El Arte de la Negociacion

There is no aspect of our lives that does not require confrontations, debates, or negotiations. Our society is built upon the ability to discuss matters and reach agreements -- in other words, the ability to negotiate. Negotiation is, therefore, an essential tool for living together in harmony, working productively toward a common goal, loving, and prospering. Yet, at the same time, this hallmark of human evolution does not always come naturally, and conflict often seems more prevalent than cooperation. Fortunately, there are alternatives to weapons, arrogance, money, and power: the spoken word is available to everyone; it is democratic, free, and peaceful. In this book, Giorgio Nardone and Stefano Bartoli teach us how to use it effectively to handle any type of negotiation, avoid wasting energy unnecessarily, and live with greater serenity -- reminding us always that getting along is more important than being right.