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Frank S: Executive English

Executive English

Wirkungsvoll international führen

Develop culturally intelligent marketing strategies for a digitally connected global marketplace. International Marketing is designed for postgraduate marketing students studying International Marketing and International Marketing Strategy. This textbook equips students with the theoretical frameworks and applied tools required to design, implement and evaluate marketing strategies across borders in an increasingly digital and regulated environment. Sue Ollerhead explores how brands can enter, compete and grow internationally while remaining culturally sensitive, legally compliant and strategically coherent. This book integrates core international marketing theory with practical application, covering market entry strategies, dynamic pricing, cross-border brand positioning and digital platform management. Students examine how organizations adapt products and services to meet local market needs while maintaining universal quality standards, sustainability commitments and ethical responsibility. Legal and regulatory considerations are embedded throughout, alongside discussion of environmental impact, societal expectations and global governance frameworks. Real-world examples from Coca-Cola, Depop and MPesa illustrate how international marketing decisions influence long-term brand performance and customer relationships across diverse markets. This textbook includes: - Guidance on digital international marketing, including market entry, pricing and cross-border brand strategy - Chapter overviews, key learning outcomes, key concept boxes and exercise questions - Online resources including lecture slides and a lecturer's manual with exercise answers - Strategic insights and analysis on operating effectively within international environments

Utilize a Digital Approach in International Marketing Strategies

International Marketing

Leadership is often described as the ability to inspire people toward a shared vision-but what if leadership could be understood as something more dynamic? What if it were a practical framework that intentionally integrates organizational culture, strategic execution, and human potential?The CEO's STAMP of Approval is far more than a leadership book-it is a transformational blueprint for executives and leaders determined to elevate their organizations amid volatility, uncertainty, complexity, and ambiguity. Drawing from decades of hands-on leadership experience and academic rigor, T. Wiles Fowler delivers a compelling narrative that blends real-world insight, innovative frameworks, and engaging storytelling to empower leaders at every level.This book challenges conventional leadership thinking by offering actionable strategies that redefine how leaders build teams, drive performance, and cultivate high-performing cultures. Framed around the setting of a golf tournament, the story introduces the S-T-A-M-P framework-Support, Teamwork, Aptitude, Morale, and Performance-as a practical sequence for leadership and team development aligned with organizational vision. Through the experiences of HARDAWAY Tools and The Learning Center (TLC), readers see how situational agility, employee alignment, and continuous improvement can overcome inertia and organizational friction, transforming stagnation into momentum.The book's use of memorable acronyms-such as L-E-A-D-S,T-R-A-I-N, and C-H-E-C-K-distills complex leadership and operational theories into clear, actionable steps. Fowler's extensive background, including his Lean Six Sigma expertise, is evident throughout, offering evidence-based strategies for talent development, team dynamics, and performance improvement.Ideal for leaders navigating economic pressure, operational challenges, or organizational change, The CEO's STAMP of Approval provides a clear and practical roadmap to improve morale, streamline processes, and enhance profitability. Its balance of relatable storytelling and academic depth makes it both engaging and credible.

Teaming-Plus for Talent Development

The CEOs STAMP of Approval

International Hospitality Management brings together the latest developments in global hospitality operations with contemporary management principles. It develops a critical view of the management practices and the traditional theories, analysing how appropriate they are to the hospitality and tourism industries in a multicultural context. By doing so it provides the reader with a greater awareness of the cultural factors influencing the strategies and performances of hospitality organization This book has been significantly updated since the last edition to include recent trends and developments such as:<ul> <li>New content on: theories of culture, consumer behaviour, globalization as well as technology and social media, sustainability, global politics, food and drink trends, emerging BRIC countries and service design and delivery.</li> <li>New chapter on Hospitality Operations Management looking at location strategies, supply chain management, service delivery, service failure and recovery from a global perspective.</li> <li>Updated and new international case studies throughout </li> <li>New companion website with student and lecturer resources including: Power point slides, web links &amp; video links, case study archive, review questions</li> </ul>This book is highly illustrated with diagrams, and contains a range of features such as international case studies, review questions and summaries to aid understanding and further knowledge.

International Hospitality Management

Business success strategies for a rapidly changing world

Futureshift

Die wichtigsten Vorschriften in einem Band: kompakt - handlich - preiswert

Die rechtlichen und fachlichen Grundlagen für die Verwaltungspraxis, um den Herausforderungen der aktuellen Lage rechtssicher begegnen zu können: inkl. dem IfSG, OZG und GastG.
Daneben die aktuellen Gesetze zu den wichtigsten verwaltungsrechtlichen Themen:

<ul>
<li>Verfassungsrecht: GG, GO-BT, ParteienG</li>

<li>Allgemeines Verwaltungsrecht: VwVfG, VwVG, VwZG, BGebG, VwGO, IFG, EGovG, De-Mail-Gesetz, De-Mail-KostV, OZG</li>

<li>Baurecht: BauGB, BauNVO, ROG, BBodSchG</li>

<li>Umweltrecht und Gesundheit: BNatSchG, UVPG, UIG, USchadG, BImSchG, KrWG, WHG, NiSG, IfSG</li>

<li>Gewerberecht und Gaststättenrecht: GewO, HwO, ProstSchG, GastG</li>

<li>Verkehrsrecht: FStrG, GüKG, PBefG</li>

<li>Waffen- und Polizeirecht: WaffG, BJagdG, BPolG, UZwG, FamFG mit §§ 415-432</li>

<li>Datenschutz: BDSG, DS-GVO</li>
</ul>

 Profitieren Sie von der übersichtlichen Darstellung und dem ausführlichen Stichwortverzeichnis zum schnellen Finden der gesuchten Norm.

Für Ausbildung und Praxis; Ausgabe 2026/2027

Verwaltungsgesetze kompakt

It's Not too Late to Build Toward a Better Future!Rick Caruso has earned a reputation for being a problem solver--somebody who's not afraid of facing big challenges. From his appointment to Water Commissioner and later Police Commissioner in Los Angeles to his bold real estate ventures, Caruso made the decisions he felt were right, even in the face of staunch adversity. In Its Not Too Late, Caruso shares the lessons he learned from his experiences while offering us all a path forward to a better future. At a time when more importance is placed on choosing sides than actually getting things done (let alone done right), Caruso offers refreshing perspective and will teach you how to let go of false divisions, and instead to embrace the search for actual answers and solutions.Togetherness, brotherhood, sisterhood, faith in each other, respect for each other, the ideals preached in almost every faith on Earth are the way forward, no matter how difficult the climb in front of us may seem. And ultimately, the only way we will get back on that path is for each of us to step up, with integrity, in whatever small way we can: for our kids, for our communities, for our country, and for each other.

The Power of Finding Steadfast Solutions

It's Not Too Late

Ost und West neu denken

Sehnsucht nach Europa

Global Law and Sustainable Development

Given the significant developments in Indian economic and trade policymaking over the last two decades, this book provides an authoritative and timely analysis of the transformation and current state of India's foreign economic policy. The work presents a comprehensive, informed and critical overview of negotiating issues addressed in the recent period leading up to the substantial conclusion of the Trade Facilitation Agreement. The volume also takes into account the geopolitical considerations that influenced the negotiations. Finally, the reform steps being taken by India need to be understood in light of the structural changes in the economy, fuelling domestic compulsion, and the analysis covers this undercurrent in detail. The book will be a valuable guide to academics, researchers and policy-makers working in the areas of international trade law, development economics and global politics.

Deciphering the Law, Economics and Politics

India’s Foreign Economic Policy

Studienbücher Rechtswissenschaft

Eine systematische Darstellung

Jugendstrafrecht

Der Autor und die Autorin erläutern 
 smart &amp; fokussiert
 entlang des 
 Aufbaus der Einkommensteuererklärung
 , welche Einkünfte steuerpflichtig sind und welche Aufwendungen steuerlich geltend gemacht werden können. Sie vermitteln dabei einen schnellen Zugang zur 
 Systematik des Einkommensteuerrechts
 und zu wesentlichen 
 Beratungsfragen
 in der Einkommensteuer.
 
 Viele Beispielen, Grafiken und Übersichten ermöglichen den 
 schnellen Praxistransfer
 .
 
 Die 
 Reihe #steuernkompakt
 bietet knapp und auf den Punkt gebracht einen fundierten Überblick über das jeweilige Rechtsgebiet. Dabei liegt der Schwerpunkt auf einem praxisorientierten Einstieg, auf wichtigen Beratungsfragen und häufigen Fehlerquellen. Viele Beratungshinweise, Beispiele, Grafiken und Übersichten machen Leser:innen schnell fit im jeweiligen Wissensgebiet. Perfekt beim 
 Onboarding
 , in der 
 Fortbildung
 und als 
 Schnelleinstieg
 für Steuerprofis in ein nicht geläufiges Rechtsgebiet.
 In der 2. Auflage durchgängig aktualisiert, Rechtsstand: September 2025.

Executive English

Autres titres sur ce thème