This textbook is designed to help students recognize and analyze key issues in global business by bridging theory with real world applications. Divided into three parts, it explores critical aspects of global business through about 40 case studies. New and updated case studies illustrate the magnitude and complexity of global business.
septembre 2025, env. 486 pages, Anglais
Taylor and Francis
978-1-032-78021-4
Taylor and Francis
978-1-032-78021-4