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Electronic Word of Mouth as a
Promotional Technique

Electronic Word of Mouth as a Promotional Technique

New Insights from Social Media

1. The current state of knowledge on electronic word-of-mouth in advertising research 2. #Me and brands: understanding brand-selfie posters on social media 3. Understanding the effects of different review features on purchase probability 4. Preannouncement messages: impetus for electronic word-of-mouth 5. The power of e-WOM using the hashtag: focusing on SNS advertising of SPA brands 6. Do we always adopt Facebook friends’ eWOM postings? The role of social identity and threat 7. When brand-related UGC induces effectiveness on social media: the role of content sponsorship and content type 8. What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions 9. The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour

An acclaimed New York Times Magazine writer brings us into the world of the controversial technology firm Palantir and its very colorful and outspoken CEO, Alex Karp, tracing the ascent of Big Data, the rise of surveillance technology, and the shifting global balance of power in the 21st century. Palantir builds data integration software: its technology ingests vast quantities of information and quickly identifies patterns, trends, and connections that might elude the human eye. Founded in 2003 to help the US government in the war on terrorism—an early investor was the CIA—Palantir is now a $400 billion global colossus whose software is used by major intelligence services (including the Mossad), the US military, dozens of federal agencies, and corporate giants like Airbus and BP. From AI to counterterrorism to climate change to immigration to financial fraud to the future of warfare, the company is at the nexus of the most critical issues of the 21st century. Its CEO, Alex Karp, is a distinctive figure on the global business scene. A biracial Jew who is also severely dyslexic, Karp has built Palantir into a tech giant despite having no background in either business or computer science. Instead, he’s a trained philosopher who has become known for his strongly held views on a range of issues and for his willingness to grapple with the moral and ethical implications of Palantir’s work. Those questions have taken on added urgency during the Trump era, which has also brought attention to the political activism of Karp’s close friend and Palantir cofounder Peter Thiel. In The Philosopher in the Valley, journalist Michael Steinberger explores the world of Alex Karp, Palantir, and the future that they are leading us toward. It is an urgent and illuminating work about one of Silicon Valley’s most secretive and powerful companies, whose technology is at the leading edge of the surveillance state.

Alex Karp, Palantir, and the Rise of the Surveillance State

The Philosopher in the Valley

Weniger scrollen, mehr leben!Das Internet fühlt sich nicht mehr nach Freiheit an, sondern nach Erschöpfung. Sara Weber erklärt, warum wir trotz ständiger Vernetzung einsam sind und wie wir den Weg zurück ins Offline-Leben finden. Eine Einladung, das Analoge endlich wieder zur Priorität zu machen.Wir schicken uns Emojis, statt über unsere Gefühle zu sprechen, und versacken in unserer vermeintlichen 'Me Time' online. Bestsellerautorin Sara Weber analysiert, wie Techgiganten, Sucht-Algorithmen und Optimierungswahn unser Leben bestimmen. In 10 Schritten liefert sie Ideen, um wieder echte Nähe aufzubauen, die Welt um uns herum aktiv zu gestalten und das Internet als Infrastruktur zu nutzen, statt als Ort, an den wir unser gesamtes Leben auslagern. Für alle, die genug vom Doomscrolling haben und lieber wieder häufiger echtes Gras unter den Füßen spüren wollen.

In 10 Schritten zu einem besseren Offline-Leben

Lass rausgehen

Routledge Studies in Crime, Culture and Media

Through an examination of Alfonso Cuarón's Children of Men, this book demonstrates the ability of cinematic fictions, and other complex narrative fictions, to contribute to meeting the climate challenge by shaping the desires of audiences. What if there was a single feature film that showed us everything we need to know about climate catastrophe culture? What if that same film also made the philosophies of Slavoj Žižek, Mark Fisher, Francis Fukuyama, and Fredric Jameson accessible? Identifying the climate challenge as a cultural challenge, this book provides an unprecedented criminological analysis of both Children of Men and Fisher's oeuvre from 1998 to 2022 and demonstrates the capacity of cinematic narratives to shape climate catastrophe culture. Seeking to be part of the solution to the climate challenge, it is the first criminological study to link the capacity of cinematic fictions to shape desire to solutions to the climate crisis. It is also one of the most detailed and most rigorous criminological case studies of a cinematic work to date.Anthropocide: An Essay in Green Cultural Criminology will be of great interest to students and scholars of green criminology, cultural criminology, narrative criminology, film theory, philosophy of film, and ecocriticism.

An Essay in Green Cultural Criminology

Anthropocide

Routledge Debates in Digital Media Studies

This is an accessible, engaging, and timely overview of the key debates surrounding the ongoing role of VR in society, exploring extended reality (XR), immersive VR, augmented reality (AR), and mixed reality (MR).Research on VR is quickly evolving, having started with experiments on basic perceptual effects of deep immersion in virtual worlds, but has now expanded to questions of adequate content for the medium, behavioral changes, therapy and learning uses, identification issues, the evocation of emotions and empathy, and pressing ethical concerns. The Social Virtual Reality Debate: Questioning Reality moves beyond the hype of what VR might be in technological terms to focus on motivations and opportunities for adoption: What are the goals and needs of potential social VR users? What do they find in these immersive environments that they cannot find in physical spaces or existing online fora? How do we ensure that social VR spaces do not replicate or reinforce social norms and imperatives? Featuring perspectives from VR scholars and industry professionals who are conducting research and engaging with questions of ethics and privacy at the forefront of this rapidly transforming media landscape, the book explores the key areas that will inform the next cycle of social VR development, pedagogy, educational policy, organizational communication, and future training.This book provides an essential overview of evidence-based 'hot takes' in virtual reality scholarship, suitable for students and scholars in the disciplines of media, communication, culture, information and technology, and related research areas.

Questioning Reality

The Social Virtual Reality Debate

A textbook that examines how societies reach decisions about the use and allocation of economic resources While economic research emphasizes the importance of governmental institutions for growth and progress, conventional public policy textbooks tend to focus on macroeconomic policies and on tax-and-spend decisions. Markets, State, and People stresses the basics of welfare economics and the interplay between individual and collective choices. It fills a gap by showing how economic theory relates to current policy questions, with a look at incentives, institutions, and efficiency. How should resources in society be allocated for the most economically efficient outcomes, and how does this sit with society's sense of fairness? Diane Coyle illustrates the ways economic ideas are the product of their historical context, and how events in turn shape economic thought. She includes many real-world examples of policies, both good and bad. Readers will learn that there are no panaceas for policy problems, but there is a practical set of theories and empirical findings that can help policymakers navigate dilemmas and trade-offs. The decisions faced by officials or politicians are never easy, but economic insights can clarify the choices to be made and the evidence that informs those choices. Coyle covers issues such as digital markets and competition policy, environmental policy, regulatory assessments, public-private partnerships, nudge policies, universal basic income, and much more. Markets, State, and People offers a new way of approaching public economics. <ul><li>A focus on markets and institutions </li><li>Policy ideas in historical context </li><li>Real-world examples </li><li>How economic theory helps policymakers tackle dilemmas and choices </li></ul>

Economics for Public Policy

Markets, State, and People

The Mining Rush in the 21st Century: Dynamics and Outlooks for 2050 is a geopolitical analysis that explains how the global energy transition and the digital revolution are creating massive demand for strategic metals such as lithium and cobalt, forcing humanity to extract more resources in 25 years than in its entire history to combat global warming, while highlighting the risks of dependence, environmental challenges and opportunities for Africa. The book covers a broad spectrum, from the urgency of time - with a critical window of action closing in 2032 - to the vulnerabilities of supply chains, dominated by China (85% of rare earths) and the DRC (70% of cobalt). It highlights the paradox of the green transition: to save the planet from global warming, metals must be extracted on a massive scale, posing colossal technical, environmental, social and ethical challenges. The scope extends to technological innovation (AI in prospecting, seabed mining), Africa's pivotal role in sustainable development beyond the colonial extractive model, and projections up to 2050. Aimed at a diverse audience - researchers, students, decision-makers, NGOs - the book includes more than 50 graphs, case studies (e.g. scandals in the DRC), expert boxes and a glossary for accessibility. It stands out for its holistic approach, combining field expertise, quantitative data (IEA, USGS) and concrete solutions for responsible governance, bridging the gap between geopolitical and technical analyses. It also anticipates post-2025 trends to guide the securing of global supplies.

Dynamics and Outlooks for 2050

The Mining Rush in the 21st Century

A cutting-edge, interdisciplinary exploration of new media - this book does not dumb ideas down, but writes with complexity and nuance, now with new pedagogy to consolidate students' learning.

Understanding New Media

How do today's celebrities have the enormous power and influence to be able to push products and change minds? The dizzying proliferation of platforms, channels, and content formats in today's digital world has fed a ravenous market for celebrity culture. Companies fork out billions each year to hire celebrities and influencers to endorse products, brands, political figures, and charitable causes--because the right celebrity endorsement is worth its weight in gold. In The Golden Pitch, Martha Laham reveals how celebrities leverage their fame to drive consumer choices and sway opinions, and how companies harness this star power to move products and engage audiences. Through a vivid array of historical and contemporary examples and stories, she delves into the history of celebrity, society's fascination with fame, the use of influencer endorsements, the rise of the microcelebrity, and the future of fame and celebrity in the digital age. This in-depth look at the persuasive power of celebrities and influencers uncovers the roots of celebrity worship and illustrates the significant role that the media has played in fueling today's celebrity culture. With a thoughtful consideration of the next stage in the evolution of celebrity and influence, The Golden Pitch also charts the future of fame and how it will influence brands, advertising, politics, and more in the years to come.

How Celebrities and Influencers Shape the Way We Think, Feel, and Act

The Golden Pitch

Theater

How do the visible and the invisible interact in aesthetic experience? Kati Röttger connects phenomenology and intermediality to engage with orders of looking in theatrical events, and thus offers a multifaceted methodological approach to performance analysis. The study balances theory and methodology in combination with extensive case studies encompassing different histories, cultures and media from dance, to postdramatic theatre, film and theatre texts. The reader gains a deep insight into the relevance of theatrical performances as poison and cure in (hyper)industrial societies, because of theatre's capability to theorize critically the not least violent interrelationship of seeing and being seen.

Phenomenologies and Intermedial Performance

Looking Through Theatre

In American Fashion is the first scholarly analysis of the Fashion Calendar, the unique scheduling service and trade publication for the American fashion and creative industries between 1941 and 2014.

Published by Ruth Finley for almost seven decades, the Calendarhad an extensive impact on the development of the American fashion industry in the 20th century. Unlike European fashion capitals, the American fashion industry relied on an independent small publisher to manage the schedule of an ever-growing industry. In American Fashion shows how this independent position influenced the democratic approach reflected in the industry in the United States. Finley's unique contribution to the development of the time-system and culture of American fashion made her a key player during the ascendency of American fashion design. 

Natalie Nudell unveils the Fashion Calendar as a historical archive, and also looks at its development into an open-source digital humanities project. Through historical analysis and the upcoming digitization of the Ruth Finley Collection, this study unpacks the history and impact of the publication and the women behind it.

Ruth Finley's Fashion Calendar

In American Fashion

A provocative exposé of how our attention, behavior, and desires have been co-opted by the “choice box”—a curated set of options that offer a false sense of agency while funneling us down pre-determined paths controlled by a select few Choice boxes are all around us, but chances are you’ve never noticed them. Every time you click on a recommended video, rate an Uber driver, run a Google search, or invest in your 401k, you may think you’re the one calling the shots—but in reality, you’re limited to making the choices that a corporation wants you to make. Today, structured decision-making governs our lives to such an extent that we hardly see it at all. But who designs these choices, and whose interests do they serve? In Choose Your Captivity, historian Eli Cook introduces readers to the choice architects who first built these boxes and trapped us inside—from the maze-building eugenicist who invented the multiple-choice test to the marketing gurus who sold off our supermarket shelves to a few ultra-processed food giants. In less than a generation, architects like these have transformed a handful of online platforms into the richest businesses in the world. And by determining our options, controlling our actions, and even shaping our identities, they have laid the groundwork&nbsp;for the winner-takes-all game of digital capitalism that dominates us today. In a society built around the promise of free choice and personal responsibility, Cook argues, these hidden architects might just have the greatest power of all. A propulsive and vivid history, Choose Your Captivity opens readers’ eyes to the immense power of the choice box—and how to escape it.

How Corporations Built Our Choices and Sold Our Freedom

Choose Your Captivity

A BRAND NEW EDITION WITH AN UPDATED FOREWORD THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDE Why do some products capture our attention while others fade into obscurity? What makes us check our phones, open an app, or scroll a feed without even thinking? Is there a repeatable pattern behind how technology hooks us? In Hooked, Nir Eyal reveals the secret psychology behind the world's most engaging products. Introducing the groundbreaking Hook Model - Trigger ? Action ? Variable Reward ? Investment - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love. Packed with cutting-edge behavioural science, case studies, and practical frameworks, Hooked is both a manual for product designers and a mirror for anyone curious about their own habits. 'Hooked changed my life. It's essential reading for anyone who wants to better understand their actions and habits' Steven Bartlett, Diary of a CEO 'Nir Eyal taught Silicon Valley how to design behaviour - and then reminded us to use that power responsibly; Mark Manson, Solved Podcast 'Our challenges go beyond technology; they stem from the internal discomfort that Nir Eyal's work helps us understand' Ali Abdaal, Deep Dive Podcast 'In Hooked, Nir Eyal shows the fine line between persuasion and coercion - and why ethical design matters more than ever' Jim O'Shaughnessy, Infinite Loops Podcast

How to Build Habit-Forming Products

Hooked

Electronic Word of Mouth as a Promotional Technique

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