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Ongioni B: Focus Is a Feature

Focus Is a Feature

Why Product Leaders Must Learn to Say No

Updated with a new case study, this revised edition is a how-to guide for building habit-forming products. How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? In Hooked, Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Based on years of research, consulting, and practical experience, Eyal wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products. Hooked is for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Updated with a new case study, this revised edition is a how-to guide for building habit-forming products. How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? In Hooked, Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Based on years of research, consulting, and practical experience, Eyal wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products. Hooked is for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

How to Build Habit-Forming Products

Hooked

Build a repeatable capability to create customer value propositions that win in AI-accelerated B2B markets. Creating Customer Value Propositions With AI is a practical guide for senior commercial leaders, sales directors, key account managers and product leaders who need to develop differentiated offers, align cross-functional teams and turn customer insight into measurable revenue growth. Written by Cranfield Visiting Fellows Richard Brooks, Sue Holt and Mark Davies, this book introduces the Offer Development &amp; Innovation (ODI) framework, a three-phase system covering customer needs analysis, offer ideation and customer value proposition development. It shows how AI can support each phase by strengthening analysis, coaching teams and accelerating the work required to build offers customers understand and act on. Moving beyond prompt engineering, this book helps leaders use AI as a strategic partner in complex B2B environments. It equips you to: - Diagnose root-cause customer needs - Build cross-functional offer processes - Quantify value in customer language &gt; Featuring real-world examples from Pfizer, Siemens, ThermoFisher, Grant Thornton, Zoetis and Nylacast, Creating Customer Value Propositions With AI demonstrates how organizations can create unique customer value repeatedly, systematically and faster than the competition. Themes include: customer value propositions, B2B sales strategy, AI for business, offer innovation, value-based selling, commercial transformation

How to Build an Offer that Outsmarts the Competition

Creating Customer Value Propositions With AI

Master's Thesis from the year 2025 in the subject Business economics - Business Management, Corporate Governance, grade: 90, University of Warwick (Warwick Business School), course: MSc Managament, language: English, abstract: This dissertation examines how integrating agile methodologies with design principles drives product success, using Spotify as a case study. Spotify's approach blends user-centered design with agile development, enabling rapid iteration, cross-functional collaboration and high-quality features like Discover Weekly. The study shows that this unified methodology resolves common challenges, such as stakeholder alignment and balancing user needs with business goals. It offers a practical blueprint for organizations seeking competitive advantage in digital markets.

A Case Study of Spotify

Understanding Design Thinking and Integrating it into Agile Product Management

Springer Texts in Business and Economics

This book presents a comprehensive and strategic perspective on product management in today’s dynamic and innovation-driven business environment. It examines how organizations design, develop, position, and manage products to create sustainable competitive advantage. Moving beyond traditional product management concepts, the book integrates strategic thinking, market analysis, innovation frameworks, and data-driven decision-making to help readers understand how successful products are conceived, developed, marketed and managed across their lifecycle.
The book begins with the foundations of product management, explaining the nature of products and product line strategies. It then explores the strategic architecture of value creation, value communication, and value delivery, providing a holistic framework for aligning products with market needs and organizational goals. Subsequent chapters discuss competitive product strategy including segmentation, positioning and product branding. The book also covers product innovation, design thinking, and product development processes. Contemporary approaches such as agile development, lean product management, and prototyping are also examined to help readers understand modern product development practices.
The book further integrates analytical tools and frameworks including product analytics, product pricing strategies, digital analytics, and emerging applications of artificial intelligence in product management. Real-world case studies in the book provide practical insights and encourage critical thinking.
This book will be particularly useful for courses such as Strategic Product Management, Product Strategy, Product Management, Product Innovation and
Development, Agile Product Management, Product Analytics offered in MBA, PGDM, Executive MBA and and advanced undergraduate management programs. It will also serve as a valuable reference for product managers, marketing professionals, and entrepreneurs seeking to strengthen their strategic product decision-making skills.

This book presents a comprehensive and strategic perspective on product management in today’s dynamic and innovation-driven business environment. It examines how organizations design, develop, position, and manage products to create sustainable competitive advantage. Moving beyond traditional product management concepts, the book integrates strategic thinking, market analysis, innovation frameworks, and data-driven decision-making to help readers understand how successful products are conceived, developed, marketed and managed across their lifecycle.The book begins with the foundations of product management, explaining the nature of products and product line strategies. It then explores the strategic architecture of value creation, value communication, and value delivery, providing a holistic framework for aligning products with market needs and organizational goals. Subsequent chapters discuss competitive product strategy including segmentation, positioning and product branding. The book also covers product innovation, design thinking, and product development processes. Contemporary approaches such as agile development, lean product management, and prototyping are also examined to help readers understand modern product development practices.The book further integrates analytical tools and frameworks including product analytics, product pricing strategies, digital analytics, and emerging applications of artificial intelligence in product management. Real-world case studies in the book provide practical insights and encourage critical thinking.This book will be particularly useful for courses such as Strategic Product Management, Product Strategy, Product Management, Product Innovation andDevelopment, Agile Product Management, Product Analytics offered in MBA, PGDM, Executive MBA and and advanced undergraduate management programs. It will also serve as a valuable reference for product managers, marketing professionals, and entrepreneurs seeking to strengthen their strategic product decision-making skills.

A Complete Perspective of Strategizing, Developing and Managing Products

Strategic Product Management

Future of Business and Finance

It is now widely recognized that the emotional dimension of products and services is a critical success factor in many sectors. Generating products with significant emotional features is a complex challenge, as professionals responsible for designing and developing new products should be able to focus the design effort on eliciting specific emotions. But how do designers prepare themselves to convey emotions through the products they design? How do they know how to provoke certain emotions? To obtain the benefits that the knowledge of emotions can bring when it is integrated into the design process, professionals need to be assisted with approaches to apply the knowledge of emotions systematically and strategically. 


This book presents the development of a process to support product design teams to envision emotion-focused new product ideas - Emotion-Driven Innovation (E-DI). The E-DI process supports designers in identifying the occurrence of emotions in a certaincategory of products present in the market and applying this information to make strategic decisions when defining the emotional intentions for the new product. It also helps to focus their creative thinking to develop strong and meaningful emotion-centric new product ideas. This book targets a professional audience wanting to learn more about this process and provides useful tools and frameworks that can be applied in real-life cases.

A Methodology to Envision Emotion-Focused New Product Ideas

Emotion-Driven Innovation

Responsible AI Product Development shows how data, product and tech leaders can drive the development and deployment of trusted, responsible AI and navigate the associated risks and pitfalls. 

The book is designed for data, product and tech leaders who are seeking to implement structure and processes to ensure the development of responsible AI products compliant with best practice and key regulatory requirements. It guides readers from inception and team setup of AI through to use case development, full deployment, and monitoring, equipping them with the knowledge and tools they need to ensure an ethical and trusted product. It also helps readers understand the risks and challenges in AI product deployment, giving them guidance on what is important and how to avoid common mistakes.

Responsible AI Product Development offers coverage of the real lifecycle process, from thought exercise to ideation, development, creation, testing and delivery including post-delivery care and end of life management. It combines coverage of ethics and transparency with the technical, procedural and development-focused fundamentals, such as MLOPs, ModelOps, AIOps, TDD and SDLC guidance. It also considers key issues such as cybersecurity and DevSecOps, data architecture, collection and visualisation, team structure and processes, project documentation, business continuity and disaster recovery, AI governance and compliance and AI sustainability.

Grasp how to deliver fully deployed and scalable, trusted and responsible AI and avoid expensive failed solutions and limited proof-of-concepts with this practical guide covering the lifecyle process of AI product development.

From AI Ambition to Operational Success

Decision-Quality AI

Discover the simple principles that took a team from mediocrity to Olympic gold, and which you can use every day in work, life and play. How do you go from ordinary to exceptional? This bestselling coaching classic will show you how. Ben Hunt-Davis shares the inspiring story of how he and the British men's rowing Eight went from never winning an international race to becoming the best in the world just two years later. Performance Coach Harriet Beveridge then highlights the wealth of transferable strategies we can use to pursue our own 'gold medals' for ourselves, our workplaces and beyond. Ben's firsthand account transports readers into the boat with him: the intensity of training, the emotional rollercoaster of setbacks, the thrill of success. Harriet distils the lessons from each gripping story into easy-to-implement strategies to apply to your everyday: from how to keep yourself motivated day-in-day out to how to bounce back from failure; from how to build resilient teams to cultivating a learning mindset. This 15th anniversary edition of Will It Make The Boat Go Faster? Includes new examples of people from all walks of life applying these Olympic-winning strategies to their contexts to make their own boats go faster. Whether you're a business leader wanting better results, an individual with a dream, or a coach guiding your team to unlocking their potential, this book is jammed-pack with tried and tested methods to help you achieve your own gold medals. The book is a winning mix of gripping narrative and practical performance-raising tips.

Olympic-winning Strategies for Everyday Success

Will It Make the Boat Go Faster

"Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, computing power, and artificial intelligence, things are changing-fast. In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-a-kind playbook that will help companies combine what they do best-create physical products-with what digitals do best-use algorithms and artificial intelligence to parse ginormous, interconnected datasets-to make strategic connections that would otherwise be impossible. The laws of competitive advantage are changing, rewarding those who have the most robust real-time insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Or else they'll fall on the wrong side of the next great digital divide. Fusion Strategy is the way forward"--

Two world-renowned experts on innovation and digital strategy explore how real-time data and AI will radically transform physical products—and the companies that make them.Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, supercomputing, and artificial intelligence, things are changing—fast.In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkatraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best—create physical products—with what digitals do best—use algorithms and AI to parse expansive, interconnected datasets—to make strategic connections that would otherwise be impossible.The laws of competitive advantage are changing, rewarding those who have the most robust, data-driven insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Those that don't risk falling on the wrong side of the next great digital divide.Fusion Strategy is the way forward.

How Real-Time Data and AI Will Power the Industrial Future

Fusion Strategy

'As easy to read as it is useful and wise' Morgan Housel A short guide to transforming your money mindset and attitudes, written for a younger generation that doesn't have the lingo, headspace or experience talking through money matters. Make Epic Money demystifies wealth creation and puts a stop to the pervasive trust we put in our pay checks to accrue enough to give us a good life. Multiple income streams, investments and passive income are the only route to gaining financial freedom and content creator and successful entrepreneur, Ankur Warikoo, shows readers the way. He unveils the money mistakes he's made, so we can avoid them, and sets up a mindset shift for readers to take an active stance in wealth creation, in a way that makes sense for them and with bite-sized and accessible tips throughout.

'As easy to read as it is useful and wise' Morgan Housel A short guide to transforming your money mindset and attitudes, written for a younger generation that doesn’t have the lingo, headspace or experience talking through money matters. Make Epic Money demystifies wealth creation and puts a stop to the pervasive trust we put in our pay checks to accrue enough to give us a good life. Multiple income streams, investments and passive income are the only route to gaining financial freedom and content creator and successful entrepreneur, Ankur Warikoo, shows readers the way. He unveils the money mistakes he’s made, so we can avoid them, and sets up a mindset shift for readers to take an active stance in wealth creation, in a way that makes sense for them and with bite-sized and accessible tips throughout.

Make Epic Money

Around the world, product teams are waking up to the same uncomfortable truth: doing things "the right way" doesn't matter if your team loses its funding or your company goes out of business. Simply put, product teams can no longer afford to be disconnected from the business impact of their work. And well-trodden "best practices" from Silicon Valley behemoths can only provide so much guidance for teams working across vastly different business and funding models. In Impact-first Product Teams, product leader and consultant Matt LeMay provides clear-eyed and reality-tested guidance for doing the work that matters most to your business. This concise and practical book walks you through the questions and conversation starters that have helped product teams across industries and geographies put impact at the heart of their work - and keep it there.

Define Success. Do Work That Matters. Be Indispensable

Impact-first Product Teams

'How do you know when sharing yourself is a priceless gift, and when it is an unwelcome burden? Revealing will show you how to answer this question. Essential for work, romance and family' Kim Scott 'Witty, warm, and grounded in science ... an indispensable guide' Katy Milkman Our goal should not be to eliminate vulnerability, but to harness its power. This is a roadmap for figuring out how. We know the gut-wrenching feeling: that post-conversation replay, cringing at how much we just revealed. We live in fear of saying too much, so we keep quiet, guard our emotions and lock away our most personal thoughts. But what if we've been worrying about the wrong thing? A growing body of research shows we vastly underestimate the value of oversharing, with our spouses, friends, colleagues and even strangers. Vulnerability and openness can unlock some of life's richest rewards: deeper friendships, stronger professional relationships, greater well-being and, yes, even love. Drawing on over a decade of research and real-life stories, here behavioural scientist Leslie John explores why we hesitate to open up, when sharing really does backfire, and how to strike a balance between too much and too little. Revealing empowers us to make smarter, bolder and more satisfying decisions about just how much we want to share and why.

The Surprising Power of Oversharing

Revealing

Turn Your Business into a Market-Driven Value Monster

The Journey to PRODUCT WELLBEING

Focus Is a Feature

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