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Ongioni B: Focus Is a Feature

Focus Is a Feature

Why Product Leaders Must Learn to Say No

Der Klassiker unter den Wirtschaftsbüchern, der das Managementdenken weiltweit umkrempelt:
Dem Manager Alex Rogo wird von der Firmenleitung ein Ultimatum gestellt. Entweder gelingt es ihm, seine Fabrik innerhalb von drei Monaten deutlich profitabler zu machen, oder sie wird geschlossen. Gleichzeitig wird er von seiner Frau verlassen und muss um seine Ehe kämpfen. Für Rogo beginnt ein Wettlauf gegen die Zeit. Um nicht zu scheitern, muss er radikal umdenken ...
Pflichtlektüre für Managerinnen und Manager - und fesselnder Lesestoff.

'... spannend wie ein Krimi.' manager magazin

'Goldratt avanciert zu einer Art John Grisham der Managementliteratur.' Handelsblatt

Ein Roman über Prozessoptimierung

Das Ziel

In a world where software development cycles are increasingly compressed to meet ever-evolving market demands, "RAD in Action: The Comprehensive Rapid Application Development Guide" emerges as an indispensable resource for modern developers and project managers alike. Authors Thomas C. Berger and Anna Weber expertly navigate readers through the dynamic landscape of Rapid Application Development (RAD), offering a treasure trove of insights, strategies, and practical knowledge distilled from years of hands-on experience.&#13;&#13;This guide illuminates the principles of RAD, a methodology designed to expedite software development while maintaining high standards of quality and adaptability. Through engaging narratives, real-world examples, and clear explanations, Berger and Weber demystify RAD, making it accessible to both novices and seasoned professionals.&#13;&#13;"RAD in Action" delves into the core aspects of the RAD process, from initial brainstorming and prototyping to iterative testing and final deployment. The authors provide a detailed roadmap for implementing RAD, emphasizing the importance of collaboration, rapid feedback loops, and flexibility in responding to changing requirements. Readers will discover effective techniques for managing projects, fostering team dynamics, and leveraging RAD tools and technologies to achieve efficient and successful outcomes.&#13;&#13;Whether you're looking to refine your development practices, navigate the challenges of fast-paced project environments, or simply gain a deeper understanding of RAD, this book offers valuable guidance and inspiration. Embark on a journey with Berger and Weber as they guide you through the exciting world of RAD, equipping you with the knowledge and skills to transform your software development projects and embrace the agility and innovation that the modern digital landscape demands.&#13;&#13;"RAD in Action" is not just a book; it's a catalyst for change, empowering you to revolutionize your approach to software development and propel your projects to new heights.

Thomas C. Berger

Anna Weber

The Comprehensive  Rapid Application Development Guide

RAD in Action

Praise for REWIRED "Rewired will become the go-to playbook for people who want to harness digital innovation to drive competitive business outcomes." -DR. ALBERT BOURLA, Chairman and CEO, Pfizer "In typical McKinsey fashion, this insightful book makes the challenge of tech-enabled transformations all the more approachable and actionable." -CHUA ("SK") SOCK KOONG, Board at Bharti Airtel, Prudential, Royal Philips, Ayala Corporation; former CEO, Singtel "An absolute must-read for any executive with aspirations for leading a multinational company." -MARTIN SHANKLAND, Executive Board Member for Global Operations, adidas "This book gives insight into the capabilities and frameworks needed to win." -JULIE DILLMAN, EVP, Chubb Group; Senior Executive, Operations and Technology, and Digital Transformation Officer "Rewired is written with a practitioner's eye and provides a clear roadmap for building your enterprise capabilities and concrete examples that will greatly increase your organization's odds of success." -JEFF HARMENING, Chairman and CEO, General Mills "Rewired shows the way forward by not just clarifying the role of technology, but also showing how to apply the technology in order to achieve a competitive advantage." -DR. MARKUS KREBBER, CEO, RWE AG "A must-read for any organization looking to stay competitive in the digital age." -MATT ANDERSON, Chief Digital Officer, The Carlyle Group "Lamarre, Smaje, and Zemmel have undertaken a unique service to cut through the complexity of digital and AI transformations and make it navigable." -CHUCK MAGRO, CEO, Corteva Agriscience "To stay competitive and at the forefront of any industry, businesses must continuously adapt and evolve with technology. Rewired tackles the key question of how." -ROBIN VINCE, President and CEO, BNY Mellon

The McKinsey Guide to Outcompeting in the Age of Digital and AI

Rewired

In "Strategic Program Management: Orchestrating Organizational Success," Herbert C. Walker unveils the transformative power of moving beyond conventional project management to embrace the broader, more strategic horizon of program management. This book serves as a pivotal guide for leaders and managers seeking to navigate the complex shift from individual projects to comprehensive program execution, a shift crucial for achieving long-term organizational goals.

Walker begins by demystifying the core principles of strategic program management, setting the stage for a deep dive into the methodologies and frameworks that enable effective transition and execution. Through a blend of theoretical insights and practical case studies, the book illustrates how to align program objectives with organizational strategies, ensuring a seamless integration that drives growth, efficiency, and innovation.

"Strategic Program Management" not only addresses the 'how-tos' but also tackles the challenges and pitfalls of program implementation, offering readers strategies to overcome resistance, foster stakeholder engagement, and build a culture of collaboration and continuous improvement. Walker emphasizes the critical role of leadership in program management, outlining the skills and mindsets needed to inspire teams, navigate organizational dynamics, and orchestrate success.

Whether you're a seasoned project manager transitioning to program management roles or a senior leader striving to implement strategic initiatives across your organization, this book provides the tools and insights needed to turn vision into reality. With "Strategic Program Management: Orchestrating Organizational Success," embark on a journey to transform your projects into strategic programs that propel your organization toward unparalleled success.

Orchestrating Organizational Success

Strategic Program Management

How to Be a Leader is a 60-day daily reader that teaches aspiring and current leaders how to pursue goals, grow their mind-set, be creative, and bring out the best in others while also being the best version of themselves.

15 Minutes a Day to Establish Communication, Resiliency, Creativity, and Humility

How to Be a Leader

AI-Supported Requirements Engineering: A Paradigm Shift in Software Development
By Gordon B. Bach

In an era where technology evolves at an unprecedented pace, "AI-Supported Requirements Engineering: A Paradigm Shift in Software Development" emerges as a seminal work by Gordon B. Bach, offering a profound exploration into the transformative role of Artificial Intelligence (AI) in reshaping the landscape of requirements engineering. This book delves into the heart of software development processes, elucidating how AI is revolutionizing the ways in which requirements are gathered, analyzed, and managed.

Bach provides a comprehensive overview of current challenges within traditional requirements engineering practices and introduces AI as a potent solution capable of addressing these complexities. Through a meticulous examination of machine learning, natural language processing, and other AI technologies, Bach illustrates their application in enhancing the quality, efficiency, and effectiveness of requirements engineering tasks.

The book navigates through the intricacies of integrating AI into existing systems, offering practical insights and strategies for overcoming resistance, ensuring data quality, and fostering stakeholder acceptance. Ethical considerations, a crucial aspect of AI adoption, are thoroughly examined, guiding readers through the responsible deployment of AI tools in requirements engineering.

With "AI-Supported Requirements Engineering," Bach not only charts a path towards a new paradigm in software development but also invites readers to reconsider the future of technology and its impact on the industry. This guide serves as an invaluable resource for software developers, project managers, and IT professionals seeking to harness the power of AI in driving innovation, efficiency, and success in their projects.

A Paradigm Shift in Software Development

AI-Supported Requirements Engineering

Around the world, product teams are waking up to the same uncomfortable truth: doing things "the right way" doesn't matter if your team loses its funding or your company goes out of business. Simply put, product teams can no longer afford to be disconnected from the business impact of their work. And well-trodden "best practices" from Silicon Valley behemoths can only provide so much guidance for teams working across vastly different business and funding models. In Impact-first Product Teams, product leader and consultant Matt LeMay provides clear-eyed and reality-tested guidance for doing the work that matters most to your business. This concise and practical book walks you through the questions and conversation starters that have helped product teams across industries and geographies put impact at the heart of their work - and keep it there.

Define Success. Do Work That Matters. Be Indispensable

Impact-first Product Teams

Future of Business and Finance

It is now widely recognized that the emotional dimension of products and services is a critical success factor in many sectors. Generating products with significant emotional features is a complex challenge, as professionals responsible for designing and developing new products should be able to focus the design effort on eliciting specific emotions. But how do designers prepare themselves to convey emotions through the products they design? How do they know how to provoke certain emotions? To obtain the benefits that the knowledge of emotions can bring when it is integrated into the design process, professionals need to be assisted with approaches to apply the knowledge of emotions systematically and strategically.&nbsp;
 
 This book presents the development of a process to support product design teams to envision emotion-focused new product ideas - Emotion-Driven Innovation (E-DI). The E-DI process supports designers in identifying the occurrence of emotions in a certain categoryof products present in the market and applying this information to make strategic decisions when defining the emotional intentions for the new product. It also helps to focus their creative thinking to develop strong and meaningful emotion-centric new product ideas. This book targets a professional audience wanting to learn more about this process and provides useful tools and frameworks that can be applied in real-life cases.

A Methodology to Envision Emotion-Focused New Product Ideas

Emotion-Driven Innovation

Professional and Applied Computing (R0)

Michele Galli

A Practical Handbook for Product Managers

Navigating the Product Galaxy

Digitales Produktmanagement ist komplex, dynamisch und voller Herausforderungen. Dieses Buch zeigt anhand zahlreicher Beispiele die Grundlagen digitaler Produkte, kombiniert bewährte Methoden mit innovativen Ansätzen und ermöglicht eine klare Orientierung. Es bietet einen strukturierten Rahmen, der wissenschaftliche Erkenntnisse und praxiserprobte Ansätze miteinander verbindet, um digitale Produktarbeit fundiert einzuordnen, Entscheidungen gezielt zu unterstützen und diese in der Praxis reflektiert weiterzuentwickeln.

Kontinuierliche Innovation digitaler Produkte

Produktmanagement

'As easy to read as it is useful and wise' Morgan Housel A short guide to transforming your money mindset and attitudes, written for a younger generation that doesn't have the lingo, headspace or experience talking through money matters. Make Epic Money demystifies wealth creation and puts a stop to the pervasive trust we put in our pay checks to accrue enough to give us a good life. Multiple income streams, investments and passive income are the only route to gaining financial freedom and content creator and successful entrepreneur, Ankur Warikoo, shows readers the way. He unveils the money mistakes he's made, so we can avoid them, and sets up a mindset shift for readers to take an active stance in wealth creation, in a way that makes sense for them and with bite-sized and accessible tips throughout.

Make Epic Money

Focus Is a Feature

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