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Cooltura Cooltura

How to Lie with Statistics

A Detailed Summary of Darrell Huff's Book to Read in Under 40 Minutes

Introduction&#13;
1-The Sample with a Built-in Bias&#13;
2-The Well-Chosen Average&#13;
3-The Little Figures That Are Not There&#13;
4-Much Ado About Practically Nothing&#13;
5-The Gee-Whiz Graph&#13;
6-The One-Dimensional Picture&#13;
7-The Semi-Attached Figure&#13;
8-Post Hoc Rides Again&#13;
9-How to Statisticulate&#13;
10-How to Talk Back to a Statistic

Heute bündeln die digitalen Medien mehr Aufmerksamkeit als alle Printmedien, Fernseh- und Radiosender zusammengenommen. Unser Leben wird digitaler, und es gibt Millionen von digitalen Angeboten, Webseiten, Plattformen, Apps. Aber wo halten sich die Leute eigentlich auf? Welchen Aktivitäten gehen sie in der digitalen Welt nach? Wie groß ist die Rolle der Big-Tech-Angebote - und wie schlagen sich die unabhängigen Anbieter im Netz? Die Vermessung des Internets gibt Aufschluss - auf einzigartige Weise übersichtlich, kompakt und zugleich präzise. Sechs Jahre nach Veröffentlichung des wegbereitenden 'Atlas der digitalen Welt' gibt es nun neue auf Grundlage von Realnutzungsmessungen erstellte, ausschließlich hier zugängliche und ausgewertete Daten. Sie werden überrascht sein, wie das Internet in Wirklichkeit aussieht. 'Martin Andree will Social Media als Funktionierende Kraft in der Demokratie sehen, nicht als deren Totengräber - dafür kämpft er.' ZDF

Das Kompakthandbuch: Aktivitäten, Player, Märkte, Trends

Vermessung der digitalen Welt

Essentials

Der demografische Wandel verschärft den Personalmangel in Krankenhäusern, Pflegeeinrichtungen und anderen Gesundheitseinrichtungen zunehmend. Klassische Rekrutierungsstrategien stoßen an ihre Grenzen – soziale Medien gewinnen daher als Instrument der Personalgewinnung immer mehr an Bedeutung. Dieses essential zeigt praxisnah, studiengestützt und wissenschaftlich fundiert, wie Einrichtungen im Gesundheitswesen ihr Personalmarketing modernisieren können, um qualifiziertes Fachpersonal gezielt anzusprechen.
Basierend auf einer Umfrage unter Beschäftigten im Gesundheitssektor sowie einer Inhaltsanalyse von Social-Media-Auftritten entwickelt das Buch konkrete Empfehlungen für den Einsatz von Instagram, Facebook, LinkedIn und XING. Es zeigt, welche Kanäle welche Zielgruppen erreichen, welche Inhalte überzeugen, wie die Arbeitgebermarke authentisch und attraktiv kommuniziert werden kann und welche Rolle eine professionelle Website als digitale Visitenkarte spielt.
Kurz: Eine kompakte, umsetzbare Anleitung für ein zukunftsfähiges Personalmarketing im Gesundheitswesen – fundiert, praxisnah und lösungsorientiert.
Die Autorinnen und Autoren
Thomas Schuster&nbsp;ist Professor für Volkswirtschaftslehre und quantitative Methoden an der Dualen Hochschule Baden-Württemberg Mannheim.
Anna Böhmer ist Alumna des Studiengangs International Business der Dualen Hochschule Baden-Württemberg Mannheim.
Annika Lea Hafner ist Alumna des Studiengangs International Business der Dualen Hochschule Baden-Württemberg Mannheim.
Udo Langenbacher ist Vorstand Finanzen bei Diakonissen Speyer.
Jasmin Ermschel&nbsp;ist stellvertretende Verwaltungsdirektorin in einem Krankenhaus der Grundversorgung.

Personalmarketing mit sozialen Medien für Gesundheitsberufe

Instagram optimal nutzen - 4. Auflage 

 Wenn Sie gern und oft Ihre Smartphone-Kamera nutzen, ist dieses Buch zu Instagram, das inzwischen in der vierten Auflage erscheint, genau richtig für Sie. Es versorgt Sie mit allem Wissenswerten rund um die beliebte Plattform zum Teilen von Fotos und Videos. Leicht nachvollziehbare Schrittanleitungen beschreiben, wie Sie Ihren Bildern einen stimmungsvollen Look geben, Bilder anderer Nutzer kommentieren und teilen und Ihre Freunde mit einer eigenen Instagram-Story auf dem Laufenden halten.
 
 Dieses Buch ist für den kompletten Neueinstieg wie auch für Fortgeschrittene Nutzer in Instagram geeignet - zusätzlich mit vielen Tipps
 

 - Instagram mit Android und iOS sicher nutzen
 

 - Wichtige Einstellungen und eigenes Profil
 

 Aus dem Inhalt:
 

 - Instagram installieren
 

 - Eigenes Profil anlegen, anderen Profilen folgen
 

 - Fotos suchen, finden und betrachten
 

 - Eigene Bilder veröffentlichen
 

 - Bilder kommentieren und teilen
 

 - Instagram-Kontakte und Freunde
 

 - Instagram Storys
 

 - Videos auf Instagram
 

 - Nützliche Tipps und Tricks
 

 - Instagram auf dem PC
 

 - Hilfreiche Apps rund um Instagram

Instagram optimal nutzen - Alle Funktionen anschaulich erklärt, mit vielen Tipps und Tricks - komplett in Farbe - 4. Auflage

Wir scrollen, liken und posten - und verlieren dabei unmerklich uns selbst. Dieses Buch ist eine schonungslos ehrliche Reise durch die Welt von Social Media: persönlich, reflektiert und direkt. Es zeigt nicht nur, was diese digitale Realität mit uns macht, sondern auch, wie wir uns daraus befreien können - ohne komplett auszusteigen.

Ausstieg oder Kontrolle? So machst du dich frei und bleibst trotzdem dabei

FUCK SOCIAL MEDIA

An award-winning neurologist on the Stone-Age roots of our screen addictions, and what to do about them. The human brain hasn’t changed much since the Stone Age, let alone in the mere thirty years of the Screen Age. That’s why, according to neurologist Richard Cytowic—who, Oliver Sacks observed, “changed the way we think of the human brain”—our brains are so poorly equipped to resist the incursions of Big Tech: They are programmed for the wildly different needs of a prehistoric world. In Your Stone Age Brain in the Screen Age, Cytowic explains exactly how this programming works—from the brain’s point of view. What he reveals in this book shows why we are easily addicted to screen devices; why young, developing brains are particularly vulnerable; why we need silence; and what we can do to push back. In the engaging storytelling style of his popular TED Talk, Cytowic draws an easily comprehensible picture of the Stone Age brain’s workings—the function of neurotransmitters like dopamine in basic instincts for survival such as desire and reward; the role of comparison in emotion, and emotion in competition; and, most significantly, the orienting reflex, one of the unconscious circuits that automatically focus, shift, and sustain attention. Given this picture, the nature of our susceptibility to digital devices becomes clear, along with the possibility of how to break their spell. Full of practical actions that we can start taking right away, Your Stone Age Brain in the Screen Age offers compelling evidence that we can change the way we use technology, resist its addictive power over us, and take back the control we have lost.

Coping with Digital Distraction and Sensory Overload

Your Stone Age Brain in the Screen Age

MEET FRANCES HAUGEN: THE ENGINEER WHO RISKED EVERYTHING TO EXPOSE FACEBOOK'S MOST CLOSELY GUARDED SECRETS. THIS IS HER STORY - THE OTHER BOOK META DON'T WANT YOU TO READ.'The world owes Haugen an immense debt of gratitude.' - JONATHAN HAIDT, author of The Anxious Generation In 2021, the Wall Street Journal published the 'Facebook Files' - a report examining tens of thousands of internal documents leaked by Facebook data engineer Frances Haugen. Frances had taken the enormous personal risk to spend months photographing the documents while at work, fuelled by the determination to show the world the truth about the company. And it was worth it. The files provided damning evidence for what many already suspected: that Facebook set its algorithm to reward extremism, and that the company knew that people were using the platform to incite violence, spread misinformation, and exploit the vulnerabilities of young people.The Power of One tells the gripping inside story, revealing jaw-dropping details about the culture and practices of Facebook, and raising urgent questions about transparency, accountability and the future of social media. It is also the candid and inspiring story of a woman who went against the grain in her fearless quest to expose the truth and sparked a global reckoning over the power of Big Tech.

The inspiration for the major new film THE SOCIAL RECKONING

The Power of One

For the first time ever, one of the world's most iconic business leaders shares the story of his remarkable life and career.Ken Chenault has lived his life at the confluence of the historical forces that have shaped modern America, keenly aware of both the burdens of its past and the dynamic potential of its future. Born in 1951, when segregation was still inscribed in the laws of the land, he ascended to the peak of corporate America over the course of the next fifty years. In his thoughtful and wide-ranging memoir, Chenault reflects on his personal journey, the mentors who shaped him, and his lifelong quest to realize his own potential and make a meaningful difference in people's lives. Equal to the Task is a classic American story for our times.After joining American Express, Chenault steadily worked his way up to the very top. He led the company for almost two decades, driving market-leading innovations, before stepping down and making another surprising life choice. Eschewing the more traditional roles for former CEOs, he joined a dynamic venture capital firm, seeking to help build enduring companies that leverage technology for both profit and purpose. Over the past years, he has continued to be a steady voice of moral clarity in the public and private sectors."In these pages, I share how I managed the opportunities and challenges encountered over the course of my life and career. In doing so, I hope to convey the values I hold most dear. Values passed down to me by my ancestors, my parents, my teachers, my heroes, and my mentors. These values have guided me throughout my journey, and I consider them pivotal to meeting these extraordinary times as my country wrestles with its own identity, its future, and its role in the 21st century."

A Life Forged Between America’s Promise and Its Truth

Equal to the Task

The surprising story of how corporate scandals - from Enron to the Facebook privacy scandal - change the way the world works for the better.Pepper Culpepper and Taeku Lee draw on a decade of research on policymaking and public opinion to show us how scandals can ignite a public with few political outlets for their discontent. Scandals don't simply dominate news cycles: they can provoke us to demand better policy, spurring governments to adopt rules that protect us from massive corporations run amok.Today it is giant companies, not governments, who run the world. They launch rockets into space, control satellite communication and develop era-defining AI technologies. But around the globe, these corporate titans are facing increasing public hostility.Tech giants are seen as promoting misinformation, undermining democracy and violating our privacy. Big banks, reeling since the financial crisis of 2008, continue to be racked with major scandals. Drawing on real-life examples such as the powdered milk scandal that rocked France, the VW scandal in Germany, the Goldman Sachs scandal in the United States, Cambridge Analytica in Britain and Samsung in South Korea - the authors show that these scandals are not just symptoms of a careless corporate elite, they are opportunities for real political change.Pepper Culpepper and Taeku Lee reveal how the shared anger of citizens can be channelled into a backlash that has the potential to reinvigorate our failing democracies. One corporate scandal at a time.

The Age of Corporate Scandal and How it Could Save Democracy

Billionaire Backlash

'An excellent look at what Palantir does, as well as a fascinating insight into the mind of its eccentric chief executive' TelegraphPalantir Technologies is the most interesting company in the world -&nbsp;and the most controversial.&nbsp;Palantir builds data integration software: its technology ingests vast quantities of information and quickly identifies patterns, trends and connections that might elude the human eye. Founded in 2003 to help the U.S. government in the war on terrorism - an early investor was the CIA - Palantir is now a $400 billion global colossus whose software is used by major intelligence services (including the Mossad), the U.S. military, the National Health Service in England, and corporate giants like Airbus and BP. From AI to counterterrorism to climate change to immigration to financial fraud to healthcare to the future of warfare, the company is at the nexus of the most critical issues of the twenty-first century.&nbsp;Its billionaire CEO, Alex Karp, is a distinctive figure on the global business scene. A biracial Jew who is also severely dyslexic, Karp has built Palantir into a tech giant despite having no background in either business or computer science. Instead, he's a trained philosopher who has become known for his strongly held views on a range of issues and for his willingness to grapple with the moral and ethical implications of Palantir's work. Those questions have taken on added urgency during the Trump era, which has also brought attention to the political activism of Karp's close friend and Palantir co-founder Peter Thiel.&nbsp;In The Philosopher in the Valley, journalist Michael Steinberger is the first to tell the story of Alex Karp and Palantir from the beginning. Steinberger offers new biographical details and a rich psychological portrait of the man leading one of the world's most secretive companies. Full of revelations, this is an urgent and insightful book about technological power, the surveillance state and the future we all face.

Alex Karp, Palantir and the Rise of the Surveillance State

The Philosopher in the Valley

An insider's guide to the fight to regulate Big Tech and a manifesto for how concerned citizens and parents can take back control. For fans of Jonathan Haidt, Shoshana Zuboff and Sarah Wynn-Williams.AS HEARD ON BBC BREAKFAST AND BBC SUNDAY WITH LAURA KUENSSBERG---In USERS, legislator and campaigner Beeban Kidron goes on a journey into the world Big Tech has created, from the halls of Parliament and the UN to the White House and Silicon Valley.Through her encounters with specialist police officers, bereaved parents, lobbyists and tech bros, you'll witness the unchecked power of Big Tech, as they avoid rules and regulations, and capture governments that are meant to protect us.You'll see how the issue is not technology itself, but its use and abuse. How tools built to connect people are redeployed to divide, punish, distract, and control; while our tech overlords come to own everything - but continue to be held responsible for nothing.Now that we know their game, it's time to fight back. This book will show you what went wrong, what is really going on, and what we can do about it.Praise for USERS:'A mighty book.' Jack Thorne, playwright and BAFTA-winning screenwriter'A thrilling story of how democracies can respond to the world's most powerful industry, told by the woman who is leading the charge.' Jonathan Haidt, author of The Anxious Generation'Kidron brings the insider knowledge of a legislator and the storytelling instincts of a filmmaker to one of the most urgent crises of our time.' Tristan Harris, co-founder of Center for Humane Technology'Beeban has spent her life watching what Big Tech does to childhood. We fight the same battle. USERS is her reckoning and her roadmap: we must demand better - but only if we have the courage. Read it. Then join our fight!' Maria Ressa, journalist and Nobel Peace Prize laureate'This book will help us understand how high the stakes are and how we can fight back.' Sir Elton John and David FurnishA NEW SCIENTIST BEST NEW POPULAR SCIENCE BOOK OF JUNE 2026

How Big Tech Took Control and How to Fight Back

Users

With rich psychological insights and vivid examples drawn from history and science, Superbloom provides both a panoramic view of how media shapes society and an intimate examination of the fate of the self in a time of radical dislocation. It may be too late to change the system, Nicholas Carr counsels, but it's not too late to change ourselves.

How Technologies of Connection Tear Us Apart

Superbloom

Vom Sehen und Gesehenwerden, von Selbstbildern und Selbstzweifeln - Moshtari Hilal über Schönheitsideale und Hässlichkeit 

Dichte Körperbehaarung, braune Zähne, große Nasen: Moshtari Hilal befragt Ideen von Hässlichkeit. In ihrem einzigartigen Buch schreibt sie von Beauty Salons in Kabul als Teil der US-Invasion, von Darwins Evolutionstheorie, von Kim Kardashian und von einem utopischen Ort im Schatten der Nase. Ihre Erkundungen, Analysen und Erinnerungen, ihre Bildzitate und eigenen Zeichnungen führen in jenen innersten Bereich, in dem jedes Selbstverständnis auf dem Prüfstand steht. Warum fürchten wir uns vor dem Hässlichen? Poetisch und berührend, intim und hochpolitisch erzählt Moshtari Hilal von uns allen, wenn sie von den Normen erzählt, mit denen wir uns traktieren.

Hässlichkeit

How to Lie with Statistics

Autres titres sur ce thème