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Ruth Fotio

Digital Burnout. Chancen und Risiken der ständigen digitalen Erreichbarkeit

This book takes a close look at online gambling, a rapidly growing industry with the potential for significant social harm.Exploring multiple-perspectives - including the experience of consumers, the industry itself, the challenges of research and the importance of regulation - the book draws on sociological methods to give a more nuanced account of how the industry really works and the effect it is having on our social world. The book argues that online gambling is an important example of digital production of an addictive commodity with unique commercial determinants, including high profits, high availability, harmful product characteristics and a digital-first business model that is networked with other addictive industries. It explores key themes in online gambling research, including online gambling products and online gambling production, the importance of data or surveillance capitalism, the possibilities and limits of regulating online markets and the future of online gambling markets, and highlights the asymmetry between the industry and regulation in terms of access to, and ability to analyse, data.Examining the existing evidence and offering new empirical analyses, and containing examples, stories and research data in every chapter, this book is important reading for anybody with an interest in gambling, digital business, the sociology of leisure and consumption, addiction, data capitalism, social harm, governance, public policy or regulation.

Gambling in an Online World

Simple, low-risk experiments for long-term profit growth that you can test right now--from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit, Be a Sequoia, Not a Bonsai gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to: <ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can't match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul> Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development. They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. ". . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read--and, more importantly, put into practice every day." --Jasper Malcolmson, Head of Growth at Gusto and Robinhood

The Seven Growth Secrets of the World’s Most Successful Companies

Be a Sequoia, Not a Bonsai

Non-formale Bildung im christlichen Kontext

Jugendarbeit mit Mehrwert

Bruno Giussani war von 2005 bis 2024 globaler Kurator und europäischer Kurator der vielbeachteten TED Konferenzen und TED Talks. In 
 Der belagerte Geist
 schreibt der international anerkannte Experte für digitale Kultur in klarer und verständlicher Sprache über die 'Technologien der Beeinflussung' und hebt ihre sozialen und politischen Auswirkungen hervor. In einer Welt voller Informationen, sozialer Netzwerke, künstlicher Intelligenz und Strategien der kognitiven Beeinflussung ist auch die Integrität unseres Denkens bedroht. Es findet eine Algorithmisierung des Lebens statt, basierend auf Technologien, die sich unsere persönlichen Daten aneignen und unsere Emotionen analysieren und ausbeuten. Es geht längst nicht mehr nur darum, uns durch Desinformation und 'fake news' zu beeinflussen: Vielmehr soll unsere Aufmerksamkeit, unsere Wahrnehmung und unsere Denkautonomie kontrolliert und moduliert werden.
 Giussani entwirft einen wirkungsmächtigen Leitfaden für kollektive und individuelle Strategien zur Entschlüsselung der komplexen Beziehung zwischen uns und den künstlichen Intelligenzen, die zunehmend in unseren Alltag - sowohl im beruflichen wie auch im privaten Bereich - eindringen. Zudem erklärt er die Wirtschafts- und Machtstrukturen, in denen diese Technologien existieren, und zeigt uns auf, wie wir lernen können, KI zu nutzen, ohne von ihr benutzt zu werden.

Wie man sich im Zeitalter der Künstlichen Intelligenz nicht manipulieren lässt

Der belagerte Geist

A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse. Whether you're intentionally shopping or casually browsing social media, something is following you: ads. Their creators seem to know your income bracket, politics, age, location, medical conditions, and tastes in clothing, food, and romantic partners. As advertising firms use predictive AI to discover your hot buttons and generative AI to push them, your online world becomes an increasingly bespoke--and isolated--place. The fervid competition around personalization in digital marketing has given rise to an ecosystem of advertisers, media outlets, tech companies, and retailers who monetize your data while threatening the health of our media, discourse, and sense of community. In this urgent book, award-winning author Joseph Turow shows how we got here, and how to change direction. The Problem with Personalization shatters common beliefs about advertising history by showing that individualized ads are not new. Today's AI-enabled advertisers draw on past aspirations and assumptions about personalization while weaponizing data in unprecedented ways that drive social fragmentation and the disappearance of shared social reality. Informed by interviews with marketing insiders and covering the latest technology advances, Turow accessibly explains how artificial intelligence sifts through our data to tag and target us wherever we go with personalized videos, pictorial billboards, audio messages, and more. A logical next step for advertiser support is tailored entertainment and news, a shift that further destroys the common ground necessary for a functioning democracy. A must-read for all who care about the future of public discourse, The Problem with Personalization reveals how targeted advertising has altered how we're seen and what we see in return.

How Advertisers Learned to Make and Break Us from Ancient Times to the AI Age

The Problem with Personalization

Project Stakeholder Engagement provides concepts and frameworks that can help the reader gain insights into a project's stakeholders, and how to engage them. It also gives suggestions for how to identify and understand stakeholders, and how to create an engagement plan with communication and other activities.Readers will gain essential skills to drive project success by learning to systematically analyse stakeholders and develop targeted engagement strategies. The book delivers these benefits through research-based frameworks illustrated with real-world examples, mini-cases highlighting key concepts, and comprehensive case studies bridging theory and practice. Written primarily for undergraduate and postgraduate students in project management and business administration, this book is equally valuable for practising project managers, consultants, and executives seeking to enhance their stakeholder engagement skills. It's particularly relevant for courses in project management, project stakeholder engagement, and value creation.Supporting materials include PowerPoint slides summarizing key frameworks and an instructor's manual with teaching notes for case studies, facilitating effective classroom discussion and application of the book's principles.

Analysis, Involvement, and Communication

Project Stakeholder Engagement

Palgrave Studies in Comics and Graphic Novels

The Materiality of Digital Comics asks how we can speak meaningfully about digital comics, and how we can do so in a way that remains meaningful as time passes and technology changes. In Part I, the book&nbsp;proposes a model for the study of digital comics that is founded on a material understanding of the form. Across three chapters, the book explores what digital comics are, in physical terms, and how we might structure our understanding of digital comics using six key terms: identifier, file type, software, firmware, hardware, and producers/readers. Each of these elements is explored individually before the relationships between them are discussed. The second part of the book develops this framework across three key areas: economics, histories and geographies. Chapter 5 explores the sales of digital comics and highlights a variety of costs and risks in digital comics that do not apply straightforwardly to print comics. Chapter 6 considers questions of histories as they pertain to digital comics, framing the discussion around four stages in the “life cycle” of a digital comic: creation, maintenance, movement and destruction. Chapter 7 addresses geographies through four topics: localities, nationalities, languages and law. Central to this chapter is the argument that digital comics are physically located things. The book concludes with a discussion of how the model presented here, and the concerns it raises, might be used actively for further scholarship, as well as an outline of other key areas that might be explored through a material analysis of digital comics in future.
Dr Ian Hague is the Associate Dean of Research at London College of Communication, University of the Arts London (UAL), UK. He is the author of Comics and the Senses: A Multisensory Approach to Comics and Graphic Novels, as well as numerous shorter works. He co-edited Representing Multiculturalism in Comics and Graphic Novels and two volumes on Violence in Comics. Ian is the founder of Comics Forum and a founding member of UAL’s Comics Research Hub.&nbsp;

The Materiality of Digital Comics

The Basics

Fully updated for today's rapidly evolving landscape, this comprehensive guide equips marketing professionals with essential strategies to navigate unpredictable consumer behaviour and fierce online competition.This book delivers practical frameworks for capturing audience attention and building customer loyalty in the digital age. Readers will gain actionable insights into competitive analysis, digital marketing tactics, AI applications, and data analytics, while developing a deep understanding of global marketing principles, consumer behaviour models, and ethical considerations. The integration of cutting-edge technologies with traditional marketing fundamentals provides a complete toolkit for marketing success in an increasingly complex environment. Global case studies featuring Toyota, Audible, Pfizer, Coca-Cola, and TikTok bring concepts to life, while chapter objectives, summaries, and discussion questions enhance learning and facilitate classroom engagement.Ideal for undergraduate and graduate marketing students, as well as early-career practitioners seeking to develop foundational knowledge or experienced professionals updating their skills. The accessible approach makes it suitable for both academic courses in marketing fundamentals and digital strategy, and for self-directed professional development in global marketing contexts.

Marketing

How is social media reshaping architecture? What can platforms like Instagram, Twitch, Pinterest, and TikTok tell us about the spaces we inhabit? The Interiors of Social Media is the first book to explore the relationship between architecture, interiors, and social media, guiding us through today's digital landscape to reveal where the virtual and physical worlds meet. From influencer bedrooms and gaming setups to humanitarian shelters, pet influencer homes, and porn rooms, Javier Fernández Contreras reveals how social media does not merely depict interiors, but actively scripts new spatial types: homes that are both private and hyper-public, domestic yet performative, and material yet algorithmic. By mapping platform spatialities and tracing the themes that connect them, he examines interiors as sites of consumerism, display, and mediatization - environments that expose the ethical, political, and ecological implications of 21st-century digital culture. Drawing on architecture, media studies, and digital humanities, The Interiors of Social Media offers a critical lens on how online interactions are woven into everyday life and invites us to rethink architecture in the age of the algorithm. With contributions from Paule Perron, Michela Bassanelli, Damien Greder, Vytautas Jankauskas, and students at HEAD - Genève.

Architecture, Space, and Technology in the 21st Century

The Interiors of Social Media

Christina Schöffler erzählt humorvolle und ehrliche Alltagsgeschichten, die dazu einladen, sich in unserer digitalen Welt bewusst dem "Echten" zuzuwenden. Das Buch beleuchtet Themen wie die Geschwindigkeit des Lebens, verletzliche Beziehungen, Nachbarschaft, Kindererziehung in einer digitalen Welt und den Wert von Langlebigkeit und Gemeinschaft. 

Es zeigt, wie wichtig Reflexion und Alltagsrituale sind und wie gut es tut, die Bildschirmzeit mit echten Begegnungen auszugleichen. Mit kleinen Alltagsbeobachtungen und praktischen Tipps inspiriert dieses Buch dazu, im Hier und Jetzt zu leben und die eigene Glaubensbeziehung zu vertiefen.

Gegenwärtig leben in einer digitalen Welt

Ich bin dann mal da

There is a leadership skill no one taught you--yet it determines the quality of every decision you make.Leaders are trained to have answers, drive alignment, and persuade others to move forward. But in today's environment, those scripts are persistently working against them. The more leaders push their message, the less progress they actually make. The result: missed signals, shallow alignment, and decisions made without the full picture.The leaders who outperform are not the most persuasive. Instead, they are the ones who know how to discover what others don't yet know how to say.In Winning Without Persuading, Esther Choy--founder of the Leadership Story Lab--offers a radically different approach to leadership: one built on curiosity, story discovery, and the ability to uncover the hidden information that drives better decisions, stronger trust, and lasting change.The real leadership power lies in learning how to find the stories that change everything.Through her T² principle--Transaction × Transformation--Choy shows how every interaction can achieve immediate outcomes while also reshaping how people think, contribute, and lead.You'll learn how to: <ul><li>Make better decisions by uncovering what your team isn't saying--before it's too late</li><li>Use curiosity to access insights, risks, and opportunities that persuasion alone will not reveal</li><li>Create interpersonal connections that enable people to feel seen, speak up, and stay--strengthening engagement, retention, and team performance</li><li>Ask the questions that surface original, high-value thinking--not rehashed answers</li><li>Lead with clarity, human insight, and authentic voice in an age where AI can generate answers--but not understanding</li></ul> In a world where everyone is talking, the leaders who stand out are the ones who know how to see, hear, and uncover what others miss.

Digital Burnout. Chancen und Risiken der ständigen digitalen Erreichbarkeit

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