Hands-On Salesforce Data Cloud
Implementing and Managing a Real-Time Customer Data Platform
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This book will help you:
- Develop a plan to execute a CDP project effectively and efficiently
- Connect Data Cloud to external data sources and build out a Customer 360 Data Model
- Leverage data sharing capabilities with Snowflake, BigQuery, Databricks, and Azure
- Use Salesforce Data Cloud capabilities for identity resolution and segmentation
- Create calculated, streaming, visualization, and predictive insights
- Use Data Graphs to power Salesforce Einstein capabilities
- Learn Data Cloud best practices for all phases of the development lifecycle
Informations bibliographiques
août 2024, Anglais
O'Reilly
978-1-0981-4786-0