Fabled Service

In this riveting best-seller, former Nordstrom vice president and general manager Betsy Sanders shares her secrets for making the customer feel like gold, and for achieving the kind of service that made Nordstrom a retail legend. It can help you set the same standards for your organization.

Drawing upon her nineteen-year career with retail giant Nordstrom Inc., renowned for best-in-the-business customer service, Betsy Sanders brings her unique insights to this practical, easy-to-read guide. Using real-life anecdotes and examples from a variety of sources, Sanders outlines the many ways excellent service is created and shows how how you can go about setting the standard for your particular industry. Complete with checklists and action plans, Fabled Service reveals an expert's secrets for for making customers feel like gold--which inevitably translates to increased profits.