Enterprise Relationship Management

A Paradigm For Alliance Success

Enterprise Relationship Management recognises that, increasingly, competition is no longer between individual organizations but between alliances of companies and networks of supply chains. Richard Gibbs and Andrew Humphries provide a practical guide to the management process needed for co-ordinating all the business activities that are essential t

juin 2024, env. 232 pages, Anglais
Taylor and Francis
978-1-03-283712-3

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