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Basham A: How Power Moves

How Power Moves

Success Skills AI Can't Replace

Saving Africa's Future

We Are the World

See how marketing shapes the brands, products, and experiences you encounter every day. Pride and Ferrell's "Marketing," 22nd Edition helps you build real-world marketing skills through engaging examples, current trends, and hands-on activities. Explore topics such as AI, digital and global marketing, social media, and sustainability while learning how businesses connect with customers and solve marketplace challenges. Interactive cases, career-focused features, and Marketing Plan in Action activities help you apply what you learn and develop the critical-thinking, communication, and problem-solving skills employers value. With Cengage's learning platform, MindTap, you'll benefit from guided AI-powered support, interactive learning tools, video-based assignments, and real-time feedback -- making it easier to understand concepts, stay engaged, and prepare for success in your coursework and future career.

Marketing

Una nueva forma de entender la inteligencia en un mundo que cambia constantemente. Durante años, el éxito se ha medido a través del coeficiente intelectual (IQ) y la inteligencia emocional (EQ). Sin embargo, en un entorno marcado por la incertidumbre, la velocidad y el cambio constante, estos ya no son suficientes. En AQ, Liz Tran introduce el concepto de Adversity Quotient: la capacidad de adaptarse, resistir y crecer frente a los desafíos. A partir de su experiencia como coach de líderes y fundadores de algunas de las empresas más dinámicas del mundo, presenta un enfoque práctico y aplicable para desarrollar esta habilidad clave. El libro combina investigación, ejemplos reales y herramientas concretas para ayudarte a navegar entornos complejos, tomar mejores decisiones y construir resiliencia a largo plazo. En este libro descubrirás: - Cómo fortalecer tu resiliencia en contextos inciertos - Cómo tomar decisiones en entornos cambiantes - Cómo desarrollar una mentalidad adaptable - Cómo convertir el cambio en una ventaja Una guía esencial para quienes buscan no solo adaptarse al cambio, sino aprovecharlo para crecer.A new way to understand intelligence in a constantly changing world. For years, success has been defined by IQ and emotional intelligence (EQ). But in today's fast-changing and uncertain environment, these are no longer enough. In AQ, Liz Tran introduces the concept of the Adversity Quotient--the ability to adapt, endure, and grow through challenges. Drawing on her experience coaching leaders and founders of some of the world's fastest-growing companies, she presents a practical framework for developing this essential skill. Combining research, real-world examples, and actionable tools, the book helps you navigate uncertainty, make better decisions, and build lasting resilience. In this book you will learn: - How to build resilience in uncertain environments - How to make better decisions under pressure - How to develop a more adaptable mindset - How to turn change into an advantage An essential guide for anyone who wants not just to survive change, but to grow because of it.

Una Nueva Forma de Inteligencia Para Un Mundo En Constante Cambio

Aq (Aq Spanish Edition)

Build a Future-Ready Organization Where Every Employee Can Succeed
Succession planning, while often talked about, remains one of the least successfully implemented leadership practices in an organization’s toolkit. Too often, organizations rely on outdated methods like “successor spotting,” grooming, secret conversations behind closed doors, or focusing only on a select group of “high potentials.” These approaches create bias, limit opportunity, and fail to prepare organizations for the realities of today’s fast-changing workforce. Succession Planning Reimagined introduces developmental succession planning, a modern, inclusive strategy that empowers every employee to grow and contribute to future success.
Through research-based insights and practical tools, you’ll learn how to transform succession planning from a static, murky process into a dynamic, people-centered strategy. You’ll discover the “secret sauce” for success: engaging employees, connecting development to organizational goals, and supporting growth at every stage. Each chapter provides clear steps for:
<ul>
<li>Assessing future needs</li>
<li>Building top-level and next-level plans</li>
<li>Creating measurable progress through continuous refinement</li>
</ul>
Whether you’re an HR leader, OD consultant, L&amp;D professional, or talent strategist, this book equips you to build authentic leadership pipelines that foster equity, readiness, and resilience. By embracing a proactive, developmental approach, you’ll prepare your organization for what’s next while creating a culture in which every employee feels valued and prepared for the future. If you’re ready to move beyond outdated models and design a succession strategy that works for today’s workforce, this guide will show you how to make it happen.

Building Future Readiness at All Levels

Succession Planning Reimagined

Your Playbook for Designing a Winning Workplace Culture
Most organizations are losing the talent engagement game, and many don’t even know they’re playing it. Gallup’s 2026 State of the Global Workplace shows that only 1 in 5 employees are engaged at work. Game of Engagement offers a fresh solution to what leaders consistently identify as a critical challenge: how to create a workplace culture that sustains employee commitment, energy, motivation, and performance over the long term. Blair Bloomston’s unexpected solution is designing your workplace culture so that everyone wins.
Bloomston’s strategic LIFT Framework is a practical approach to developing a workplace culture in which employee engagement thrives. Inspired by principles of game design, the framework helps leaders intentionally shape four key elements that influence how people think, feel, connect, and contribute at work:
<ul>
<li>Language defines what your culture stands for and whether people believe it.</li>
<li>Influence shapes what work feels like, from outer incentives to inner motivation.</li>
<li>Fellowship determines whether people see each other as teammates or opponents.</li>
<li>Traction takes repeatable actions and transforms them from simple engagement into lasting results.</li>
</ul>
Bloomston draws on vivid, high-stakes stories from her work with world-class sports teams, government organizations, the military, and elite global corporations, demonstrating how the game of engagement plays out in every type of workplace to drive motivation, buy-in, and results.
Your workplace culture already operates like a game of engagement. Become the leader who designs a game people want to play to win.

How Leaders Can Create a Winning Culture at Work

Game of Engagement

In 2007, as the first iPhone launched, I was a young retail leader on the front lines of what would become one of the most transformative technological revolutions in history. Customers waited for hours to secure their new device only to return days later furious that networks had failed under unprecedented demand. Inside stores, no answers were quick or easy. There was pressure, confusion, and a leadership playbook that no longer seemed to work. It was an inflection point not just for technology, but for leadership. The Hope Advantage begins in this moment and expands to confront the reality every leader now faces. No longer is change episodic; it is constant, exponential, and it impacts every area of life. The conditions once described as volatile, uncertain, complex and ambiguous are no longer exceptions to the rule; they are the operating environment. But the change itself is not the problem. We've lost the belief in our ability to shape what comes next. When you believe a better future is possible, that you have the power to help create it, and that you don't need a perfect plan to start, this is hope--a practical leadership framework built on the three interconnected disciplines of Direction, Ownership, and Movement. Blending behavioral science, leadership philosophy, and lived executive experience, The Hope Advantage introduces a distinct and timely thesis that belief, not strategy, is the primary hurdle to change. It offers leaders not just a new way to think, but a practical framework immediately applicable to the transformations they're already implementing.

How Leaders Build Belief That Makes Change Possible

The Hope Advantage

Resonance is for anyone who understands that a narrow focus on the traditional leadership skills of analysis, strategy and execution is no longer sufficient, and wants to understand how to take their leadership to a whole new level.Our increasingly polarized world, where business, technology and the geopolitical landscape are moving at breathtaking speeds and burnout is at an all-time high, demands a new kind of leader, one who understands that strategic advantage depends on the one resource that hasn't kept up with the pace of change: the human nervous system.They want to learn how to steady their own system and that of others, for clearer thinking, bolder innovation and better decisions under pressure. Resonance helps leaders build neural intelligence by combining neuroscience, whole-body awareness and leadership development into clear, practical actions. It features examples drawn from high-stakes environments, a downloadable toolkit and guidance for coaches and leadership development professionals.Because people do their best work when they feel safe, seen and resourced.

How neural intelligence shapes leadership and performance

Resonance

"SELL," 8th Edition helps you build the professional selling skills valued in today's marketplace. Updated and streamlined content covers the latest sales concepts, industry practices, and technologies, including the role of artificial intelligence in the selling process. Learn how to build customer relationships through storytelling, customer engagement, customer experience strategies, ethical decision-making, and virtual selling techniques. Real-world case studies, role-play activities, and end-of-chapter case studies help you apply key concepts to real-world sales challenges. Cengage's learning platform, MindTap, supports your learning experience by providing you with instant access to course content, quizzes, homework, study tools, and more.

Sell

'Full of seriously good leadership wisdom - a must read for those who aspire to greatness' Richard Koch, bestselling author of The 80/20 Principle'One of the most stimulating books to read on leadership' Philip Kotler, Professor of International Marketing at the Kellogg School of Management'Loaded with practical, thought-provoking ideas on leadership that can profoundly affect your life' Brian Tracy, bestselling author of How the Best Leaders Lead and Eat That Frog!Have you ever wondered what characteristics are shared by successful business leaders? Have you ever asked yourself what it is that they do differently which makes them and their organisations stand out from the crowd? And what can you learn from them to ensure your own success? If so, The Book of Leadership is for you.Anthony Gell has conducted interviews with some of the most successful CEOs, entrepreneurs and business thinkers in the world, including Sir Terry Leahy, former CEO of Tesco, Richard Reed, founder of innocent drinks, Olaf Swantee, CEO of EE and Daniel Goleman, author of the bestselling Emotional Intelligence.Now for the first time, he is bringing together hours of exclusive interview footage into a single resource for anybody looking to improve their leadership skills.In The Book of Leadership he combines his own experiences as a CEO with those of the leaders he has interviewed to provide insights and advice in three core areas:* Part 1 looks at leaders as individuals and reveals the personal habits and attributes that have laid the foundations for their success. * Part 2 focuses on what it takes to build and motivate a world class team * Part 3 goes beyond team leadership to identify how the habits of effective leadership are carried through on a larger scale in organisations.

How to Lead at Every Level

The Book of Leadership (Revised Edition)

Simple, Sound Measurement for Real-World Learning
Are you an L&amp;D practitioner who is avoiding measurement, analytics, and reporting because it all seems too complex, too time-consuming—or just plain intimidating? Most new L&amp;D practitioners know how valuable measurement is, but few know how to do it well or how to make sure the results matter to decision makers. In Measurement Simplified, David Vance and Peggy Parskey cut to the heart of the matter, sharing their expertise with beginners—and anyone who needs a no-nonsense refresher. They explain:
<ul>
<li>How measurement works</li>
<li>Why it’s worth the investment</li>
<li>How to do it efficiently and effectively</li>
</ul>
They walk through the most valuable measures at the course level and the department level, making sure to explain each concept in a way that is accessible and useful for novices. And they make the case for implementing smart measurement and reporting processes that will help your learning function run more like a business.
A fast and friendly on-ramp to the topic, Measurement Simplified still maintains the key insights of Vance and Parskey’s comprehensive classic, Measurement Demystified. This compact new guide offers all the knowledge and tools you need to make practical, evidence-based decisions, ensuring that you measure what matters and elevate the role of learning in your organization.

The Basics of L&d Measurement and Reporting

Measurement Simplified

Are digital technologies really a silver bullet for development in the Global South?


Digital technologies are supposed to solve the challenges of climate change, projected population growth, land conflicts and food insecurity, especially in rural areas. Yet NGOs, government institutions, and private companies are increasingly adopting a trial-and-error approach as they recognize the limitations of transferring Western science and technologies to the global South.
 
This book presents the ambivalent practices and implications of digital pilot projects which aim to 'develop' both farming communities and locally adapted innovations in East Africa. Inspired by laboratory ethnographies in Science and Technology Studies, it explores the practices of testing and developing digital technologies in rural Tanzania. The multi-sited ethnography, which takes in agricultural fairs, conferences, documents, online courses, tech hubs, project offices, villages and fields, centres on three case studies, namely DAST (a digital land-formalisation tool), STAS (an AI system for agricultural productivity) and iPlus (an e-extension tool). Rather than viewing these technologies simply as welcome tools to promote connectivity, empowerment and increased production - as commonly advanced in development policy - this book foregrounds the (un)intended consequences of the planning, set-up, maintenance and results of digital pilot projects. Against the backdrop of conflicting logics between testing technologies and developing Tanzanian agriculture through them, this book considers their (un)predictable impacts on new actors, the character of development and the trial communities in rural Tanzania.

Piloting Digital Technologies for Agriculture in Tanzania

Experimental Rural Development in the Global South

How Power Moves

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