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Empowering Value Co-Creation in the
Digital Era

Empowering Value Co-Creation in the Digital Era

See how marketing shapes the brands, products, and experiences you encounter every day. Pride and Ferrell's "Marketing," 22nd Edition helps you build real-world marketing skills through engaging examples, current trends, and hands-on activities. Explore topics such as AI, digital and global marketing, social media, and sustainability while learning how businesses connect with customers and solve marketplace challenges. Interactive cases, career-focused features, and Marketing Plan in Action activities help you apply what you learn and develop the critical-thinking, communication, and problem-solving skills employers value. With Cengage's learning platform, MindTap, you'll benefit from guided AI-powered support, interactive learning tools, video-based assignments, and real-time feedback -- making it easier to understand concepts, stay engaged, and prepare for success in your coursework and future career.

Marketing

Reciprocity begins with a simple but unsettling question: why have we come to believe that human beings are naturally self-interested, competitive and acquisitive? This galvanising, perspective-shifting book dismantles the myth of Homo economicus to show us the way towards a world whose realities align with our true selves.Drawing on a variety of disciplines, including anthropology, archaeology, evolutionary biology, psychology, economics and social epidemiology, Richard Wilkinson demonstrates that the characteristics which we assume to be our human nature are in fact effects of the market societies we live in. He traces how various systems of exchange have created profoundly different forms of social life throughout the course of history, shaping our behaviours, motivations, and the kinds of people we become. Though it may often feel like it, the avarice and oppressions that defines the twenty-first century are not an unchangeable reality we simply have to live with.The book explains why inequality, status competition and consumerism hold so much power over us and reveals the depths to which these forces are entwined with the ever-rising crises of mental illness, political polarisation and environmental destruction. Rather than asking how we can make individuals behave better, it makes a compelling case for restructuring our societies to make life happier, meaningful and more fulfilling for one and all.Rigorously researched, bracingly practical and full of passion and hope in equal measure, Reciprocity offers a bold reinterpretation of the world we live in. It equips us with the necessary tools to look beyond and remake it in our very own, amiably human image.

Reclaiming Our Humanity from the Market

Reciprocity

Artificial Intelligence and the Rule of Law

This book offers a timely examination of AI regulation in the era of Industry 5.0, where innovation must be balanced with human well-being, sustainability, and responsible governance. It explores how artificial intelligence is transforming healthcare, environmental stewardship, corporate governance, digital commerce, and emerging technologies while creating new regulatory, ethical, and societal challenges. As AI increasingly influences critical decisions across healthcare systems, innovation ecosystems, educational institutions, and business environments, policymakers and practitioners face growing questions regarding accountability, transparency, safety, trust, privacy, and human rights. Addressing these concerns, this edited volume brings together leading scholars and experts to examine the evolving legal, ethical, and governance frameworks needed to support responsible AI adoption.The chapters cover a diverse range of contemporary topics, including AI-enabled drug discovery, healthcare decision-making, medical liability, patient rights, sustainability governance, climate and environmental regulation, AI in education, intellectual property and innovation, corporate governance, e-commerce regulation, cybersecurity, regulatory sandboxes, and explainable AI in high-risk sectors. Together, these contributions provide interdisciplinary perspectives on how AI can be developed and governed in ways that foster innovation while protecting societal interests.A central theme of the book is the Industry 5.0 vision of human-centric technological progress. The contributors highlight how effective regulation can promote trustworthy AI systems that support sustainable development, strengthen innovation, encourage responsible technological deployment, and create long-term value for society. By bridging law, policy, governance, healthcare, sustainability and technology studies, this volume offers valuable insights into the opportunities and challenges of AI-driven transformation. It provides a forward-looking resource for understanding how regulatory frameworks can enable innovation while ensuring that technological advancement remains ethical, inclusive, and sustainable.This book is intended for researchers, academics, policymakers, regulators, healthcare professionals, technology practitioners, industry leaders, graduate students, and readers interested in artificial intelligence, Industry 5.0, sustainability, healthcare innovation and emerging technologies.

Healthcare, Sustainability, Innovation and Emerging Technologies

AI Regulation in Industry 5.0

Corporate Governance in the Age of Artificial Intelligence

The Fight for the Future of Work

We Are Not Machines

Risk, Governance and Society

From Data Analytics to Global Risk Governance

Evolution of Anomaly Detection

When was the last time you thought something through by yourself, without a screen? The brain rot happens quietly. You stop drafting emails and start approving them. You cannot answer a question without checking your phone. You stop wrestling with the idea and start accepting the summary. Every shortcut feels like a win until you've outsourced your mind to machines that don't doubt, don't feel, and don't care. The atrophy is subtle; the cost is staggering. It's the promotion lost to the person who can still reason out loud. It's your child freezing at an open-ended question because no one ever let her sit in the discomfort of not knowing. We are becoming a generation that prompts brilliantly and thinks almost nothing, and it feels so good we don't even notice. Use Your Brain is a field guide for sharpening your creativity and original thinking when the generic answer is always a tap away, whether it's in the boardroom or around the kitchen table. From CEOs to artists to students to parents, the most effective navigators of the modern era have one thing in common: they aren't afraid to pick up a new tool, but they know exactly when to put it down and think for themselves. Drawing on years of research, globally-recognized leadership expert Erica Dhawan delivers common-sense habits for protecting your judgment that you can start building tonight. You will learn how to catch yourself on autopilot before you act, how to interrogate an answer that looks finished, how to separate signal from noise under pressure, and how to own a decision instead of laundering it through a machine. The window to keep your edge is still open, but not for long.

Think Deeper in a World on Autopilot

Use Your Brain

Emerging Trends in Science, Innovation and Business

"Federated Learning Applications in Healthcare: Empowering Wellness" is an ambitious and timely endeavor aimed at providing a comprehensive exploration of the intersection between federated learning and healthcare.Federated learning, a decentralized machine learning approach that enables model training across multiple devices or institutions without centralized data sharing, holds immense promise for revolutionizing healthcare by facilitating collaboration, preserving patient privacy, and improving healthcare outcomes. This book aims to unravel the complexities of federated learning and demonstrate its transformative potential in various healthcare applications. Through a combination of theoretical insights, practical guidelines, case studies, and real-world examples, the book aims to empower readers to harness the potential of federated learning to address pressing healthcare challenges effectively.Whether readers are healthcare professionals seeking to leverage data-driven approaches to improve patient care, researchers exploring innovative solutions at the intersection of machine learning and healthcare, policymakers grappling with regulatory and ethical considerations, or technologists developing cutting-edge healthcare solutions, this book serves as a valuable resource for understanding, implementing, and advancing federated learning in healthcare.

Empowering Wellness

Federated Learning Applications in Healthcare

DK Little Book of

Discover more than 60 of the most important ideas, strategies, and milestones in the field of business in this accessible and innovative pocket-sized guide. From the earliest forms of trade and the invention of money to Adam Smith’s “invisible hand” and Henry Ford’s assembly line, and from the rise of corporate strategy to modern digital marketing, consumer psychology, the gig economy, and sustainable commerce, The Little Book of Business examines the philosophies and practices behind global industries and successful start-ups. Packed with infographics and flowcharts that explain complex concepts in a simple but exciting way, The Little Book of Business offers you the perfect introduction to the subject in a portable format perfect for reading on the go.

The Little Book of Business

Bridging Technology and Purpose

AI for Financial Sustainability

This book provides a concise and interdisciplinary introduction to sustainable development, examining its historical evolution, legal foundations, and contemporary governance challenges. It traces the emergence of sustainability from early ecological warnings to its institutionalization through international frameworks, demonstrating how sustainable development has become a central organizing principle of global policy.Organized around seven thematic chapters, the book covers the conceptual and legal foundations of sustainability, its core governance principles, socio-technical transition pathways, property and commons theory, global sustainability finance, and the implications of digitalization and artificial intelligence for development. Each chapter integrates legal analysis, governance theory, and, in some cases, real-world case studies to show how sustainability principles move from rhetoric to enforceable norms. Key features include accessible chapter abstracts, a comprehensive list of abbreviations, and a structured list of figures supporting visual learning. The book approaches sustainable development not as a technical toolkit but as a political and institutional challenge requiring systemic reform.The volume is intended for undergraduate and postgraduate students in environmental studies, law, governance, economics, and public policy, as well as researchers, practitioners, and policymakers engaged with sustainability transitions, international environmental law, and development governance.

Governance, Law, and Global Transitions

A Concise Introduction to Sustainable Development

THE #1 INTERNATIONAL BESTSELLER As seen in TIME Magazine and on High Performance podcast 'This book could change your life' - Time Out 'A remarkable reflection on values and psychology based on hard-won experience' - Rory Stewart Expert advice to master your potential, from the founder and CEO of Discovery and Vitality. Adrian Gore built a company from a single, bold idea into a global financial group serving over 50 million customers across more than forty markets. He didn't just scale a business; he created a whole new shared-value business model, a system so revolutionary it's taught as a case study at Harvard Business School and has been recognized by Fortune magazine as 'changing the world'. In The Four Principles, Gore reveals the framework and guiding principles that powered this success for the first time. Moving beyond standard leadership advice, he explores the behavioural science and 'multiplier effect' that occur when these four principles intersect:<ol><li>Disciplined Optimism: We have a default tendency to seek out negative signals. Learn why choosing optimism is the most rational path to seizing overlooked opportunities.</li><li>Focused Urgency: Why your perceived time to make an impact is shorter than you think. Recognizing this can act as your greatest motivator.</li><li>Declared Goals: Psychologically, avoiding a loss feels twice as important as achieving a gain. Setting bold goals triggers this force, unlocking radical motivation and decisive action.</li><li>The 'Pareto Tail': Building on the other principles, learning to identify and target a few high-power decisions can determine your life's entire trajectory.</li></ol> Gore argues that our instincts, shaped for a simpler, linear world, often mislead us in today's complex, networked age. The Four Principles challenges these outdated mental models and shows you how to harness your potential for truly remarkable results - personally and professionally. 'Demonstrates how to create enduring value' - Larry Fink, Chairman and CEO of BlackRock 'Important reading for those aspiring to leadership or seeking to make an impact on the world' - Lord William Hague, Chancellor of the University of Oxford 'The Four Principles distils decades of leadership and insight into a practical framework that explains what matters - and why' - Sir Mark Tucker, Chairman, AIA Group 'For leaders seeking to create outsized impact' - Ruth Porat, President and CIO of Alphabet and Google

Multiply Your Impact in Life and Leadership

The Four Principles

Empowering Value Co-Creation in the Digital Era

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