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Ongioni B: Focus Is a Feature

Focus Is a Feature

Why Product Leaders Must Learn to Say No

World-changing companies are being built faster than ever. The question is, how?

Building Rocketships provides an insider's guide to creating and scaling transformative products in today's hyper-competitive landscape. Written by veteran product leaders Oji and Ezinne Udezue, who have led teams at Microsoft, Twitter, WP Engine, Discovery Communications, and Calendly, this comprehensive playbook reveals:
How to identify and solve "sharp problems" that customers will pay to solve
Field-tested frameworks for building products users love
Systems for scaling from startup to sustainable growth
Strategies for integrating AI and staying ahead of rapid change
Battle-tested tactics used by today's fastest-growing companies



Whether you're a founder, product manager, or tech leader, you'll learn the exact systems and frameworks used to build category-defining products. The authors draw from 45+ years of combined experience to show you how to transform customer insights into winning features, build high-performing teams, and create sustainable competitive advantages.

Praise for Building Rocketships: 

"Building Rocketships provides the precise frameworks and strategies that ambitious builders need to create world-changing products. Oji and Ezinne have distilled decades of hard-won wisdom into a practical playbook for building customer-obsessed products that achieve exponential growth."
-Tope Awotona, Founder and CEO of Calendly

"A rich playbook packed with practical advice, unique frameworks, and step-by-step guides for building your product-led business."
-Lenny Rachitsky, Author of Lenny's Newsletter

Don't just build another product-build a rocketship. Start your journey to hypergrowth today.

[Pro Edition includes downloadable templates, worksheets and tools used by the authors to build successful products]

Oji Udezue is a former Chief Product Officer, investor, and entrepreneur. He has led Product, Engineering and Marketing at beloved companies like Microsoft, Twitter, Calendly, Atlassian, Typeform, and more. Today Oji is pushing the edges of building AI products by working with established companies and investing in next-generation startups and their founders.

Ezinne Udezue is a former Chief Product Officer, investor and expert in digital transformations. She had led enterprise innovation initiatives at T-Mobile, Discovery Communications, Time Inc., Procore, and WP Engine. Ezinne has demonstrated expertise in scaling product-led organizations.

Product Management for High-Growth Companies

Building Rocketships

Springer Texts in Business and Economics

A Complete Perspective of Strategizing, Developing and Managing Products

Strategic Product Management

Edition Wissenschaft & Praxis

'Product Management for Technical Products and Services': Product management is the best organizational form to be successful with innovative products. Product Managers are responsible for product success and coordinate all tasks relating to product strategy, development and distribution. This book provides you with practical knowledge to successfully master this job. It gives you a clear picture of your role, responsibilities and tasks and gives you some applicable tools and methods for implementation. Easy to read, with lots of practical tips and checklists.

Ein Praxisbuch für technische und erklärungsbedürftige Produkte und Dienstleistungen

Mit Produktmanagement Marktchancen nutzen

AI-Supported Requirements Engineering: A Paradigm Shift in Software Development
By Gordon B. Bach

In an era where technology evolves at an unprecedented pace, "AI-Supported Requirements Engineering: A Paradigm Shift in Software Development" emerges as a seminal work by Gordon B. Bach, offering a profound exploration into the transformative role of Artificial Intelligence (AI) in reshaping the landscape of requirements engineering. This book delves into the heart of software development processes, elucidating how AI is revolutionizing the ways in which requirements are gathered, analyzed, and managed.

Bach provides a comprehensive overview of current challenges within traditional requirements engineering practices and introduces AI as a potent solution capable of addressing these complexities. Through a meticulous examination of machine learning, natural language processing, and other AI technologies, Bach illustrates their application in enhancing the quality, efficiency, and effectiveness of requirements engineering tasks.

The book navigates through the intricacies of integrating AI into existing systems, offering practical insights and strategies for overcoming resistance, ensuring data quality, and fostering stakeholder acceptance. Ethical considerations, a crucial aspect of AI adoption, are thoroughly examined, guiding readers through the responsible deployment of AI tools in requirements engineering.

With "AI-Supported Requirements Engineering," Bach not only charts a path towards a new paradigm in software development but also invites readers to reconsider the future of technology and its impact on the industry. This guide serves as an invaluable resource for software developers, project managers, and IT professionals seeking to harness the power of AI in driving innovation, efficiency, and success in their projects.

A Paradigm Shift in Software Development

AI-Supported Requirements Engineering

In "Strategic Program Management: Orchestrating Organizational Success," Herbert C. Walker unveils the transformative power of moving beyond conventional project management to embrace the broader, more strategic horizon of program management. This book serves as a pivotal guide for leaders and managers seeking to navigate the complex shift from individual projects to comprehensive program execution, a shift crucial for achieving long-term organizational goals.

Walker begins by demystifying the core principles of strategic program management, setting the stage for a deep dive into the methodologies and frameworks that enable effective transition and execution. Through a blend of theoretical insights and practical case studies, the book illustrates how to align program objectives with organizational strategies, ensuring a seamless integration that drives growth, efficiency, and innovation.

"Strategic Program Management" not only addresses the 'how-tos' but also tackles the challenges and pitfalls of program implementation, offering readers strategies to overcome resistance, foster stakeholder engagement, and build a culture of collaboration and continuous improvement. Walker emphasizes the critical role of leadership in program management, outlining the skills and mindsets needed to inspire teams, navigate organizational dynamics, and orchestrate success.

Whether you're a seasoned project manager transitioning to program management roles or a senior leader striving to implement strategic initiatives across your organization, this book provides the tools and insights needed to turn vision into reality. With "Strategic Program Management: Orchestrating Organizational Success," embark on a journey to transform your projects into strategic programs that propel your organization toward unparalleled success.

Orchestrating Organizational Success

Strategic Program Management

Video games are the biggest entertainment industry in the world-and they have a lot to teach us. How can we recreate the satisfaction we feel playing games in day-to-day life? How can we harness that feeling to make better products? These are the questions Bing Gordon has been trying to answer over his 40 year career in tech. Affectionately known as the godfather of the video game world, his influence and canonized "Gamification Checklist" have shaped the companies we engage with every day: Amazon Prime, Zynga, Spotify, Audible, Twitch, Duolingo, and Cameo, to name a few. Gamification, as explained by Bing, is motivation with rules and scoring mechanisms. It's a framework for amplifying productivity and building social capital, leading to improved relationships, self-satisfaction, and professional achievement. Everybody Wins draws on Bing's Gamification Checklist and decades of fascinating in-the-room, behind-the-scenes stories to tell readers how to make products that people love-including a few life lessons along the way. Each chapter delves into one of the eight concepts on the Checklist, such as Wow Moments, Invest and Express, and Retention Hacking, to explore why we come back to certain products and games again and again. With candid, first-person narration and Bing's signature wit, Everybody Wins helps readers level up their products and services by understanding that what makes video games so fun, so easy to emotionally invest in, is the gold standard we should strive to replicate everywhere.

What Games Teach Us About Making Products People Love

Everybody Wins

Professional and Applied Computing (R0)

Michele Galli

A Practical Handbook for Product Managers

Navigating the Product Galaxy

"Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, computing power, and artificial intelligence, things are changing-fast. In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-a-kind playbook that will help companies combine what they do best-create physical products-with what digitals do best-use algorithms and artificial intelligence to parse ginormous, interconnected datasets-to make strategic connections that would otherwise be impossible. The laws of competitive advantage are changing, rewarding those who have the most robust real-time insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Or else they'll fall on the wrong side of the next great digital divide. Fusion Strategy is the way forward"--

How Real-Time Data and AI Will Power the Industrial Future

Fusion Strategy

Future of Business and Finance

It is now widely recognized that the emotional dimension of products and services is a critical success factor in many sectors. Generating products with significant emotional features is a complex challenge, as professionals responsible for designing and developing new products should be able to focus the design effort on eliciting specific emotions. But how do designers prepare themselves to convey emotions through the products they design? How do they know how to provoke certain emotions? To obtain the benefits that the knowledge of emotions can bring when it is integrated into the design process, professionals need to be assisted with approaches to apply the knowledge of emotions systematically and strategically.&nbsp;
 
 This book presents the development of a process to support product design teams to envision emotion-focused new product ideas - Emotion-Driven Innovation (E-DI). The E-DI process supports designers in identifying the occurrence of emotions in a certain categoryof products present in the market and applying this information to make strategic decisions when defining the emotional intentions for the new product. It also helps to focus their creative thinking to develop strong and meaningful emotion-centric new product ideas. This book targets a professional audience wanting to learn more about this process and provides useful tools and frameworks that can be applied in real-life cases.

A Methodology to Envision Emotion-Focused New Product Ideas

Emotion-Driven Innovation

"The Product Manager's Toolkit: Methods, Frameworks, and Practices for Success" is an essential resource for both budding and experienced product managers navigating the complexities of modern product development. This book thoroughly covers a spectrum of fundamental and advanced topics, from strategic planning and cross-functional leadership to product lifecycle management and market analysis. It emphasizes the importance of customer focus and technical proficiency, equipping readers with the tools to innovate and execute with precision. The book also delves into real-world applications, demonstrating how effective product management strategies can be applied to foster collaboration across diverse teams and align products with market demands and business goals. Each chapter is designed to build on the reader's knowledge, culminating in a comprehensive understanding of contemporary product management practices that drive successful outcomes.


Welcome to a comprehensive exploration of the art and science of product management. Let this book guide and inspire you to new heights in your career as you navigate the complexities of delivering products that truly make a difference.

Methods, Frameworks, and Practices for Success

The Product Manager's Toolkit

The Comprehensive Rapid Application Development Guide

RAD in Action

Focus Is a Feature

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