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Ongioni B: Focus Is a Feature

Focus Is a Feature

Why Product Leaders Must Learn to Say No

Ein erfolgreiches Produkt zu entwickeln ist keine Frage des Glücks, sondern der richtigen strategischen Entscheidungen. Dieses Buch unterstützt Sie hierbei. Es enthält hilfreiche Konzepte, Techniken und Tools und erklärt, wie Sie eine inspirierende Produktvision, eine erfolgreiche Produktstrategie und eine realistische Produkt-Roadmap für digitale Produkte erstellen.Methoden zur Definition eines klaren Kundennutzens, der Adressierung des richtigen Marktsegments und der Auswahl der richtigen Produktkennzahlen (KPIs) werden ebenso behandelt wie die Auswahl des passenden Produkt-Roadmap- Formats, die Verwendung des korrekten Planungshorizonts sowie die Überprüfung und Anpassung der Roadmap. Jede Praktik wird klar beschrieben und mit konkreten Tipps direkt anwendbar gemacht. Dabei werden die Praktiken anhand zahlreicher Beispiele veranschaulicht, die sich auf digitale Produkte beziehen oder auf Produkte, bei denen Software eine Schlüsselrolle spielt.Ein idealer Einstieg in das Thema insbesondere für Product Owner und Produktmanager:innen digitaler Produkte! 

Roman Pichler

Produktstrategien und Roadmaps für digitale Produkte und agile Teams

Strategisches Produktmanagement

Digital Product Management demonstrates how to develop new products, launch them into the market and deliver business outcomes through the maturity of your product. With this book, you'll learn how to deliver results, through developing your influence, creating a supportive team culture and managing your own time.

Digital Product Management

Customers Know You Suck is the how-to manual for customer-centric product-market fit. Its highly actionable models, maps, and processes empower everyone to improve the Customer Experience (CX). Learn how to investigate, diagnose, and act on what's blocking teams. Gather the evidence and data that better inform decisions, leading to increased satisfaction, conversion, and loyalty. Use our governance model for implementing and monitoring the progress, success, and failure of internal process changes and experiments.


We've all been in that meeting: something we thought users would want or do didn't happen as expected. How did we get that wrong and how do we keep that from happening again? Too often, product and service decisions are not guided by customer intelligence data. Where we lack knowledge, we work from guesses and assumptions, introducing or increasing risk.


Customers expect high quality and value from every interaction with your company. People notice when we don't meet their quality standards. Our reviews, stock price, support tickets, and customer attrition clearly show that what we thought was "good enough" isn't. If you lose potential or current customers in one channel, you've probably lost them in every channel.


But transforming toward customer-centricity strengthens customer relationships and increases revenue. Save money, reduce risk, work more efficiently, and improve culture while increasing customer satisfaction and loyalty.


"Transforming Toward Customer-Centricity" is the live interactive workshop version of some of the key points and exercises in the book. https://deltacx.link/ttcc-training


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Who should read this book? Mid-level, senior, lead, principal, manager, director, or higher. Juniors and those new to their careers are welcome, but might not have enough frame of reference for some of the advice and exercises. CX, UX, and Design; Business Analysts; Engineering; Product Managers; Project Managers; Lean Evangelists; Scrum Masters and Agile Coaches; Marketing; Sales; Business Transformation Leaders; Consultants; Strategists. 


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"Every chapter in Customers Know You Suck has something that makes me think, "If only that annoying person in my company understood this." The book contains a lot of principles and practical advice, and can be easily skimmed if you need to go deeper into one of the topics. It's a manual, and I mean this in a very positive way: it's deep, it's comprehensive, and it's chunked in a way that allows me to find the answer to a specific question the moment I need it. There are a lot of short paragraphs with precise titles, boxes with specific examples, and separate chapters for interviews. It's super helpful, and easy to find topics I want to explore." - Ilaria Fioravanti, UX Designer


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Advice from authors, speakers, trainers, big consulting companies, webinars, and white papers is often high-level. You might hear the following and still have no idea what to do:


* Be product-led, use product discovery techniques, and validate ideas for product-market fit.
* Be Agile and Lean. Increase efficiency and velocity.
* Aim for continuous discovery, continuous delivery, and continuous improvement.
* Lead with empathy and create empathy.
* Talk to customers, listen to them, and walk in their shoes.
* Design a customer journey map.
* Experiment, innovate, and disrupt
* Use NPS, measure customer satisfaction, and do whatever it takes to lift those scores.
* Run some surveys, A/B tests, talk to a few customers, and find out what they need.
* Brainstorm using workshops, design thinking, design sprints, Lean UX, and LEGO.


This book takes a critical thinking look at the above advice, and guides readers to action.

Actionable CX Strategies to Better Understand, Attract, and Retain Customers

Customers Know You Suck

Professional and Applied Computing (R0)

Michele Galli

A Practical Handbook for Product Managers

Navigating the Product Galaxy

Discover how to capitalize on what makes your business-and its products-truly valuable to customers In Pay Back: Turning Customer Value into Lasting Revenue, a team of veteran business strategy thought leaders delivers an innovative, pragmatic approach to value that will transform the way you understand competitive advantage and improve your company's financial performance. The authors explain the customer's journey in evaluating what makes a product or service meaningful and unique in the marketplace. They show you how to navigate and translate that evaluation process into sustained revenue. Pay Back offers a step-by-step guide to a continuous process linking product and service investments with realized customer perceptions of value and, ultimately, the firm's financial results. It combines a practical perspective on customer value with a grounded framework you can implement at your own firm. The book offers: <ul> <li>Proven strategies for creating, positioning, and pricing products and services that are meaningful and unique to customers</li> <li>Insightful illustrations of how today's typical interactions between companies and customers unnecessarily waste value, to the detriment of both parties</li> <li>Pricing and monetization techniques that help leaders focus on profitable ways to capture value from different groups of customers </li> </ul> Perfect for company executives who set product and service strategy, Pay Back is also a must-read guide for seasoned business leaders trying to turn around underperforming product lines, as well as MBA students and anyone else with an interest in practical business strategies that deliver results.

Turning Customer Value Into Lasting Revenue

Pay Back

Das Praxishandbuch Produktmanagement wird nun in der 8. Auflage endgültig zum Klassiker. Der Longseller hat mehreren Generationen von Produktmanagerinnen und -managern das nötige Werkzeug vermittelt und nachhaltigen Einfluss auf den Absatz abertausender Produkte genommen. Universitäten und private Weiterbildungsinstitute setzen das Buch in ihren Marketingausbildungen ein.
Die komplett überarbeitete Neuauflage des Standardwerks bietet Praktikern den perfekten Leitfaden für alle Arbeitsschritte, die ein Produkt und seine Vermarktung erfolgreich machen. Die praktischen Anleitungen, Checklisten, Übungen und Tests am Ende eines jeden Kapitels sorgen für einfache Anwendbarkeit des Wissens in der Praxis.

Die spannende Entstehungsgeschichte des Werks finden Sie unter https://praxishandbuch-produktmanagement.de/Die_Story.pdf

»In seinem inzwischen zum Standardwerk avancierten Praxishandbuch liefert der Unternehmensberater gleich einen ganzen Katalog von Argumenten pro Produktmanagement und einen Fahrplan für die Einführung. Matys hat seine Zielgruppe klar fokussiert und liefert schnelles Wissen ohne viel theoretischen Ballast.«
Financial Times Deutschland

»Ein Leitfaden für den Profi.«
Sales Business

»Das Buch bedient sowohl das Informationsbedürfnis von Berufseinsteigern als auch von Profis. Newcomern werden zahllose Detailfragen beantwortet - Berufserfahrene können das Buch direkt als Nachschlagewerk benutzen.«
WirtschaftDirekt

Grundlagen und Instrumente, plus E-Book inside (ePub, pdf)

Praxishandbuch Produktmanagement

A social activist and an entrepreneur remake the future of investing and business, offering a win-win road map for creating wealth and addressing inequalities by investing in groundbreaking tech companies that defy assumptions from Silicon Valley to Wall Street.Companies backed by venture capital drive the U.S. economy, accounting for hundreds of billions of dollars in sales and profits. The problem is that most of the wealth created winds up enriching elites, while the businesses funded by venture capitalists widen economic inequality. Committed to doing things differently, tech venture capitalists Freada Kapor Klein and Mitch Kapor launched Kapor Capital to prove that investing in gap-closing startups—companies whose services or products close opportunity gaps for both communities of color and low-income communities—is good business. Over the past decade, they’ve broadened the definition of success to include profits and accountability for the impacts a business has on employees, communities, and the planet, helping to launch close to two hundred companies engaged in achieving social and economic justice while showing remarkable growth, with many valued in the hundreds of millions or billions of dollars.Like every VC firm, Kapor Capital has experienced high-profile blowups and total losses. But its investing principles have created a stunning new ecosystem of Black and Latinx entrepreneurs, CEOs, and investors, all devising innovative, effective solutions to address the most pernicious problems afflicting many of America’s poorest communities. In Closing the Equity Gap, Freada and Mitch share their core belief that all companies must make a positive impact and that the obstacles entrepreneurs overcome in life are a far better predictor of long-term success than the schools they attend or investment dollars they raise from friends and family. Using stories behind some of the most remarkable companies ever launched, they show that the standard investment model doesn’t work, how it can be fixed, and what the future could look like if more investors joined them. Closing the Equity Gap provides a proven playbook for investors and entrepreneurs committed to both profit and purpose: <ul><li>The Gap-Closing Thesis: Discover why investing in startups that serve low-income communities and communities of color isn’t a concession—it’s a competitive advantage that delivers a powerful double bottom line.</li><li>Distance Traveled Over Pedigree: Learn why the real-world obstacles an entrepreneur overcomes are a better predictor of long-term success than an Ivy League diploma or family connections.</li><li>A New Model for Venture Capital: Go beyond theory with a practical framework for sourcing, funding, and supporting a new generation of Black and Latinx entrepreneurs who are solving society’s biggest problems.</li><li>Real-World Case Studies: Get an inside look at the remarkable companies Kapor Capital helped launch and the hard-won lessons from both their stunning successes and high-profile failures.</li></ul>

Creating Wealth and Fostering Justice in Startup Investing

Closing the Equity Gap

Discover the teachings and insights from the world's leading marketing courses through The 30 Day MBA in Marketing. From advertising and promotion to buyer behaviour and budgets, this comprehensive book includes all of the modules you would find at a top business school, allowing you to fill the gaps in your knowledge and develop your creative, analytical and decision-making skills. It also features an array of fascinating case studies from some of the world's most successful businesses, clarifying how these skills drive success. With its comprehensive insights and accessible guidance, The 30 Day MBA in Marketing is essential reading whether you are a professional looking to accelerate your career or a student interested in expanding your knowledge.

Your Fast Track Guide to Business Success

The 30 Day MBA in Marketing

'How do you know when sharing yourself is a priceless gift, and when it is an unwelcome burden? Revealing will show you how to answer this question. Essential for work, romance and family' Kim Scott 'Witty, warm, and grounded in science ... an indispensable guide' Katy Milkman Our goal should not be to eliminate vulnerability, but to harness its power. This is a roadmap for figuring out how. We know the gut-wrenching feeling: that post-conversation replay, cringing at how much we just revealed. We live in fear of saying too much, so we keep quiet, guard our emotions and lock away our most personal thoughts. But what if we've been worrying about the wrong thing? A growing body of research shows we vastly underestimate the value of oversharing, with our spouses, friends, colleagues and even strangers. Vulnerability and openness can unlock some of life's richest rewards: deeper friendships, stronger professional relationships, greater well-being and, yes, even love. Drawing on over a decade of research and real-life stories, here behavioural scientist Leslie John explores why we hesitate to open up, when sharing really does backfire, and how to strike a balance between too much and too little. Revealing empowers us to make smarter, bolder and more satisfying decisions about just how much we want to share and why.

The Surprising Power of Oversharing

Revealing

Business Guides on the Go

This book is an essential guide for product managers seeking to harness the power of data to drive their product decisions. It is a detailed resource for developing and maintaining data literacy, a core skill for product managers.Through a structured approach supported by practical insights and illustrative examples, readers will learn to prioritize decisions based on quantitative data rather than intuition, understand core data concepts, and analyze and leverage data effectively.Product managers will discover how data can transform decision-making processes, enabling evidence-based selection, prioritization, and resource allocation for product features. By using customer feedback, user behavior data, market research, and performance metrics, product managers can foster a culture that leverages data to create successful products.This introductory primer and reference guide is indispensable for product managers aiming to integrate data-driven methodologies into their practice, ensuring their decisions are informed, strategic, and impactful.

A Primer to Data Literacy in Product Management

Data-driven Decision-making for Product Managers

Der Klassiker unter den Wirtschaftsbüchern, der das Managementdenken weiltweit umkrempelt:
Dem Manager Alex Rogo wird von der Firmenleitung ein Ultimatum gestellt. Entweder gelingt es ihm, seine Fabrik innerhalb von drei Monaten deutlich profitabler zu machen, oder sie wird geschlossen. Gleichzeitig wird er von seiner Frau verlassen und muss um seine Ehe kämpfen. Für Rogo beginnt ein Wettlauf gegen die Zeit. Um nicht zu scheitern, muss er radikal umdenken ...
Pflichtlektüre für Managerinnen und Manager - und fesselnder Lesestoff.

'... spannend wie ein Krimi.' manager magazin

'Goldratt avanciert zu einer Art John Grisham der Managementliteratur.' Handelsblatt

Ein Roman über Prozessoptimierung

Das Ziel

Focus Is a Feature

Autres titres sur ce thème