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Produkt vom BFSG ausgenommen: Hersteller ist Kleinstunternehmen

Gerardo Ezequiel Rodríguez

Emprender sin humo, liderar con sentido

El manifiesto para fundadores que eligen resistir, innovar y dejar huella

Are you a sage on the stage--or a guide on the side? Good leaders are one. Great leaders are both.In a market crowded with books about how to tell your story better, Winning Without Persuading offers a breakthrough approach: leadership storytelling built on uncovering the hidden stories that change everything. Esther Choy turns conventional business storytelling on its head, showing that the real power of story in leadership isn't only about spotlighting yourself--it's also about uncovering the overlooked moments, the unseen truths, and the stories waiting inside others that can elevate teams, energize cultures, and drive transformational outcomes.At the heart of Choy's approach is what she calls the T² principle: Transaction × Transformation. Storytelling begins with a goal--to win trust, inspire change, or unlock new opportunities--but its real power lies in what follows. As leaders shift how they see their work, their teams, and themselves, they become more attuned to the hidden stories around them, the unspoken insights that, once surfaced, can reshape everything. Story facilitation isn't just about telling better stories. It's about building a new way of seeing, connecting, and leading

A New Framework for Leading with Curiosity and Story Discovery

Winning Without Persuading

'Fight Less, Win More is a massively useful book for just about anyone who has to deal with the desires, foibles, and idiosyncrasies of other human beings.' - Daniel Pink, #1 New York Times bestselling author of To Sell Is Human, Drive, and The Power of Regret Your handbook for mastering the negotiating skills in the multimillion-copy bestseller Never Split the Difference. You're in a negotiation right now. In fact, you've been negotiating all day. That email to your boss? Negotiation. That conversation with your teenager? Negotiation. That interaction with the barista who made your morning coffee? Negotiation too. Most people don't realise they're negotiating until it's too late - until they've already lost ground, damaged relationships, or walked away empty-handed. But what if you could transform every interaction into an opportunity to get what you want while making others feel valued? In this groundbreaking follow-up to the global bestseller Never Split the Difference, negotiation experts Jonathan B. Smith and Derek Gaunt reveal the missing piece that's been holding you back: a practical handbook for applying Tactical Empathy - the ability to understand and influence people at a level they don't even realise - to every sensitive conversation in your life. Discover how to: <ul><li>Begin disarming defences by making your counterpart feel genuinely understood.</li><li>Acquire critical information by mastering the 5 Levels of Listening that uncover hidden motivations</li><li>Spot game-changing 'Black Swans' that swing seemingly impossible negotiations to your advantage</li><li>Defuse tension and navigate high-pressure situations with confidence using the Core Four skills</li><li>Get more of what you want without burning bridges or compromising your integrity</li></ul> Forged in high-stakes hostage crises and refined in thousands of business negotiations, these field-tested techniques aren't based on academic theory - they're proven methods that work when the pressure is on. This book isn't about tricks or manipulative tactics or winning at all costs. It's about a fundamental shift in how you approach human interaction: It's not about you - it's about them. When you master this mindset and the practical skills that flow from it, you'll transform not just your negotiations but your entire life. You'll resolve conflicts faster, build stronger relationships, and achieve outcomes you never thought possible. Inside you'll find: <ul><li>Real-world case studies showing how these skills work in everyday situations</li><li>Step-by-step guidance for implementing each technique</li><li>Low-stakes practice exercises to build your confidence</li><li>Actionable strategies for identifying and overcoming common negotiation traps</li></ul> Stop leaving money on the table. Stop enduring unnecessary conflict. Stop accepting less than you deserve. This isn't just another business book-it's the missing manual for every negotiation in your life. Get your copy of Fight Less, Win More today and start turning every conversation into a path to success.

How Master Negotiators Influence Hearts, Minds, And Deals

Fight Less, Win More

Featured on Forbes, Morning Joe, Teen Vogue, Pod Save America, and more From Amanda Litman, cofounder of Run for Something, “a refreshingly candid, delightfully irreverent guide to leadership for the next generation.” ―Adam Grant When We’re in Charge is a no-bullshit guide for the next generation of leaders on how to show up differently, break the cycle of bad Boomer leadership, and navigate the changing demands of those in power and the evolving expectations people have of their workplace. Based on Amanda Litman’s experience as a founder and executive (and mom of two who’s trying desperately to have a life outside of work), and informed by conversations with more than 100 next-gen leaders across politics, business, media, tech, education, and more—including Versha Sharma, former editor-in-chief of Teen Vogue; Maxwell Frost, the first Gen Z member of Congress; and Evan Spiegel, CEO of Snap Inc—this book is a vital resource for new leaders trying to figure out how to get stuff done without making your team or yourself miserable. When We’re in Charge offers solutions for sticky challenges:<ul><li>How to be yourself without giving your full self to your role</li><li>How to think about social media when your team sees what you post</li><li>How to set up guardrails for work-life balance </li></ul>A necessary read for all who occupy or aspire to leadership roles, When We’re in Charge is a vision for a future where leaders at work, in communities, and across the country are compassionate, genuine, and effective.

A Playbook for How to Show Up, Lead Well, and Go Home Happy

When We're in Charge

Dein Marketing-System, um planbar Premium-Kunden zu gewinnen und weiter zu skalieren!
 Hast du das Gefühl, dass dein Unternehmen kurz vor dem großen Durchbruch steht und es lediglich einen kleinen Auslöser benötigt, um den Umsatz zu vervielfältigen?Du hast Mitarbeiter und ein Team aufgebaut, die fünf- oder zehnmal so viele Premium-Kunden betreuen könnten, aber irgendwie bekommst du diese Kapazitäten nicht ausgelastet?Du hast die Struktur, um monatlich sechs- bis siebenstellige Umsätze zu erzielen?Doch stattdessen bist du im Status quo gefangen.
 In der Hoffnung auf neue Kunden und mehr Umsatz verbringst du immer mehr Zeit mit Marketing. Du baust Webinare auf, schaltest Werbeanzeigen auf Meta, Google oder Tiktok und produzierst regelmäßig Content für Social Media.Das Ergebnis: Du kannst dein Unternehmen am Leben halten und jeden Monat ein paar Tausend Euro in die Altersvorsorge stecken. Aber es ist einfach zu wenig, um die Kapazitäten auszulasten, den Unternehmensumsatz zu vervielfältigen und wirklich nachhaltigen Wohlstand und Freiheit aufzubauen.&nbsp;Überraschung: Du steckst im Marketing-Hamsterrad fest!
 Wenn du für dein Unternehmen endlich wie am Fließband Hochpreiskunden gewinnen und deine Kapazitäten voll ausschöpfen willst ...
 ... dann ist 
 "High-Ticket-Kunden mit System"
 deine Freikarte, um endlich aus dem Marketing-Hamsterrad auszubrechen.&nbsp;
 Hier erfährst du, wie du als Unternehmer ein Buch als einfaches Marketing-System aufsetzt.
 Aber nicht irgendein Buch, das dann auf Amazon verstaubt oder als billige Verkaufsbroschüre nur noch mehr Menschen abschreckt. Sondern vielmehr ein Buch, das Vertrauen bei deiner Zielgruppe aufbaut und planbar Leads für dich generiert, während du dich um deine Mitarbeiter oder deine neuen Kunden kümmerst
 - oder auch einfach mal Urlaub machst, ohne Umsatzeinbrüche befürchten zu müssen.
 Was dich im Buch erwartet:
 <ul><li>Die Roadmap zur Gewinnung von High-Ticket-Kunden
 : Erfahre, warum dein Unternehmen ohne ein strategisches Buch stagniert und wie du dieses Potenzial freisetzt.
 </li><li>Die vier entscheidenden Erfolgsfaktoren für dein Buch-Marketing-System
 : Entdecke die essenziellen Elemente, die dein Buch zu einem mächtigen Wachstumswerkzeug machen.
 </li><li>Vermeide kostspielige Fehler bei der Bucherstellung
 : Erfahre die drei häufigsten Fehler und lerne, wie du sie vermeidest, um Zeit und Ressourcen zu sparen.
 </li><li>Effiziente Methoden für ein hochwertiges Manuskript
 : Erhalte Strategien, um dein Buchkonzept zu entwickeln, zu validieren und dein Manuskript schnell in hoher Qualität zu schreiben.
 </li><li>Erfolgreiche Veröffentlichung und langfristige Buch-Performance
 : Verstehe, welche Voraussetzungen für den Launch erfüllt sein müssen und wie dein Buch langfristig performt und Kunden generiert.
 </li><li>Maximiere deine Reichweite mit Performance-Marketing und Amazon-Strategien
 : Lerne, warum Performance-Marketing der rentabelste Traffic-Kanal ist und wie du den Amazon-Algorithmus für maximale Sichtbarkeit nutzt.
 </li><li>Und vieles mehr!(detailliertere Einblicke im "Blick ins Buch")
 </li>
 
 </ul>Stell dir vor, du gewinnst kontinuierlich neue Premium-Kunden, ohne dafür zusätzliche Zeit oder Ressourcen investieren zu müssen; dein Team ist ausgelastet, deine Umsätze steigen und alle zuvor getesteten Marketingstrategien werden gleichzeitig rentabler - willst du dein Potenzial nicht voll ausschöpfen?Es ist Zeit, den nächsten Schritt zu gehen und deinen Umsatz zu vervielfältigen.
 
 Hol dir jetzt 
 "High-Ticket-Kunden mit System"
 und setze das Marketing-System auf, das deine Kapazitäten auslastet und deinen Umsatz vervielfältigt.
 Worauf wartest du noch?
 &nbsp;
 Befreie dich aus dem Marketing-Hamsterrad und starte durch!

Wer dieses Buch kauft ist selber Schuld

Bitte nicht Kaufen!

Female Leadership heißt auch: Haltung zeigen und anders zu führen - und daran zu wachsen'Fuckup &amp; Forward' ist ein mutiger Aufruf zu einer neuen Führungskultur - reflektiert, ehrlich und offen für Veränderung. Autorin Marinka Zeiß zeigt, wie echte Führungspersönlichkeit entsteht: durch Haltung, den Umgang mit Fehlern und Scheitern an Strukturen - und durch den Mut, weiterzugehen. Gerade Frauen stehen in Führungsrollen oft unter doppeltem Druck - zwischen eigenen Ansprüchen und äußeren Erwartungen. Dieses Buch macht deutlich: Unsere Haltung bestimmt, wie wir damit umgehen , sie ist unser Motor für persönliches und berufliches Wachstum sein. Leadership neu denken - mit Klarheit, Erfahrung und Persönlichkeit Mit vielen persönlichen Erlebnissen und echten Geschichten von Führungskräften verbindet Marinka Zeiß psychologisches Know-how mit wirtschaftlichem Verständnis. Das Ergebnis ist ein praxisnaher Ratgeber für authentisches Führen, der zum Umdenken anregt - individuell wie strukturell. <ul> <li>Für Frauen in Führung und alle, die es werden wollen</li> <li>Persönliche Erfahrungen &amp; echte Beispiele aus der Führungswelt</li> <li>Impulse für den Führungsalltag - konkret, reflektiert, ermutigend</li> </ul> 'Fuckup &amp; Forward' ist ein inspirierendes Buch für alle, die Führung neu definieren - mit mehr Menschlichkeit, Lernbereitschaft und Haltung. Ideal für Coaching, als Geschenk für Freundinnen und Führungskräfte von heute und morgen.

Inklusive Interviews mit 13 beeindruckenden Persönlichkeiten, die von Wendepunkten, Hindernissen, Erkenntnissen und ihrem eigenen Wachstum berichten. Dabei sind u.a. Daniela Mündler (CEO und Gründerin von samplistick), Ulrike Brouzi (Vorstand DZ Bank), Lea Sophie Cramer (Unternehmerin, Gründerin und Industry Advisorin) und Lia Grünhage (Gründerin &amp; CEO TenMoreIn) sowie Swantje Allmers (Gründerin, CEO New Work Masterskills und Buchautorin).

Female Power. Haltung zeigen. Anders führen

Fuckup & Forward

9 in 10 women experience ill mental health from poor life-work balance This book is for working women who feel dissatisfied with life, and who want to reinvent themselves to lead successful and fulfilling lives, in their personal life and at work. Our changing and challenging times have left many of us, and especially women, feeling burnt out, chronically worried and uncertain. At the same time, it's difficult to overstate just how much attitudes towards emotional wellbeing have changed in the last five years. As more and more of us struggle about how to exist in this unstable environment, question arise such as: How do you behave if you have a leadership role, given the unattractive role models we see currently in the US and elsewhere? What do you do as a mother when your children tell you they learnt at school that there will be a world war? The change is that women want a life that has meaning and purpose and there's more willingness to call out prejudice and predatory behaviour. Yet many of the same old problems persist. All of this is a case for stressing the importance of emotional connection, creativity and open-mindedness: attitudes and behaviours that will be at the heart of this timely book from pioneer coach, Jenny Rogers.

No-nonsense advice for the complexities of midlife

Your Time

*Available For Pre-Order Now* A major new book on leadership by former England manager Gareth Southgate THE INSTANT SUNDAY TIMES BESTSELLER 'In his book Dear England: Lessons in Leadership, Gareth Southgate shows that he was much more than a football manager. He changed the culture of the England team - and the country' Sunday Times 'A beautiful book ... I really recommend it' Rory Stewart 'What is remarkable is the insight it offers into Southgate's psychology and motivation: what sustained him through the darkest times and enabled him to become an exemplary leader' The Times 'Compelling, entertaining . . . Southgate articulated a moral vision that was beyond anything attempted by a generation of British politicians.' Guardian 'A leadership manual' Alastair Campbell 'A tremendous book' Chris Evans 'Many of us find ourselves called upon to be leaders at some point in our lives. Whatever meaning leadership has for you, I hope the stories I tell in these pages may resonate with your own experiences, and may even offer you some guidance.' ___________________________________________________________ As England manager, in one of the highest profile roles in the country, Gareth Southgate forged a unique management style, combining calm empathy with mental resilience, and courageous integrity with strong accountability. His leadership at England propelled the men's national team to its most sustained success in fifty years, reaching the 2018 Fifa World Cup semi-final, the 2022 quarter-final, and the Uefa Euro 2020 and 2024 finals. In the process, Southgate revitalised and reshaped the national team's footballing identity. In Dear England: Lessons in Leadership, Southgate reveals the defining moments that forged his leadership style, the principles that informed his biggest decisions, and the inner steel he developed that enabled him to perform under the most intense public scrutiny. Learn how to: <ul><li>Build resilience and define values</li></ul> <ul><li>Transform culture</li></ul> <ul><li>Shape a winning strategy</li></ul> <ul><li>Turn pressure into performance</li></ul> <ul><li>Lead through adversity</li></ul> Southgate reflects on his early days as a Premier League captain, his lowest moment missing a penalty during Euro 96, through to his experiences guiding England through four major tournaments, and becoming a cultural figure whose open letter during the Covid-19 pandemic inspired a hit West End play. Southgate's story is one of overcoming setbacks, building quiet resolve and enacting long-lasting change. Written with warmth, honesty and wisdom, Southgate's inspiring book transcends football to offer modern-day leadership lessons for any individual, team or organisation

Lessons in Leadership

Dear England

As seen in Forbes and Harvard Business Review'Clear, compassionate and immediately useful . . . A powerful and timely resource for leaders at every level' - Dr Marshall Goldsmith, Thinkers50 #1 Executive Coach and New York Times bestselling author of Triggers Drawing on decades of in-the-field research and consultancy work, renowned leadership expert Dr Katie Best cuts through the jargon to tackle the real problems leaders face every day. Dr Best's signature SOLVE framework provides a simple, systematic approach to break down complex challenges, find the root cause and develop a solution. It's the practical tool you can employ immediately, even when time or resources for coaching are scarce. Each chapter uses this framework to tackle a genuine and tough leadership problem: <ul><li>State the Problem: Gain clarity on what's really going wrong.</li><li>Open the Box: Unpack the underlying causes using data and research.</li><li>Lay Out Your Solution: Develop a realistic, tailored action plan.</li><li>Venture Forth: Anticipate and overcome obstacles during implementation.</li><li>Elevate Your Learning: Build on your new skills for lasting leadership growth.</li></ul> Whether you're struggling with burnout, tricky decision-making, leading change or navigating the new hybrid workplace reality, this is the book you need to become a better leader now. 'An accessible, practical and vital resource for solving the kinds of sticky problems that all leaders face. Once you read it, you'll be equipped to face any situation with thoughtfulness, skill and grace' - Peter Bregman, #1 Executive Coach and bestselling author of 18 Minutes and Leading with Emotional Courage 'Reading Katie Best's book is like having a no-nonsense leadership coach whisper sanity-saving advice in your ear, minus the hefty invoice' - Adrian Gostick, New York Times bestselling author of All In and Leading with Gratitude

And How to Solve Them

The Ten Toughest Leadership Problems

Unlike general HR guides or basic startup leadership books, HR 2.0 for Startups combines deep startup expertise with advanced people strategy frameworks. Packed with actionable insights, proven frameworks and models, it addresses the credibility gap that keeps HR professionals out of critical business decisions by teaching commercial thinking, strategic alignment, and executive presence specifically within startup dynamics. Through mastering the art of business-aligned people strategy, the book helps decode organisational culture, tackle talent retention challenges, and harness a team's full potential through proven frameworks and real-world applications. It explores how thinking strategically shapes how to create long-term plans in alignment with the business, and how culture is an ecosystem that needs to be designed and nurtured. The book provides step-by-step guidance on how to develop strategic skill, commercial insight and executive level behaviour to drive real impact.Whether you're stepping into your first senior HR role or looking to elevate your strategic impact in start-ups, you'll gain the tools to drive meaningful business results while championing exceptional employee experiences.

Strategic Leadership for HR

HR 2.0 for Startups

Die Sehnsucht nach besserer Führung ist groß, denn gegenwärtigen Managementansätzen gelingt es nur unzureichend, die Energie von Unternehmen zur Entfaltung zu bringen. In einem von Maschinendenken geprägten Verständnis sind Organisationen primär Werkzeuge zur Zielerfüllung, wodurch die Verbindung zu den Menschen verloren wird. Dieses stille Scheitern zieht sich durch unsere Arbeitswelt. Der Autor zeigt auf, wie Führungskräfte Menschen zur inneren Stärke leiten können: durch persönliche Meisterschaft, performante Teams und menschennahes Coaching auch in hybriden Arbeitswelten. Auf systemischer Ebene werden Führungskräfte außerdem befähigt, als Architekten zwischenmenschlicher Interaktion zu agieren. So werden Organisationen mit ihren Ritualen zu einem hochwirksamen Führungsinstrument - und Strategien zu einer unternehmensweiten Bewegung.

Führen mit echtem Verständnis von Mensch und Unternehmen

Energize Your Organization

Kommunikation im Bild – Kreative Methoden für Beratung, Supervision und Coaching

Einfach erklärte Supervisionsmethoden in Text und Bild

Supervision im Bild

You've heard of IQ and EQ. But in today's world, they're no longer enough. We need the Agility Quotient (AQ). In a time defined by nonstop disruptions, when jobs vanish overnight, industries evolve in months, and yesterday's rules no longer apply, AQ-the Agility Quotient-is the intelligence you need to handle change, uncertainty, and the unknown. The good news is that, with the right toolkit, you can grow your agility and learn to navigate a world of increasing instability. Drawing on leadership coach and former venture capitalist Liz Tran's work with over 200 successful founders, executives, and dozens of companies and organizations, AQ reveals a model for how high-performing teams and managers adapt to uncertainty. Tran will show you how to cultivate 'durable skills,' essential human abilities that remain valuable no matter what the future holds. With the book's Agility Archetype assessment, the book personalises the AQ journey to every kind of individual. No matter their experience level or ambitions. Written with conversational flair and practical advice, AQ offers readers a wealth of resources, including:<ul><li>Tools to rebuild confidence for when you're bombarded by life's curveballs or feeling burned out Actionable steps for making a big shift, even when you feel stuck.</li></ul><ul><li>Advice on finding clarity in moments of professional turbulence.</li></ul> AQ also takes readers behind the scenes at companies, from NVIDIA and Microsoft to rising start-ups like Lex, to see AQ in action. You'll also meet trailblazers like Maggie Lena Walker, the first female bank president in American history, and Emile-Maurice Hermès, who transformed Hermès into a global luxury powerhouse. As the adage goes, 'the only certain thing is change.' AQ is the critical intelligence for our unpredictable future.

A New Kind of Intelligence for a World that's Always Changing

Emprender sin humo, liderar con sentido

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