Philosophers, activists and academics are increasingly recruited to collaborate with designers and luxury brands, being featured in campaigns, fashion shows, publications or special projects. Alongside this, communication strategies in brands are also widely adopting a discourse of resistance on politics and critical thinking using concepts in their statements such as 'phenomenology', 'resistance', 'gender fluidity' and 'commodity fetishism'.
This book starts from this new penchant for critical theory and theorists in fashion, exploring the relation between theory and fashion as both practice and discourse. Through different contributors from international leading figures in critical theory and fashion theory, the book investigates a multitude of meanings and contexts in which the term 'theory' and the action of 'theorizing' have appeared in relation to fashion. The contributions explore this mainly focusing on three perspectives: the historicization of the study of fashion and theory making as a translation practice; the issue of positionality and subjectivity; and finally, making and practice.
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978-1-5261-7506-9