quickly identifies patterns, trends, and connections that might elude the human eye. Founded in 2003 to help the US government in the war on terrorism—an early investor was the CIA—Palantir is now a $400 billion global colossus whose software is used by major intelligence services (including the Mossad), the US military, dozens of federal agencies, and corporate giants like Airbus and BP. From AI to counterterrorism to climate change to immigration to financial fraud to the future of warfare, the company is at the nexus of the most critical issues of the twenty-first century. Its CEO, Alex Karp, is a distinctive figure on the global business scene. A biracial Jew who is also severely dyslexic, Karp has built Palantir into a tech giant despite having no background in either business or computer science. Instead, he’s a trained philosopher who has become known for his strongly held views on a range of issues and for his willingness to grapple with the moral and ethical implications of Palantir’s work. Those questions have taken on added urgency during the Trump era, which has also brought attention to the political activism of Karp’s close friend and Palantir cofounder Peter Thiel. In The Philosopher in the Valley, journalist Michael Steinberger explores the world of Alex Karp, Palantir, and the future that they are leading us toward. It is an urgent and illuminating work about one of Silicon Valley’s most secretive and powerful companies, whose technology is at the leading edge of the surveillance state.

Alex Karp, Palantir, and the Rise of the Surveillance State

The Philosopher in the Valley

Claude Kramer

CriptoPunks, CryptoKitties et des œuvres d'art acquises par des cryptomillionnaires à des prix vertigineux: s'agit-il d'une nouvelle bulle ou de la technologie qui révolutionnera le monde?

NFT Token Non Fongible

Now including a new afterword! An instant New York Times bestseller from award-winning journalist Kara Swisher, Burn Book is a “highly readable…bawdy, brash, and compulsively thought-provoking” (Booklist, starred review) account of the tech industry and its founders who wanted to change the world but broke it instead. Part memoir, part history, Burn Book is a necessary chronicle of tech’s most powerful players. From “the queen of all media” (Walt Mossberg, The Wall Street Journal), this is the inside story we’ve all been waiting for about modern Silicon Valley and the biggest boom in wealth creation in the history of the world. When tech titans crowed that they would “move fast and break things,” Kara Swisher was moving faster and breaking news. While covering the explosion of the digital sector in the early 1990s, she developed a long track record of digging up and reporting the facts about this new world order. Her consistent scoops drove one CEO to accuse her of “listening in the heating ducts” and prompted Facebook’s Sheryl Sandberg to once observe: “It is a constant joke in the Valley when people write memos for them to say, ‘I hope Kara never sees this.’” While still in college, Swisher got her start at The Washington Post, where she became one of the few people in journalism interested in covering the nascent internet. She went on to work for The Wall Street Journal, joining with Walt Mossberg to start the groundbreaking D: All Things Digital conference, as well as pioneering tech news sites. Swisher has interviewed everyone who matters in tech over three decades, right when they presided over an explosion of world-changing innovations that has both helped and hurt our world. Steve Jobs, Jeff Bezos, Elon Musk, Bill Gates, Sheryl Sandberg, Bob Iger, Larry Page and Sergey Brin, Meg Whitman, Peter Thiel, Sam Altman, and Mark Zuckerberg are just a few of whom Swisher made sweat—figuratively and, in Zuckerberg’s case, literally. Despite the damage she chronicles, Swisher remains optimistic about tech’s potential to help solve problems and not just create them. She calls upon the industry to make better, more thoughtful choices, even as a new set of powerful AI tools are poised to change the world yet again. At its heart, this book is a love story to, for, and about tech from someone who knows it better than anyone.

A Tech Love Story

Burn Book

From the bestselling author of The Guilty Feminist, a book about how to change minds - including your own 'Brilliant and enlightening' DAVINA MCCALL 'An essential guide for fostering nuanced and intricate conversations in today's polarized society' GILLIAN ANDERSON 'Tackles thorny, volatile issues with wit and insight' INDEPENDENT, BOOKS OF THE MONTH 'The book we need right now' DAVID TENNANT 'Thought-provoking and witty' MARIE CLAIRE 'If you have ever felt shut down, this book is a godsend' EMMA THOMPSON 'Shows us that progress lies in the imperfect spaces, where our shared humanity gives empathy the freedom to stretch out' THE TIMES 'Finally! A book to succinctly express the complexity of our age' TOM ALLEN *** We are understandably scared to have difficult conversations right now. But comedian and bestselling writer Deborah Frances-White is even more scared of not having them. Having grown up in a cult which shut down any dissent, Deborah sees the same tactics being used in today's rapidly changing society. She knows the value of freedom of speech, critical thinking and the ability to argue well. And as the host of hit podcast The Guilty Feminist, she has been having difficult conversations in public for almost a decade. In her new, urgent page turner, Deborah examines how the world has come to this and what we can actually do about it. Most importantly, she explores how to change minds, including our own. Are you ready to talk?

How to change minds, including your own - 'The book we need right now' (David Tennant)

Six Conversations We're Scared to Have

*** Longlist for the FT and Schroder Business Book of the Year 2025 *** ** Named word of the year in US, UK and Australia ** *'Enshittification' will be the most talked about tech book of the year.* "Enshittification" is Doctorow's word to describe the decay of online platforms. It captures the feeling of a world that is ever worsening. Enshittification is not a technical glitch. It is a technique that every platform - from X to TikTok, Amazon to Apple, has adopted. First they lure users onto their platforms, then attract businesses who might profit from this newly formed public, and then finally squeeze both for their own profit. Tech giants lure users in with convenience and then degrade their services over time, draining profit at the cost of user experience. In the meantime our public squares have turned somewhere between the mall and a dumpster fire, that is unfit to deal with the problems of our times. What is to be done? Like a surgeon, Doctorow sets out the symptoms, the diagnosis and the cure to these metastasizing platforms. We need to question the monopolies that dominate so much of our online lives, we must demand regulation and our privacy back, allow for interoperability, and win tech workers' rights.

A revelatory and unexpected examination of the political economy of the past century—and an argument that policymakers in government, not the mythical “free market,” created the most dynamic economy the world has ever known. For many decades, a sacred myth has ruled the minds of policymakers and business leaders: free markets, untouched by the soiled hands of government, bring us pros­perity and stability. Economist and writer Chris Hughes demolishes this fantasy by chronicling the hidden history of American capitalism: a centuries-long tradition of industrial policy where the state’s guiding hand has been essential to prosperity. Markets do not exist in a vacuum but are the product of a deliberate political order, a practice he calls “marketcraft.” This groundbreaking book takes readers through the high-stakes evolution of our most critical industries, from the state-led management of our banking and financial systems to the intentional development of energy, aviation, healthcare, and semiconductor markets. American government has always done far more than just react to “market failures.” Tracing a lineage from Alexander Hamilton to the architects of Trump and Biden industrial policies, Hughes introduces the “marketcrafters”—the technicians and organizers who combined expertise with judgment to cultivate the economy like a garden. By studying their triumphs and failures, we can pursue a smarter industrial policy for the future. As we navigate the transformative potential of artificial intelligence and the urgent demands of the climate crisis, this book serves as an essential road map for harnessing the power of markets to build a stable, inclusive, and abundant future for all Americans.

The 100-Year Struggle to Shape the American Economy

Marketcrafters

Growth is good. But how do you achieve growth for your business in the digital age? The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. "Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world." Mark Zuckerberg, CEO - Meta "Alex is the person I go to when I have a really hard growth question." Sam Altman, CEO - OpenAI Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of mechanisms to advertise to your potential customers. How do you decide which is the best for your product or service? Alex Schultz's unparalleled expertise and experience is crystalised in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget - whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains - CLICK HERE is the book you need to read if you want to grow your business.

The Art and Science of Digital Marketing and Advertising

Click Here

The rise of the IT industry in the nineties promised a new era of freedom and prosperity. It didn’t deliver. Today, algorithms are everywhere, but digital monopolies push us towards the feudal logic of rent, dispossession, and personal domination. How Silicon Valley Unleashed Techno-feudalism tears apart the Silicon Valley consensus to reveal the new economic order, in which capital has abandoned production to focus on predation.

The Making of the Digital Economy

How Silicon Valley Unleashed Techno-feudalism

How to Lie with Statistics

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