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Gesamtkatalog

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Dieses E-Book entspricht den Anforderungen von ISO 32000-1:2008 und ISO 14289-1:2014 (PDF/UA: Portable Document Format for Universal Accessibility), d. h. alle Inhalte sind in logischer Lesereihenfolg

Strukturelle Navigation Nächste/Zurück

Haufe Fachbuch

Andreas Seltmann

Employer Branding Map

Wege zum Employer of Choice

IT-Systeme können zur Leistungs- und Verhaltenskontrolle von Mitarbeitenden eingesetzt werden, was deren Persönlichkeitsrechte gefährden kann. HR ist deshalb verpflichtet, den Betriebsrat bei der Einführung neuer Systeme einzubeziehen. Das Buch von Philipp Wiesenecker weist auf mögliche rechtliche Fallstricke in der Personalarbeit hin. Es zeigt, wie Prozesse und Verhandlungen mit dem Betriebsrat strukturiert werden können und geht auch auf die Themen Datenschutz, ESG und Compliance ein. Darüber hinaus bietet es Best-Practice-Beispiele, Verhandlungstipps und strategische Argumentationshilfen.
 
 Inhalte
 :
 
 <ul>
 <li>Rechtliche Grundlagen der IT-Mitbestimmung</li>
 <li>Implementierung von digitalen Strukturen im Unternehmen</li>
 <li>IT-Mitbestimmung im engeren Sinne&nbsp;</li>
 <li>Organisatorische Veränderungen durch Digitale Prozesse / Matrix / Betriebsänderungen</li>
 <li>Best Practices nach Branchen und Anwendungsfeldern, auch mit Blick auf HR-Compliance und ESG</li>
 </ul>

Arbeitsrechtliche Grundlagen von Digitalisierung und KI im Unternehmen

HR und Mitbestimmung in der digitalen Transformation

Do you want to know how to come up with bold, innovative ideas? Are you keen to learn how culture can be leveraged to create change? Are you eager to learn from industry insiders? This innovative new textbook assembles leading names from the world of advertising to share their insights and experience from all aspects of the industry, helping you understand the various professional roles available and how they relate to your study. Professionals working at a range of recognisable brands (such as the BBC and Molson Coors) and leading advertising agencies - including ManningGottlieb and VCCP - come together to provide the inside story on everything from idea generation to planning global ad campaigns. At the end of each chapter, editors Mike Ryder and Mary Hargreaves, leading scholars from Lancaster University Management School, provide academic responses to the issues raised. Intuitively structured to take you on a journey from the beginnings of advertising as a medium to topical considerations such as influencer marketing, Advertising: A Practitioner Perspective covers both the creative and analytical aspects of the discipline. By discovering the concerns and outlooks of some of the industry's leading lights, you will gain a deeper understanding of both sides of the agency-client relationship, as well as the critical and theoretical perspectives of the theorists who helped shape them. Perfect for undergraduate and postgraduate students aiming to work in advertising, this unique book offers a grounded, accessible and experience-led look at the industry. Advertising: A Practitioner Perspective helps you connect theoretical knowledge with practical insight, enabling you to embark on a well-researched career path fully prepared to hit the ground running in the dynamic world of advertising.

A Practitioner Perspective

Advertising

Markenkommunikation und Beziehungsmarketing

Purpose ist zu einem allgegenwärtigen Schlagwort geworden – doch seine Bedeutung bleibt unscharf. Dieses Buch untersucht, was es wirklich heißt, wenn Marken „Sinn stiften“ sollen. Ausgehend von drei typischen Definitionen sinnstiftender Markenführung entwickelt der Autor einen integrativen theoretischen Rahmen, der die Konzepte von Sinn, sozialer Wirkung und Legitimität systematisch miteinander verbindet. Die Analyse verbindet dabei philosophische Anthropologie, narrative Theorien und Ulrichs integrative Wirtschaftsethik. Hierzu wird eine einheitliche, ethisch fundierte Definition von „Purpose-driven Branding“ &nbsp;entwickelt, die kritisch deren Grenzen – etwa die Gefahr der Instrumentalisierung von Sinn oder die Problematik moralisch aufgeladener Markenkommunikation reflektiert. Damit liefert das Buch einen theoretischen Orientierungsrahmen für eine Markenführung, die nicht nur ökonomisch funktioniert, sondern einen verantwortlichen Beitrag zu einer lebensdienlichen Wirtschaft leisten will.

Sinnstiftende Markenführung im Kontext integrativer Wirtschaftsethik

Sinn und Marke

Master's Thesis from the year 2025 in the subject Leadership and Human Resources - Recruiting, grade: 1,2, University of Applied Sciences Dortmund, language: English, abstract: This master's thesis explores the role of artificial intelligence (AI) in modern recruitment processes with a particular focus on applicants' trust. As digitalization and AI increasingly transform the world of work, organizations are adopting AI-supported recruiting tools to enhance efficiency, standardization, and data-driven decision-making. At the same time, the use of AI in personnel selection raises important questions regarding transparency, fairness, and acceptance from the applicants' perspective.

The objective of this thesis is to examine how applicants perceive AI-assisted recruitment processes and which aspects are relevant for the development of trust in this context. To address this research objective, a qualitative research design was chosen. Semi-structured interviews were conducted with participants who had either experienced AI-supported recruitment processes or reflected on their expectations toward such processes.

The empirical data were analyzed using qualitative content analysis following Kuckartz' approach. This method allows for a systematic examination of subjective perceptions, attitudes, and evaluations, while combining theory-driven and data-driven coding. The analysis focuses on applicants' experiences with different forms of AI usage in recruitment, their expectations toward human and technological decision-making, and their assessment of AI-supported processes within the broader candidate journey.

By linking theoretical concepts of trust in technology with empirical insights from applicants, this thesis contributes to the growing body of literature on AI in recruiting. In addition, it provides a structured foundation for further academic research and offers valuable insights for organizations seeking to better understand applicant perspectives on AI-supported recruitment processes.

Artificial intelligence in the recruitment process. How can companies gain applicants' trust?

Find purpose and meaning in your day-to-day life with A Year of Ikigai, a collection of short and simple daily reads, over 365 days, for easy understanding and integration of this Japanese philosophy. Ikigai is not a Venn diagram with a sweet spot in the middle. It's not your bliss, nor is it your one life purpose. It's not a word or concept from Okinawa. It’s not related to longevity. And it doesn’t mean that you never retire. So, what is ikigai? Iki comes from the verb ikiru, which means “to live.” But it is not referring to your life as a whole, as in a lifetime, but rather your “everyday life.” The&nbsp;concept of ikigai aligns and relates to finding meaning in your day-to-day living.&nbsp;&nbsp; In A Year of Ikigai, ikigai expert Nicholas Kemp introduces the Japanese concept of ikigai through 365 days of practical tips, reflections, and real-life examples to help you apply the principles of ikigai in tangible ways to your life, so you can answer the most important question:What gets you up in the morning?

Finding Everyday Purpose Through Japanese Wisdom

A Year of Ikigai

This practical guide, written from different perspectives and applying to all library types, explains how to create healthy library workplaces. While library work is often imbued with a strong sense of purpose and mission, it's still work-messy, rewarding, complicated. This book explores the five factors that influence both workplace engagement and job satisfaction for library workers: · culture and work environment · leadership · workload · recognition · meaning Learn how to critically examine these five factors and understand meaningful ways to positively implement them. The expert contributors to this volume represent many types of libraries and points of view, including BIPOC writers and those from other marginalized groups as well as librarians from small and large libraries, rural and urban libraries, and academic, public, and school libraries. This book is written for everyone in a library-leaders, librarians, and other staff can all contribute to making their library a better workplace. Readers will appreciate the hands-on guidance for improving not only the organizational functioning of the library, but the human functioning as well.

Five Factors That Improve Employee Engagement and Satisfaction

Creating Healthy Library Workplaces

Menschenbilder orientieren pädagogisches Denken und Handeln, umgekehrt sind sie durch pädagogisches Denken und Handeln geprägt. Das betrifft auch Bilder des Alter(n)s sowie Praktiken der Herstellung von Alter und von generationalen Ordnungen. Vor diesem Hintergrund entwickelt der vorliegende Band theoretische und empirische Perspektiven für eine Pädagogische Anthropologie des Alterns und der höheren Lebensalter. Er schließt die Reihe zur Pädagogischen Anthropologie der Lebensalter ab, in der bereits Kinder, Jugendliche und Erwachsene untersucht wurden.

Pädagogische Anthropologie des Alterns und der höheren Lebensalter

This textbook provides a practical approach to brand leadership, tailored for master’s students in business schools, executive education participants, and brand management professionals. Built around the proprietary framework – The Brand Management Clock Face – the book is structured into twelve chapters that systematically address key management challenges across a brand’s lifecycle. The content combines well-established academic concepts with years of hands-on brand management experience. It bridges the strategic clarity of German brand identity models with the action-oriented mindset of American and French brand leadership.This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.Content<ul><li>Brand Strategy: Brand Basics &amp; Scope, Purpose &amp; Strategy, Brand Positioning &amp; Architecture, Brand Character &amp; Identity</li><li>Brand Implementation: Naming, Trademarks, Branding &amp; Design, Brand Governance &amp; Steering, Brand Communication &amp; Activation</li><li>Brand Evaluation: Brand Monitoring &amp; Tracking, Brand Equity &amp; Valuation, Brand Transformation &amp; Migration</li><li>Brand Management Case Studies: Brand Strategy – Transforming LEDVANCE, Brand Implementation – Creating Keyture, Brand Evaluation – Holistic Brand Relaunch for a Future-Proof Swiss Post</li></ul>The Author Prof. Dr. Oliver Vogler
 teaches brand management at the ISM International School of Management in Munich, where he was a full faculty member until summer 2025 and now serves as an honorary professor. He has held international senior management positions in general management, corporate strategy, brand leadership, and marketing for more than a decade. From 2015 to 2022, he led the global brand introduction of the “$2 billion startup” LEDVANCE. Recently, he became Chief Purchasing and Marketing Officer for Rexel in Germany.

Brand Strategy, Brand Implementation, and Brand Evaluation

Brand Management

Kümmerly+Frey Welt- und Kontinentkarten

Welt politisch Massstab: 1:50 000 000 Sprachen: Karte: Deutsch Legende: Deutsch

Faltkarte

Kümmerly+Frey Weltkarte politisch 1:50 Mio

Plan better, stress less. Take small, confident steps toward financial wellness with this accessible workbook. Budgeting and financial planning can feel overwhelming—Money Mastery is here to help. This approachable workbook is designed for anyone, regardless of income. With easy exercises and simple language, it breaks down concepts like budgeting, saving, and retirement planning into manageable, encouraging parts. You don’t need a background in finance, just a desire to feel more in control of your money. Whether you’re just starting out, living paycheck to paycheck, or planning for retirement, you can use this easy-to-follow guide covering the essential building blocks of financial literacy, including: <ul><li>Strategies for saving</li><li>Budgeting for beginners</li><li>Retirement planning, regardless of your age</li></ul> Good money habits start with what you have right now. Through thoughtful prompts and step-by-step exercises, you’ll learn how to track expenses, create realistic savings goals, understand how interest works for (or against) you, and build a simple plan for the future. From managing daily expenses to setting long-term financial goals, Money Mastery helps you break down the big picture into doable steps. It’s a supportive guide for anyone ready to reduce financial stress and gain clarity around their money. Change doesn’t happen overnight, but small steps build real momentum. Each choice you make—no matter how minor—adds up over time. Whether it’s tracking your spending for one week or setting aside a few dollars, these small efforts lay the foundation for lasting financial habits. Take control of your finances before they take control of you.

A Financial Wellness Workbook

Money Mastery

Die geheime Markenstrategie für massive Wettbewerbsvorteile

De-Positioning

Capitol Times Magazine - Issue 33 (April 2026)
A Defining Moment for Leadership, Faith, and the Future of American Enterprise

The April 2026 issue of Capitol Times Magazine stands as a bold declaration of vision, leadership, and conviction at a time when the world is undergoing rapid transformation. Framed by a striking red, white, and blue aesthetic that immediately evokes strength, patriotism, and authority, this issue is not merely a publication-it is a statement. It is a reflection of where America stands today and where it is headed tomorrow, driven by entrepreneurs, leaders, and believers who refuse to accept mediocrity.

In this issue of Capitol Times Magazine, we spotlight the rise of the American entrepreneur in the digital age through our cover story featuring Steve and Gina Merritt. Their journey is a powerful reminder that true success is built on faith, integrity, and a commitment to helping others grow. As reflected throughout our exclusive interview, leadership is not about titles-it is about impact and service .

While innovation continues to reshape business, the core values that build strong leaders remain unchanged. Trust, mentorship, and purpose are still the foundation of meaningful success. The Merritts' story demonstrates that even in a technology-driven era, human leadership will always be the driving force behind real progress .

At Capitol Times, we believe the future belongs to those who combine innovation with strong moral character. This issue is not just about business-it is about leadership, vision, and the responsibility to build something greater than ourselves.

Capitol Times Magazine Issue 33

Employer Branding Map

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