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Ongioni B: Focus Is a Feature

Focus Is a Feature

Why Product Leaders Must Learn to Say No

This book addresses the orchestration gap between technical excellence and business value delivery in technology organizations. It introduces the concept of "Inbetweeners"-professionals who bridge the divide between engineering teams and commercial stakeholders. The text examines organizational challenges including technological complexity, siloed structures, and misaligned incentives.<ul> <li>Addresses the critical gap between technical teams and business stakeholders in technology organizations through the concept of "Inbetweeners"</li> <li>Examines the organizational challenges created by technological complexity and proposes practical frameworks for bridging the tech-sales divide</li> <li>Explores the impact of Agentic AI on product development, organizational structures, and future career paths in technology sectors</li> <li>Presents a Translation Framework for effective communication and value delivery across organizational silos</li> <li>Provides actionable strategies for hiring, retaining, and incentivizing professionals who can navigate between technical and commercial domains</li> </ul>This title has been co-published with Professional Publishing Finland. T&amp;F does not sell or distribute the print editions in Finland.

How to Translate Tech into Customer Value in the AI Era

Inbetweeners

'As easy to read as it is useful and wise' Morgan Housel A short guide to transforming your money mindset and attitudes, written for a younger generation that doesn't have the lingo, headspace or experience talking through money matters. Make Epic Money demystifies wealth creation and puts a stop to the pervasive trust we put in our pay checks to accrue enough to give us a good life. Multiple income streams, investments and passive income are the only route to gaining financial freedom and content creator and successful entrepreneur, Ankur Warikoo, shows readers the way. He unveils the money mistakes he's made, so we can avoid them, and sets up a mindset shift for readers to take an active stance in wealth creation, in a way that makes sense for them and with bite-sized and accessible tips throughout.

'As easy to read as it is useful and wise' Morgan Housel A short guide to transforming your money mindset and attitudes, written for a younger generation that doesn’t have the lingo, headspace or experience talking through money matters. Make Epic Money demystifies wealth creation and puts a stop to the pervasive trust we put in our pay checks to accrue enough to give us a good life. Multiple income streams, investments and passive income are the only route to gaining financial freedom and content creator and successful entrepreneur, Ankur Warikoo, shows readers the way. He unveils the money mistakes he’s made, so we can avoid them, and sets up a mindset shift for readers to take an active stance in wealth creation, in a way that makes sense for them and with bite-sized and accessible tips throughout.

Make Epic Money

Future of Business and Finance

It is now widely recognized that the emotional dimension of products and services is a critical success factor in many sectors. Generating products with significant emotional features is a complex challenge, as professionals responsible for designing and developing new products should be able to focus the design effort on eliciting specific emotions. But how do designers prepare themselves to convey emotions through the products they design? How do they know how to provoke certain emotions? To obtain the benefits that the knowledge of emotions can bring when it is integrated into the design process, professionals need to be assisted with approaches to apply the knowledge of emotions systematically and strategically. 


This book presents the development of a process to support product design teams to envision emotion-focused new product ideas - Emotion-Driven Innovation (E-DI). The E-DI process supports designers in identifying the occurrence of emotions in a certaincategory of products present in the market and applying this information to make strategic decisions when defining the emotional intentions for the new product. It also helps to focus their creative thinking to develop strong and meaningful emotion-centric new product ideas. This book targets a professional audience wanting to learn more about this process and provides useful tools and frameworks that can be applied in real-life cases.

A Methodology to Envision Emotion-Focused New Product Ideas

Emotion-Driven Innovation

"A much-needed guide to winning in business as a human in an all-too online world." - EntrepreneurTrying to win the internet is a gloriously inefficient way to build a business. No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms.Jonathan Goodman--one of the world's leading experts on helping people simplify their business--reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.Backed by a wide range of case studies, Goodman shows how modern marketing technology has led us astray. That start-ups and established organizations alike have bought into the misguided idea that they need to become "famous on the internet" just to make a few sales.If you're having trouble finding your way, the problem isn't you. The problem is what you've been made to believe it takes to succeed.This book is for any marketer, business owner, coach, or entrepreneur who wants an easier way to make more money, help more people, and have more freedom by avoiding wasted time and resources on dead-ends and ineffective methods.Specifically, you'll learn how to: <ul><li>Build trust in business relationships through community, specificity, and familiarity.</li><li>Apply the four-step content creation framework designed for business owners, not influencers, to get more customers (because likes don't pay the bills).</li><li>Improve profitability by cutting out the work not worth doing.</li></ul> Algorithms change, humans don't.No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so inhuman.Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that's lost its way.Buy this book to learn how to earn more and compete less in this much-needed approach to success in a crowded marketplace.

"A much-needed guide to winning in business as a human in an all-too online world." – EntrepreneurTrying to win the internet is a gloriously inefficient way to build a business. No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms.Jonathan Goodman—one of the world's leading experts on helping people simplify their business—reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.Backed by a wide range of case studies, Goodman shows how modern marketing technology has led us astray. That start-ups and established organizations alike have bought into the misguided idea that they need to become "famous on the internet" just to make a few sales.If you're having trouble finding your way, the problem isn't you. The problem is what you've been made to believe it takes to succeed.This book is for any marketer, business owner, coach, or entrepreneur who wants an easier way to make more money, help more people, and have more freedom by avoiding wasted time and resources on dead-ends and ineffective methods.Specifically, you'll learn how to:<ul><li>Build trust in business relationships through community, specificity, and familiarity.</li><li>Apply the four-step content creation framework designed for business owners, not influencers, to get more customers (because likes don't pay the bills).</li><li>Improve profitability by cutting out the work not worth doing.</li></ul>&nbsp;Algorithms change, humans don't.No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so inhuman.Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that's lost its way.Buy this book to learn how to earn more and compete less in this much-needed approach to success in a crowded marketplace.

Timeless Lessons on Success, Profit, and Finding Your Way

The Obvious Choice

Grasp how to deliver fully deployed and scalable, trusted and responsible AI and avoid expensive failed solutions and limited proof-of-concepts with this practical guide covering the lifecyle process of AI product development.

Grasp how to deliver fully deployed and scalable, trusted and responsible AI and avoid expensive failed solutions and limited proof-of-concepts with this practical guide covering the lifecyle process of AI product development.

How Tech Leaders Can Build and Deploy Useful AI

AI Development

Responsible AI Product Development shows how data, product and tech leaders can drive the development and deployment of trusted, responsible AI and navigate the associated risks and pitfalls. 

The book is designed for data, product and tech leaders who are seeking to implement structure and processes to ensure the development of responsible AI products compliant with best practice and key regulatory requirements. It guides readers from inception and team setup of AI through to use case development, full deployment, and monitoring, equipping them with the knowledge and tools they need to ensure an ethical and trusted product. It also helps readers understand the risks and challenges in AI product deployment, giving them guidance on what is important and how to avoid common mistakes.

Responsible AI Product Development offers coverage of the real lifecycle process, from thought exercise to ideation, development, creation, testing and delivery including post-delivery care and end of life management. It combines coverage of ethics and transparency with the technical, procedural and development-focused fundamentals, such as MLOPs, ModelOps, AIOps, TDD and SDLC guidance. It also considers key issues such as cybersecurity and DevSecOps, data architecture, collection and visualisation, team structure and processes, project documentation, business continuity and disaster recovery, AI governance and compliance and AI sustainability.

Discover the simple principles that took a team from mediocrity to Olympic gold, and which you can use every day in work, life and play. How do you go from ordinary to exceptional? This bestselling coaching classic will show you how. Ben Hunt-Davis shares the inspiring story of how he and the British men's rowing Eight went from never winning an international race to becoming the best in the world just two years later. Performance Coach Harriet Beveridge then highlights the wealth of transferable strategies we can use to pursue our own 'gold medals' for ourselves, our workplaces and beyond. Ben's firsthand account transports readers into the boat with him: the intensity of training, the emotional rollercoaster of setbacks, the thrill of success. Harriet distils the lessons from each gripping story into easy-to-implement strategies to apply to your everyday: from how to keep yourself motivated day-in-day out to how to bounce back from failure; from how to build resilient teams to cultivating a learning mindset. This 15th anniversary edition of Will It Make The Boat Go Faster? Includes new examples of people from all walks of life applying these Olympic-winning strategies to their contexts to make their own boats go faster. Whether you're a business leader wanting better results, an individual with a dream, or a coach guiding your team to unlocking their potential, this book is jammed-pack with tried and tested methods to help you achieve your own gold medals. The book is a winning mix of gripping narrative and practical performance-raising tips.

Olympic-winning Strategies for Everyday Success

Will It Make the Boat Go Faster

Build AI applications that inspire trust in your users and solve real-world problems Making AI Work for People: A Framework for Designing and Building Impactful AI-Powered Applications empowers software engineers, product managers, and app designers to create AI-enabled applications that inspire trust, solve hard problems, and prioritize human needs. Written by Asmaa Ibrahim, Senior AI Consultant at Google and leader of the Gemini in Firebase product launch, this book shows you how to use rapid technological advancement to build successful products that your users can't get enough of. At the heart of the book is the PRESS framework, a systematic approach ensuring AI products embody five essential principles: People-first design, Responsible in the core, Explainability and interpretability, Safety via benchmarking, and Sustainability and long-term impact. The book demonstrates how to identify AI integration opportunities, design human-centered solutions, measure success with business-focused KPIs, and scale from MVP to production-grade systems while managing costs and infrastructure challenges. This comprehensive guide is essential for software engineers integrating AI into product development, product managers leading AI initiatives, and app designers creating human-AI interfaces. It's a must-read for executives and technical team managers seeking systematic approaches to responsible AI development that drive measurable business outcomes while maintaining trust, accessibility, and ethical integrity throughout the product lifecycle.

A Framework for Designing and Building Impactful AI-Powered Applications

Making AI Work for People

De Gruyter Studium

Produktmanagement ist ein Managementkonzept, das markt- und innovationsorientiert entlang des Produktlebenszyklus den wirtschaftlichen Erfolgt eines Produkts oder einer Dienstleistung sicherstellen soll. In diesem Buch wird zunächst das Produktmanagement-Konzept erläutert und aufgezeigt, wie eine Implementierung in der Praxis erfolgen kann. Basierend auf der Geschäfts- und Innovationsstrategie wird ein sechsstufiger Produktinnovationsprozess skizziert. Dieser ergänzt die klassische Entwicklung um agile Methoden sowie Elemente aus dem Marketing, dem Innovationsmanagement und dem Design. Im Mittelpunkt dabei steht die Konzeptentwicklung mit Anforderungsermittlung, Positionierung und Produktstrategie. Unter 'digitales Produktmanagement' wird schließlich aufgezeigt, wie Produkte und Dienstleistungen weiter 'digitalisiert' werden können. Daneben wird ausgeführt, wie der Produktinnovationsprozess durch den Einsatz digitaler Technologien und Methoden, inklusive Anwendungen der künstlichen Intelligenz, schneller,flexibler und innovativer gestaltet werden kann.

Produktmanagement ist ein Managementkonzept, das markt- und innovationsorientiert entlang des Produktlebenszyklus den wirtschaftlichen Erfolgt eines Produkts oder einer Dienstleistung sicherstellen soll. In diesem Buch wird zunächst das Produktmanagement-Konzept erläutert und aufgezeigt, wie eine Implementierung in der Praxis erfolgen kann. Basierend auf der Geschäfts- und Innovationsstrategie wird ein sechsstufiger Produktinnovationsprozess skizziert. Dieser ergänzt die klassische Entwicklung um agile Methoden sowie Elemente aus dem Marketing, dem Innovationsmanagement und dem Design. Im Mittelpunkt dabei steht die Konzeptentwicklung mit Anforderungsermittlung, Positionierung und Produktstrategie. Unter »digitales Produktmanagement« wird schließlich aufgezeigt, wie Produkte und Dienstleistungen weiter »digitalisiert« werden können. Daneben wird ausgeführt, wie der Produktinnovationsprozess durch den Einsatz digitaler Technologien und Methoden, inklusive Anwendungen der künstlichen Intelligenz, schneller,flexibler und innovativer gestaltet werden kann.

Moderne Produktplanung, Entwicklung und Vermarktung

Produktmanagement – Innovation – Digitalisierung

A bestselling author and expert on the psychology of leadership identifies the critical ingredient for personal and professional well-being.Most leadership coaching focuses on helping leaders build their skills and knowledge and close performance gaps. These are necessary steps, but not sufficient. Using evidence from neuroscience and his work with leaders, Dr. Henry Cloud shows that the best performers draw on another vital resource: personal and professional relationships that fuel growth and help them surpass current limits.Popular wisdom suggests that we should not allow others to have power over us, but the reality is that they do, for better or for worse. Consider the boss who diminishes you through cutting remarks versus one who challenges you to get better. Or the colleague who always seeks the limelight versus the one who gives you the confidence to finish a difficult project. Or the spouse who is honest and supportive versus the one who resents your success. No matter how talented, intelligent, or experienced, the greatest leaders share one commonality: the power of the others in their lives.Combining engaging case studies, persuasive findings from cutting-edge brain research, and examples from his consulting practice, Dr. Cloud argues that whether you’re a Navy SEAL or a corporate executive, outstanding performance depends on having the right kind of interpersonal connections to fuel personal growth and minimize toxic associations and their effects. Presenting a dynamic model of the impact these different kinds of connections produce, Dr. Cloud shows readers how to get more from themselves by drawing on the strength and expertise of others. You don’t have a choice whether others have power in your life, but you can choose what kinds of relationships you want.Advance Praise for The Power of the Other“Henry Cloud has done it again! The Power of the Other reminds us that our successes and failures often come through others. Those who have high relational IQs are always the most successful, and Henry reminds us to surround ourselves with the right people if we want positive results.”—Dave Ramsey, author of six national bestsellers“Henry Cloud understands the connections among character, relationships, and leadership like no one else I’ve ever known. Really. His writings are as wise and insightful as they are readable, and The Power of the Other is another wonderful example.”—Patrick Lencioni, bestselling author of The Five Dysfunctions of a Team“Henry’s deep understanding of people, growth, and performance is unique and impactful. This new book brings to light the power of connection and the primacy of relationships, in personal and professional development. For everyone who wants to thrive in all parts of life, this book is a must.”—Scott Beck, founder of Ancestry.com“Once again, Henry has changed the conversation. Raw talent and willpower go a long way. Yet without healthy relationships, we leave most of their value on the table. But this isn’t a book just about relationships—it shows how to knock down a leader’s performance barriers. Henry’s use of neuroscience makes his logic and storytelling even more compelling.”—Marten Hoekstra, former CEO of UBS“Dr. Cloud’s latest book brings the heart and the mind together, showing that constructive relationships support us in making our own lives and the lives of others better. There is no singular success; we all need to work with ‘others’ to become our best selves. The Power of the Other shows you where to look.”—Maria Shriver, journalist, founder of Shriver Media, the Women’s Alzheimer’s Challenge, and A Woman’s Nation

Wall Street Journal bestsellerAn expert on the psychology of leadership and the bestselling author of Integrity, Necessary Endings, and Boundaries For Leaders identifies the critical ingredient for personal and professional wellbeing.Most leadership coaching focuses on helping leaders build their skills and knowledge and close performance gaps. These are necessary, but not sufficient. Using evidence from neuroscience and his work with leaders, Dr. Henry Cloud shows that the best performers draw on another vital resource: the personal and professional relationships that fuel growth and help them surpass current limits.Popular wisdom suggests that we should not allow others to have power over us, but the reality is that they do, for better or for worse. In this essential guide to human performance, consider the boss who diminishes you through cutting remarks versus one who challenges you to get better. Or the colleague who always seeks the limelight versus the one who gives you the confidence to finish a difficult project. Or the spouse who is honest and supportive versus the one who resents your success. No matter how talented, intelligent, or experienced, the greatest leaders share one commonality: the power of the others in their lives.Combining engaging case studies, persuasive findings from cutting-edge brain research, and examples from his consulting practice, Dr. Cloud argues that whether you’re a Navy SEAL or a corporate executive, outstanding performance depends on having the right kind of connections to fuel personal growth and minimize toxic associations and their effects. Presenting a dynamic model of the impact these different kinds of connections produce, Dr. Cloud shows readers how to get more from themselves by drawing on the strength and expertise of others. You don’t have a choice whether or not others have power in your life, but you can choose what kinds of relationships you want.In The Power of the Other, Dr. Cloud explains how to harness these connections and provides a clear framework for success:<ul><li>The Four Corners of Connection: Learn to identify the four types of relationships in your life—and how to escape the three that limit your potential while actively cultivating the one that fuels growth.</li><li>Evidence-Based Strategies: Discover how cutting-edge brain research and neuroscience reveal the tangible, measurable power that relationships have on your physical and mental functioning.</li><li>High-Performance Mindset: Understand the critical difference between performers who are fueled by possibility versus those who are defeated by it, and learn to adopt the mindset of the greats.</li><li>Leadership Development: Whether you’re a Navy SEAL or a corporate executive, find out how to build a personal and professional support system that helps you surpass your current limits.</li></ul>

The Power of the Other

Updated with a new case study, this revised edition is a how-to guide for building habit-forming products. How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? In Hooked, Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Based on years of research, consulting, and practical experience, Eyal wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products. Hooked is for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Updated with a new case study, this revised edition is a how-to guide for building habit-forming products. How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? In Hooked, Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Based on years of research, consulting, and practical experience, Eyal wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products. Hooked is for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

How to Build Habit-Forming Products

Hooked

What separates unicorn founders from everyone else?
It's not funding.
It's not coding skills.
It's not even the idea.
It's their ability to identify painful, urgent, real-world problems - and build AI-powered solutions people desperately want.
In Pain Point to Unicorn, Rahul Sapelkar reveals the frameworks, founder psychology, AI leverage systems, and execution models used by the world's most successful startups.
Through real startup stories, practical frameworks, AI-first strategies, and deep product thinking, this book teaches founders, product managers, MBA students, and modern entrepreneurs how to:
- Identify "Hair-on-Fire" customer pain points
- Validate startup ideas before building
- Use AI for product discovery, automation, and growth
- Build scalable MVPs faster with modern AI tools
- Understand Pain-Market Fit before Product-Market Fit
- Turn customer complaints into billion-dollar opportunities
- Design sustainable business models and growth systems
- Think like top 1% founders in the AI era
Featuring insights inspired by companies like Razorpay, Zepto, CRED, PhonePe, Practo, and global AI-native startups, this book combines startup execution, product strategy, ethics, AI leverage, and founder mindset into one practical playbook.
Whether you're building your first startup, scaling a product, or preparing for the AI-driven future of business, this book gives you the tools to move from confusion to clarity - and from pain point to unicorn.

How Top 1% Founders Turn User Pain into Unicorn Growth in the AI Era

AI FOUNDER'S PLAYBOOK PAIN POINT TO UNICORN

Focus Is a Feature

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