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Ongioni B: Focus Is a Feature

Focus Is a Feature

Why Product Leaders Must Learn to Say No

Make Pigs Fly: Product Manager's Bathroom Book
180 Ways to Impress Colleagues in Meetings, Emails, and Pitches!
Tired of business books that feel like extended PowerPoint slides?
"Make Pigs Fly" is not your typical dry, corporate snooze-fest. It's an unapologetically witty guide packed with 180 bite-sized nuggets of wisdom designed to supercharge your career growth, sharpen your business communication, and help you dominate the wild world of product management-all while you're enjoying your "most productive" breaks (yes, even in the bathroom).
If you're hunting for inspiring books that deliver more than recycled motivational fluff, look no further. Ali Rakhimov serves up brutally honest advice with a side of humor, making this one of the most interesting books you'll ever read about managing products, people, and projects.

Inside, you'll discover how to:
真 Impress colleagues without sounding like a human buzzword generator
真 Master good habits for meetings, emails, and pitches that actually matter
真 Sell your ideas even if your product is about as exciting as a beige filing cabinet
真 Avoid "drinking your own bathwater" (figuratively... and hopefully, literally)
Whether you're an ambitious associate, an over-caffeinated engineer, or a battle-hardened PM, this is the development book you didn't know you needed. It's part inspirational business book, part corporate survival guide, and 100% relatable. Think of it as the Great American Bathroom Book for product managers-minus the history lessons and plus a lot more sass.
Perfect for:
真 Bathroom reads (short chapters, big ideas-no judgment)
真 Desk references (because your team deserves better than Post-it note wisdom)
真 Gifts for PMs who need to lighten up-or level up
Pro Tip: Flip to a random page whenever you're stuck or need a laugh. Either way, it's guaranteed to help you build better business habits, spark fresh ideas, and maybe-just maybe-make pigs fly.

In product management, if you're not making pigs fly, you're probably not aiming high enough.

About The Author:

Ali Rakhimov is a self-proclaimed "blue-collar product manager" who has spent more than a decade in tech, focusing on practical solutions that make a genuine impact on people's daily lives. After wrangling everything from payments and hardware to SaaS and eCommerce, he discovered that silly questions and deep empathy can move mountains-or at least Make Pigs Fly. As a bootstrapped founder with several exits and a product leader and coach, he believes anyone-regardless of pedigree-can build great products by staying curious and learning from others' mistakes. That philosophy led him to write "Make Pigs Fly" so readers can skip the painful lessons and focus on what works, while polishing their communication prowess. Swing by www.ali.ink to learn more, share your own idioms, or snag some MPF merch.

Product Manager's Bathroom Book OR 180 Ways to Impress Colleagues in Meetings, Emails, and Pitches! Inspiration for a Career Growth!

Make Pigs Fly

World-changing companies are being built faster than ever. The question is, how?

Building Rocketships provides an insider's guide to creating and scaling transformative products in today's hyper-competitive landscape. Written by veteran product leaders Oji and Ezinne Udezue, who have led teams at Microsoft, Twitter, WP Engine, Discovery Communications, and Calendly, this comprehensive playbook reveals:
How to identify and solve "sharp problems" that customers will pay to solve
Field-tested frameworks for building products users love
Systems for scaling from startup to sustainable growth
Strategies for integrating AI and staying ahead of rapid change
Battle-tested tactics used by today's fastest-growing companies



Whether you're a founder, product manager, or tech leader, you'll learn the exact systems and frameworks used to build category-defining products. The authors draw from 45+ years of combined experience to show you how to transform customer insights into winning features, build high-performing teams, and create sustainable competitive advantages.

Praise for Building Rocketships: 

"Building Rocketships provides the precise frameworks and strategies that ambitious builders need to create world-changing products. Oji and Ezinne have distilled decades of hard-won wisdom into a practical playbook for building customer-obsessed products that achieve exponential growth." 
-Tope Awotona, Founder and CEO of Calendly

"A rich playbook packed with practical advice, unique frameworks, and step-by-step guides for building your product-led business." -Lenny Rachitsky, Author of Lenny's Newsletter

Don't just build another product-build a rocketship. Start your journey to hypergrowth today.

[Pro Edition includes downloadable templates, worksheets and tools used by the authors to build successful products]

Oji Udezue is a former Chief Product Officer, investor, and entrepreneur. He has led Product, Engineering and Marketing at beloved companies like Microsoft, Twitter, Calendly, Atlassian, Typeform, and more. Today Oji is pushing the edges of building AI products by working with established companies and investing in next-generation startups and their founders.

Ezinne Udezue is a former Chief Product Ocer, investor and expert in digital transformations. She had led enterprise innovation initiatives at T-Mobile, Discovery Communications, Time Inc., Procore, and WP Engine. Ezinne has demonstrated expertise in scaling product-led organizations.

Product Management for High-Growth Companies

Building Rocketships

AI product management, product strategy, and modern product leadership are changing fast. The MACH-10 PM gives product managers, product leaders, and tech professionals a complete system for AI-driven decision making, faster execution, and building better products at high velocity.

"The MACH-10 PM is an outstanding resource for product managers looking to harness the power of AI to build better products and drive greater value... A must-read for product leaders."- Roman Pichler, author of Agile Product Management with Scrum and Strategize

AI product management is evolving at hypersonic speed. The rules have changed. Lead at MACH-10 with the definitive playbook for AI-powered product leadership.

At its core, The MACH-10 PM is built on a simple ethos: Speed with Soul, the balance between intelligent acceleration and grounded, human-centered leadership.

Methodical roadmaps and incremental gains don't win anymore. Speed without clarity is chaos. Clarity without speed is irrelevant. AI isn't just another tool. It is a tectonic shift redefining how we work, lead, and compete.

In The MACH-10 PM, founder and product strategist Jason M. Riggs delivers an operating system for modern product leadership. This isn't about working harder. It's about transforming from a manager of features into an orchestrator of intelligence.

At the center is the AI-Driven Product Strategy Loop(TM), a proven system for turning ideas into outcomes faster than ever. It unifies vision, validation, and velocity into one repeatable loop that bridges AI theory with real-world execution.

You'll learn how to:¿ Out-leverage, not out-work, by offloading cognitive noise to AI and multiplying strategic impact.¿ Master prompting as a product skill, turning AI into a research, design, and decision-making partner.¿ Orchestrate a cohesive AI stack that goes beyond app dabbling into discovery, forecasting, and acceleration.¿ Slash insight-to-action latency by turning signals into shipped improvements with evidence, not opinion.

Packed with frameworks, field-tested workflows, and ready-to-use prompts, The MACH-10 PM is more than a book. It is a career accelerator and an operating system for leading product teams in the AI era.

Stop reacting to the future. Start building it with AI-powered product management at MACH-10.

AI-Powered Product Management at Hypersonic Speed

The MACH-10 PM

WARNING: This book will slow you down.
Not because it's long-it isn't. Because it will make you question every project you've ever rushed, every requirement you've ever accepted at face value, and every time you said "we can absolutely do that" without checking whether you actually could. 
ORBIT is a five-discipline framework for the radical act of understanding a problem before building a solution. It was created by someone who spent twenty years learning this lesson the hard way across three continents, one pandemic, an attendance system that nearly underpaid half a workforce, and a spreadsheet that told him the truth on a Sunday evening when he would have preferred a lie.
For founders who have over-promised, for CTOs who have over-engineered, for project managers who have over-delivered on the wrong thing, for graduates wondering how the theories they learned in classrooms translate into the messy realities of business and for anyone who has ever sat in a meeting thinking, "Has anyone actually checked whether this is the real problem?" and said nothing.
This book is your permission to say something.
Pause before you build.

The Accidental Business Analyst's Guide to the Orbit Framework

Pause Before You Build

Build a repeatable capability to create customer value propositions that win in AI-accelerated B2B markets.Creating Customer Value Propositions With AI is a practical guide for senior commercial leaders, sales directors, key account managers and product leaders who need to develop differentiated offers, align cross-functional teams and turn customer insight into measurable revenue growth. Written by Cranfield Visiting Fellows Richard Brooks, Sue Holt and Mark Davies, this book introduces the Offer Development &amp; Innovation (ODI) framework, a three-phase system covering customer needs analysis, offer ideation and customer value proposition development. It shows how AI can support each phase by strengthening analysis, coaching teams and accelerating the work required to build offers customers understand and act on. Moving beyond prompt engineering, this book helps leaders use AI as a strategic partner in complex B2B environments. It equips you to: - Diagnose root-cause customer needs - Build cross-functional offer processes - Quantify value in customer language - Apply AI across ODI stages Shift toward value-based growth Featuring real-world examples from Pfizer, Siemens, ThermoFisher, Grant Thornton, Zoetis and Nylacast, Creating Customer Value Propositions With AI demonstrates how organizations can create unique customer value repeatedly, systematically and faster than the competition.Themes include: customer value propositions, B2B sales strategy, AI for business, offer innovation, value-based selling, commercial transformation

How to Build an Offer that Outsmarts the Competition

Creating Customer Value Propositions With AI

Turn Your Business into a Market-Driven Value Monster

The Journey to PRODUCT WELLBEING

You have delivered the projects nobody noticed. Held the governance line when everyone wanted a shortcut. Kept the system running while someone else presented the results. Done the work that made the work possible, and watched it disappear into the organization without your name attached.

The Unseen Professional is for the product manager, program lead, and enterprise practitioner who has spent years inside a large organization doing exactly that, and who wants to understand how to do it better, build a career that lasts, and stop being the best-kept secret in the building.

Drawing on a decade at the Centers for Medicare and Medicaid Services (managing a portfolio serving 9,000 users, leading a $35 million contract, and delivering over 2,000 projects with a 95 percent on-time rate), Nathaniel Dull writes from inside the work, not above it. This is not a framework book. It is not a certification guide. It is what the work actually taught one practitioner who stayed long enough to learn it.

Part One maps the environment: why bureaucracies work the way they do, how stakeholder landscapes really function, and what compliance actually protects. Part Two is the tactical core: roadmaps that survive contact with reality, backlogs that tell the truth, Agile adapted to where you actually work, build-versus-buy decisions, metrics that move decision-makers, and the data storytelling that keeps programs alive through budget cycles. Part Three covers leading without a mandate: influence, coaching, executive communication, and what to do when things break. Part Four is about the career itself: translating government and enterprise experience into the private sector, navigating certifications, pivoting deliberately, managing distributed teams, and working alongside artificial intelligence without losing what makes you irreplaceable.

Whether you are ten years into a federal agency wondering what comes next, or two years into your first enterprise role trying to understand why none of the textbooks match your Monday morning: this book was written for you.

Product Leadership in the Midst of Bureaucracy

The Unseen Professional

The interface is only the visible part.
The real product is the capability behind it.
APIs changed how organizations expose functions and data. AI, automation, SaaS, and ecosystems have multiplied choices and made consequences harder to govern.

Beyond the API Economy offers a practical way to decide what
capability is actually needed, who should own it, and how to
productize it across APIs, integrations, automation, and AI.

USE THIS BOOK TO
- frame business needs before choosing technology
- make build, buy, and partner decisions by capability layer
- connect product, architecture, delivery, and governance
- design interfaces and integrations around consumer outcomes
- allocate responsibility between people, workflow, and Al
- turn governance into a continuous evidence loop

For product managers, enterprise architects, IT leaders, developers and capability owners working across organizational and technical boundaries.

Productizing Digital Capabilities with APIOps Cycles

Beyond the API Economy

An Integrated Approach to Uncertainty

Strategic Decision-Making

Implement trusted AI systems that deliver measurable business value while managing risk, compliance and long-term performance. Decision-Quality AI by Eva-Marie Muller-Stuler is a practical guide for data, product and technology leaders responsible for turning AI ambition into real-world outcomes. Covering the complete AI lifecycle from strategy and team design to deployment and governance, it provides the frameworks and technical foundations needed to develop AI products that are effective, responsible and aligned with business goals. Designed for leaders implementing AI at scale, this book helps you move beyond experimentation and hype to build AI solutions that solve genuine business challenges while meeting regulatory and operational requirements. You will learn how to: - Define AI use cases that address real business needs - Build teams, processes and governance for AI delivery - Develop, test and deploy AI with confidence - Manage risk, compliance, security and transparency - Monitor performance throughout the AI lifecycle Decision-Quality AI combines responsible AI principles with the practical disciplines required for successful implementation. It explores areas such as MLOps, ModelOps, AIOps, DevSecOps and cybersecurity, giving you a complete framework for delivering AI that creates lasting impact. Whether you are launching your first AI initiative or scaling enterprise-wide adoption, this book provides the tools, processes, and leadership guidance you need to build trusted AI systems that deliver results. Themes include: AI development, AI governance, AI security, MLOps, ModelOps, risk management, DevSecOps, data architecture, AI strategy

Grasp how to deliver fully deployed, scalable, trusted and useful AI and avoid expensive failed solutions and limited proof-of-concepts with this practical guide covering the lifecycle of AI development.

From AI Ambition to Operational Success

Decision-Quality AI

Future of Business and Finance

It is now widely recognized that the emotional dimension of products and services is a critical success factor in many sectors. Generating products with significant emotional features is a complex challenge, as professionals responsible for designing and developing new products should be able to focus the design effort on eliciting specific emotions. But how do designers prepare themselves to convey emotions through the products they design? How do they know how to provoke certain emotions? To obtain the benefits that the knowledge of emotions can bring when it is integrated into the design process, professionals need to be assisted with approaches to apply the knowledge of emotions systematically and strategically. 


This book presents the development of a process to support product design teams to envision emotion-focused new product ideas - Emotion-Driven Innovation (E-DI). The E-DI process supports designers in identifying the occurrence of emotions in a certaincategory of products present in the market and applying this information to make strategic decisions when defining the emotional intentions for the new product. It also helps to focus their creative thinking to develop strong and meaningful emotion-centric new product ideas. This book targets a professional audience wanting to learn more about this process and provides useful tools and frameworks that can be applied in real-life cases.

A Methodology to Envision Emotion-Focused New Product Ideas

Emotion-Driven Innovation

Focus Is a Feature

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