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Digital Business Models in Sport

Digital Business Models in Sport

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Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital era.

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janvier 2024, 154 Pages, Routledge Research in Sport Business and Management, Anglais
Taylor and Francis
978-1-03-221813-7

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