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De Gruyter Studies in Tourism

Exploring the Dynamics of Wine Tourism

Case Studies and Best Practices Around the Globe

Wall Street Journal Bestseller!Read this book: If you want to grow your sales and increase revenues...If you want to become a valued resource in your industry...If you want to stop losing and start winning...IF YOU WANT TO GET RICH AND BUILD A POWER NICHEIf You Want to Get Rich Build a Power Niche is the magic bullet written by a rainmaker lawyer, "not" an academic in an ivory tower, that shows readers how to implement the strategic marketing process of building a Power Niche step-by-step.Any individual, regardless of their experience level, can potentially build a multi-million-dollar business by implementing the strategic marketing process of building a Power Niche. The Power Niche is based on the theory that ownership (monopoly power) in a small niche is dramatically stronger than having little or no ownership in a larger market.If You Want to Get Rich Build a Power Niche explains in easy-to-understand terms a very simple but effective way to augment the sales and marketing program of almost any individual and company. From startups to larger established companies and firms, this technique can be used by individuals at the beginning of their careers or by sales superstars who want to do even better. The technique shown in this book can also be implemented by professionals who work in personal services industries such as legal, financial, insurance, consulting, and accounting firms or by those who work to sell and market products. Unlike other "how-to" books, this guide is derived from the actual day-to-day experience of one of the most successful real estate lawyers in the toughest market for legal services in the world: New York City. Bruce M. Stachenfeld shows readers exactly how to build their power niche and find success.

And a Bundle of Other Utterly Brilliant Marketing and Sales Ideas That Actually Work

If You Want to Get Rich, Build a Power Niche

Are We Connected? is a small business guide to building a clearer, more connected marketing foundation-so visibility doesn't lead to missed inquiries, inconsistent follow-up, or confusing results. Written for business owners who are doing the marketing themselves, this book explores what "connection" actually means across your digital ecosystem: where leads come from, where they go, what happens after someone reaches out, and how to create more order and visibility without overbuilding.

Rather than prescribing one platform or tactic, it offers a practical lens for identifying what may be disconnected across common tools and workflows-website, forms, email, CRM, social media, and tracking-so readers can make more intentional decisions, ask better questions, and choose their next steps with confidence. The book includes real-world insights on simplification, follow-through, tool overload, automation expectations, and the long-game mindset needed to build a marketing foundation that can support growth over time.

Are We Connected? A Small Business Guide to Digital Foundations, Follow-Up, and ROI Visibility

Critical University Studies

How Entrepreneurialism Captured Higher Education

The Start-Up Factory

Starting an ABA practice is exciting-and overwhelming. Too many passionate, well-intentioned professionals jump in with big hearts but without a clear roadmap. The result? Burnout, financial stress, sleepless nights, and businesses that collapse under the weight of uncertainty.This book was written to change that.Stephen Smith, founder of 3 Pie Squared and the ABA Business Leaders platform, has spent more than a decade working with ABA business owners across the country. Along the way, he and his wife learned many of the hardest lessons firsthand-navigating sleepless 3 a.m. payroll panics, staff misalignments, underpricing, and the cost of building without vision. Later, through consulting and his podcast, Stephen saw the same patterns repeating in thousands of practices.What sets this book apart is its honesty. Stephen doesn't offer magic formulas or one-size-fits-all solutions. Instead, he shares practical guidance, stories, and the key questions every ABA business owner must ask to build something sustainable, ethical, and meaningful. From clarifying your vision and values to avoiding common traps around hiring, clients, and finances, this book is both a guide and a challenge: a way to help you see what you may not have considered-and to act before it's too late.If you're building a typical ABA center or in-home agency, this book will help you create a stronger foundation. If you're creating something unique, it will spark curiosity and imagination, helping you stay aligned with your mission.Above all, this book is an invitation to lead differently. To slow down, think clearly, and build a practice you're proud of.Because at the end of the day, success isn't about avoiding mistakes-it's about learning from them before they break you.

How to Start, Grow, and Sustain an Ethical ABA Practice Without Losing Your Soul

The ABA Business Leader's Guide

How access is replacing ownership--and changing who we are."You'll own nothing. And you'll be happy. Whatever you want you'll rent." That was the World Economic Forum's number one prediction for 2030, made back in 2016. The timing might be slightly off, but it's undeniably true that ownership is on a significant decline and is creating a tectonic shift from a society of owners to a society of users, renters, and streamers.As a result, we're trading ownership for access, purchases for subscriptions, and possessions for the rights to cloud-stored digital copies. Homeowners are giving way to forever renters, and some have even embraced the life of a digital nomad.This shift is more than just an economic one; it's a profound challenge to centuries of using ownership to form our identity. In fundamental, human ways, we are what we own. So what are we if we don't own much?In Possessions, Carey Morewedge, a leading researcher and powerful voice in behavioral science, marketing, and consumer behavior, leads us on a journey to answer that question. He takes us on a fascinating tour of the rapidly shifting landscape, from a life of creating ownership--possessing things--to a life of "liquid consumption"--life-as-a-service, in which all you possess are your experiences and your brand (and probably a phone). From Delaware goat farms to Australian housing tracts to a Quebec City ice hotel; from an artist in London to a former economist who lived for a time with only his devices and what he could carry on his back, you'll visit places and meet people that show just how complicated and compelling the idea of ownership is, why you value your things so much, and what happens when you can't (or decide not to) own something.As the economy continues to shift toward a reality closer to the World Economic Forum's prediction for 2030, Possessions will help you understand that shift and what it means to all of us--when we own less and use more.

How We Think about Our Stuff--And Ourselves--As We Own Less and Use More

Possessions

Reducing taxes is one of the best ways to boost your business's bottom line. Tax Savvy for Small Business is your one-stop guide for understanding how your business is taxed and how you can reduce your taxes. This book shows you how to: <ul> <li>deduct operating expenses</li> <li>deduct travel, vehicle, and meal expenses</li> <li>take advantage of tax credits</li> <li>write off long-term assets</li> <li>compare business structures</li> <li>keep solid business records, and</li> <li>handle an IRS audit.</li> </ul> This completely updated edition covers changes in tax rates, deductions, and credits. Tax Savvy for Small Business is the up-to-date resource you need to maximize your deductions and boost your business's bottom line.

A Complete Tax Strategy Guide

Tax Savvy for Small Business

Filling a critical gap that has left founders unprepared for the nuances of corporate venture capital (CVC) engagement, this book provides a definitive, practitioner-focused field guide for navigating this complex world, avoiding pitfalls caused by misaligned incentives, hidden terms, or corporate politics.With CVCs now participating in over 20% of all venture deals, founders urgently need a playbook that addresses the unique strategic motivations, management structures, and deal terms of these powerful and increasingly common investors. This book is the first and only one written for the founder on how to negotiate with CVCs, focusing specifically on side letter terms and their long-term and often unforeseen impacts. Written by a practicing CVC investor with deep experience across institutional and corporate VC, it also offers a rare, holistic view of the entire venture ecosystem, enabling understanding of how a CVC's dual strategic and financial goals predict their behavior, incentives, and potential conflicts of interest.Through detailed checklists and case studies, this book covers every step of the startup-CVC engagement, from pre-meeting research to post-closing strategy. This book is the definitive resource for startup founders and their executive teams who are actively fundraising or preparing to raise from CVCs, institutional VCs working with CVCs, and for students in MBA, law, and undergraduate business programs interested in a career in startups or corporate venture capital.

Navigating Strategic Investment

The Founders’ Guide to Corporate Venture Capital

Take all the business tax deductions you're due. Small business owners leave money on the table every single year. Without comprehensive knowledge of current tax law, entrepreneurs miss thousands in legitimate deductions and credits--money that could fund growth, increase payroll, or strengthen your bottom line. The difference between an average tax return and an optimized one often comes down to knowing which deductions you qualify for and how to claim them correctly. Updated for the latest tax laws and regulations, Deduct It! includes key federal tax law changes under the One Big Beautiful Bill Act. It has updated information on 100% bonus depreciation, as well as everything you need to know about the 20% pass-through deduction. This practical manual shows you exactly how to maximize your business deductions quickly, easily, and legally, so you can minimize your tax burden and keep more of what you earn. Deduct It! is your complete guide to claiming every business tax deduction and credit you're legally entitled to. This edition explains what small business owners need to know about claiming the home office deduction and retirement deductions. You'll also learn the rules for deducting startup and operating expenses, long-term assets, inventory, travel and meals, office expenses, and more. It also explains how to keep proper tax records and how business owners can protect themselves from audits. Now, more than ever, understanding taxes is essential for small business success. Deduct It! provides the comprehensive, current tax law information you need to navigate the complex tax landscape confidently. Easy to read, full of practical examples, and organized for quick reference, this guide will pay for itself many times over.

Lower Your Small Business Taxes

Deduct It!

Your Individual Empire

INSTANT NEW YORK TIMES BESTSELLER - A revolutionary playbook for achieving financial freedom, wherever you start from Wealth. Stability. Freedom. Hard work is often not enough to achieve these universal goals. Rashad Bilal and Troy Millings know the systemic barriers that keep those who are hustling from achieving their dreams and it's now their mission to level the playing field. For the first time since having built a multimillion following for their Earn Your Leisure platform, including legendary entrepreneurs from Tyler Perry to Patricia Bright, they reveal their game plan for financial freedom. Laying out financial, investment and entrepreneurial lessons alongside tools for harnessing your ambition, this book breaks down the strategies for creating wealth and building a lasting legacy. From overcoming financial trauma and navigating familial expectations to earning enough to be in control, this is a first-of-its-kind guide to mastering the money game, whether you grew up knowing the rules or not.

Master the Inner Game of Wealth and Claim Your Future

You Deserve To Be Rich: THE NEW YORK TIMES BESTSELLER

Most marketing strategies don't fail because they're wrong. They fail because someone else reacts.
Game Theory: Because the Market Doesn't Sit Still is a sharp, accessible guide to strategic thinking in markets where competitors adapt, customers learn, and incentives quietly shape behavior. Drawing on the core ideas of game theory, behavioral economics, and organizational behavior, this book explains why smart strategies so often produce predictable surprises.
Written in a graybeard, whiteboard-first voice, the book avoids equations and academic jargon in favor of clarity, humor, and hard-earned insight. It explores how signals, incentives, credibility, reputation, and repetition shape outcomes over time, and why "best practice" often traps entire industries in comfortable stalemates.
This book is for marketers, strategists, and leaders who want strategies that hold up after the market responds. It's not about clever tricks or quick wins. It's about thinking one move further than the room - and designing strategies that still make sense when other people get their turns.

Because the Market Doesn't Sit Still

Game Theory

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

Hard-Earned Lessons from a Heartland Entrepreneur

American Trash

Exploring the Dynamics of Wine Tourism

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