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Digital Business Models in Sport
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Digital Business Models in Sport

Buch (broschiert)ca. 36.50 CHF
lieferbar in ca. 10-20 Arbeitstagen

Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital era.

Januar 2024, ca. 154 Seiten, Routledge Research in Sport Business and Management, Englisch
Taylor and Francis
978-1-03-221813-7

Weitere Titel der Reihe: Routledge Research in Sport Business and Management

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The European Model of Sport
Myth or Reality?
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Social Media in Sport
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Equity Crowdfunding in Sports Clubs
Consumer-Oriented Strategic Marketing
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Organisational Perspectives on the UK Sport System
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Sport Management, Innovation and the COVID-19 Crisis
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