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Johanna Heimann

Entwicklung einer Shop-Strategie am Beispiel der schwedischen Marke Djerf Avenue

In Networked Business, Paul Grefen returns with the third edition of his tried and tested BOAT framework for advanced e-business, covering the spectrum from business models via organization structures and digital system architectures to information technology.Today's successful organizations are complex; they are part of dynamic business networks built on digital channels, going far beyond traditional e-commerce. This book provides invaluable insights of modern digitally enabled networked business, going much further than the usual analysis of traditional e-business texts. It is heavily expanded and updated with the latest developments of digitally connected business, including new topics like value-oriented business, business optimization loops, (generative) artificial intelligence, and technology hype cycles.This essential text provides a compact roadmap to networked business for engineering, information systems or business students as well as professionals in the field.

Charting Digitally Enabled Business Collaboration

Networked Business

CLAD is the first book wholly dedicated to Jackie Nickerson's fashion photography, and defined by her distinctive, feminist vision. Nickerson has always photographed women for who they are, not what they ought to be; indeed regardless of her subject's gender, her goal is to express their self-identity, never glossy fantasy. In 400 pages and nearly as many images, this comprehensive volume captures Nickerson's fascination for clothing, both as object and act, as well as her interest in texture and costume. "I think of clothing as a kind of architecture and part of my job is to find the right environment for it," she says; often these environments are outside, shaped by changing rhythms of light and a sense of narrative (sometimes theatrical, nearly always open-ended). Nickerson has worked for some of the world's leading luxury brands and magazines including Louis Vuitton, Hermès, Dior, Vogue and Vanity Fair, and yet her fashion photography maintains an anti-commercial stance, the conviction that dressing and dressing up are less about clothes and more about the selves they help us to discover.

CLAD

This book follows the rise of China’s rural e-commerce villages and the struggles to reinvent them after the boom. It reveals how digital platforms, state ambitions, and local entrepreneurship converge to transform village economies, making rural China a testing ground for new approaches to development. Drawing on extensive fieldwork across China, the book moves from national policies and corporate strategies to the everyday efforts of entrepreneurs and communities. It explores commercial expansion, poverty alleviation, changing regulation, and the divergent trajectories of local industries. Through the concept of “digital developmental villages,” it shows how development takes shape through shifting alliances, competing interests, and local experiments—and how these arrangements are reworked when growth falters. The book offers a fresh perspective for readers interested in China’s political economy, rural transformation, platform capitalism, and the politics of digital development.Tianlong You is Associate Professor at the School of Sociology and Anthropology, Sun Yat-sen University, China. His research examines rural e-commerce, digital platforms, development, and migration. His work has appeared in the&nbsp;China Journal,&nbsp;China Information, and&nbsp;Comparative Migration Studies. He serves on the editorial boards of several leading journals.

The Rise and Limits of China’s Rural E-Commerce

Digital Developmental Villages

Mysterys für die Sekundarstufe, Lernjahr 3/4

Französisch - Les secrets de Paris - Kopiervorlagen

Mysterys für die Sekundarstufe - Lernjahr 3/4

Artificial intelligence (AI) is transforming digital commerce by reshaping how consumers discover, evaluate, and purchase products. AI-driven recommendation systems have become a cornerstone of personalized online shopping, influencing purchase decisions, customer engagement, satisfaction, and brand loyalty. As intelligent technologies continue to evolve, understanding the factors that drive consumer adoption has become increasingly important for researchers, practitioners, and policymakers. AI-Driven Recommendation Systems in Online Shopping: Understanding Consumer Adoption and the Future of Intelligent Commerce examines the adoption of AI-powered recommendation systems through the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), with a primary focus on Generation Z while considering the emerging behaviours of Generation Alpha and Generation Beta. A key contribution of the book is the proposed AI-Commerce Adoption Framework (AICAF), which extends UTAUT2 by incorporating AI-specific constructs such as trust in AI, perceived personalization, recommendation quality, privacy concerns, algorithmic transparency, perceived risk, and social media validation. The framework explains how these factors influence behavioural intention, technology adoption, satisfaction, loyalty, and continued usage. The book also explores emerging trends including generative AI, explainable AI, agentic commerce, social commerce, ethical AI, digital trust, and the attention economy, highlighting their implications for the future of intelligent commerce. By integrating insights from information systems, marketing, consumer behaviour, and artificial intelligence, the book provides a comprehensive and practical resource for academics, postgraduate students, business leaders, technology developers, and marketing professionals seeking to understand the evolving role of AI in digital commerce.

Consumer Adoption and the Future of Intelligent Commerce

AI-Driven Recommendation Systems in Online Shopping

Why do some pop-up stores create lasting impact while others disappear without a trace? 

The Pop-Up Strategy explores how temporary retail can become a powerful strategic tool in a post-pandemic, omni-channel world. Building on research first conducted in 2013 and comprehensively revised for 2026, the book combines retail strategy, consumer psychology, experience design and practical implementation to explain what makes a pop-up work and why temporariness alone is never enough. 

In this book, you will learn when a pop-up is the right format, why limited-time experiences can generate urgency and engagement, and how to turn an initial idea into a strategically coherent and operationally viable concept. You will learn how to identify the right audience, select a location and timing that fit customer behaviour, design memorable physical and phygital experiences, build anticipation and community, manage the compressed operational timeline, and measure what remains after the doors close. 

At the heart of the book is a seven-domain model of pop-up success potential, designed to help brands, entrepreneurs, marketers and retail professionals evaluate a concept before committing substantial resources. Practical tools - including a planning checklist, worked example, sample budget and implementation timeline - translate the framework into action. 

Rather than treating the pop-up as a smaller version of a permanent store, The Pop-Up Strategy shows how temporary retail can test ideas, strengthen brands, create communities and generate insights that last far beyond the activation itself. The store may disappear. Its value does not have to. 

First publication 2013 · Revised English edition 2026

Mastering the Success Factors of Ephemeral Retail in the Post-Pandemic Era

The Pop-Up Strategy

The first practice-oriented manual that recognizes supply chain losses as a silent, gradual process ('Leaky Pipe') and delivers concrete solutions for the most critical retail loss points through three validated methodologies.

How optimizing your supply chain can save you millions

The Leaky Pipe

Transforming to a Data-Driven Organization Using AI

Digital Business Management

Contemporary Issues in Air Transport

Transforming Air Cargo: Innovations, Challenges, and Sustainable Solutions in a Dynamic Market examines the rapidly evolving air cargo industry, addressing the critical factors shaping its future. Sections delve into the impacts of e-commerce growth, technological advancements, the COVID-19 pandemic, and global supply chain restructuring. Topics covered include commercial and regulatory contexts such as air cargo demand forecasting and revenue management, resiliency and sustainability, air cargo flow networks, economic development, strategies for reducing CO2 emissions, including the adoption of sustainable aviation fuel (SAF), and emerging strategies such as innovative approaches of air cargo carriers and key players like Amazon Prime Air. Final sections investigate technological innovations, including advanced air mobility and digital transformation within the industry. This book is an invaluable tool for industry professionals, including air cargo operators, logistics managers, and supply chain experts, as well as academics and students in logistics, transportation, and business management. Readers will gain critical insights into market trends and challenges, empowering them to make informed strategic decisions.

Innovations, Challenges, and Sustainable Solutions in a Dynamic Market

Transforming Air Cargo

Das Umsatzsteuerrecht unterliegt einem ständigen Wandel. Neue Gesetze sowie die Flut von BFH- und EuGH-Entscheidungen machen es dem Praktiker immer schwerer, sich zurechtzufinden.

Dieses grundlegende Handbuch stellt die äußerst komplizierte Thematik aktuell und ausführlich dar. Es bietet Ihnen einen schnellen Zugang zu konkreten Fragestellungen der Umsatzsteuer. Der Aufbau des Handbuchs orientiert sich am umsatzsteuerlichen Prüfungsschema und ermöglicht Ihnen, sich die Grundlagen systematisch zu erarbeiten. Weiterführende Literaturhinweise, zahlreiche Beispiele und Handlungsempfehlungen unterstützen Sie bei der praktischen Umsetzung.

¿Neu in der 11. Auflage:

Rechtsstand 1.1.2026
Neufassung der Kleinunternehmerregelung
Einführung der elektronischen Rechnung zum 1.1.2025
Änderung des Steuersatzes für land- und forstwirtschaftliche Betriebe
Anpassung der Beträge zur Bestimmung des Voranmeldungszeitraums
Aktuelle Rechtsprechung zum unrichtigen Steuerausweis¿

Inklusive Online-Version und "Frag das Buch!" KI Recherche.
Mit "Frag das Buch!" nutzen Sie NWB KIRA jetzt auch in Online-Büchern. Damit können Sie jetzt gezielt in der Online-Version dieses Werks mit der KI Recherche-Assistenz von NWB arbeiten. Mit der Chat-Funktion erhalten Sie direkt eine Antwort auf Ihre steuerliche Fachfrage. Bei Bedarf können Sie den Chat vertiefen.

Inhaltsverzeichnis:

- Einführung
- Steuerbarkeit
- Steuerbefreiungen
- Bemessungsgrundlage
- Steuersatz
- Entstehung
- Rechnung
- Vorsteuer
- Besteuerungsverfahren
- Sonderregelungen

Praktikerhandbuch Umsatzsteuer

This research monograph examines agricultural e-commerce in emerging economies as a problem of market design rather than technology adoption. It asks a single question: how is digital readiness converted into trusted, formal and scalable agricultural transactions?Kazakhstan serves as the primary case, combining substantial agricultural potential, long distances between producers and consumers, uneven regional development, strong digital infrastructure and active policy interest in platform-based market access. Drawing on fieldwork in Azerbaijan and Malaysia, the book compares three contrasting routes to the same problem: infrastructure-led and private, administration-led and public, and platform-led and public.The author argues that readiness is conjunctive - the weakest layer binds - and that the constraint which recurs across all three countries is organisational: the capacity to aggregate dispersed smallholder output into commercially transactable consignments. The book closes with a sequencing framework for policy.It will interest economists of emerging markets and the digital economy, agricultural economists, and policymakers working on digital trade and rural market development.

Agricultural E-Commerce in Emerging Economies

Studienarbeit aus dem Jahr 2025 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 1,7, Fachhochschule Koblenz - Standort RheinAhrCampus Remagen, Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist es, die Auswirkungen des E-Commerce auf das traditionelle logistische Management systematisch zu analysieren und die daraus resultierenden Veränderungen in Prozessen, Strukturen und Zielsystemen herauszuarbeiten. Dabei sollen sowohl die technologischen und organisatorischen Transformationsanforderungen als auch normative und nachhaltigkeitsbezogene Einflussfaktoren berücksichtigt werden. Auf Grundlage dieser Analyse soll aufgezeigt werden, welche strategischen Konsequenzen sich für Unternehmen ergeben, um Wettbewerbsfähigkeit, Effizienz und ökologische Verantwortung im E-Commerce gleichzeitig sicherzustellen. Die Arbeit schafft damit eine inhaltliche Grundlage für die Bewertung zentraler Handlungsfelder, an denen sich Logistikunternehmen in einem digitalisierten Marktumfeld orientieren müssen.

Die Auswirkungen des E-Commerce auf das traditionelle logistische Management

Entwicklung einer Shop-Strategie am Beispiel der schwedischen Marke Djerf Avenue

Autres titres sur ce thème