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Catalogue complet

Pradhan Y: Fueling Impact

Fueling Impact

How to Improve Personal Branding in the Oil and Gas Industry

Routledge New Directions in PR & Communication Research

As one of the key thinkers of social theory, public relations scholars have repeatedly turned to Habermas' work to inform their own scholarship. This book systematically reviews the distinct body of PR literature that has applied Habermas' theories to provide an in-depth and nuanced discussion on what this influential social theorist has to offer PR research. Demonstrating the applications and challenges for PR ethics and organizational communications, while opening less well-known concepts such as reflexivity, and double politics as avenues for future research, this unique source book will be of interest to all scholar and advanced students of public relations and communication studies.

Applying Habermas in Theory and Practice

Social Theory and Public Relations Research

No Drama Teams

Emerging Technologies and Materials in Thermal Engineering

Plate Heat Exchanger Enhancement Techniques: in Support of the Energy Transition and a Circular Economy provides fundamental knowledge on the applications of the plate heat exchanger (PHE) and how it can be optimized to make energy conversion more efficient. In addition, it introduces relevant studies that explain the heat transfer mechanism of the PHE, its design, and how developing more compact and evolved heat exchangers contributes to a sustainable, cleaner, and more energy-efficient future. Researchers, scientists, engineers, professionals, and students working in nanotechnology, materials science, and sustainability will find this volume valuable to their work.

in Support of the Energy Transition and a Circular Economy

Plate Heat Exchanger Enhancement Techniques

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

The answer to remaining competitive and keeping steady growth for your business is not ground-breaking, business-altering innovations, but by simply making one tweak at a time. You are in the business of staying competitive--seeing solid profits, building a strong brand, and keeping steady customers who return again and again. But the market is constantly changing, and competition is fierce. How do you not only keep from losing ground but manage to remain a step ahead? Is a complete overhaul and rebranding every few years necessary to make sure your footprint is still making its mark, reminding consumers of your presence?In The One-Percent Edge, you will learn how to: <ul><li>put energy into profitable areas and trim dead weight, </li><li>raise prices by selling value instead of things, </li><li>access new markets by adapting products or services, </li><li>turn customers into brand ambassadors, </li><li>and many other subtle yet highly effective strategies for affecting profitable changes to your business.</li></ul>By making incremental adjustments to every aspect of the business--marketing, customer service, finances, products, people--then repeating the process, you will find yourself constantly fixing weaknesses and spotting opportunities for growth. Pull ahead of the pack by constantly evolving, one tweak at a time.

Small Changes That Guarantee Relevance and Build Sustainable Success

The One-Percent Edge

Forests are central to international security, peace, and justice, as they provide livelihoods for millions of impoverished people in developing countries. Threat's to the world's forests may result in a reduction in basic livelihood resources and will have significant consequences on a global scale. There is no existing international treaty on the protection of forests, with the result that their international protection is governed by disparate areas of international law and smaller-scale local initiatives. In this context, this book reviews the history of international law on forests, evaluating the effectiveness of the existing international legal framework to protect them. The book investigates the impact of the initiatives which have emerged in the absence of a dedicated international agreement, including Reducing Emissions from Deforestation and Forest Degradation (REDD+) and forest certification, which are assessed in the wider context of the development of international environmental law. It also considers the role of regional forest agreements in the international protection of forests. It assesses the challenges to the effectiveness of international law governing forests, in particular the disparate nature of the law as it stands, and posits that the solution can be found in existing regional agreements. It argues that a more specific international treaty, consistent with the recent decisions of international courts on environmental protection and building on the experience of regional legal instruments, may offer an effective path forward.

International Law and the Protection of Forests

When your brand is performative, you fracture under pressure. But when your brand is you, you become unshakeable.

In BrandYOU, creative strategist and branding expert Jo Starling shares her raw, riveting journey through betrayal, burnout, and rediscovery -- a journey that led to the development of Atomic-Level Branding (ALB). This is not another how-to book on logos or polished online personas. It's a deeply human guide to uncovering the core frequency you were born with -- and aligning every aspect of your public and private identity with that truth.

From the wreckage of cancel culture to the revelation of unshakeable authenticity, this book offers a radical new model of personal branding for founders, creatives, thought leaders, and anyone exhausted by performance. It's time to stop building brands from the outside in. It's time to tune into the one you already carry -- and amplify it with resonance, courage, and clarity.

This isn't personal branding. It's homecoming.

Human Intelligence In The Age Of A.I

Brand YOU

Concise Advice

Since the height of the pandemic, working styles, cultures and relationships have changed - probably forever. Managers and leaders who think they can simply return to their old ways and methods will be the least effective in this new age of work. This book sets out the key attributes that the modern leader must learn and/or develop. Such attributes centre on the themes of trust, strengths, compassion, flexibility, family, creativity, risk, values, empowerment and even humour. Leaders and managers who are more progressive and are seen to value their people will be the ones that stand out in terms of both individual and team performance. This practical book provides the foundation for any manager who wants to make the transition into being a modern and effective leader.

Achieving the Empathetic Edge

The Leadership Book

Lead Right for Your Company's Type will help you find the best strategies for success for your unique business.Every year, businesses needlessly fail because they adapted the wrong strategies suited for their organization's strengths. A mid-tier retail chain is derailed by leadership demands for superior products instead of reliably low prices. A software giant is brought to its knees by prioritizing profits over innovation. A small arts college is destabilized by top-down rules designed for a predictable and dependable company. There is no one-size-fits-all game plan for success when it comes to the wide array of businesses today. Success starts with knowing the kind of business you're really in.In Lead Right for Your Company's Type, learn the four categories that every enterprise falls into, depending on their customer promise: <ul><li>customized (e.g., ad agency), </li><li>predictable and dependable (e.g., utility company), </li><li>benevolent (e.g., educational institution), </li><li>and best in class (e.g., high-tech company like Apple).</li></ul>Then follow a proven five-step process to help you in diagnosing your organization's ills and stop them at their source. Apply the wrong practices and the mismatch pulls the enterprise apart. However, when leadership practices fit the customer promise and company type, the organization thrives.

How to Connect Your Culture with Your Customer Promise

Lead Right for Your Company's Type

In Alchemy of Chaos, Christine Thompson offers a radical guide for harnessing the power of the unknown by applying alchemical principles to the chaotic gauntlets of modern leadership and soulful flourishing. Chaos. Destruction. Disorder. Confusion. It’s everything most try to avoid. But should it be? Are you willing to entertain another perspective? As a sought-after executive advisor to visionary leaders and power brokers in business, entertainment, and culture, Christine Thompson explores an unconventional approach to leadership that utilizes chaos—both internal and external— as a tool to support growth, expand perspective, and hone mastery. Her debut book, Alchemy of Chaos, aims to crystalize and develop what is required to lead in times of uncertainty. It reframes chaos as an essential natural phenomenon that can be leveraged to create new pathways of thought, action, and possibility. Drawing upon archetypal psychology, ancient wisdom, ontological philosophy, and personal insights, she posits that a full embrace of the turbulent unknown will drive our evolution as individuals and as a society. Alchemy of Chaos is a book brimming with the possibility of a robust experience found within unexpected avenues. It guides you through an exploration of these avenues so you may mobilize your best resources and walk your unique path of self-actualization no matter the circumstances. Learning how to harness the power of the unknown is fundamentally transformative. On this pathway, you discover that true innovation happens in provocative ways, and that to create from beyond the known, you must first see what is here. This is a journey of paradox and perspective. Mystery activates us. Contrast defines us. Wonder moves us. All these things are the fabric of chaos.

A Radical Guide for Harnessing the Power of the Unknown

Alchemy of Chaos

NATIONAL BESTSELLER • A life-changing path to the financial freedom we all deserve: How to Be a Rich Old Lady is filled with humor, heart, and real-world perspective. Amanda Holden spent years working in investment management, where she saw exactly who gets access to the power, ease, and opportunity money can bring—and it wasn’t people like her friends. She also saw how the financial system is designed to feel exclusive and confusing, and how it blames individuals for economic problems they didn’t create. So, Amanda left her finance job to launch Invested Development, a financial education company where she has taught more than twenty-five thousand students how to invest with radical clarity, accessibility, and joy. Here, all her expertise is packed into a guide that won’t feel like getting cornered by a crypto bro. Instead, it reads like a text from your smartest friend: “Let’s figure out money, so we can stop thinking about money.” Because this practice isn’t just about planning for your wild and glorious future—it’s about the relief of knowing you’re doing everything you can right now. In these pages, you will: <ul> <li>Set up a fully automated investing strategy—so you can move on with your life</li> <li>Use hands-on tools and worksheets to guide you to financial independence</li> <li>Learn about investing in a way that is truly memorable</li> <li>Demystify retirement accounts and tax rules</li> <li>Learn who to trust in the finance world—and who to avoid</li> <li>Master how to research, buy, and track the right investments for you</li> <li>Explore what it means to live a wild, beautiful life beyond Roth IRAs</li> </ul> How to Be a Rich Old Lady is a step-by-step road map to financial freedom. It’s not just about numbers on a spreadsheet but building a life that feels secure enough to dream into. Maybe your Rich Old Lady is wearing belly chains at the beach, tanned and wrinkly and totally unbothered. Maybe she’s befriending the birds at her cozy forest cabin. Maybe she’s leaving $500 tips on her diner coffee. Whatever your vision, this approachable guide to investing and wealth-building will help you build a plan to greet her with confidence, security, and genuine hope for tomorrow.

How to Be a Rich Old Lady

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs. The authors' expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Public Relations Perspective

The Business of Pitching

Fueling Impact

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