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Ongioni B: Focus Is a Feature

Focus Is a Feature

Why Product Leaders Must Learn to Say No

"A much-needed guide to winning in business as a human in an all-too online world." - EntrepreneurTrying to win the internet is a gloriously inefficient way to build a business. No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms.Jonathan Goodman--one of the world's leading experts on helping people simplify their business--reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.Backed by a wide range of case studies, Goodman shows how modern marketing technology has led us astray. That start-ups and established organizations alike have bought into the misguided idea that they need to become "famous on the internet" just to make a few sales.If you're having trouble finding your way, the problem isn't you. The problem is what you've been made to believe it takes to succeed.This book is for any marketer, business owner, coach, or entrepreneur who wants an easier way to make more money, help more people, and have more freedom by avoiding wasted time and resources on dead-ends and ineffective methods.Specifically, you'll learn how to: <ul><li>Build trust in business relationships through community, specificity, and familiarity.</li><li>Apply the four-step content creation framework designed for business owners, not influencers, to get more customers (because likes don't pay the bills).</li><li>Improve profitability by cutting out the work not worth doing.</li></ul> Algorithms change, humans don't.No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so inhuman.Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that's lost its way.Buy this book to learn how to earn more and compete less in this much-needed approach to success in a crowded marketplace.

"A much-needed guide to winning in business as a human in an all-too online world." – EntrepreneurTrying to win the internet is a gloriously inefficient way to build a business. No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms.Jonathan Goodman—one of the world's leading experts on helping people simplify their business—reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.Backed by a wide range of case studies, Goodman shows how modern marketing technology has led us astray. That start-ups and established organizations alike have bought into the misguided idea that they need to become "famous on the internet" just to make a few sales.If you're having trouble finding your way, the problem isn't you. The problem is what you've been made to believe it takes to succeed.This book is for any marketer, business owner, coach, or entrepreneur who wants an easier way to make more money, help more people, and have more freedom by avoiding wasted time and resources on dead-ends and ineffective methods.Specifically, you'll learn how to:<ul><li>Build trust in business relationships through community, specificity, and familiarity.</li><li>Apply the four-step content creation framework designed for business owners, not influencers, to get more customers (because likes don't pay the bills).</li><li>Improve profitability by cutting out the work not worth doing.</li></ul>&nbsp;Algorithms change, humans don't.No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so inhuman.Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that's lost its way.Buy this book to learn how to earn more and compete less in this much-needed approach to success in a crowded marketplace.

Timeless Lessons on Success, Profit, and Finding Your Way

The Obvious Choice

Discover the simple principles that took a team from mediocrity to Olympic gold, and which you can use every day in work, life and play.How do you go from ordinary to exceptional? This bestselling coaching classic will show you how.Ben Hunt-Davis shares the inspiring story of how he and the British men's rowing Eight went from never winning an international race to becoming the best in the world just two years later. Performance Coach Harriet Beveridge then highlights the wealth of transferable strategies we can use to pursue our own 'gold medals' for ourselves, our workplaces and beyond.Ben's firsthand account transports readers into the boat with him: the intensity of training, the emotional rollercoaster of setbacks, the thrill of success. Harriet distils the lessons from each gripping story into easy-to-implement strategies to apply to your everyday: from how to keep yourself motivated day-in-day out to how to bounce back from failure; from how to build resilient teams to cultivating a learning mindset.This 15th anniversary edition of Will It Make The Boat Go Faster? Includes new examples of people from all walks of life applying these Olympic-winning strategies to their contexts to make their own boats go faster. Whether you're a business leader wanting better results, an individual with a dream, or a coach guiding your team to unlocking their potential, this book is jammed-pack with tried and tested methods to help you achieve your own gold medals.The book is a winning mix of gripping narrative and practical performance-raising tips.

Olympic-winning Strategies for Everyday Success

Will It Make the Boat Go Faster

Professional and Applied Computing (R0)

Michele Galli

A Practical Handbook for Product Managers

Navigating the Product Galaxy

Make Pigs Fly: Product Manager's Bathroom Book
180 Ways to Impress Colleagues in Meetings, Emails, and Pitches!
Tired of business books that feel like extended PowerPoint slides?
"Make Pigs Fly" is not your typical dry, corporate snooze-fest. It's an unapologetically witty guide packed with 180 bite-sized nuggets of wisdom designed to supercharge your career growth, sharpen your business communication, and help you dominate the wild world of product management-all while you're enjoying your "most productive" breaks (yes, even in the bathroom).
If you're hunting for inspiring books that deliver more than recycled motivational fluff, look no further. Ali Rakhimov serves up brutally honest advice with a side of humor, making this one of the most interesting books you'll ever read about managing products, people, and projects.

Inside, you'll discover how to:
真 Impress colleagues without sounding like a human buzzword generator
真 Master good habits for meetings, emails, and pitches that actually matter
真 Sell your ideas even if your product is about as exciting as a beige filing cabinet
真 Avoid "drinking your own bathwater" (figuratively... and hopefully, literally)
Whether you're an ambitious associate, an over-caffeinated engineer, or a battle-hardened PM, this is the development book you didn't know you needed. It's part inspirational business book, part corporate survival guide, and 100% relatable. Think of it as the Great American Bathroom Book for product managers-minus the history lessons and plus a lot more sass.
Perfect for:
真 Bathroom reads (short chapters, big ideas-no judgment)
真 Desk references (because your team deserves better than Post-it note wisdom)
真 Gifts for PMs who need to lighten up-or level up
Pro Tip: Flip to a random page whenever you're stuck or need a laugh. Either way, it's guaranteed to help you build better business habits, spark fresh ideas, and maybe-just maybe-make pigs fly.

In product management, if you're not making pigs fly, you're probably not aiming high enough.

About The Author:

Ali Rakhimov is a self-proclaimed "blue-collar product manager" who has spent more than a decade in tech, focusing on practical solutions that make a genuine impact on people's daily lives. After wrangling everything from payments and hardware to SaaS and eCommerce, he discovered that silly questions and deep empathy can move mountains-or at least Make Pigs Fly. As a bootstrapped founder with several exits and a product leader and coach, he believes anyone-regardless of pedigree-can build great products by staying curious and learning from others' mistakes. That philosophy led him to write "Make Pigs Fly" so readers can skip the painful lessons and focus on what works, while polishing their communication prowess. Swing by www.ali.ink to learn more, share your own idioms, or snag some MPF merch.

Product Manager's Bathroom Book OR 180 Ways to Impress Colleagues in Meetings, Emails, and Pitches! Inspiration for a Career Growth!

Make Pigs Fly

Build AI applications that inspire trust in your users and solve real-world problems Making AI Work for People: A Framework for Designing and Building Impactful AI-Powered Applications empowers software engineers, product managers, and app designers to create AI-enabled applications that inspire trust, solve hard problems, and prioritize human needs. Written by Asmaa Ibrahim, Senior AI Consultant at Google and leader of the Gemini in Firebase product launch, this book shows you how to use rapid technological advancement to build successful products that your users can't get enough of. At the heart of the book is the PRESS framework, a systematic approach ensuring AI products embody five essential principles: People-first design, Responsible in the core, Explainability and interpretability, Safety via benchmarking, and Sustainability and long-term impact. The book demonstrates how to identify AI integration opportunities, design human-centered solutions, measure success with business-focused KPIs, and scale from MVP to production-grade systems while managing costs and infrastructure challenges. This comprehensive guide is essential for software engineers integrating AI into product development, product managers leading AI initiatives, and app designers creating human-AI interfaces. It's a must-read for executives and technical team managers seeking systematic approaches to responsible AI development that drive measurable business outcomes while maintaining trust, accessibility, and ethical integrity throughout the product lifecycle.

A Framework for Designing and Building Impactful AI-Powered Applications

Making AI Work for People

Implement trusted AI systems that deliver measurable business value while managing risk, compliance and long-term performance. Decision-Quality AI by Eva-Marie Muller-Stuler is a practical guide for data, product and technology leaders responsible for turning AI ambition into real-world outcomes. Covering the complete AI lifecycle from strategy and team design to deployment and governance, it provides the frameworks and technical foundations needed to develop AI products that are effective, responsible and aligned with business goals. Designed for leaders implementing AI at scale, this book helps you move beyond experimentation and hype to build AI solutions that solve genuine business challenges while meeting regulatory and operational requirements. You will learn how to: - Define AI use cases that address real business needs - Build teams, processes and governance for AI delivery - Develop, test and deploy AI with confidence - Manage risk, compliance, security and transparency - Monitor performance throughout the AI lifecycle Decision-Quality AI combines responsible AI principles with the practical disciplines required for successful implementation. It explores areas such as MLOps, ModelOps, AIOps, DevSecOps and cybersecurity, giving you a complete framework for delivering AI that creates lasting impact. Whether you are launching your first AI initiative or scaling enterprise-wide adoption, this book provides the tools, processes, and leadership guidance you need to build trusted AI systems that deliver results. Themes include: AI development, AI governance, AI security, MLOps, ModelOps, risk management, DevSecOps, data architecture, AI strategy

Grasp how to deliver fully deployed, scalable, trusted and useful AI and avoid expensive failed solutions and limited proof-of-concepts with this practical guide covering the lifecycle of AI development.

From AI Ambition to Operational Success

Decision-Quality AI

Around the world, product teams are waking up to the same uncomfortable truth: doing things "the right way" doesn't matter if your team loses its funding or your company goes out of business. Simply put, product teams can no longer afford to be disconnected from the business impact of their work. And well-trodden "best practices" from Silicon Valley behemoths can only provide so much guidance for teams working across vastly different business and funding models. In Impact-first Product Teams, product leader and consultant Matt LeMay provides clear-eyed and reality-tested guidance for doing the work that matters most to your business. This concise and practical book walks you through the questions and conversation starters that have helped product teams across industries and geographies put impact at the heart of their work - and keep it there.

Define Success. Do Work That Matters. Be Indispensable

Impact-first Product Teams

World-changing companies are being built faster than ever. The question is, how?

Building Rocketships provides an insider's guide to creating and scaling transformative products in today's hyper-competitive landscape. Written by veteran product leaders Oji and Ezinne Udezue, who have led teams at Microsoft, Twitter, WP Engine, Discovery Communications, and Calendly, this comprehensive playbook reveals:
How to identify and solve "sharp problems" that customers will pay to solve
Field-tested frameworks for building products users love
Systems for scaling from startup to sustainable growth
Strategies for integrating AI and staying ahead of rapid change
Battle-tested tactics used by today's fastest-growing companies



Whether you're a founder, product manager, or tech leader, you'll learn the exact systems and frameworks used to build category-defining products. The authors draw from 45+ years of combined experience to show you how to transform customer insights into winning features, build high-performing teams, and create sustainable competitive advantages.

Praise for Building Rocketships: 

"Building Rocketships provides the precise frameworks and strategies that ambitious builders need to create world-changing products. Oji and Ezinne have distilled decades of hard-won wisdom into a practical playbook for building customer-obsessed products that achieve exponential growth." 
-Tope Awotona, Founder and CEO of Calendly

"A rich playbook packed with practical advice, unique frameworks, and step-by-step guides for building your product-led business." -Lenny Rachitsky, Author of Lenny's Newsletter

Don't just build another product-build a rocketship. Start your journey to hypergrowth today.

[Pro Edition includes downloadable templates, worksheets and tools used by the authors to build successful products]

Oji Udezue is a former Chief Product Officer, investor, and entrepreneur. He has led Product, Engineering and Marketing at beloved companies like Microsoft, Twitter, Calendly, Atlassian, Typeform, and more. Today Oji is pushing the edges of building AI products by working with established companies and investing in next-generation startups and their founders.

Ezinne Udezue is a former Chief Product Ocer, investor and expert in digital transformations. She had led enterprise innovation initiatives at T-Mobile, Discovery Communications, Time Inc., Procore, and WP Engine. Ezinne has demonstrated expertise in scaling product-led organizations.

Product Management for High-Growth Companies

Building Rocketships

What separates unicorn founders from everyone else?
It's not funding.
It's not coding skills.
It's not even the idea.
It's their ability to identify painful, urgent, real-world problems - and build AI-powered solutions people desperately want.
In Pain Point to Unicorn, Rahul Sapelkar reveals the frameworks, founder psychology, AI leverage systems, and execution models used by the world's most successful startups.
Through real startup stories, practical frameworks, AI-first strategies, and deep product thinking, this book teaches founders, product managers, MBA students, and modern entrepreneurs how to:
- Identify "Hair-on-Fire" customer pain points
- Validate startup ideas before building
- Use AI for product discovery, automation, and growth
- Build scalable MVPs faster with modern AI tools
- Understand Pain-Market Fit before Product-Market Fit
- Turn customer complaints into billion-dollar opportunities
- Design sustainable business models and growth systems
- Think like top 1% founders in the AI era
Featuring insights inspired by companies like Razorpay, Zepto, CRED, PhonePe, Practo, and global AI-native startups, this book combines startup execution, product strategy, ethics, AI leverage, and founder mindset into one practical playbook.
Whether you're building your first startup, scaling a product, or preparing for the AI-driven future of business, this book gives you the tools to move from confusion to clarity - and from pain point to unicorn.

How Top 1% Founders Turn User Pain into Unicorn Growth in the AI Era

AI FOUNDER'S PLAYBOOK PAIN POINT TO UNICORN

'The new playbook for building the future. A concise, actionable masterclass on design and strategy.' Reid Hoffman, co-founder of LinkedInEver had a good idea but didn't know how to begin? The New York Times bestselling authors of Sprint reveal the smart way to start ambitious projects. Every big project - whether it's technology, sneakers or a neighbourhood café - requires a big investment to get going. Unfortunately, most of them flop. Too many teams waste time, money and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you're making?As designers and investors, Jake Knapp and John Zeratsky have helped hundreds of teams bring new products and services into the world. Click is their proven system for starting projects the right way, to make better decisions and move swiftly towards a solution that clicks with customers. Building on their bestselling book Sprint, this step-by-step playbook is filled with stories from Nike, Microsoft, Google, Slack and the frontiers of AI research, and reveals essential lessons for:defining the basics of a projectdifferentiating it from the competitionchoosing the best approachand proving your strategyCompressing six months of strategy development into just two days, Click will help any team start successful new projects, quickly.

From the New York Times bestselling authors of Sprint, a guide for starting big projects the smart way. Every big project – whether it’s technology, sneakers, or a neighbourhood café – requires a big investment to get off the ground. Unfortunately, most big projects flop with customers. Too many teams waste time, money and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you’re making? Does your solution click with customers? As designers and investors, Jake Knapp and John Zeratsky have a front-row seat to some of the world’s most successful startups, and have helped hundreds of teams bring new products and services into the world. Click is their proven system for starting projects the right way, to make better decisions and move quickly toward a solution that clicks with customers. Outlining twelve important lessons, a step-by-step playbook and memorable stories from Nike, Microsoft, Google, Slack and the frontiers of artificial intelligence research, Click reveals how any team can quickly and confidently start successful new projects. For anyone who has ever had a good idea but didn’t know how to start, this book is for you.

How to Make What People Want

Click

Despite massive investments, sustainable business still isn't very profitable for most companies. Here's a fresh approach for resetting sustainability for customer value--and profitability.Store aisles packed with products labeled "environmentally friendly." Businesses scrambling to respond to stakeholder demands that they make their operations sustainable. Ads touting green credentials for all kinds of enterprises. For a long time now, this has been the market landscape we've lived in, with companies such as Unilever leading the way and creating pressure for others to follow suit.But the uncomfortable truth is that after years of investment in sustainable products and services, most companies still aren't seeing the payoff--not financially, not in value for customers, and not in real environmental and social impact. Why not?As IMD professors Goutam Challagalla and Frédéric Dalsace show in this eye-opening and practical book, the shortfall is due to a strategic misalignment and a misunderstanding of what actually drives customers' purchase decisions. The authors flip conventional sustainability strategy on its head: instead of companies asking "How can we make our offerings more sustainable?" they should be asking "How can we use sustainability as a catalyst to improve the performance of our products, make them more affordable, or both?" Viewed this way, sustainability is an intrinsic, value-generating element of an offering rather than a costly add-on.The authors call companies that understand this insight--John Deere, Michelin, Schneider Electric, Nespresso, Reckitt, and others--clean winners, or "Resonators." With wide-ranging and instructive stories, they show how Resonators use sustainability to increase customer value and generate robust profits.Offering practical frameworks, tools, and tactics, Clean Winners is your essential guide to reimagining your sustainability strategy.

Sustainability Strategy That Puts Customers First

Clean Winners

This book addresses the orchestration gap between technical excellence and business value delivery in technology organizations. It introduces the concept of "Inbetweeners"-professionals who bridge the divide between engineering teams and commercial stakeholders. The text examines organizational challenges including technological complexity, siloed structures, and misaligned incentives.<ul> <li>Addresses the critical gap between technical teams and business stakeholders in technology organizations through the concept of "Inbetweeners"</li> <li>Examines the organizational challenges created by technological complexity and proposes practical frameworks for bridging the tech-sales divide</li> <li>Explores the impact of Agentic AI on product development, organizational structures, and future career paths in technology sectors</li> <li>Presents a Translation Framework for effective communication and value delivery across organizational silos</li> <li>Provides actionable strategies for hiring, retaining, and incentivizing professionals who can navigate between technical and commercial domains</li> </ul>This title has been co-published with Professional Publishing Finland. T&amp;F does not sell or distribute the print editions in Finland.

How to Translate Tech into Customer Value in the AI Era

Inbetweeners

Focus Is a Feature

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