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Ruth Fotio

Digital Burnout. Chancen und Risiken der ständigen digitalen Erreichbarkeit

Haufe Fachbuch

Angela Hartmann

Technologie trifft Kommunikation: Die neue Qualität des Immobilienmanagements

Digitalisierung in der Immobilienverwaltung

Simple, low-risk experiments for long-term profit growth that you can test right now--from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit, Be a Sequoia, Not a Bonsai gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to: <ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can't match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul> Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development. They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. ". . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read--and, more importantly, put into practice every day." --Jasper Malcolmson, Head of Growth at Gusto and Robinhood

Simple, low-risk experiments for long-term profit growth that you can test right now—from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit,&nbsp;Be a Sequoia, Not a Bonsai&nbsp;gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to:<ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can’t match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul>&nbsp;Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development.&nbsp;They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. “. . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read—and, more importantly, put into practice every day."&nbsp;—Jasper Malcolmson, Head of Growth at Gusto and Robinhood

The Seven Growth Secrets of the World’s Most Successful Companies

Be a Sequoia, Not a Bonsai

Build digital electronics from the ground up-and take it all the way to practical circuits you can use.This book guides you through the core principles of digital technology with a strongly hands-on approach. You'll begin with the essentials: signals, devices for working with them, and what "logic&nbsp;0" and "logic&nbsp;1" mean in real hardware. Simple demonstration setups made from easy-to-find parts (LEDs, diodes, resistors, switches) help you see how logic behaves, making the theory click before you move on.From there, you'll explore a wide range of logic elements and how they're implemented, including classic logic families such as TTL and CMOS. The fundamentals section covers the building blocks of digital systems: flip-flops, Schmitt triggers, registers, counters and dividers, encoders/ decoders, multiplexers/demultiplexers, plus A/D and D/A conversion and timing circuits.Next, the book invites you into "new&nbsp;ideas" in digital electronics-universal logic elements, unconventional approaches (including thyristor-based and fractional logic), and creative logic functions that can inspire original designs.Finally, a large, well-organized collection of application circuits turns knowledge into projects: electronic switches and selectors, pulse generators, PWM regulators, frequency multipliers/dividers, phase shifters, and digital filters.Study it deeply, and you'll gain not only understanding-but the ability to design and debug digital circuits independently.

The Basics, New Ideas & Applications

Digital Electronics

Neue Geschäftsmodelle verstehen und Wettbewerbsvorteile aufbauen! Neue Geschäftsmodelle und Innovationen schaffen Wettbewerbsvorteile, disruptive Technologien und Digitalisierung verändern den Wettbewerb in vielen Industrien. Markus Thomas Münter zeigt, wie Unternehmen Wettbewerb mit Plattformen und Tech-Unternehmen analysieren und digitale Transformation gestalten können. Ein spannender Einstieg für alle, die ökonomische Zusammenhänge in Studium und Beruf schnell und anwendungsorientiert verstehen wollen.

für Management und Consulting

Innovation, Technologie und Digitalisierung

Im Sommer 2022 offenbarte die Hasskampagne gegen die Schauspielerin Amber Heard, wie salonfähig es ist, Opfer häuslicher Gewalt zu verhöhnen und wie omnipräsent Frauenhass in unserer Gesellschaft nach wie vor ist. Was früher in den reißerischen Printmedien stattfand, passiert heute online und in Echtzeit. Ein breites Publikum beteiligt sich begeistert an Hass und Hetze gegen Frauen - stellenweise sogar ungehemmt unter vollem Klarnamen. Influencer, deren Content ausschließlich aus Angriffen gegen Frauen und queere Menschen besteht, erreichen auf sozialen Medien ein Millionenpublikum. Digitale Plattformen unterbinden diesen, oft gegen Einzel personen gerichteten Hass, nicht - ganz im Gegenteil, denn hinter dem Hass steckt oft ein System, das gewinnbringende Klicks generiert.
In 'Bitch Hunt' analysiert Veronika Kracher die Funktion digitaler Misogynie, welche Rolle misogyne Kampagnen im rechten Kulturkampf spielen, und wieso Soziale Medien alltäglichen Frauen hass in einer patriarchalen Gesellschaft derart verstärken. Letztendlich leiden nicht nur Betroffene unter diesen Dynamiken, sondern unsere Demokratie.

Im Sommer 2022 offenbarte die Hasskampagne gegen die Schauspielerin Amber Heard, wie salonfähig es ist, Opfer häuslicher Gewalt zu verhöhnen und wie omnipräsent Frauenhass in unserer Gesellschaft nach wie vor ist. Was früher in den reißerischen Printmedien stattfand, passiert heute online und in Echtzeit. Ein breites Publikum beteiligt sich begeistert an Hass und Hetze gegen Frauen – stellenweise sogar ungehemmt unter vollem Klarnamen. Influencer, deren Content ausschließlich aus Angriffen gegen Frauen und queere Menschen besteht, erreichen auf sozialen Medien ein Millionenpublikum. Digitale Plattformen unterbinden diesen, oft gegen Einzel personen gerichteten Hass, nicht – ganz im Gegenteil, denn hinter dem Hass steckt oft ein System, das gewinnbringende Klicks generiert.
In »Bitch Hunt« analysiert Veronika Kracher die Funktion digitaler Misogynie, welche Rolle misogyne Kampagnen im rechten Kulturkampf spielen, und wieso Soziale Medien alltäglichen Frauen hass in einer patriarchalen Gesellschaft derart verstärken. Letztendlich leiden nicht nur Betroffene unter diesen Dynamiken, sondern unsere Demokratie.

Warum wir es lieben, Frauen zu hassen

Bitch Hunt

Non-formale Bildung im christlichen Kontext

Jugendarbeit mit Mehrwert

Author, curator and podcaster Bruno Giussani was the European director and global curator of the TED conferences for two decades (2005-24). In 
 Our Minds Under Siege,
 the specialist of digital culture writes about the "technologies of influence" and their social and political implications. In a world saturated with information, social media, artificial intelligence and strategies of cognitive influence, our capacity for thinking clearly and understanding reality is itself under threat. It is no longer only about disinformation and fake news: these technologies capture our attention, appropriate our data, analyze and exploit our emotions and challenge our autonomy of thought.
 Giussani decrypts how AI and other algorithmic technologies work and what their impacts are. He explains the nature of the relationship that is developing between us and these machines and the economic and power structures in which they exist. And he offers guidance to resisting against this technological takeover and for us to become competent users of AI without being used by it.

How to Avoid Being Manipulated in the Age of Artificial Intelligence

Our Minds Under Siege

Out in Hollywood

Perfect for fans of Casey McQuiston and Alexis Hall!What if her Hollywood happy ending is right in front of her?¿¿¿For bisexual Clementine, dating girls has never really been on the cards. She was loved up with her boyfriend, until she wasn't. But a chance encounter with the chaotic Chloe Lee makes her wonder if new experiences could be closer than she thought.However, Chloe isn't actually interested in Clementine, or at least not for a real relationship. Her friends have recently announced their engagement and she's now the last single woman. So Chloe proposes a deal: Clem acts as her girlfriend until the wedding is over, and Chloe will help her through her baby gay era so she can start dating for real.As Chloe and Clem embark on a fake relationship to fool everyone around them, is it possible that they might just be fooling themselves instead...Tropes:<ul><li>Fake Dating</li><li>Forced Proximity</li><li>Found Family</li></ul>A sweetly sexy, gloriously relatable sapphic romcom about a fake relationship, real emotions and writing your own love story!¿¿¿Praise for Amy Spalding'The book was so warm and loving and I really enjoyed the exploration of dealing with coming out and exploring another side of yourself later in life' ¿¿¿¿¿'I absolutely adored this book. On Her Termsabsolutely crushed the fake-dating trope (which I love) and I was obsessed with Chloe and Clementine from the very beginning' ¿¿¿¿¿'The slower burn unfolded perfectly, and once it started burning it burned HOT. The queer journey of someone a bit later in life was such a joy' ¿¿¿¿¿'The chemistry between the characters was undeniable, and I found myself rooting for them to realize their true feelings' ¿¿¿¿¿'Found family, queer joy, making your own definitions of happily ever after - this book was everything I love, tied up into one romance' ¿¿¿¿¿'I loved the fact that they were also in their mid thirties and this wasn't based on some young couple' ¿¿¿¿'I love Amy Spalding's books so I was very excited for this one and it was just as good as I expected. It was such a cute and easy readoverall' ¿¿¿¿'Pure romance magic' Christina Lauren'Joyful... thoughtful and real' Jasmine Guillory'Funny, sexy and super queer' Cameron Esposito'A wonderfully hopeful, queer, LA love story' Anita Kelly'Highly relatable, laugh-out-loud funny, and full of hot-bartender sapphic swoon' Alison Cochrun'A heartening, dishy, celebratory novel that features true-to-life queer characters' Camille Perri

On Her Terms

Christina Schöffler erzählt humorvolle und ehrliche Alltagsgeschichten, die dazu einladen, sich in unserer digitalen Welt bewusst dem "Echten" zuzuwenden. Das Buch beleuchtet Themen wie die Geschwindigkeit des Lebens, verletzliche Beziehungen, Nachbarschaft, Kindererziehung in einer digitalen Welt und den Wert von Langlebigkeit und Gemeinschaft. 

Es zeigt, wie wichtig Reflexion und Alltagsrituale sind und wie gut es tut, die Bildschirmzeit mit echten Begegnungen auszugleichen. Mit kleinen Alltagsbeobachtungen und praktischen Tipps inspiriert dieses Buch dazu, im Hier und Jetzt zu leben und die eigene Glaubensbeziehung zu vertiefen.

Christina Schöffler erzählt humorvolle und ehrliche Alltagsgeschichten, die dazu einladen, sich in unserer digitalen Welt bewusst dem „Echten“ zuzuwenden. Das Buch beleuchtet Themen wie die Geschwindigkeit des Lebens, verletzliche Beziehungen, Nachbarschaft, Kindererziehung in einer digitalen Welt und den Wert von Langlebigkeit und Gemeinschaft. 

Es zeigt, wie wichtig Reflexion und Alltagsrituale sind und wie gut es tut, die Bildschirmzeit mit echten Begegnungen auszugleichen. Mit kleinen Alltagsbeobachtungen und praktischen Tipps inspiriert dieses Buch dazu, im Hier und Jetzt zu leben und die eigene Glaubensbeziehung zu vertiefen.

Gegenwärtig leben in einer digitalen Welt

Ich bin dann mal da

Geldwäsche und Terrorismusfinanzierung zählen zu den gravierendsten Bedrohungen moderner Rechtsstaaten - zunehmend auch unter Nutzung von Kryptowerten. Die Spannung zwischen technologischer Innovation, wirtschaftlicher Wettbewerbsfähigkeit und rechtsstaatlicher Risikobegrenzung prägt dabei die aktuelle Reformdebatte in Deutschland und Europa. So werden auch die Strafverfolgung und Aufsicht vor neue, grenzüberschreitende Herausforderungen gestellt.

Dieser Sammelband entstand im EU-geförderten Jean Monnet Centre of Excellence Crime Investigations and Criminal Justice (CCICJ) und analysiert ausgewählte rechtliche, institutionelle, regulatorische sowie praktische Herausforderungen der Bekämpfung der Geldwäsche- und Terrorismusfinanzierung mit Hilfe von Kryptowerten.

Besonderes Augenmerk gilt dabei der europäischen Perspektive. Mit der Einbeziehung des Westbalkans und der Türkei erweitert das Werk die Perspektive zudem auf jene Räume, in denen europäische Integrationsprozesse, Transformationsdynamiken und sicherheitspolitische Herausforderungen besonders eng miteinander verflochten sind.

Ein Sammelband zur Geldwäsche und Terrorismusfinanzierung mit Kryptowerten in Europa, Deutschland, der Türkei und dem Westbalkan

Illegale Finanzströme im digitalen Zeitalter

Why do we use eighty-year-old metrics to understand today’s economy? The ways that statisticians and governments measure the economy were developed in the 1940s, when the urgent economic problems were entirely different from those of today. In The Measure of Progress, Diane Coyle argues that the framework underpinning today’s economic statistics is so outdated that it functions as a distorting lens, or even a set of blinkers. When policymakers rely on such an antiquated conceptual tool, how can they measure, understand, and respond with any precision to what is happening in today’s digital economy? Coyle makes the case for a new framework, one that takes into consideration current economic realities. Coyle explains why economic statistics matter. They are essential for guiding better economic policies; they involve questions of freedom, justice, life, and death. Governments use statistics that affect people’s lives in ways large and small. The metrics for economic growth were developed when a lack of physical rather than natural capital was the binding constraint on growth, intangible value was less important, and the pressing economic policy challenge was managing demand rather than supply. Today’s challenges are different. Growth in living standards in rich economies has slowed, despite remarkable innovation, particularly in digital technologies. As a result, politics is contentious and democracy strained. Coyle argues that to understand the current economy, we need different data collected in a different framework of categories and definitions, and she offers some suggestions about what this would entail. Only with a new approach to measurement will we be able to achieve the right kind of growth for the benefit of all.

Counting What Really Matters

The Measure of Progress

How is social media reshaping architecture? What can platforms like Instagram, Twitch, Pinterest, and TikTok tell us about the spaces we inhabit? The Interiors of Social Media is the first book to explore the relationship between architecture, interiors, and social media, guiding us through today's digital landscape to reveal where the virtual and physical worlds meet. From influencer bedrooms and gaming setups to humanitarian shelters, pet influencer homes, and porn rooms, Javier Fernández Contreras reveals how social media does not merely depict interiors, but actively scripts new spatial types: homes that are both private and hyper-public, domestic yet performative, and material yet algorithmic. By mapping platform spatialities and tracing the themes that connect them, he examines interiors as sites of consumerism, display, and mediatization - environments that expose the ethical, political, and ecological implications of 21st-century digital culture. Drawing on architecture, media studies, and digital humanities, The Interiors of Social Media offers a critical lens on how online interactions are woven into everyday life and invites us to rethink architecture in the age of the algorithm. With contributions from Paule Perron, Michela Bassanelli, Damien Greder, Vytautas Jankauskas, and students at HEAD - Genève.

Architecture, Space, and Technology in the 21st Century

The Interiors of Social Media

Digital Burnout. Chancen und Risiken der ständigen digitalen Erreichbarkeit

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