Global Companies, Local Innovations
Why the Engineering Aspects of Innovation Making Require Co-location
Examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales through case studies of produce development by global players: Toyota, Sony, and Canon. This title unfolds the complex and constant process of trial and error in innovation.
septembre 2012, env. 180 pages, Anglais
Taylor and Francis
978-1-4094-2146-7
Taylor and Francis
978-1-4094-2146-7