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Ruth Fotio

Digital Burnout. Chancen und Risiken der ständigen digitalen Erreichbarkeit

Im Sommer 2022 offenbarte die Hasskampagne gegen die Schauspielerin Amber Heard, wie salonfähig es ist, Opfer häuslicher Gewalt zu verhöhnen und wie omnipräsent Frauenhass in unserer Gesellschaft nach wie vor ist. Was früher in den reißerischen Printmedien stattfand, passiert heute online und in Echtzeit. Ein breites Publikum beteiligt sich begeistert an Hass und Hetze gegen Frauen - stellenweise sogar ungehemmt unter vollem Klarnamen. Influencer, deren Content ausschließlich aus Angriffen gegen Frauen und queere Menschen besteht, erreichen auf sozialen Medien ein Millionenpublikum. Digitale Plattformen unterbinden diesen, oft gegen Einzel personen gerichteten Hass, nicht - ganz im Gegenteil, denn hinter dem Hass steckt oft ein System, das gewinnbringende Klicks generiert.
In 'Bitch Hunt' analysiert Veronika Kracher die Funktion digitaler Misogynie, welche Rolle misogyne Kampagnen im rechten Kulturkampf spielen, und wieso Soziale Medien alltäglichen Frauen hass in einer patriarchalen Gesellschaft derart verstärken. Letztendlich leiden nicht nur Betroffene unter diesen Dynamiken, sondern unsere Demokratie.

Im Sommer 2022 offenbarte die Hasskampagne gegen die Schauspielerin Amber Heard, wie salonfähig es ist, Opfer häuslicher Gewalt zu verhöhnen und wie omnipräsent Frauenhass in unserer Gesellschaft nach wie vor ist. Was früher in den reißerischen Printmedien stattfand, passiert heute online und in Echtzeit. Ein breites Publikum beteiligt sich begeistert an Hass und Hetze gegen Frauen – stellenweise sogar ungehemmt unter vollem Klarnamen. Influencer, deren Content ausschließlich aus Angriffen gegen Frauen und queere Menschen besteht, erreichen auf sozialen Medien ein Millionenpublikum. Digitale Plattformen unterbinden diesen, oft gegen Einzel personen gerichteten Hass, nicht – ganz im Gegenteil, denn hinter dem Hass steckt oft ein System, das gewinnbringende Klicks generiert.
In »Bitch Hunt« analysiert Veronika Kracher die Funktion digitaler Misogynie, welche Rolle misogyne Kampagnen im rechten Kulturkampf spielen, und wieso Soziale Medien alltäglichen Frauen hass in einer patriarchalen Gesellschaft derart verstärken. Letztendlich leiden nicht nur Betroffene unter diesen Dynamiken, sondern unsere Demokratie.

Warum wir es lieben, Frauen zu hassen

Bitch Hunt

Die Publikation nimmt aktuelle Verschränkungen zwischen Gegenständen digitaler Medienkultur
und Gender Studies in den Blick. Anhand einzelner Objekte - Memes, Apps, Postings - werden Zu-
gänge zu zeitgenössischen Konstellationen digitaler Medienkultur und geschlechtertheoretischer
Ansätze experimentell und spekulativ ausprobiert. Gefühle und Affekte spielen dabei eine zentrale
Rolle: Von künstlerischen und medialen Gegenständen emotional angesprochen zu werden, ver-
ändert die kritische Reflexion dieser Objekte. Daher bildet die 'Kartografie' der zeitgenössischen
digitalen Medienkultur eine situierte Methode.

Julia Bee ist Professorin für Medienästhetik an der Universität Siegen. Irina Gradinari ist Junior-
professorin für Genderforschung an der FernUniversität Hagen. Katrin Köppert ist Juniorprofessorin
für Kunstgeschichte/populäre Kulturen an der Hochschule für Grafik und Buchkunst Leipzig.

Eine spekulative Kartografie

digital:gender - de:mapping affect

Bruno Giussani war von 2005 bis 2024 globaler Kurator und europäischer Kurator der vielbeachteten TED Konferenzen und TED Talks. In 
 Der belagerte Geist
 schreibt der international anerkannte Experte für digitale Kultur in klarer und verständlicher Sprache über die 'Technologien der Beeinflussung' und hebt ihre sozialen und politischen Auswirkungen hervor. In einer Welt voller Informationen, sozialer Netzwerke, künstlicher Intelligenz und Strategien der kognitiven Beeinflussung ist auch die Integrität unseres Denkens bedroht. Es findet eine Algorithmisierung des Lebens statt, basierend auf Technologien, die sich unsere persönlichen Daten aneignen und unsere Emotionen analysieren und ausbeuten. Es geht längst nicht mehr nur darum, uns durch Desinformation und 'fake news' zu beeinflussen: Vielmehr soll unsere Aufmerksamkeit, unsere Wahrnehmung und unsere Denkautonomie kontrolliert und moduliert werden.
 Giussani entwirft einen wirkungsmächtigen Leitfaden für kollektive und individuelle Strategien zur Entschlüsselung der komplexen Beziehung zwischen uns und den künstlichen Intelligenzen, die zunehmend in unseren Alltag - sowohl im beruflichen wie auch im privaten Bereich - eindringen. Zudem erklärt er die Wirtschafts- und Machtstrukturen, in denen diese Technologien existieren, und zeigt uns auf, wie wir lernen können, KI zu nutzen, ohne von ihr benutzt zu werden.

Bruno Giussani war von 2005 bis 2024 globaler Kurator und europäischer Kurator der vielbeachteten TED Konferenzen und TED Talks. In 
 Der belagerte Geist
 schreibt der international anerkannte Experte für digitale Kultur in klarer und verständlicher Sprache über die «Technologien der Beeinflussung» und hebt ihre sozialen und politischen Auswirkungen hervor. In einer Welt voller Informationen, sozialer Netzwerke, künstlicher Intelligenz und Strategien der kognitiven Beeinflussung ist auch die Integrität unseres Denkens bedroht. Es findet eine Algorithmisierung des Lebens statt, basierend auf Technologien, die sich unsere persönlichen Daten aneignen und unsere Emotionen analysieren und ausbeuten. Es geht längst nicht mehr nur darum, uns durch Desinformation und «fake news» zu beeinflussen: Vielmehr soll unsere Aufmerksamkeit, unsere Wahrnehmung und unsere Denkautonomie kontrolliert und moduliert werden.
 Giussani entwirft einen wirkungsmächtigen Leitfaden für kollektive und individuelle Strategien zur Entschlüsselung der komplexen Beziehung zwischen uns und den künstlichen Intelligenzen, die zunehmend in unseren Alltag – sowohl im beruflichen wie auch im privaten Bereich – eindringen. Zudem erklärt er die Wirtschafts- und Machtstrukturen, in denen diese Technologien existieren, und zeigt uns auf, wie wir lernen können, KI zu nutzen, ohne von ihr benutzt zu werden.

Wie man sich im Zeitalter der Künstlichen Intelligenz nicht manipulieren lässt

Der belagerte Geist

Palgrave Studies in Comics and Graphic Novels

The Materiality of Digital Comics asks how we can speak meaningfully about digital comics, and how we can do so in a way that remains meaningful as time passes and technology changes. In Part I, the book&nbsp;proposes a model for the study of digital comics that is founded on a material understanding of the form. Across three chapters, the book explores what digital comics are, in physical terms, and how we might structure our understanding of digital comics using six key terms: identifier, file type, software, firmware, hardware, and producers/readers. Each of these elements is explored individually before the relationships between them are discussed. The second part of the book develops this framework across three key areas: economics, histories and geographies. Chapter 5 explores the sales of digital comics and highlights a variety of costs and risks in digital comics that do not apply straightforwardly to print comics. Chapter 6 considers questions of histories as they pertain to digital comics, framing the discussion around four stages in the “life cycle” of a digital comic: creation, maintenance, movement and destruction. Chapter 7 addresses geographies through four topics: localities, nationalities, languages and law. Central to this chapter is the argument that digital comics are physically located things. The book concludes with a discussion of how the model presented here, and the concerns it raises, might be used actively for further scholarship, as well as an outline of other key areas that might be explored through a material analysis of digital comics in future.
Dr Ian Hague is the Associate Dean of Research at London College of Communication, University of the Arts London (UAL), UK. He is the author of Comics and the Senses: A Multisensory Approach to Comics and Graphic Novels, as well as numerous shorter works. He co-edited Representing Multiculturalism in Comics and Graphic Novels and two volumes on Violence in Comics. Ian is the founder of Comics Forum and a founding member of UAL’s Comics Research Hub.&nbsp;

The Materiality of Digital Comics
 asks how we can speak meaningfully about digital comics, and how we can do so in a way that remains meaningful as time passes and technology changes. In Part I, the book&nbsp;proposes a model for the study of digital comics that is founded on a material understanding of the form. Across three chapters, the book explores what digital comics are, in physical terms, and how we might structure our understanding of digital comics using six key terms: identifier, file type, software, firmware, hardware, and producers/readers. Each of these elements is explored individually before the relationships between them are discussed. The second part of the book develops this framework across three key areas: economics, histories and geographies. Chapter 5 explores the sales of digital comics and highlights a variety of costs and risks in digital comics that do not apply straightforwardly to print comics. Chapter 6 considers questions of histories as they pertain to digital comics, framing the discussion around four stages in the “life cycle” of a digital comic: creation, maintenance, movement and destruction. Chapter 7 addresses geographies through four topics: localities, nationalities, languages and law. Central to this chapter is the argument that digital comics are physically located things. The book concludes with a discussion of how the model presented here, and the concerns it raises, might be used actively for further scholarship, as well as an outline of other key areas that might be explored through a material analysis of digital comics in future.

The Materiality of Digital Comics

Build digital electronics from the ground up-and take it all the way to practical circuits you can use.This book guides you through the core principles of digital technology with a strongly hands-on approach. You'll begin with the essentials: signals, devices for working with them, and what "logic&nbsp;0" and "logic&nbsp;1" mean in real hardware. Simple demonstration setups made from easy-to-find parts (LEDs, diodes, resistors, switches) help you see how logic behaves, making the theory click before you move on.From there, you'll explore a wide range of logic elements and how they're implemented, including classic logic families such as TTL and CMOS. The fundamentals section covers the building blocks of digital systems: flip-flops, Schmitt triggers, registers, counters and dividers, encoders/ decoders, multiplexers/demultiplexers, plus A/D and D/A conversion and timing circuits.Next, the book invites you into "new&nbsp;ideas" in digital electronics-universal logic elements, unconventional approaches (including thyristor-based and fractional logic), and creative logic functions that can inspire original designs.Finally, a large, well-organized collection of application circuits turns knowledge into projects: electronic switches and selectors, pulse generators, PWM regulators, frequency multipliers/dividers, phase shifters, and digital filters.Study it deeply, and you'll gain not only understanding-but the ability to design and debug digital circuits independently.

The Basics, New Ideas & Applications

Digital Electronics

Simple, low-risk experiments for long-term profit growth that you can test right now--from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit, Be a Sequoia, Not a Bonsai gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to: <ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can't match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul> Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development. They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. ". . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read--and, more importantly, put into practice every day." --Jasper Malcolmson, Head of Growth at Gusto and Robinhood

Simple, low-risk experiments for long-term profit growth that you can test right now—from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit,&nbsp;Be a Sequoia, Not a Bonsai&nbsp;gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to:<ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can’t match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul>&nbsp;Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development.&nbsp;They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. “. . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read—and, more importantly, put into practice every day."&nbsp;—Jasper Malcolmson, Head of Growth at Gusto and Robinhood

The Seven Growth Secrets of the World’s Most Successful Companies

Be a Sequoia, Not a Bonsai

Leitfaden für erfolgversprechende und wirksame Besprechungen

Meeting-Management kompakt

Alejandro Alberto Moriconi

Un giro sobre la lógica jurídica

Introducción al Derecho en la era digital

The Basics

Fully updated for today's rapidly evolving landscape, this comprehensive guide equips marketing professionals with essential strategies to navigate unpredictable consumer behaviour and fierce online competition.This book delivers practical frameworks for capturing audience attention and building customer loyalty in the digital age. Readers will gain actionable insights into competitive analysis, digital marketing tactics, AI applications, and data analytics, while developing a deep understanding of global marketing principles, consumer behaviour models, and ethical considerations. The integration of cutting-edge technologies with traditional marketing fundamentals provides a complete toolkit for marketing success in an increasingly complex environment. Global case studies featuring Toyota, Audible, Pfizer, Coca-Cola, and TikTok bring concepts to life, while chapter objectives, summaries, and discussion questions enhance learning and facilitate classroom engagement.Ideal for undergraduate and graduate marketing students, as well as early-career practitioners seeking to develop foundational knowledge or experienced professionals updating their skills. The accessible approach makes it suitable for both academic courses in marketing fundamentals and digital strategy, and for self-directed professional development in global marketing contexts.

Marketing

Desde la publicación original de Building a StoryBrand, más de un millón de líderes empresariales han descubierto el poderoso marco StoryBrand de Donald Miller y están ganando millones. Ahora, el recurso clásico para conectar con los clientes ha sido completamente revisado y actualizado, haciéndolo aún más poderoso con el fin de prepararte mejor para los desafíos de hoy.

Clarifica tu mensaje y los clientes escucharán

Storybrand 2.0 Edición actualizada

A sea change is occurring--a change so monumental that it is making us re-invent the traditional ideas of where work is done, when work is done, why work is done, and even what work itself is.We have a choice. We can either be reactive and struggle to adjust to transformational events on the fly, or we can be proactive and control the narrative--reinventing work to align with the evolving environment. Futurist Rishad Tobaccowala has had a highly successful career because he has anticipated and capitalized on emerging trends. In Rethinking Work, Rishad outlines the reasons why being proactive in this era of unprecedented change is the only way organizations will survive and thrive. Schools, banks, law firms, startups, medical offices--every sector will be affected by the current or soon-to-be-emerging trends and events that Rishad describes in this invaluable guide.Learn to thrive in a world where the who, what, why, where, when and how of work will be transformed: <ul><li>Who will people work for? A growing number of people are choosing to work for themselves while others are opting for greater control over who they work for. This will lead to more options both for employees and employers on how to structure their work.</li><li>What will organizations look like? Like nothing in the past. We will no longer have a single organizational model or design but instead have a wide range of operating styles, structures and sizes. </li><li>Why will people work? Two-thirds of workers under 30 are combining different gigs to not only satisfy their financial needs but to their own personal satisfaction and sense of purpose</li><li>Where will people work? In the metaverse. At home. In morphing offices that bear little resemblance to traditional workspaces. With team members in other countries and customers on other continents.</li><li>When will people work? Whenever. The 9-5 workday is already passing as efficiency lessens in importance to innovation, disruption, and agility.</li><li>How will leadership change? We are evolving to a new type of leadership from management focused to growth, agility and learning focused.</li></ul>

A sea change is occurring—a change so monumental that it is making us re-invent the traditional ideas of where work is done, when work is done, why work is done, and even what work itself is.We have a choice. We can either be reactive and struggle to adjust to transformational events on the fly, or we can be proactive and control the narrative—reinventing work to align with the evolving environment. Futurist Rishad Tobaccowala has had a highly successful career because he has anticipated and capitalized on emerging trends. In Rethinking Work, Rishad outlines the reasons why being proactive in this era of unprecedented change is the only way organizations will survive and thrive.&nbsp; Schools, banks, law firms, startups, medical offices—every sector will be affected by the current or soon-to-be-emerging trends and events that Rishad describes in this invaluable guide.Learn to thrive in a world where the who, what, why, where, when and how of work will be transformed:<ul><li>Who will people work for?&nbsp; A growing number of people are choosing to work for themselves while others are opting for greater control over who they work for. This will lead to more options both for employees and employers on how to structure their work.</li><li>What will organizations look like?&nbsp; Like nothing in the past.&nbsp; We will no longer have a single organizational model or design but instead have a wide range of operating styles, structures and sizes.&nbsp; </li><li>Why will people work?&nbsp; Two-thirds of workers under 30 are combining different gigs to not only satisfy their financial needs but to their own personal satisfaction and sense of purpose</li><li>Where will people work? In the metaverse. At home. In morphing offices that bear little resemblance to traditional workspaces. With team members in other countries and customers on other continents.</li><li>When will people work?&nbsp; Whenever. The 9-5 workday is already passing as efficiency lessens in importance to innovation, disruption, and agility.</li><li>How will leadership change? We are evolving to a new type of leadership from management focused to growth, agility and learning focused.</li></ul>

Seismic Changes in the Where, When, and Why

Rethinking Work

Harper Perennial Deluxe Editions

Don't Miss "American Classic" on MGM+ premiering March 1, 2026. The TV series celebrates Thornton Wilder’s beloved play, Our Town.“[Our Town] leaves us with a sense of blessing, and the unspoken but palpable command to achieve gratitude in what remains of our days on earth.” — The New YorkerThornton Wilder’s Pulitzer Prize-winning drama of life in the mythical village of Grover’s Corners, New Hampshire—an allegorical representation of all life—is an American classic. It is the simple story of a love affair that asks timeless questions about the meaning of love, life, and death.Our Town explores the relationship between two young neighbors, George Gibbs and Emily Webb, whose childhood friendship blossoms into romance, and then culminates in marriage. When Emily loses her life during childbirth, the circle of life portrayed in each of the three acts—childhood, adulthood, and death—is fully realized.Widely considered one of the greatest American plays of all time, Our Town debuted on Broadway in 1938 and continues to be performed daily on stages around the world. This special edition includes an afterword by Wilder's nephew, Tappan Wilder, with illuminating documentary material about the playwright and his most famous drama.

“Thornton Wilder will survive. . . as long as there are people around who are willing to sit in something called a theater and be reminded of their common humanity.” —New York TimesA beautifully designed special edition of Thornton Wilder’s beloved masterpiece Our Town, together with three astonishing one-act plays that reach across space and time, redefining what theater can be.An American classic for nearly a century, Our Town, set in the mythical village of Grover’s Corners, is the story of a love affair that asks timeless questions about love, life, and death. It explores the relationship between young neighbors George Gibbs and Emily Webb, whose childhood friendship blossoms into romance, then marriage. With poignancy and loving irony, this landmark of world drama, hailed by everyone from Edward Albee to Albert Einstein, shows what it means to appreciate life while we’re living it, and considers what awaits us after that.This exclusive edition also includes three of Wilder’s acclaimed one-act plays, which he called “cosmic”: The Long Christmas Dinner, The Happy Journey to Trenton and Camden, and Pullman Car Hiawatha. Like Our Town, these breathtakingly original works are stripped to their essence, revealing vital truths about life and humanity. As Jeremy McCarter, literary executor of the Wilder Estate, writes in his foreword, “no American dramatist has done a more compact job of placing the minutiae of our daily routines alongside the vast mysteries of existence, and asking us to consider the relationship between them.”The Long Christmas Dinner traces ninety years in the life of the Bayard family over the course of a single holiday meal. As generations appear, have children, grow old, and depart, only the audience appreciates what changes and what endures.The Happy Journey to Trenton and Camden dramatizes a family’s drive across New Jersey to visit their daughter—a simple trip with a devastating twist. Their journey is punctuated by laughter, memories, and little glimpses of everyday life—the fragile joys of being alive.Pullman Car Hiawatha is set aboard a train traveling from New York to Chicago in December 1930. As the diverse band of passengers races across America at night, Wilder takes the audience on a metaphorical journey through time, space, life, and death.These groundbreaking one-act plays were originally published in 1931 and blazed the trail for Our Town seven years later. Published together in this volume, the four masterpieces offer a fresh way to enjoy the singular genius and cosmic imagination of Thornton Wilder.

The Long Christmas Dinner, The Happy Journey to Trenton and Camden, and Pullman Car Hiawatha

Our Town and the Cosmic One-Acts

Digital Burnout. Chancen und Risiken der ständigen digitalen Erreichbarkeit

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