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Ariel J: Entreprenaut

Entreprenaut

What Successful Entrepreneurs Do That Set Them Apart and How You Can Do It, Too

Reducing taxes is one of the best ways to boost your business's bottom line. Tax Savvy for Small Business is your one-stop guide for understanding how your business is taxed and how you can reduce your taxes. This book shows you how to: <ul> <li>deduct operating expenses</li> <li>deduct travel, vehicle, and meal expenses</li> <li>take advantage of tax credits</li> <li>write off long-term assets</li> <li>compare business structures</li> <li>keep solid business records, and</li> <li>handle an IRS audit.</li> </ul> This completely updated edition covers changes in tax rates, deductions, and credits. Tax Savvy for Small Business is the up-to-date resource you need to maximize your deductions and boost your business's bottom line.

A Complete Tax Strategy Guide

Tax Savvy for Small Business

Life has become an endless series of contracts--this is the manual. There's no reason to risk your hard-earned money signing a contract you don't understand. With Contracts: The Essential Business Desk Reference, you get easy-to-understand explanations for every common contract term. In no time, you'll grasp mysterious concepts like "force majeur," "indemnity," and "time is of the essence." Contracts: The Essential Business Desk Reference is more than just an A-Z explanation of over 300 terms. It also includes: <ul> <li>common negotiating strategies </li><li>examples of contract provisions </li><li>sample contract clauses and entire contracts </li><li>examples of illegal and dangerous contract clauses </li><li>what to expect if you or the other side breaks a contract </li><li>up-to-date explanations of electronic contracts, and </li><li>tips on amending and modifying agreements. </li></ul> Whether you're starting a business, signing a lease, hiring a new employee or independent contractor, licensing a concept, selling a boat, or contracting for a new fireplace, Contracts: The Essential Business Desk Reference can help. A must-have for small business owners, entrepreneurs, lawyers, and law students--and anyone else whose success is built around understanding and negotiating agreements.

The Essential Business Desk Reference

Contracts

A guide to organizational transformation targeting the country's trillion-dollar stagnancy problem-the "frozen middle" of corporate America-and offering strategies to overcome bureaucratic setbacks that hinder innovation, profit, and fulfillment Corporate America is stuck. Initiatives are stalling out, strategic plans are fizzling, and even the most promising innovations get buried under bureaucracy. Worse still, profit and employee satisfaction are trending lower. Sound familiar? This is the impact of the "frozen middle"-the critical layer of management caught between high-level leadership's vision and frontline employees' execution. That corporate paralysis traps passionate managers in inertia and stymies senior leadership. And every year it's costing companies billions. As experts in organizational transformation, Jimmy Leppert and Justin Wasserman have spent their careers figuring out how to thaw the frozen middle. Their consulting firm, Empactful Advisors, has led major organizations-including Chevron, Merck, and the Department of Defense-to generate more than $5 billion in cost savings and revenue growth. The key to their success comes from aligning senior leadership and middle management, using empathy and practical frameworks to illuminate the blocks that both sides face, and showing how they can shift from utter disconnect to collaborative goal setting that helps all parties-as well as the company-hit their targets. In Thaw, Leppert and Wasserman share their field-tested methods for turning strategic goals into tangible outcomes. Along the way, they offer a road map for employees at all levels to learn how to move through the bottlenecks that hold their organizations back and facilitate meaningful change. Middle managers will be empowered to unlock stalled careers, and senior leaders will learn how to galvanize their workforce and achieve bold, accelerated change. In the age of AI, a playbook for improving-and celebrating-human contribution is more essential than ever. Sharp, confident, and timely, Thaw is poised to be the definitive book on ending organizational paralysis and unlocking true potential.

Unfreeze Middle Management to Unlock Strategy, Innovation, and Growth

Thaw

In The Pursuit of Bliss: Maximizing Joy in Business and Life, Mykie Stiller offers a refreshing perspective on how to not only navigate the challenges of daily life but to thrive despite them. Blending personal anecdotes and practical insights, Stiller presents a holistic approach to finding joy in both your business and personal life in a world easily dominated by stress and demands. From cultivating a positive mindset to fostering meaningful connections, The Pursuit of Bliss provides a roadmap for those seeking fulfillment on all areas of your life. Drawing on her own experiences in the business world, Stiller explores how joy can be a catalyst for success rather than an elusive endpoint. She shares strategies for infusing joy into professional endeavors, creating vibrant workplace cultures, and maximizing productivity through a positive and purpose-driven approach.

The Pursuit of Bliss

An inspiring, modern guide to finding purpose, direction and fulfilment at work, from TikTok's Creator of the Year 2025. In The Career Ladder, Max Klymenko revolutionises how we think about work by drawing on interviews with over 2000 professionals - from world leaders and astronauts to graffiti artists and teachers. This isn't just another career guide filled with outdated advice; it's a fresh, human approach to discovering what meaningful work looks like for you. Klymenko challenges the traditional career playbook, showing you how to identify work that sparks genuine excitement, aligns with your life goals and futureproofs you for the AI age. Whether you want to travel the world, help people, or pursue something completely unconventional, this book helps you build a career to match the life you actually want. Packed with real stories, interactive elements, and practical insights from Max's viral Career Ladder series that has captivated millions.

The Career Ladder

In the era of artificial intelligence, the hardest question is no longer how to build but what to create. Part memoir and part practical guide, The Founders Journey reveals what separates a successful start-up from the rest.Garry Tan, President and CEO of Y Combinator, also provides deeply personal insight on his own journey from a precarious childhood in Fremont to the center of Silicon Valley, where he has helped launch thousands of companies, including Airbnb, Coinbase, and Stripe.Through real-world case studies and hard-earned lessons, this book teaches founders to develop the judgment to seize opportunities others miss—and the resilience to pursue them before they make sense to anyone else. It also confronts the human side of building: co-founder conflict, self-sabotage, and the psychological patterns that shape decision-making under pressure. In a moment when technology has unlocked unprecedented individual leverage, the future will belong to those who can decide what is worth building and act on it.

The Founder's Journey

Creative thinking, which the most successful companies that develop the most innovative products rely on, has evolved into to creative resilience - the technique to persevere with problems and solve them faster. The approach will help business leaders create both the physical and mental agility to build an operating environment that supports successful ideation and adopts different ways of approaching complex problems. The reader will become more 'creatively resilient' and flexible to adopt non-habitual modes of thought that move them towards creative solutions that they can apply to very specific business and technical challenges. The basic framework is called 'Stormblending' - a four-phased approach that focuses on a collection of different tools that can be applied to deliver the value from each phase. The four phases are presented in the context of the full product development lifecycle. They are: <ol> <li>Immersion (Ethnographically inspired Contextual Inquiry/Voice of customer). </li> <li>Representation (How to best represent and frame specific problems and opportunities to create the right conditions for successful idea generation). </li> <li>Divergent thinking techniques to disrupt and reframe the problem as the reader will learn how to adopt non-habitual modes of thought. </li> <li>Emergence and Discovery (this when most we experience the 'A-Ha!' moment) </li> </ol>Traditionally, most companies make the mistake of stressing ideation only without thought to how the ideas are then prioritised, built upon, and turned into a reality for profitable growth. Practitioners and business professionals, from start-ups to global corporations, will gain an initial overview on creativity, the purpose of ideation, and what it means to translate insights into innovation in real-time - in the boardroom, during periods of introspection, or during the facilitation of cross functional teams and workshops that demand the specialist skills provided in this book.

How to Accomplish Successful Ideation through Creative Resilience

Creative Thinking for Business Leaders

Creating Success series

Learn how to become a leader people want to follow with this practical guide.

Set Standards, Meet Needs and Bring People With You

How to Be a Leader

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

An Alternative Business Handbook

The Feral MBA

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

Hard-Earned Lessons from a Heartland Entrepreneur

American Trash

Entreprenaut

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