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Ongioni B: Focus Is a Feature

Focus Is a Feature

Why Product Leaders Must Learn to Say No

How to Be a Leader is a 60-day daily reader that teaches aspiring and current leaders how to pursue goals, grow their mind-set, be creative, and bring out the best in others while also being the best version of themselves.

What qualities come to mind when you think about a good leader? Good listener, empathetic, good communication skills, humble, and clear expectations. Whether you're leading a small or large team, How to Be a Leader by former Honeywell CEO David Cote is a resource that will help you become the leader everyone respects and follows.&nbsp;60 entries each focus on a leadership topic, highlight Cote's advice, and end with a prompt to help you build your leadership skills. How to Be a Leader will teach you how to:<ul><li>pursue long- and short- term goals.</li><li>commit to change and the best ways to implement change.</li><li>inspire others and push yourself at the same time.</li><li>create alignment around company strategy.</li><li>improve productivity and manage different opinions.</li><li>create a diverse and connected culture.</li></ul>Leadership isn't about having all the answers or having control of everything. Leadership means bringing out the best in your employees, creating paths that work for your business, and building a presence that exists in small and big moments.

15 Minutes a Day to Establish Communication, Resiliency, Creativity, and Humility

How to Be a Leader

Future of Business and Finance

It is now widely recognized that the emotional dimension of products and services is a critical success factor in many sectors. Generating products with significant emotional features is a complex challenge, as professionals responsible for designing and developing new products should be able to focus the design effort on eliciting specific emotions. But how do designers prepare themselves to convey emotions through the products they design? How do they know how to provoke certain emotions? To obtain the benefits that the knowledge of emotions can bring when it is integrated into the design process, professionals need to be assisted with approaches to apply the knowledge of emotions systematically and strategically. 


This book presents the development of a process to support product design teams to envision emotion-focused new product ideas - Emotion-Driven Innovation (E-DI). The E-DI process supports designers in identifying the occurrence of emotions in a certaincategory of products present in the market and applying this information to make strategic decisions when defining the emotional intentions for the new product. It also helps to focus their creative thinking to develop strong and meaningful emotion-centric new product ideas. This book targets a professional audience wanting to learn more about this process and provides useful tools and frameworks that can be applied in real-life cases.

It is now widely recognized that the emotional dimension of products and services is a critical success factor in many sectors. Generating products with significant emotional features is a complex challenge, as professionals responsible for designing and developing new products should be able to focus the design effort on eliciting specific emotions. But how do designers prepare themselves to convey emotions through the products they design? How do they know how to provoke certain emotions? To obtain the benefits that the knowledge of emotions can bring when it is integrated into the design process, professionals need to be assisted with approaches to apply the knowledge of emotions systematically and strategically.&nbsp;

This book presents the development of a process to support product design teams to envision emotion-focused new product ideas - Emotion-Driven Innovation (E-DI). The E-DI process supports designers in identifying the occurrence of emotions in a certaincategory of products present in the market and applying this information to make strategic decisions when defining the emotional intentions for the new product. It also helps to focus their creative thinking to develop strong and meaningful emotion-centric new product ideas. This book targets a professional audience wanting to learn more about this process and provides useful tools and frameworks that can be applied in real-life cases.

A Methodology to Envision Emotion-Focused New Product Ideas

Emotion-Driven Innovation

"A much-needed guide to winning in business as a human in an all-too online world." - EntrepreneurTrying to win the internet is a gloriously inefficient way to build a business. No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms.Jonathan Goodman--one of the world's leading experts on helping people simplify their business--reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.Backed by a wide range of case studies, Goodman shows how modern marketing technology has led us astray. That start-ups and established organizations alike have bought into the misguided idea that they need to become "famous on the internet" just to make a few sales.If you're having trouble finding your way, the problem isn't you. The problem is what you've been made to believe it takes to succeed.This book is for any marketer, business owner, coach, or entrepreneur who wants an easier way to make more money, help more people, and have more freedom by avoiding wasted time and resources on dead-ends and ineffective methods.Specifically, you'll learn how to: <ul><li>Build trust in business relationships through community, specificity, and familiarity.</li><li>Apply the four-step content creation framework designed for business owners, not influencers, to get more customers (because likes don't pay the bills).</li><li>Improve profitability by cutting out the work not worth doing.</li></ul> Algorithms change, humans don't.No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so inhuman.Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that's lost its way.Buy this book to learn how to earn more and compete less in this much-needed approach to success in a crowded marketplace.

You don’t have to win the internet. Be the Obvious Choice instead.

Timeless Lessons on Success, Profit, and Finding Your Way

The Obvious Choice

Digital Product Management demonstrates how to develop new products, launch them into the market and deliver business outcomes through the maturity of your product. With this book, you'll learn how to deliver results, through developing your influence, creating a supportive team culture and managing your own time.

Digital Product Management demonstrates how to develop new products, launch them into the market and deliver business outcomes through the maturity of your product. With this book, you’ll learn how to deliver results, through developing your influence, creating a supportive team culture and managing your own time.

Digital Product Management

Do you have the next great start-up idea? Do you already think like an entrepreneur - but haven't yet finished your studies? Research shows that Generation Z (those born roughly between 1996 and 2015) are the most entrepreneurial generation yet. If you don't want to wait until you graduate before launching the next big thing, then this book - written by successful young entrepreneurs and Gen Z-ers Swish Goswami and Quinn Underwood - is for you. Showing you step-by-step how to set up and run your business (without dropping out!), The Young Entrepreneur guides you through the real-life case study of Swish &amp; Quinn's latest venture, and shows you how you can do it too. Packed with practical and realistic advice, and useful links and templates, The Young Entrepreneur gives you the unvarnished truth of how you can get your business idea off the ground - without sacrificing your education. Featuring inspiring examples and an invaluable resources section to give you the tools you need, this book is your one-stop guide to jump start your entrepreneurial journey.

Jump-start your entrepreneurial journey with this practical and inspirational guide to starting a business - without dropping out of your studies.

How to Start A Business While You’re Still a Student

The Young Entrepreneur

Edition Wissenschaft & Praxis

Ein Praxisbuch für technische und erklärungsbedürftige Produkte und Dienstleistungen

Mit Produktmanagement Marktchancen nutzen

'As easy to read as it is useful and wise' Morgan Housel A short guide to transforming your money mindset and attitudes, written for a younger generation that doesn't have the lingo, headspace or experience talking through money matters. Make Epic Money demystifies wealth creation and puts a stop to the pervasive trust we put in our pay checks to accrue enough to give us a good life. Multiple income streams, investments and passive income are the only route to gaining financial freedom and content creator and successful entrepreneur, Ankur Warikoo, shows readers the way. He unveils the money mistakes he's made, so we can avoid them, and sets up a mindset shift for readers to take an active stance in wealth creation, in a way that makes sense for them and with bite-sized and accessible tips throughout.

'As easy to read as it is useful and wise' Morgan Housel A short guide to transforming your money mindset and attitudes, written for a younger generation that doesn’t have the lingo, headspace or experience talking through money matters. Make Epic Money demystifies wealth creation and puts a stop to the pervasive trust we put in our pay checks to accrue enough to give us a good life. Multiple income streams, investments and passive income are the only route to gaining financial freedom and content creator and successful entrepreneur, Ankur Warikoo, shows readers the way. He unveils the money mistakes he’s made, so we can avoid them, and sets up a mindset shift for readers to take an active stance in wealth creation, in a way that makes sense for them and with bite-sized and accessible tips throughout.

Make Epic Money

This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the role of technology in marketing, with a particular emphasis on AI and machine learning, while also addressing topics related to consumer privacy and data protection. It will serve as a valuable resource for researchers interested in marketing in the digital age.

Analyzing Consumer Behavior to Drive Managerial Decision Making

Contemporary Marketing Strategy

A social activist and an entrepreneur remake the future of investing and business, offering a win-win road map for creating wealth and addressing inequalities by investing in groundbreaking tech companies that defy assumptions from Silicon Valley to Wall Street.Companies backed by venture capital drive the U.S. economy, accounting for hundreds of billions of dollars in sales and profits. The problem is that most of the wealth created winds up enriching elites, while the businesses funded by venture capitalists widen economic inequality. Committed to doing things differently, tech venture capitalists Freada Kapor Klein and Mitch Kapor launched Kapor Capital to prove that investing in gap-closing startups—companies whose services or products close opportunity gaps for both communities of color and low-income communities—is good business. Over the past decade, they’ve broadened the definition of success to include profits and accountability for the impacts a business has on employees, communities, and the planet, helping to launch close to two hundred companies engaged in achieving social and economic justice while showing remarkable growth, with many valued in the hundreds of millions or billions of dollars.Like every VC firm, Kapor Capital has experienced high-profile blowups and total losses. But its investing principles have created a stunning new ecosystem of Black and Latinx entrepreneurs, CEOs, and investors, all devising innovative, effective solutions to address the most pernicious problems afflicting many of America’s poorest communities. In Closing the Equity Gap, Freada and Mitch share their core belief that all companies must make a positive impact and that the obstacles entrepreneurs overcome in life are a far better predictor of long-term success than the schools they attend or investment dollars they raise from friends and family. Using stories behind some of the most remarkable companies ever launched, they show that the standard investment model doesn’t work, how it can be fixed, and what the future could look like if more investors joined them. Closing the Equity Gap provides a proven playbook for investors and entrepreneurs committed to both profit and purpose: <ul><li>The Gap-Closing Thesis: Discover why investing in startups that serve low-income communities and communities of color isn’t a concession—it’s a competitive advantage that delivers a powerful double bottom line.</li><li>Distance Traveled Over Pedigree: Learn why the real-world obstacles an entrepreneur overcomes are a better predictor of long-term success than an Ivy League diploma or family connections.</li><li>A New Model for Venture Capital: Go beyond theory with a practical framework for sourcing, funding, and supporting a new generation of Black and Latinx entrepreneurs who are solving society’s biggest problems.</li><li>Real-World Case Studies: Get an inside look at the remarkable companies Kapor Capital helped launch and the hard-won lessons from both their stunning successes and high-profile failures.</li></ul>

A social activist and an entrepreneur remake the future of investing and business, offering a win-win road map for creating wealth and addressing inequalities by investing in groundbreaking tech companies that defy assumptions from Silicon Valley to Wall Street.Companies backed by venture capital drive the U.S. economy, accounting for hundreds of billions of dollars in sales and profits. The problem is that most of the wealth created winds up enriching elites, while the businesses funded by venture capitalists widen economic inequality. Committed to doing things differently, tech venture capitalists Freada Kapor Klein and Mitch Kapor launched Kapor Capital to prove that investing in gap-closing startups—companies whose services or products close opportunity gaps for both communities of color and low-income communities—is good business. Over the past decade, they’ve broadened the definition of success to include profits and accountability for the impacts a business has on employees, communities, and the planet, helping to launch close to two hundred companies engaged in achieving social and economic justice while showing remarkable growth, with many valued in the hundreds of millions or billions of dollars.Like every VC firm, Kapor Capital has experienced high-profile blowups and total losses. But its investing principles have created a stunning new ecosystem of Black and Latinx entrepreneurs, CEOs, and investors, all devising innovative, effective solutions to address the most pernicious problems afflicting many of America’s poorest communities. In Closing the Equity Gap, Freada and Mitch share their core belief that all companies must make a positive impact and that the obstacles entrepreneurs overcome in life are a far better predictor of long-term success than the schools they attend or investment dollars they raise from friends and family. Using stories behind some of the most remarkable companies ever launched, they show that the standard investment model doesn’t work, how it can be fixed, and what the future could look like if more investors joined them. Closing the Equity Gap provides a proven playbook for investors and entrepreneurs committed to both profit and purpose: <ul><li>The Gap-Closing Thesis: Discover why investing in startups that serve low-income communities and communities of color isn’t a concession—it’s a competitive advantage that delivers a powerful double bottom line.</li><li>Distance Traveled Over Pedigree: Learn why the real-world obstacles an entrepreneur overcomes are a better predictor of long-term success than an Ivy League diploma or family connections.</li><li>A New Model for Venture Capital: Go beyond theory with a practical framework for sourcing, funding, and supporting a new generation of Black and Latinx entrepreneurs who are solving society’s biggest problems.</li><li>Real-World Case Studies: Get an inside look at the remarkable companies Kapor Capital helped launch and the hard-won lessons from both their stunning successes and high-profile failures.</li></ul>

Creating Wealth and Fostering Justice in Startup Investing

Closing the Equity Gap

There's a lot of waste in tech. Billions of dollars of it. Software gets written and digital products designed and shipped that no one wants. Some say it's "just a part of doing the business of innovation" in hot new markets.


But waste is not inevitable anymore.


Hypothesis-Driven Development (HDD) is an emerging approach to digital product management for both business people and engineers. It emphasizes rigorous, continuous experimentation as a way to both minimize waste and focus teams' creative capabilities in directions that drive growth and innovation.


In this book, Alex Cowan delivers a fresh new formula that helps teams reliably derive measurable value for a product or feature. Rather than focusing on mere output, successful tech leaders (and companies) are using HDD to build smarter. Drive a culture of continuous experimentation and continuous delivery, and create the outcomes you want with HDD.


Using a modern, evidence-based approach and a focus on the economics of decisions, Cowan guides today's business leaders towards creative confidence and fluency across the product development process. Work with your development team to deliver code securely, confidently, and with value-adds. Use modern, cutting edge practices to drive growth, minimize waste, and innovate.


You can deliver business value and create great digital products. This book will show you how.

A Guide to Smarter Product Management

Hypothesis-Driven Development

Ein erfolgreiches Produkt zu entwickeln ist keine Frage des Glücks, sondern der richtigen strategischen Entscheidungen. Dieses Buch unterstützt Sie hierbei. Es enthält hilfreiche Konzepte, Techniken und Tools und erklärt, wie Sie eine inspirierende Produktvision, eine erfolgreiche Produktstrategie und eine realistische Produkt-Roadmap für digitale Produkte erstellen.Methoden zur Definition eines klaren Kundennutzens, der Adressierung des richtigen Marktsegments und der Auswahl der richtigen Produktkennzahlen (KPIs) werden ebenso behandelt wie die Auswahl des passenden Produkt-Roadmap- Formats, die Verwendung des korrekten Planungshorizonts sowie die Überprüfung und Anpassung der Roadmap. Jede Praktik wird klar beschrieben und mit konkreten Tipps direkt anwendbar gemacht. Dabei werden die Praktiken anhand zahlreicher Beispiele veranschaulicht, die sich auf digitale Produkte beziehen oder auf Produkte, bei denen Software eine Schlüsselrolle spielt.Ein idealer Einstieg in das Thema insbesondere für Product Owner und Produktmanager:innen digitaler Produkte! 

Roman Pichler

Produktstrategien und Roadmaps für digitale Produkte und agile Teams

Strategisches Produktmanagement

Discover how to capitalize on what makes your business-and its products-truly valuable to customers In Pay Back: Turning Customer Value into Lasting Revenue, a team of veteran business strategy thought leaders delivers an innovative, pragmatic approach to value that will transform the way you understand competitive advantage and improve your company's financial performance. The authors explain the customer's journey in evaluating what makes a product or service meaningful and unique in the marketplace. They show you how to navigate and translate that evaluation process into sustained revenue. Pay Back offers a step-by-step guide to a continuous process linking product and service investments with realized customer perceptions of value and, ultimately, the firm's financial results. It combines a practical perspective on customer value with a grounded framework you can implement at your own firm. The book offers: <ul> <li>Proven strategies for creating, positioning, and pricing products and services that are meaningful and unique to customers</li> <li>Insightful illustrations of how today's typical interactions between companies and customers unnecessarily waste value, to the detriment of both parties</li> <li>Pricing and monetization techniques that help leaders focus on profitable ways to capture value from different groups of customers </li> </ul> Perfect for company executives who set product and service strategy, Pay Back is also a must-read guide for seasoned business leaders trying to turn around underperforming product lines, as well as MBA students and anyone else with an interest in practical business strategies that deliver results.

Turning Customer Value Into Lasting Revenue

Pay Back

Focus Is a Feature

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