Digital Marketing

Integrating Strategy, Sustainability, and Purpose

This book draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with the organization's core values to achi

juin 2023, env. 486 pages, Anglais
Taylor and Francis
978-1-138-49728-3

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