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Billingham B: Further

Further

10 lessons the SAS taught me about life

Discover a foolproof method for crafting customer-centric copy that converts visitors into leads and leads into sales—while staying true to your brand. The most effective copywriters aren’t wordsmiths—they’re salespeople. They follow a hidden system that helps them sell anything, from tech to subscriptions to experiences. They work with their marketers to engineer deliberate, strategic messaging. They understand that copy that sounds good isn’t the same as copy that sells. Their secret? Start with the customer, not the brand. Drawing on her experience as the inventor of conversion copywriting and decades of consulting for brands like AWS and Canva, Joanna Wiebe demonstrates how most copywriting fails to connect with its audience—and offers a time- and industry-tested alternative that generates leads and revenue at scale. As a copyseller, learn to: <ul> <li>Skip brainstorming and pinpoint your core message by listening to new leads and customers</li> <li>Replace guesswork with a foolproof message matrix that increases your chances of delivering the right message at the right time on the right channel</li> <li>Troubleshoot tractionless copy and use formulas to find messaging that pops</li> <li>Understand how AI tools like ChatGPT and Claude are changing the industry and how best to leverage them in your practice</li> <li>Connect with marketers and salespeople to strategize and and create copy that energizes your team</li> </ul> Transform your copywriting into salesmanship in print. With The Copyselling System’s surefire system, you can streamline your writing process to create dynamic, customer-focused, brand-friendly copy that sells.

The Secret System for Driving Conversions and Maximizing Revenue

The Copyselling System

The beloved classic daily devotional of Stoic meditations—the only authorized print edition in the US and complete with a ribbon marker—with more than two million copies sold! Why have history's greatest minds—from George Washington to Frederick the Great to Ralph Waldo Emerson, along with today's top performers from Super Bowl-winning football coaches to CEOs and celebrities—embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers 366 days of Stoic insights and exercises, featuring all-new translations from the Emperor Marcus Aurelius, the playwright Seneca, or slave-turned-philosopher Epictetus, as well as lesser-known luminaries like Zeno, Cleanthes, and Musonius Rufus. Every day of the year you'll find one of their pithy, powerful quotations, as well as historical anecdotes, provocative commentary, and a helpful glossary of Greek terms. By following these teachings over the course of a year (and, indeed, for years to come) you'll find the serenity, self-knowledge, and resilience you need to live well.

366 Meditations on Wisdom, Perseverance, and the Art of Living

The Daily Stoic 10th Anniversary Edition

An inspiring, modern guide to finding purpose, direction and fulfilment at work, from TikTok's Creator of the Year 2025. In The Career Ladder, Max Klymenko revolutionises how we think about work by drawing on interviews with over 2000 professionals - from world leaders and astronauts to graffiti artists and teachers. This isn't just another career guide filled with outdated advice; it's a fresh, human approach to discovering what meaningful work looks like for you. Klymenko challenges the traditional career playbook, showing you how to identify work that sparks genuine excitement, aligns with your life goals and futureproofs you for the AI age. Whether you want to travel the world, help people, or pursue something completely unconventional, this book helps you build a career to match the life you actually want. Packed with real stories, interactive elements, and practical insights from Max's viral Career Ladder series that has captivated millions.

The Career Ladder

Making those hard decisions in life can be emotionally draining. Knowing it will affect others and bring on the unknown is terrifying! Learn the&nbsp;four pillars of self-leadership that will allow you to courageously lead yourself and positively influence others. Shannon’s easy to remember Moments-to-Memory matrix are powerful exercises helping you assess how to be more present, and make the correct decisions for yourself.

A Woman's Guide to Making Brave Decisions

Who You Are Matters

Master everyday and deep-rooted conflict with The Conflict Crunch, perfect for readers of What If You Are the Answer by Rachel Hollis and The Let Them Theory by Mel Robbins. The divorce papers on your kitchen counter? Your neighbor's middle of the night carpentry hobby? The news segment you can't unsee on your morning commute? If you're a sentient being with a pulse, you're feeling conflict's sting. So how do you resolve conflicts that initially appear insurmountable? For more than three decades, Phyllis Olins has studied the art of peacemaking, and now, for the first time, she offers her practical approach to transcending conflicts large and small. The Conflict Crunch: How to Turn Conflict into Opportunity introduces an easy, 8-step process that allows you to survive and even thrive in the face of your thorniest dilemmas. The Costco parking lot? An eavesdropping co-worker? Thanksgiving? Read this guidebook and you will say, I've got this.

How to Turn Conflict into Opportunity

The Conflict Crunch

Master persuasion as a leadership practice to spark change that sticks, turn resistance into collaboration, and move teams from compliance to lasting commitment. Most change efforts fail not because of poor strategy but because leaders struggle to win genuine commitment. Between 60 and 70 percent of major organizational change initiatives fall short or fail outright. The missing ingredient? Constructive persuasion. Drawing on over two decades of research and coaching thousands of executives worldwide, Dr. Jay Conger shatters outdated myths about persuasion as manipulation or performance. Instead, he reveals persuasion as the essential leadership practice that transforms resistance into collaboration, ideas into action, and plans into sustained progress. Readers will learn to do the following: <ul><li>Map influence networks and identify key decision-makers who can tip organizational support</li><li>Build credibility through humility, transparency, and demonstrated expertise rather than positional authority</li><li>Frame problems that invite collaboration instead of triggering defensiveness</li><li>Craft compelling evidence that combines data with emotional resonance</li><li>Orchestrate the emotional arc that moves teams from uncertainty to confidence and commitment</li><li>Remain open to being influenced themselves—the mark of truly persuasive leaders</li></ul> Each chapter delivers field-tested frameworks, readiness checklists, and real-world cases from banking, healthcare, technology, and beyond. The result is a transformative playbook that elevates persuasion from soft skill to the decisive force behind leadership success in the 21st century.

Proven Strategies for Moving People and Ideas

The Persuasive Leader

From the former dean of Harvard Business School comes a richly researched examination of the CEO role--and a pathway to succeeding in the job.Millions of ambitious professionals aspire to lead a company and one day hold the title of chief executive officer, not just for the prestige but because they know the impact they can make from that role. If you've worked in a company led by a great CEO, you may have experienced the way a gifted leader can energize an organization and bring a sense of joy, meaning, and momentum to our workdays.Yet despite the hold the role has on popular imagination, relatively few people have a solid understanding of what CEOs actually do all day, and what behaviors differentiate those who perform the job well from those who do it poorly.Nitin Nohria, distinguished professor and former dean of Harvard Business School, pulls back the curtain on the top role and helps aspirants understand what it's really like to lead a company. Drawing from a quarter century of biannual HBS New CEO Workshops that thousands have attended, and a deep reservoir of research, Nohria distills what he and his colleagues have learned about how the best CEOs approach their work. Topics include how those executives allocate their time, communicate, drive strategy and execution, infuse purpose, shape culture, manage stakeholders, and so much more.The CEO is an accessible, enduring instruction manual filled with timeless principles that will prepare leaders for the ultimate success.

The Role, the Reality, the Responsibility

The CEO

Sleep isn't passive rest, but a critical driver of performance. In high-pressure environments, sleep is often the first thing to go. Long hours are treated as commitment. Pushing through is expected. But the cost builds, often in ways we don't immediately see, leading to distraction, poor decisions, emotional reactivity and missed signals. In this groundbreaking guide, sleep neuroscientist and executive advisor Els van der Helm, PhD, shows that sleep is not just a habit to optimise. It's a system to understand. Blending cutting-edge research with real-world stories and interviews - from global executives to frontline professionals - Dr van der Helm reframes sleep as a hidden driver of performance, resilience and leadership. Her practical, science-backed six-principle framework reveals how we can:<ul><li>Identify our chronotype and align our schedule with peak performance windows</li><li>Use chronotherapy to align work, energy and recovery across the day</li><li>Understand how REM sleep supports emotional control, creativity and decision-making - and how to protect it</li><li>Use strategic napping to recover faster and sustain high performance</li><li>Navigate periods of poor sleep, reducing the impact of bad nights and building long-term resilience</li><li>Become a 'sleep leader,' rethinking how work and life are structured to make sustained performance possible</li></ul>Perfect for leaders, ambitious professionals and anyone operating in high-demand environments, Sleep Intelligence offers a new way of thinking about sleep - and how we work, recover and live as a result.

The High-Performance Blueprint for Sharper Thinking and Leadership

Sleep Intelligence

&nbsp;A transformative framework for leaders to design and embody their desired futures through identity evolution The Adaptability Advantage: Unlearn the Past, Rewire Your Awareness, and Elevate Your Future is not simply a book about strategy - at its heart, it is a guide to reimagining and consciously evolving your identity as a leader. Drawing on futurism, strategy, psychology, neuroscience, and consciousness, futurist John Sanei presents a methodology for simplifying complexity, elevating awareness, and, most crucially, redefining who you are and who you are becoming. This book invites you to move beyond reactive leadership and step into the role of active creator of your future, starting with the foundational question: "Who am I becoming?" The Adaptability Advantage goes further than trend forecasting or productivity hacks. It delivers a mindset and method grounded in science and human experience, empowering you to break free from the limitations of your past programming and habitual thinking. Through practical frameworks and reflective exercises, you will learn to shift your awareness, unlock creativity, and realign your daily actions with a consciously chosen identity - enabling you to live into the future you are shaping, rather than remaining defined by the past. You'll also discover: <ul> <li>How to question and evolve your identity as the essential lever for clarity, adaptability, and long-term success</li> <li>Techniques to simplify the future and expand your awareness, so you can make better decisions amid constant change</li> <li>Practical exercises for unlocking creativity and intentionally designing the outcomes you wish to bring into reality</li> <li>Methods to restructure behaviours and organisational practices to align with a renewed sense of purpose and identity</li> <li>A framework that merges futurism, psychology, and neuroscience for sustainable personal and professional transformation</li> <li>Strategies to move from prediction and reaction to empowerment, actively participating in shaping what comes next </li> </ul> Ideal for managers, C-suite executives, entrepreneurs, and HR professionals navigating leadership challenges in an age of disruption, The Adaptability Advantage offers accessible practices for anyone ready to stop reacting to change and start shaping it - by first asking, and answering, the most important question: Who are you becoming?

Unlearn the past, rewire your awareness, and elevate your future

The Adaptability Advantage

Are you ready to lead your team?Creating effective teams is pivotal for business success, yet it's a daunting task for many leaders. This toolkit focuses on the first 100 days of novice team leaders, offering practical guidance to lay strong foundations, navigate challenges, and adapt in today's dynamic environment. It emphasizes quick learning and adaptation for success.Andy Fryer and Anna Inama are seasoned business leaders and accomplished executive and team coaches. With over three decades of experience, they accompany you on your journey, combining practical leadership insights with a deep understanding of team dynamics so you can step into the world of team leadership with confidence.

A practical guide for new team leaders

Starting Fast

From bestselling and award-winning author and professor Elizabeth McCracken comes an irresistible look at the art of writing.Writing can feel like an endless series of decisions. How does one face the blank page? Move a character around a room? Deal with time? Undertake revision? The good and bad news is that in fiction writing, there are no definitive answers to such questions: writers must come up with their own. Elizabeth McCracken, author of bestselling novels, National Book Award long-listed story collections, and a highly praised memoir, has been teaching for more than thirty-five years, guiding her many students through their own answers.In A Long Game, she shares insights gleaned along the way, offering practical tips and incisive thoughts about her own work as an artist. The book covers: <ul><li>Understanding and developing characters</li><li>Plot, and what to do if it eludes you</li><li>Her thoughts on common writing “rules”</li><li>And of course, the Butter Cow Lady of the Iowa State Fair and her work as it relates to revision</li></ul> Writing “is a long game,” she notes. “What matters is that you learn to get work done in the way that is possible for you, through consistency or panic. Through self-recrimination or self-delusion or self-forgiveness: every life needs all three.” As much a book about the life of a working artist as it is a guide to thinking about fiction, A Long Game is a revelatory and indispensable resource for any writer.

Notes on Writing Fiction

A Long Game

Further

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