Freight Dispatcher's Playbook

You don't need a truck. You don't need a CDL. You need a system.

Freight dispatching is the quiet job sitting in the middle of a $940 billion industry. Owner-operators need someone to find their loads, negotiate their rates, and handle the paperwork. That someone earns seven to ten percent of every load they book. The work happens from a kitchen table, on a laptop, with a phone.

Jessa Coleman started doing it from her kitchen table in Tennessee after nine years in retail management. She built the business by doing it badly and then learning to do it well. This book is the system she wishes someone had handed her on day one.

Inside, you will find:

• The seven-day setup checklist that takes you from zero to operating
• The four-step negotiation script that earns you more on every load
• The ninety-day launch plan that gets your first carrier signed
• The full dispatcher-carrier agreement template, ready to customize
• Five complete broker call transcripts with real numbers
• The load board cheat sheet for your first month on DAT
• The seasonal freight calendar that tells you when to push and when to save