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Ongioni B: Focus Is a Feature

Focus Is a Feature

Why Product Leaders Must Learn to Say No

A bestselling author and expert on the psychology of leadership identifies the critical ingredient for personal and professional well-being.Most leadership coaching focuses on helping leaders build their skills and knowledge and close performance gaps. These are necessary steps, but not sufficient. Using evidence from neuroscience and his work with leaders, Dr. Henry Cloud shows that the best performers draw on another vital resource: personal and professional relationships that fuel growth and help them surpass current limits.Popular wisdom suggests that we should not allow others to have power over us, but the reality is that they do, for better or for worse. Consider the boss who diminishes you through cutting remarks versus one who challenges you to get better. Or the colleague who always seeks the limelight versus the one who gives you the confidence to finish a difficult project. Or the spouse who is honest and supportive versus the one who resents your success. No matter how talented, intelligent, or experienced, the greatest leaders share one commonality: the power of the others in their lives.Combining engaging case studies, persuasive findings from cutting-edge brain research, and examples from his consulting practice, Dr. Cloud argues that whether you’re a Navy SEAL or a corporate executive, outstanding performance depends on having the right kind of interpersonal connections to fuel personal growth and minimize toxic associations and their effects. Presenting a dynamic model of the impact these different kinds of connections produce, Dr. Cloud shows readers how to get more from themselves by drawing on the strength and expertise of others. You don’t have a choice whether others have power in your life, but you can choose what kinds of relationships you want.Advance Praise for The Power of the Other“Henry Cloud has done it again! The Power of the Other reminds us that our successes and failures often come through others. Those who have high relational IQs are always the most successful, and Henry reminds us to surround ourselves with the right people if we want positive results.”—Dave Ramsey, author of six national bestsellers“Henry Cloud understands the connections among character, relationships, and leadership like no one else I’ve ever known. Really. His writings are as wise and insightful as they are readable, and The Power of the Other is another wonderful example.”—Patrick Lencioni, bestselling author of The Five Dysfunctions of a Team“Henry’s deep understanding of people, growth, and performance is unique and impactful. This new book brings to light the power of connection and the primacy of relationships, in personal and professional development. For everyone who wants to thrive in all parts of life, this book is a must.”—Scott Beck, founder of Ancestry.com“Once again, Henry has changed the conversation. Raw talent and willpower go a long way. Yet without healthy relationships, we leave most of their value on the table. But this isn’t a book just about relationships—it shows how to knock down a leader’s performance barriers. Henry’s use of neuroscience makes his logic and storytelling even more compelling.”—Marten Hoekstra, former CEO of UBS“Dr. Cloud’s latest book brings the heart and the mind together, showing that constructive relationships support us in making our own lives and the lives of others better. There is no singular success; we all need to work with ‘others’ to become our best selves. The Power of the Other shows you where to look.”—Maria Shriver, journalist, founder of Shriver Media, the Women’s Alzheimer’s Challenge, and A Woman’s Nation

Wall Street Journal bestsellerAn expert on the psychology of leadership and the bestselling author of Integrity, Necessary Endings, and Boundaries For Leaders identifies the critical ingredient for personal and professional wellbeing.Most leadership coaching focuses on helping leaders build their skills and knowledge and close performance gaps. These are necessary, but not sufficient. Using evidence from neuroscience and his work with leaders, Dr. Henry Cloud shows that the best performers draw on another vital resource: the personal and professional relationships that fuel growth and help them surpass current limits.Popular wisdom suggests that we should not allow others to have power over us, but the reality is that they do, for better or for worse. In this essential guide to human performance, consider the boss who diminishes you through cutting remarks versus one who challenges you to get better. Or the colleague who always seeks the limelight versus the one who gives you the confidence to finish a difficult project. Or the spouse who is honest and supportive versus the one who resents your success. No matter how talented, intelligent, or experienced, the greatest leaders share one commonality: the power of the others in their lives.Combining engaging case studies, persuasive findings from cutting-edge brain research, and examples from his consulting practice, Dr. Cloud argues that whether you’re a Navy SEAL or a corporate executive, outstanding performance depends on having the right kind of connections to fuel personal growth and minimize toxic associations and their effects. Presenting a dynamic model of the impact these different kinds of connections produce, Dr. Cloud shows readers how to get more from themselves by drawing on the strength and expertise of others. You don’t have a choice whether or not others have power in your life, but you can choose what kinds of relationships you want.In The Power of the Other, Dr. Cloud explains how to harness these connections and provides a clear framework for success:<ul><li>The Four Corners of Connection: Learn to identify the four types of relationships in your life—and how to escape the three that limit your potential while actively cultivating the one that fuels growth.</li><li>Evidence-Based Strategies: Discover how cutting-edge brain research and neuroscience reveal the tangible, measurable power that relationships have on your physical and mental functioning.</li><li>High-Performance Mindset: Understand the critical difference between performers who are fueled by possibility versus those who are defeated by it, and learn to adopt the mindset of the greats.</li><li>Leadership Development: Whether you’re a Navy SEAL or a corporate executive, find out how to build a personal and professional support system that helps you surpass your current limits.</li></ul>

The Power of the Other

'The new playbook for building the future. A concise, actionable masterclass on design and strategy.' Reid Hoffman, co-founder of LinkedInEver had a good idea but didn't know how to begin? The New York Times bestselling authors of Sprint reveal the smart way to start ambitious projects. Every big project - whether it's technology, sneakers or a neighbourhood café - requires a big investment to get going. Unfortunately, most of them flop. Too many teams waste time, money and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you're making?As designers and investors, Jake Knapp and John Zeratsky have helped hundreds of teams bring new products and services into the world. Click is their proven system for starting projects the right way, to make better decisions and move swiftly towards a solution that clicks with customers. Building on their bestselling book Sprint, this step-by-step playbook is filled with stories from Nike, Microsoft, Google, Slack and the frontiers of AI research, and reveals essential lessons for:defining the basics of a projectdifferentiating it from the competitionchoosing the best approachand proving your strategyCompressing six months of strategy development into just two days, Click will help any team start successful new projects, quickly.

From the New York Times bestselling authors of Sprint, a guide for starting big projects the smart way. Every big project – whether it’s technology, sneakers, or a neighbourhood café – requires a big investment to get off the ground. Unfortunately, most big projects flop with customers. Too many teams waste time, money and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you’re making? Does your solution click with customers? As designers and investors, Jake Knapp and John Zeratsky have a front-row seat to some of the world’s most successful startups, and have helped hundreds of teams bring new products and services into the world. Click is their proven system for starting projects the right way, to make better decisions and move quickly toward a solution that clicks with customers. Outlining twelve important lessons, a step-by-step playbook and memorable stories from Nike, Microsoft, Google, Slack and the frontiers of artificial intelligence research, Click reveals how any team can quickly and confidently start successful new projects. For anyone who has ever had a good idea but didn’t know how to start, this book is for you.

How to Make What People Want

Click

AN INSTANT USA TODAY BESTSELLER • ONE OF FORBES TOP 10 BUSINESS BOOKS OF 2024ELEVATE LEADERSHIP TO TEAMSHIP.In today’s volatile, fast-paced, and decentralized business environment, even the most talented leaders can’t succeed alone—they need to mobilize the full potential of the team.The world’s highest-performing organizations under­stand they need more than leadership to win—they need teamship. Teamship is a profound shift from today’s hierarchical model to sharing the load among a team that elevates one another and the organization to achieve exponential results.Based on more than twenty years of research with more than three thousand teams, world-renowned coach and bestselling author Keith Ferrazzi has cracked the code on what defines the top 15 percent of teams. In Never Lead Alone, Ferrazzi brings to life what is expected of teammates in teamship’s new agile, inclusive, innovative, and challenge culture. Teamship combines: <ol><li>Co-elevation behaviors—the teammates’ com­mitment to pushing one another higher in aligned pursuit of the mission, and</li><li>twenty-first-century collaboration processes, prac­tices, and tools to transform team performance.</li></ol> Through rigorous data, dozens of high-return prac­tices, and vivid case studies you will learn: <ul><li>the 10 critical shifts to teamship, including peer-to-peer accountability, personal trust, shared feedback, team resilience, and adopting agile ways of working;</li><li>how to agree on a new high-performance, high-integrity team social contract; and</li><li>approaches to leveraging collaborative technology and AI.</li></ul> Never Lead Alone is an essential step-by-step road map for every teammate and all leaders on their team’s journey from average to extraordinary.

AN INSTANT USA TODAY BESTSELLER • ONE OF FORBES TOP 10 BUSINESS BOOKS OF 2024ELEVATE LEADERSHIP TO TEAMSHIP.In today’s volatile, fast-paced, and decentralized business environment, even the most talented leaders can’t succeed alone—they need to mobilize the full potential of the team.The world’s highest-performing organizations under­stand they need more than leadership to win—they need teamship. Teamship is a profound shift from today’s hierarchical model to sharing the load among a team that elevates one another and the organization to achieve exponential results.Based on more than twenty years of research with more than three thousand teams, world-renowned coach and bestselling author Keith Ferrazzi has cracked the code on what defines the top 15 percent of teams. In Never Lead Alone, Ferrazzi brings to life what is expected of teammates in teamship’s new agile, inclusive, innovative, and challenge culture. Teamship combines: <ol><li>Co-elevation behaviors—the teammates’ com­mitment to pushing one another higher in aligned pursuit of the mission, and</li><li>twenty-first-century collaboration processes, prac­tices, and tools to transform team performance.</li></ol> Through rigorous data, dozens of high-return prac­tices, and vivid case studies you will learn: <ul><li>the 10 critical shifts to teamship, including peer-to-peer accountability, personal trust, shared feedback, team resilience, and adopting agile ways of working;</li><li>how to agree on a new high-performance, high-integrity team social contract; and</li><li>approaches to leveraging collaborative technology and AI.</li></ul> Never Lead Alone is an essential step-by-step road map for every teammate and all leaders on their team’s journey from average to extraordinary.

10 Shifts from Leadership to Teamship

Never Lead Alone

AI product management, product strategy, and modern product leadership are changing fast. The MACH-10 PM gives product managers, product leaders, and tech professionals a complete system for AI-driven decision making, faster execution, and building better products at high velocity.

"The MACH-10 PM is an outstanding resource for product managers looking to harness the power of AI to build better products and drive greater value... A must-read for product leaders."- Roman Pichler, author of Agile Product Management with Scrum and Strategize

AI product management is evolving at hypersonic speed. The rules have changed. Lead at MACH-10 with the definitive playbook for AI-powered product leadership.

At its core, The MACH-10 PM is built on a simple ethos: Speed with Soul, the balance between intelligent acceleration and grounded, human-centered leadership.

Methodical roadmaps and incremental gains don't win anymore. Speed without clarity is chaos. Clarity without speed is irrelevant. AI isn't just another tool. It is a tectonic shift redefining how we work, lead, and compete.

In The MACH-10 PM, founder and product strategist Jason M. Riggs delivers an operating system for modern product leadership. This isn't about working harder. It's about transforming from a manager of features into an orchestrator of intelligence.

At the center is the AI-Driven Product Strategy Loop(TM), a proven system for turning ideas into outcomes faster than ever. It unifies vision, validation, and velocity into one repeatable loop that bridges AI theory with real-world execution.

You'll learn how to:¿ Out-leverage, not out-work, by offloading cognitive noise to AI and multiplying strategic impact.¿ Master prompting as a product skill, turning AI into a research, design, and decision-making partner.¿ Orchestrate a cohesive AI stack that goes beyond app dabbling into discovery, forecasting, and acceleration.¿ Slash insight-to-action latency by turning signals into shipped improvements with evidence, not opinion.

Packed with frameworks, field-tested workflows, and ready-to-use prompts, The MACH-10 PM is more than a book. It is a career accelerator and an operating system for leading product teams in the AI era.

Stop reacting to the future. Start building it with AI-powered product management at MACH-10.

AI-Powered Product Management at Hypersonic Speed

The MACH-10 PM

Grasp how to deliver fully deployed and scalable, trusted and responsible AI and avoid expensive failed solutions and limited proof-of-concepts with this practical guide covering the lifecyle process of AI product development.

Grasp how to deliver fully deployed and scalable, trusted and responsible AI and avoid expensive failed solutions and limited proof-of-concepts with this practical guide covering the lifecyle process of AI product development.

How Tech Leaders Can Build and Deploy Useful AI

AI Development

Digitales Produktmanagement ist komplex, dynamisch und voller Herausforderungen. Dieses Buch zeigt anhand zahlreicher Beispiele die Grundlagen digitaler Produkte, kombiniert bewährte Methoden mit innovativen Ansätzen und ermöglicht eine klare Orientierung. Es bietet einen strukturierten Rahmen, der wissenschaftliche Erkenntnisse und praxiserprobte Ansätze miteinander verbindet, um digitale Produktarbeit fundiert einzuordnen, Entscheidungen gezielt zu unterstützen und diese in der Praxis reflektiert weiterzuentwickeln.

Digitales Produktmanagement ist komplex, dynamisch und voller Herausforderungen. Dieses Buch zeigt anhand zahlreicher Beispiele die Grundlagen digitaler Produkte, kombiniert bewährte Methoden mit innovativen Ansätzen und ermöglicht eine klare Orientierung. Es bietet einen strukturierten Rahmen, der wissenschaftliche Erkenntnisse und praxiserprobte Ansätze miteinander verbindet, um digitale Produktarbeit fundiert einzuordnen, Entscheidungen gezielt zu unterstützen und diese in der Praxis reflektiert weiterzuentwickeln.&nbsp;Stimmen zum Buch&nbsp;„Ich habe sowohl in meiner Tätigkeit als CEO als auch als Unternehmensberater immer wieder gesehen, wie zentral die Rolle von Produktmanagement für den Erfolg von digitalen Produkten ist und gleichzeitig aber auch feststellen müssen, dass die meisten eher ‚learning by doing‘ machen und oft einiges an Handwerkszeug fehlt. Genau diese Lücke schließen Michael Schultheiß und Lutz Göcke mit ihrem Lehrbuch. Und damit ist dieses Buch dann nicht nur für Studenten relevant, sondern ich empfehle es allen Praktikern als schnelle Referenz und Möglichkeit zur Weiterbildung.“ Markus Berger-de León, COO Taxfix, Ex-Senior Partner McKinsey &amp; Company, Ex-CEO Jamba, MyHammer, StudiVZ „Dieses Buch verbindet wissenschaftliche Tiefe mit praktischer Erfahrung – genau die Mischung, die Produktverantwortliche brauchen, um schnell die richtigen Entscheidungen zu treffen.“ Julia Bösch, Gründerin und Aufsichtsratsvorsitzende der Lookiero Outfittery Group „Digitales Produktmanagement bedeutet, Technologie, Kreativität und Nutzerzentrierung in Einklang zu bringen – eine Herausforderung, die in Zeiten von KI und immersiven Technologien immer komplexer wird. Dieses Buch liefert eine praxisnahe und zugleich wissenschaftlich fundierte Grundlage, um diese Komplexität zu meistern.“ Hans Elstner, Gründer und CEO der rooom AG „Eine überzeugende Verbindung von Wissenschaft und Praxis, die eine Lücke in der Literatur zu Wirtschaftsinformatik und digitaler Transformation schließt – und wertvolle Impulse für Forschung und Lehre gibt.“ Prof. Dr. André Hanelt, Professor für das Management der digitalen Transformation, Universität Kassel&nbsp;„Engineering wird durch generative KI immer schneller. Der Engpass liegt heute bei den Ideen und klaren Produktrichtungen – und genau hier liefert dieses Buch einen starken, systematischen Ansatz.“ Lars Jankowfsky, Gründer von Swoodoo (Kayak), NFQ und GRADION „Das Buch schafft Orientierung für angehende Produktmanager:innen, weil es Perspektiven aus Wissenschaft und aktueller Praxis vereint und einen umfassenden Überblick über alle wichtigen Aspekte der Produktarbeit bietet." Arne Kittler, Product Leadership Consultant, Product at Heart &amp; HeyClarity „Eine wertvolle Grundlage, um in Konzernen das digitale Produktmanagement nicht nur zu verstehen, sondern gezielt und nachhaltig aufzubauen.“ Dr. Ralf Kuschnereit, Mitglied des Vorstands der JENOPTIK AG „Michael Schultheiß ist einer der besten Produktmanager des Landes. Was er schreibt, ist Pflichtlektüre für Profis wie Einsteiger in die Branche." Ulrich Machold, Chief Product Officer Der Tagesspiegel, Ex-Chief Product Officer Upday&nbsp; „Endlich eine fundierte Basis, um digitales Produktmanagement systematisch in die akademische Lehre einzubetten – mit klarer Struktur und praxisnahen Beispielen.“ Prof. Dr. Dr. Ricarda Schlimbach, Professorin für Wirtschaftsinformatik, insbesondere Digitales Management, Hochschule Heilbronn 
 „
 Wer digitales Produktmanagement verstehen will, findet hier erstmals alles gebündelt. Gerade für Studierende ist das ein klarer Vorteil und ein guter Startpunkt, um später bessere Produkte zu bauen. Für Praktiker:innen ist es das perfekte Nachschlagewerk.” Steffen Wicker, Gründer von Homeday und Simfy „Für alle, die neu ins Produktmanagement starten, ist das Buch ein sicherer Kompass.“ Petra Wille, Product Leadership Coach, Autorin von STRONG product people „Produktmanagement ist zentral für den Erfolg in Zeiten digitaler Transformation. Als ehemalige CPO und heutige Aufsichtsrätin erlebe ich, wie entscheidend fundiertes Wissen und praktische Werkzeuge für die nächste Generation sind.“ Anita Zielina, Aufsichtsrätin Mediahuis nv, Ex-Aufsichtsrätin ORF, Ex-Chief Product Officer NZZ
 &nbsp;
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Kontinuierliche Innovation digitaler Produkte

Produktmanagement

'How do you know when sharing yourself is a priceless gift, and when it is an unwelcome burden? Revealing will show you how to answer this question. Essential for work, romance and family' Kim Scott 'Witty, warm, and grounded in science ... an indispensable guide' Katy Milkman Our goal should not be to eliminate vulnerability, but to harness its power. This is a roadmap for figuring out how. We know the gut-wrenching feeling: that post-conversation replay, cringing at how much we just revealed. We live in fear of saying too much, so we keep quiet, guard our emotions and lock away our most personal thoughts. But what if we've been worrying about the wrong thing? A growing body of research shows we vastly underestimate the value of oversharing, with our spouses, friends, colleagues and even strangers. Vulnerability and openness can unlock some of life's richest rewards: deeper friendships, stronger professional relationships, greater well-being and, yes, even love. Drawing on over a decade of research and real-life stories, here behavioural scientist Leslie John explores why we hesitate to open up, when sharing really does backfire, and how to strike a balance between too much and too little. Revealing empowers us to make smarter, bolder and more satisfying decisions about just how much we want to share and why.

The Surprising Power of Oversharing

Revealing

Discover how to capitalize on what makes your business-and its products-truly valuable to customers In Pay Back: Turning Customer Value into Lasting Revenue, a team of veteran business strategy thought leaders delivers an innovative, pragmatic approach to value that will transform the way you understand competitive advantage and improve your company's financial performance. The authors explain the customer's journey in evaluating what makes a product or service meaningful and unique in the marketplace. They show you how to navigate and translate that evaluation process into sustained revenue. Pay Back offers a step-by-step guide to a continuous process linking product and service investments with realized customer perceptions of value and, ultimately, the firm's financial results. It combines a practical perspective on customer value with a grounded framework you can implement at your own firm. The book offers: <ul> <li>Proven strategies for creating, positioning, and pricing products and services that are meaningful and unique to customers</li> <li>Insightful illustrations of how today's typical interactions between companies and customers unnecessarily waste value, to the detriment of both parties</li> <li>Pricing and monetization techniques that help leaders focus on profitable ways to capture value from different groups of customers </li> </ul> Perfect for company executives who set product and service strategy, Pay Back is also a must-read guide for seasoned business leaders trying to turn around underperforming product lines, as well as MBA students and anyone else with an interest in practical business strategies that deliver results.

Turning Customer Value Into Lasting Revenue

Pay Back

Discover the teachings and insights from the world's leading marketing courses through The 30 Day MBA in Marketing. From advertising and promotion to buyer behaviour and budgets, this comprehensive book includes all of the modules you would find at a top business school, allowing you to fill the gaps in your knowledge and develop your creative, analytical and decision-making skills. It also features an array of fascinating case studies from some of the world's most successful businesses, clarifying how these skills drive success. With its comprehensive insights and accessible guidance, The 30 Day MBA in Marketing is essential reading whether you are a professional looking to accelerate your career or a student interested in expanding your knowledge.

Develop your marketing skillset and accelerate your career through the insights and teachings from the world's top business schools.

Your Fast Track Guide to Business Success

The 30 Day MBA in Marketing

Springer Texts in Business and Economics

This book presents a comprehensive and strategic perspective on product management in today’s dynamic and innovation-driven business environment. It examines how organizations design, develop, position, and manage products to create sustainable competitive advantage. Moving beyond traditional product management concepts, the book integrates strategic thinking, market analysis, innovation frameworks, and data-driven decision-making to help readers understand how successful products are conceived, developed, marketed and managed across their lifecycle.
The book begins with the foundations of product management, explaining the nature of products and product line strategies. It then explores the strategic architecture of value creation, value communication, and value delivery, providing a holistic framework for aligning products with market needs and organizational goals. Subsequent chapters discuss competitive product strategy including segmentation, positioning and product branding. The book also covers product innovation, design thinking, and product development processes. Contemporary approaches such as agile development, lean product management, and prototyping are also examined to help readers understand modern product development practices.
The book further integrates analytical tools and frameworks including product analytics, product pricing strategies, digital analytics, and emerging applications of artificial intelligence in product management. Real-world case studies in the book provide practical insights and encourage critical thinking.
This book will be particularly useful for courses such as Strategic Product Management, Product Strategy, Product Management, Product Innovation and
Development, Agile Product Management, Product Analytics offered in MBA, PGDM, Executive MBA and and advanced undergraduate management programs. It will also serve as a valuable reference for product managers, marketing professionals, and entrepreneurs seeking to strengthen their strategic product decision-making skills.

This book presents a comprehensive and strategic perspective on product management in today’s dynamic and innovation-driven business environment. It examines how organizations design, develop, position, and manage products to create sustainable competitive advantage. Moving beyond traditional product management concepts, the book integrates strategic thinking, market analysis, innovation frameworks, and data-driven decision-making to help readers understand how successful products are conceived, developed, marketed and managed across their lifecycle.The book begins with the foundations of product management, explaining the nature of products and product line strategies. It then explores the strategic architecture of value creation, value communication, and value delivery, providing a holistic framework for aligning products with market needs and organizational goals. Subsequent chapters discuss competitive product strategy including segmentation, positioning and product branding. The book also covers product innovation, design thinking, and product development processes. Contemporary approaches such as agile development, lean product management, and prototyping are also examined to help readers understand modern product development practices.The book further integrates analytical tools and frameworks including product analytics, product pricing strategies, digital analytics, and emerging applications of artificial intelligence in product management. Real-world case studies in the book provide practical insights and encourage critical thinking.This book will be particularly useful for courses such as Strategic Product Management, Product Strategy, Product Management, Product Innovation andDevelopment, Agile Product Management, Product Analytics offered in MBA, PGDM, Executive MBA and and advanced undergraduate management programs. It will also serve as a valuable reference for product managers, marketing professionals, and entrepreneurs seeking to strengthen their strategic product decision-making skills.

A Complete Perspective of Strategizing, Developing and Managing Products

Strategic Product Management

Updated with a new case study, this revised edition is a how-to guide for building habit-forming products. How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? In Hooked, Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Based on years of research, consulting, and practical experience, Eyal wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products. Hooked is for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Updated with a new case study, this revised edition is a how-to guide for building habit-forming products. How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? In Hooked, Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Based on years of research, consulting, and practical experience, Eyal wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products. Hooked is for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

How to Build Habit-Forming Products

Hooked

Discover the simple principles that took a team from mediocrity to Olympic gold, and which you can use every day in work, life and play. How do you go from ordinary to exceptional? This bestselling coaching classic will show you how. Ben Hunt-Davis shares the inspiring story of how he and the British men's rowing Eight went from never winning an international race to becoming the best in the world just two years later. Performance Coach Harriet Beveridge then highlights the wealth of transferable strategies we can use to pursue our own 'gold medals' for ourselves, our workplaces and beyond. Ben's firsthand account transports readers into the boat with him: the intensity of training, the emotional rollercoaster of setbacks, the thrill of success. Harriet distils the lessons from each gripping story into easy-to-implement strategies to apply to your everyday: from how to keep yourself motivated day-in-day out to how to bounce back from failure; from how to build resilient teams to cultivating a learning mindset. This 15th anniversary edition of Will It Make The Boat Go Faster? Includes new examples of people from all walks of life applying these Olympic-winning strategies to their contexts to make their own boats go faster. Whether you're a business leader wanting better results, an individual with a dream, or a coach guiding your team to unlocking their potential, this book is jammed-pack with tried and tested methods to help you achieve your own gold medals. The book is a winning mix of gripping narrative and practical performance-raising tips.

Olympic-winning Strategies for Everyday Success

Will It Make the Boat Go Faster

Focus Is a Feature

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