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Gesamtkatalog

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Business and Management (R0)

Amir Emami

Esin Yoruk

Andrew Johnston

Andrea Caputo

Paul Jones

Destructive Entrepreneurship in Emerging Markets

Causes and Consequences

&lt;p&gt;Chapter 1. Introduction.- Chapter 2. Economic Freedom and Development: Productive, Unproductive, and Destructive.- Chapter 3. Dark Side of Entrepreneurship Education? An Exploration from a Public University in Mexico.- Chapter 12. The Destructive Impact of Business-Related Terrorism on Start-Up Rates.- Chapter 13. What are the Mindsets about Them? Cognitive Constructions of Productive, Unproductive and Destructive Entrepreneurs.&lt;/p&gt;


Do you dread the question "So, What Do You Do?"

If your reality of career pivots and endless interests has outgrown a single label, you might be undefinable.

The old rules of work are broken. undefinable life design is your practical guide to the new reality. Charlie Rogers maps The undefinable Ascent: a step-by-step framework to turn your uniqueness into your greatest asset.

Inside, you will uncover your Golden Thread, integrate your many interests into your Purpose Acropolis and master the Energy Toolkit to sustain your climb. Finally, you will navigate the Income Pathway to fund your freedom.

Stop waiting for permission. Start designing a life that is unmistakably yours.

How to design a unique life that sustains your energy and income

undefinable life design

Critical University Studies

How the cult of capitalism reshaped the American university--and hollowed it out from within.Over the past several decades, American universities have been remade as engines of entrepreneurial ambition. Technology transfer offices, business incubators, pitch competitions, innovation hubs, and leadership centers now sit at the heart of campus life, radically altering how institutions describe their purpose, structure curricula, and imagine student success. The Start-Up Factory argues that this shift has come at a steep cost.James Rushing Daniel traces the rise of entrepreneurialism in higher education and shows how universities came to embrace the figure of the founder as both ideal and benefactor. Business leaders--many of them major donors--are celebrated as singular visionaries, their values imported into academic life and framed as models for intellectual work. This reverence, Daniel argues, has narrowed the university's sense of public responsibility for distorted academics, and transformed institutions into finishing schools for aspiring entrepreneurs. Moving across policy and historical documents, institutional rhetoric, teaching materials, site visits, and interviews, The Start-Up Factory documents how entrepreneurial thinking has reshaped the pedagogy, culture, and mission of the American university.The consequences of this entrepreneurial focus extend far beyond campuses. By promoting the myth of the self-made billionaire, universities help legitimize extreme inequality and normalize forms of power that undermine democratic life. At a moment of deep institutional crisis, when the influence of the billionaire class on college campuses is increasingly absolute and the future of higher education is uncertain, The Start-Up Factory offers a clear-eyed account of how universities arrived here--and why reclaiming their autonomy has become an urgent task.

How Entrepreneurialism Captured Higher Education

The Start-Up Factory

This book examines how strategic thinking is evolving in response to the realities of the digital economy. Traditional strategy frameworks, built for slower, more stable environments, no longer capture the complexity of today’s business landscape, where innovation is constant, data is abundant, and competition is shaped by digital platforms and ecosystems.
Focusing on the global digital banking sector—one of the most digitally advanced industries—the book draws on original research, including interviews with 39 senior strategy leaders. It explores how organisations are navigating strategy in practice, highlighting shifts in decision-making, organisational logic, and the role of technology in shaping strategic options.
Rather than proposing that classical strategy be discarded, the book argues for its adaptation. It offers a grounded, research-based view of how organisations are integrating agility, experimentation, and digital infrastructure into their strategic processes. The goal is not to replace strategic theory, but to update it—reflecting the conditions of a digital-first economy.
This book bridges multiple disciplines, including strategic management, organisational theory, information systems, and innovation. While its case focus is on digital banking, the insights are relevant across sectors facing digital transformation.
Designed for scholars, practitioners, and educators, this book provides both empirical depth and conceptual clarity. It contributes to the growing conversation about what strategy means in an environment defined by speed, fluidity, and ongoing technological change.

Strategy and Processes in Digital Banking

Digital Economy Dynamics

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Dieses Werk zeigt professionelle Wege auf, wie selbst mit kleinsten Projekten – in traditionellen oder digitalen Welten – viel erreicht werden kann und wie aus ersten Schritten im weiteren Verlauf eine erfolgreiche Gründung bzw. ein wirtschaftlich profitables Start-up hervorgehen kann. Das Buch stellt innovative Möglichkeiten des sozialen Engagements vor und zeigt, wie man Erfolg hat, indem man sich in kluger Weise einbringt. Das Buch bietet vielfältigen Rat, Erfolgsgeschichten und Porträts von Menschen, die durch ihre Initiativen wirklich etwas bewirken konnten.
 
 “Gründet Euch!” knüpft authentisch an den aktuellen Zeitgeist des “Sich-engagieren-Wollens” an und bietet fachkundige Unterstützung, um auf professionellem Wege etwas zu bewirken, durch Blogs, Apps, lokale Initiativen und/oder ein Start-up u.v.m.&nbsp;

Vom ersten Engagement zum erfolgreichen Social Business (AT)

Gründet Euch!

A paradigm-shifting textbook that teaches graduate students in economics how to use economic models to interpret data. Offering a new pedagogical paradigm, this textbook delivers a ready-made economics course covering the general concepts that unify different approaches to bringing economic models to data. Jesse Shapiro presents core ideas in quantitative economics as an abstract, cohesive whole and introduces canonical models that can be used across a wide range of applications. This course-in-a-book exposes students to stylized applications of these models that illuminate their foundations as well as recent research articles demonstrating the models’ broad applicability. <ul><li>Provides a coherent, generalized approach to making model-based inferences in empirical economics</li><li>Introduces central concepts and canonical models in quantitative economics</li><li>Features applications of modern research topics</li><li>Suits self-paced learning and classroom use alike</li></ul>

Introduction to Quantitative Economics

Education often teaches us how to become good employees and specialized professionals, yet it rarely prepares us for the fast-changing, challenging world of entrepreneurship. We are surrounded by endless advice-some helpful, some expensive-on how to make money or build a business. But the real question remains: What do you want to create, and how do the ideas of others align with your own goals, values, and aspirations?

This book -'Your Path for Business Success', offers more than information. It provides inspiration, clarity, and a practical framework to evaluate your own ambitions and capabilities. It is both a guide and a workbook-designed to help you plan your entrepreneurial journey, understand the major drivers of success, and anticipate the hurdles you will face along the way.

Magellan Group Professionals and Investors are deeply committed to 
developing the entrepreneurial mindset and skills we believe are essential in the emerging era of AI. If you've ever wondered what entrepreneurship truly means-and what it could mean specifically for you-this book will help you discover it. It will sharpen your focus, strengthen your confidence, and empower you to move toward success with purpose and direction.

Business Beyond Self-Employment

Your Path for Business Success

An Entrepreneur's Guide to Enjoyment, Satisfaction, and Meaning

Beautiful Savage

Uncover the hidden system that shapes opportunity.

In the entrepreneurial game, success often seems reserved for two types of players: insiders with decades of experience and powerful networks and the venture-backed who raise staggering amounts of money because they fit a specific mold. For the rest of us, anthropologist and entrepreneur Ujwal Arkalgud reveals the unwritten rules that decide who gets a meeting, funding, or a sale, and shows how to turn your outsider status into your greatest advantage.

In Invisible Rules, Arkalgud introduces a playbook for those on the outside looking in and exposes the hidden scoring system that determines who can succeed, how success happens, and which paths are considered legitimate. Drawing on his experience bootstrapping a company to a high-eight-figure exit and reviving stagnant mid-sized firms, Arkalgud provides the tools to
identify the specific invisible rules shaping success in your context,
de-risk your venture by uncovering unspoken buyer behaviors,
hack credibility to shorten the path to product-market fit, and
apply an actionable framework-The Five Movements-to chart your path forward.



You'll also learn to recognize the hidden forces, or "power magnets," that shape opportunity, from Identity Privilege to Credentialism, and develop techniques to move beyond assumed limitations while still leveraging useful structures. 

For anyone who refuses to be confined by hidden boundaries, Ujwal Arkalgud's Invisible Rules is your guide to reclaiming the power to define success on your own terms-and turning ideas into lasting impact.

How to Outsmart the Entrepreneurial Game

Invisible Rules

Reinventing public health careers through entrepreneurship.Public health has long been associated with government agencies and nonprofit organizations. Yet a growing number of professionals are forging new paths--launching businesses, consulting across sectors, and designing ventures that align market strategy with population health goals. In The Public Health Consultant, Charlotte Hughes Huntley offers a practical and motivating guide for professionals who want to build or expand entrepreneurial careers grounded in public health principles. Drawing on her own experience as an entrepreneur and other examples from the field, Huntley examines how public health training translates into business development, strategic partnerships, marketing, and innovation. The book addresses a shifting landscape in which traditional roles can feel unstable and interdisciplinary collaboration has become essential. As MPH/MBA programs expand and private-sector interest in public health expertise grows, professionals are seeking guidance on how to navigate contracts, pricing, branding, client relationships, and ethical decision-making while maintaining a commitment to equity and evidence-based practice. Huntley outlines concrete steps for clarifying one's vision, identifying opportunities, building sustainable business models, and positioning services in a competitive environment. She also considers the mindset shift required to move from employee to founder, helping readers reframe risk, ownership, and impact. Designed for public health professionals, students in MPH/MBA programs, and practitioners exploring independent or cross-sector work, The Public Health Consultant expands the definition of what a public health career can be--and equips readers to design one on their own terms.

Expertise, Entrepreneurship, Greater Impact

The Public Health Consultant

Lessons on life and business you are guaranteed to find nowhere else.The true, larger-than-life story of George "Boe" Boedecker, his fire to succeed, his "don't just break the rules but make up new ones" attitude, his partners, his light bulb moment, the ridiculous origin story (of both shoe and man), and then the explosion (in more ways than one) of Crocs.This is a modern-day 'Big Fish' tale of lovers and haters, rivals and thieves, the hard partying, the strongest man in the world and the Mexican police, the fender bender with Fleetwood Mac and the enterprising way into the hearts of the San Francisco 49ers, the little boy lost and Superman, the millions made and just given away, and how it nearly destroyed him.Boe helped create the clunkiest - many would say ugliest - looking shoe in the world, which also became the best-selling non-sneaker brand on the planet. Everyone considered it a fad when he went public almost two decades ago - and it's bigger now than it's ever been, with billions and billions on feet in every corner of the world. More hated, more loved, never out of fashion. Ugly is beautiful... We're not talking about the shoe anymore.In Croc, Boe tells his wild story through lessons on life and leadership that you are guaranteed not to find anywhere else. Strap in because it's going to be a crazy ride, and you may be surprised at what you learn in the end. Funny, twisted, touching, exuberant. Sample lessons include: <ul><li>Do Not Listen to Anyone</li><li>When to Not Follow the Rules</li><li>Avoid Bosses</li><li>You Never Know When Opportunity Will Present Itself</li><li>If You Threaten to Kill Your Brother-in-Law, Do Not Provide Time and Place.</li><li>Ugly is Beautiful </li></ul>

How I Invented the World’s Most Popular Shoe, Became a Massive Success, and Nearly Destroyed Myself in 15 Easy Lessons

Croc

Master persuasion as a leadership practice to spark change that sticks, turn resistance into collaboration, and move teams from compliance to lasting commitment. Most change efforts fail not because of poor strategy but because leaders struggle to win genuine commitment. Between 60 and 70 percent of major organizational change initiatives fall short or fail outright. The missing ingredient? Constructive persuasion. Drawing on over two decades of research and coaching thousands of executives worldwide, Dr. Jay Conger shatters outdated myths about persuasion as manipulation or performance. Instead, he reveals persuasion as the essential leadership practice that transforms resistance into collaboration, ideas into action, and plans into sustained progress. Readers will learn to do the following: <ul><li>Map influence networks and identify key decision-makers who can tip organizational support</li><li>Build credibility through humility, transparency, and demonstrated expertise rather than positional authority</li><li>Frame problems that invite collaboration instead of triggering defensiveness</li><li>Craft compelling evidence that combines data with emotional resonance</li><li>Orchestrate the emotional arc that moves teams from uncertainty to confidence and commitment</li><li>Remain open to being influenced themselves—the mark of truly persuasive leaders</li></ul> Each chapter delivers field-tested frameworks, readiness checklists, and real-world cases from banking, healthcare, technology, and beyond. The result is a transformative playbook that elevates persuasion from soft skill to the decisive force behind leadership success in the 21st century.

Proven Strategies for Moving People and Ideas

The Persuasive Leader

Destructive Entrepreneurship in Emerging Markets

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