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Ongioni B: Focus Is a Feature

Focus Is a Feature

Why Product Leaders Must Learn to Say No

'How do you know when sharing yourself is a priceless gift, and when it is an unwelcome burden? Revealing will show you how to answer this question. Essential for work, romance and family' Kim Scott 'Witty, warm, and grounded in science ... an indispensable guide' Katy Milkman Our goal should not be to eliminate vulnerability, but to harness its power. This is a roadmap for figuring out how. We know the gut-wrenching feeling: that post-conversation replay, cringing at how much we just revealed. We live in fear of saying too much, so we keep quiet, guard our emotions and lock away our most personal thoughts. But what if we've been worrying about the wrong thing? A growing body of research shows we vastly underestimate the value of oversharing, with our spouses, friends, colleagues and even strangers. Vulnerability and openness can unlock some of life's richest rewards: deeper friendships, stronger professional relationships, greater well-being and, yes, even love. Drawing on over a decade of research and real-life stories, here behavioural scientist Leslie John explores why we hesitate to open up, when sharing really does backfire, and how to strike a balance between too much and too little. Revealing empowers us to make smarter, bolder and more satisfying decisions about just how much we want to share and why.

The Surprising Power of Oversharing

Revealing

You have delivered the projects nobody noticed. Held the governance line when everyone wanted a shortcut. Kept the system running while someone else presented the results. Done the work that made the work possible, and watched it disappear into the organization without your name attached.

The Unseen Professional is for the product manager, program lead, and enterprise practitioner who has spent years inside a large organization doing exactly that, and who wants to understand how to do it better, build a career that lasts, and stop being the best-kept secret in the building.

Drawing on a decade at the Centers for Medicare and Medicaid Services (managing a portfolio serving 9,000 users, leading a $35 million contract, and delivering over 2,000 projects with a 95 percent on-time rate), Nathaniel Dull writes from inside the work, not above it. This is not a framework book. It is not a certification guide. It is what the work actually taught one practitioner who stayed long enough to learn it.

Part One maps the environment: why bureaucracies work the way they do, how stakeholder landscapes really function, and what compliance actually protects. Part Two is the tactical core: roadmaps that survive contact with reality, backlogs that tell the truth, Agile adapted to where you actually work, build-versus-buy decisions, metrics that move decision-makers, and the data storytelling that keeps programs alive through budget cycles. Part Three covers leading without a mandate: influence, coaching, executive communication, and what to do when things break. Part Four is about the career itself: translating government and enterprise experience into the private sector, navigating certifications, pivoting deliberately, managing distributed teams, and working alongside artificial intelligence without losing what makes you irreplaceable.

Whether you are ten years into a federal agency wondering what comes next, or two years into your first enterprise role trying to understand why none of the textbooks match your Monday morning: this book was written for you.

Product Leadership in the Midst of Bureaucracy

The Unseen Professional

'The new playbook for building the future. A concise, actionable masterclass on design and strategy.' Reid Hoffman, co-founder of LinkedInEver had a good idea but didn't know how to begin? The New York Times bestselling authors of Sprint reveal the smart way to start ambitious projects. Every big project - whether it's technology, sneakers or a neighbourhood café - requires a big investment to get going. Unfortunately, most of them flop. Too many teams waste time, money and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you're making?As designers and investors, Jake Knapp and John Zeratsky have helped hundreds of teams bring new products and services into the world. Click is their proven system for starting projects the right way, to make better decisions and move swiftly towards a solution that clicks with customers. Building on their bestselling book Sprint, this step-by-step playbook is filled with stories from Nike, Microsoft, Google, Slack and the frontiers of AI research, and reveals essential lessons for:defining the basics of a projectdifferentiating it from the competitionchoosing the best approachand proving your strategyCompressing six months of strategy development into just two days, Click will help any team start successful new projects, quickly.

From the New York Times bestselling authors of Sprint, a guide for starting big projects the smart way. Every big project – whether it’s technology, sneakers, or a neighbourhood café – requires a big investment to get off the ground. Unfortunately, most big projects flop with customers. Too many teams waste time, money and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you’re making? Does your solution click with customers? As designers and investors, Jake Knapp and John Zeratsky have a front-row seat to some of the world’s most successful startups, and have helped hundreds of teams bring new products and services into the world. Click is their proven system for starting projects the right way, to make better decisions and move quickly toward a solution that clicks with customers. Outlining twelve important lessons, a step-by-step playbook and memorable stories from Nike, Microsoft, Google, Slack and the frontiers of artificial intelligence research, Click reveals how any team can quickly and confidently start successful new projects. For anyone who has ever had a good idea but didn’t know how to start, this book is for you.

How to Make What People Want

Click

This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the role of technology in marketing, with a particular emphasis on AI and machine learning, while also addressing topics related to consumer privacy and data protection. It will serve as a valuable resource for researchers interested in marketing in the digital age.

Analyzing Consumer Behavior to Drive Managerial Decision Making

Contemporary Marketing Strategy

Future of Business and Finance

It is now widely recognized that the emotional dimension of products and services is a critical success factor in many sectors. Generating products with significant emotional features is a complex challenge, as professionals responsible for designing and developing new products should be able to focus the design effort on eliciting specific emotions. But how do designers prepare themselves to convey emotions through the products they design? How do they know how to provoke certain emotions? To obtain the benefits that the knowledge of emotions can bring when it is integrated into the design process, professionals need to be assisted with approaches to apply the knowledge of emotions systematically and strategically.&nbsp;
 
 This book presents the development of a process to support product design teams to envision emotion-focused new product ideas - Emotion-Driven Innovation (E-DI). The E-DI process supports designers in identifying the occurrence of emotions in a certain categoryof products present in the market and applying this information to make strategic decisions when defining the emotional intentions for the new product. It also helps to focus their creative thinking to develop strong and meaningful emotion-centric new product ideas. This book targets a professional audience wanting to learn more about this process and provides useful tools and frameworks that can be applied in real-life cases.

It is now widely recognized that the emotional dimension of products and services is a critical success factor in many sectors. Generating products with significant emotional features is a complex challenge, as professionals responsible for designing and developing new products should be able to focus the design effort on eliciting specific emotions. But how do designers prepare themselves to convey emotions through the products they design? How do they know how to provoke certain emotions? To obtain the benefits that the knowledge of emotions can bring when it is integrated into the design process, professionals need to be assisted with approaches to apply the knowledge of emotions systematically and strategically.&nbsp;

This book presents the development of a process to support product design teams to envision emotion-focused new product ideas - Emotion-Driven Innovation (E-DI). The E-DI process supports designers in identifying the occurrence of emotions in a certaincategory of products present in the market and applying this information to make strategic decisions when defining the emotional intentions for the new product. It also helps to focus their creative thinking to develop strong and meaningful emotion-centric new product ideas. This book targets a professional audience wanting to learn more about this process and provides useful tools and frameworks that can be applied in real-life cases.

A Methodology to Envision Emotion-Focused New Product Ideas

Emotion-Driven Innovation

The Comprehensive Rapid Application Development Guide

RAD in Action

In a world where software development cycles are increasingly compressed to meet ever-evolving market demands, "RAD in Action: The Comprehensive Rapid Application Development Guide" emerges as an indispensable resource for modern developers and project managers alike. Authors Thomas C. Berger and Anna Weber expertly navigate readers through the dynamic landscape of Rapid Application Development (RAD), offering a treasure trove of insights, strategies, and practical knowledge distilled from years of hands-on experience.&#13;&#13;This guide illuminates the principles of RAD, a methodology designed to expedite software development while maintaining high standards of quality and adaptability. Through engaging narratives, real-world examples, and clear explanations, Berger and Weber demystify RAD, making it accessible to both novices and seasoned professionals.&#13;&#13;"RAD in Action" delves into the core aspects of the RAD process, from initial brainstorming and prototyping to iterative testing and final deployment. The authors provide a detailed roadmap for implementing RAD, emphasizing the importance of collaboration, rapid feedback loops, and flexibility in responding to changing requirements. Readers will discover effective techniques for managing projects, fostering team dynamics, and leveraging RAD tools and technologies to achieve efficient and successful outcomes.&#13;&#13;Whether you're looking to refine your development practices, navigate the challenges of fast-paced project environments, or simply gain a deeper understanding of RAD, this book offers valuable guidance and inspiration. Embark on a journey with Berger and Weber as they guide you through the exciting world of RAD, equipping you with the knowledge and skills to transform your software development projects and embrace the agility and innovation that the modern digital landscape demands.&#13;&#13;"RAD in Action" is not just a book; it's a catalyst for change, empowering you to revolutionize your approach to software development and propel your projects to new heights.

Thomas C. Berger

Anna Weber

The Comprehensive  Rapid Application Development Guide

A bestselling author and expert on the psychology of leadership identifies the critical ingredient for personal and professional well-being.Most leadership coaching focuses on helping leaders build their skills and knowledge and close performance gaps. These are necessary steps, but not sufficient. Using evidence from neuroscience and his work with leaders, Dr. Henry Cloud shows that the best performers draw on another vital resource: personal and professional relationships that fuel growth and help them surpass current limits.Popular wisdom suggests that we should not allow others to have power over us, but the reality is that they do, for better or for worse. Consider the boss who diminishes you through cutting remarks versus one who challenges you to get better. Or the colleague who always seeks the limelight versus the one who gives you the confidence to finish a difficult project. Or the spouse who is honest and supportive versus the one who resents your success. No matter how talented, intelligent, or experienced, the greatest leaders share one commonality: the power of the others in their lives.Combining engaging case studies, persuasive findings from cutting-edge brain research, and examples from his consulting practice, Dr. Cloud argues that whether you’re a Navy SEAL or a corporate executive, outstanding performance depends on having the right kind of interpersonal connections to fuel personal growth and minimize toxic associations and their effects. Presenting a dynamic model of the impact these different kinds of connections produce, Dr. Cloud shows readers how to get more from themselves by drawing on the strength and expertise of others. You don’t have a choice whether others have power in your life, but you can choose what kinds of relationships you want.Advance Praise for The Power of the Other“Henry Cloud has done it again! The Power of the Other reminds us that our successes and failures often come through others. Those who have high relational IQs are always the most successful, and Henry reminds us to surround ourselves with the right people if we want positive results.”—Dave Ramsey, author of six national bestsellers“Henry Cloud understands the connections among character, relationships, and leadership like no one else I’ve ever known. Really. His writings are as wise and insightful as they are readable, and The Power of the Other is another wonderful example.”—Patrick Lencioni, bestselling author of The Five Dysfunctions of a Team“Henry’s deep understanding of people, growth, and performance is unique and impactful. This new book brings to light the power of connection and the primacy of relationships, in personal and professional development. For everyone who wants to thrive in all parts of life, this book is a must.”—Scott Beck, founder of Ancestry.com“Once again, Henry has changed the conversation. Raw talent and willpower go a long way. Yet without healthy relationships, we leave most of their value on the table. But this isn’t a book just about relationships—it shows how to knock down a leader’s performance barriers. Henry’s use of neuroscience makes his logic and storytelling even more compelling.”—Marten Hoekstra, former CEO of UBS“Dr. Cloud’s latest book brings the heart and the mind together, showing that constructive relationships support us in making our own lives and the lives of others better. There is no singular success; we all need to work with ‘others’ to become our best selves. The Power of the Other shows you where to look.”—Maria Shriver, journalist, founder of Shriver Media, the Women’s Alzheimer’s Challenge, and A Woman’s Nation

Wall Street Journal bestsellerAn expert on the psychology of leadership and the bestselling author of Integrity, Necessary Endings, and Boundaries For Leaders identifies the critical ingredient for personal and professional wellbeing.Most leadership coaching focuses on helping leaders build their skills and knowledge and close performance gaps. These are necessary, but not sufficient. Using evidence from neuroscience and his work with leaders, Dr. Henry Cloud shows that the best performers draw on another vital resource: the personal and professional relationships that fuel growth and help them surpass current limits.Popular wisdom suggests that we should not allow others to have power over us, but the reality is that they do, for better or for worse. In this essential guide to human performance, consider the boss who diminishes you through cutting remarks versus one who challenges you to get better. Or the colleague who always seeks the limelight versus the one who gives you the confidence to finish a difficult project. Or the spouse who is honest and supportive versus the one who resents your success. No matter how talented, intelligent, or experienced, the greatest leaders share one commonality: the power of the others in their lives.Combining engaging case studies, persuasive findings from cutting-edge brain research, and examples from his consulting practice, Dr. Cloud argues that whether you’re a Navy SEAL or a corporate executive, outstanding performance depends on having the right kind of connections to fuel personal growth and minimize toxic associations and their effects. Presenting a dynamic model of the impact these different kinds of connections produce, Dr. Cloud shows readers how to get more from themselves by drawing on the strength and expertise of others. You don’t have a choice whether or not others have power in your life, but you can choose what kinds of relationships you want.In The Power of the Other, Dr. Cloud explains how to harness these connections and provides a clear framework for success:<ul><li>The Four Corners of Connection: Learn to identify the four types of relationships in your life—and how to escape the three that limit your potential while actively cultivating the one that fuels growth.</li><li>Evidence-Based Strategies: Discover how cutting-edge brain research and neuroscience reveal the tangible, measurable power that relationships have on your physical and mental functioning.</li><li>High-Performance Mindset: Understand the critical difference between performers who are fueled by possibility versus those who are defeated by it, and learn to adopt the mindset of the greats.</li><li>Leadership Development: Whether you’re a Navy SEAL or a corporate executive, find out how to build a personal and professional support system that helps you surpass your current limits.</li></ul>

The Power of the Other

Until recently, infrastructure was the backbone of organizations operating software they developed in-house. But now that cloud vendors run the computers, companies can finally bring the benefits of agile custom-centricity to their own developers. Adding product management to infrastructure organizations is now all the rage. But how's that possible when infrastructure is still the operational layer of the company? This practical book guides engineers, managers, product managers, and leaders through the shifts required to become a modern platform-led organization. You'll learn what platform engineering is "and isn't" and what benefits and value it brings to developers and teams. You'll understand what it means to approach your platform as a product and learn some of the most common technical and managerial barriers to success. With this book, you'll: <ul> <li>Cultivate a platform-as-product, developer-centric mindset </li><li>Learn what platform engineering teams are and are not </li><li>Start the process of adopting platform engineering within your organization </li><li>Discover what it takes to become a product manager for a platform team </li><li>Understand the challenges that emerge when you scale platforms </li><li>Automate processes and self-service infrastructure to speed development and improve developer experience </li><li>Build out, hire, manage, and advocate for a platform team </li></ul>

This practical book guides engineers, managers, product managers, and leaders through the shifts that modern platform-led organizations require. You'll learn what platform engineering is-and isn't-and what benefits and value it brings to developers and teams.

A Guide for Technical, Product, and People Leaders

Platform Engineering

How to Be a Leader is a 60-day daily reader that teaches aspiring and current leaders how to pursue goals, grow their mind-set, be creative, and bring out the best in others while also being the best version of themselves.

What qualities come to mind when you think about a good leader? Good listener, empathetic, good communication skills, humble, and clear expectations. Whether you're leading a small or large team, How to Be a Leader by former Honeywell CEO David Cote is a resource that will help you become the leader everyone respects and follows.&nbsp;60 entries each focus on a leadership topic, highlight Cote's advice, and end with a prompt to help you build your leadership skills. How to Be a Leader will teach you how to:<ul><li>pursue long- and short- term goals.</li><li>commit to change and the best ways to implement change.</li><li>inspire others and push yourself at the same time.</li><li>create alignment around company strategy.</li><li>improve productivity and manage different opinions.</li><li>create a diverse and connected culture.</li></ul>Leadership isn't about having all the answers or having control of everything. Leadership means bringing out the best in your employees, creating paths that work for your business, and building a presence that exists in small and big moments.

15 Minutes a Day to Establish Communication, Resiliency, Creativity, and Humility

How to Be a Leader

Praise for REWIRED "Rewired will become the go-to playbook for people who want to harness digital innovation to drive competitive business outcomes." -DR. ALBERT BOURLA, Chairman and CEO, Pfizer "In typical McKinsey fashion, this insightful book makes the challenge of tech-enabled transformations all the more approachable and actionable." -CHUA ("SK") SOCK KOONG, Board at Bharti Airtel, Prudential, Royal Philips, Ayala Corporation; former CEO, Singtel "An absolute must-read for any executive with aspirations for leading a multinational company." -MARTIN SHANKLAND, Executive Board Member for Global Operations, adidas "This book gives insight into the capabilities and frameworks needed to win." -JULIE DILLMAN, EVP, Chubb Group; Senior Executive, Operations and Technology, and Digital Transformation Officer "Rewired is written with a practitioner's eye and provides a clear roadmap for building your enterprise capabilities and concrete examples that will greatly increase your organization's odds of success." -JEFF HARMENING, Chairman and CEO, General Mills "Rewired shows the way forward by not just clarifying the role of technology, but also showing how to apply the technology in order to achieve a competitive advantage." -DR. MARKUS KREBBER, CEO, RWE AG "A must-read for any organization looking to stay competitive in the digital age." -MATT ANDERSON, Chief Digital Officer, The Carlyle Group "Lamarre, Smaje, and Zemmel have undertaken a unique service to cut through the complexity of digital and AI transformations and make it navigable." -CHUCK MAGRO, CEO, Corteva Agriscience "To stay competitive and at the forefront of any industry, businesses must continuously adapt and evolve with technology. Rewired tackles the key question of how." -ROBIN VINCE, President and CEO, BNY Mellon

In Rewired, the world's most influential management consulting firm, McKinsey &amp; Company, delivers a road-tested, how-to manual their own consultants use to help companies build the capabilities to outcompete in the age of digital and AI.

Many companies are stuck with digital transformations that are not moving the needle. There are no quick fixes but there is a playbook. The answer is in rewiring your business so hundreds, thousands, of teams can harness technology to continuously create great customer experiences, lower unit costs, and generate value. It's the capabilities of the organization that win the race.

McKinsey Digital's top leaders Eric Lamarre, Kate Smaje and Rodney W. Zemmel provide proven how-to details on what it takes in six comprehensive sections - creating the transformation roadmap, building a talent bench, adopting a new operating model, producing a distributed technology environment so teams can innovate, embedding data everywhere, and unlocking user adoption and enterprise scaling.

Tested, iterated, reworked, and tested again over the years, McKinsey's digital and AI transformation playbook is captured in the pages of Rewired. It contains diagnostic assessments, operating model designs, technology and data architecture diagrams, how-to checklists, best practices and detailed implementation methods, all exemplified with demonstrated case studies and illustrated with 100+ exhibits.

Rewired is for leaders who are ready to roll up their sleeves and do the hard work needed to rewire their company for long-term success.

The McKinsey Guide to Outcompeting in the Age of Digital and AI

Rewired

In "Strategic Program Management: Orchestrating Organizational Success," Herbert C. Walker unveils the transformative power of moving beyond conventional project management to embrace the broader, more strategic horizon of program management. This book serves as a pivotal guide for leaders and managers seeking to navigate the complex shift from individual projects to comprehensive program execution, a shift crucial for achieving long-term organizational goals.

Walker begins by demystifying the core principles of strategic program management, setting the stage for a deep dive into the methodologies and frameworks that enable effective transition and execution. Through a blend of theoretical insights and practical case studies, the book illustrates how to align program objectives with organizational strategies, ensuring a seamless integration that drives growth, efficiency, and innovation.

"Strategic Program Management" not only addresses the 'how-tos' but also tackles the challenges and pitfalls of program implementation, offering readers strategies to overcome resistance, foster stakeholder engagement, and build a culture of collaboration and continuous improvement. Walker emphasizes the critical role of leadership in program management, outlining the skills and mindsets needed to inspire teams, navigate organizational dynamics, and orchestrate success.

Whether you're a seasoned project manager transitioning to program management roles or a senior leader striving to implement strategic initiatives across your organization, this book provides the tools and insights needed to turn vision into reality. With "Strategic Program Management: Orchestrating Organizational Success," embark on a journey to transform your projects into strategic programs that propel your organization toward unparalleled success.

Orchestrating Organizational Success

Strategic Program Management

Focus Is a Feature

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